Hager Cabinets

What Hager Cabinets does

Hager Cabinets is a family-owned home improvement retailer and building materials distributor operating since 1969 in central Kentucky. Founded by Bob and Oberita Hager as a cabinet warehouse in Downtown Richmond, the company has expanded over five decades to a four-location footprint spanning Richmond (three co-located facilities at the 466/468/474 Eastern Bypass campus for showroom, rental, and building supplies) and a showroom in Lexington, KY (since 1994). Under the leadership of President Linda Hager Pack (who assumed the role in 2016 following her father's death), the business is now transitioning into its third generation, with great-granddaughter Elleigh McDaniel actively involved in marketing.

The company operates as a one-stop shop for residential construction and remodeling projects, reselling cabinets (Aristokraft, Diamond, Decora, Waypoint, NatureKast, Diamond Vibe), GE Appliances, countertops (Cambria, Silestone, Wilsonart, Formica, Dekton), flooring (Mohawk, Shaw, Armstrong), doors and windows (Thermatru, Jeld-Wen), Milwaukee Tools, and building supplies (lumber, James Hardie siding, trim, plumbing). The May 2019 opening of a 22-display retail showroom at 466 Eastern Bypass — built using the company's own inventory to simulate kitchens, bathrooms, craft areas, wet bars, laundry rooms, home offices, and outdoor patios — anchors the customer experience. The product range spans discount to luxury tiers, and professional design services, construction consultation, and free delivery are offered alongside sales.

The business model is sales-led, transaction-based, and quote-priced across both retail (homeowners) and trade (contractors, builders, remodelers) customer segments. Revenue is generated through one-time product sales and complementary (non-revenue-generating per the source) design and consulting services. The GTM motion is showroom-driven, supplemented by a website, blog, and active presence on Facebook, Instagram, Pinterest, and LinkedIn, plus in-person events such as cooking demonstrations, contractor Tool Days, and realtor/builder luncheons. Hager Cabinets holds no proprietary technology, holds no disclosed patents, has no external investors, and operates within a geographically concentrated central Kentucky service area.

Name

Hager Cabinets

Legal name

Hager Cabinets & Rental, LLC

Website

https://hagercabinets.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Hager Cabinets is a family-owned home improvement retailer and building materials distributor, operating four locations across Richmond and Lexington, KY since 1969. It resells cabinets, appliances, countertops, flooring, doors, windows, and building supplies from leading brands, serving homeowners, contractors, builders, and remodelers.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Furniture Retailers (449110), Home Centers (444110), Floor Covering Retailers (449121), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Carpets & Rugs (2273), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Cabinet retail sales
• Building materials supply
• Home improvement retail
• Kitchen bath design
• Appliance and flooring

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of cabinets, appliances, countertops, flooring, doors, windows, building supplies, and tools to homeowners, contractors, and builders. Products sourced from various manufacturer brands.
2. Design and Consulting Services: Free design services, construction consultation, and project planning assistance offered to customers. Services include in-showroom design consultations and on-site measurements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hager Cabinets is a family-owned home improvement retailer and building materials supplier operating showrooms in Richmond and Lexington, KY since 1969. The company sells cabinetry, appliances, countertops, flooring, doors, windows, and building supplies from multiple manufacturer brands, supported by free in-house kitchen and bath design, construction consultation, and estimating services. Operations center on a 22-display Richmond showroom, a building-supplies warehouse, a Lexington satellite showroom, and a separate equipment rental business.

Product overview

Hager Cabinets is a family-owned home improvement retailer and building materials supplier operating as a multi-location business in Richmond and Lexington, KY since 1969. The company offers a comprehensive portfolio of home improvement products including cabinets from multiple brands (Decora, Diamond Cabinetry, NatureKast, Waypoint, Aristokraft, Diamond Vibe), GE Appliances, countertops (Cambria, Silestone, Wilsonart, Formica, Dekton), flooring (Mohawk, Shaw, Armstrong), doors and windows (Thermatru, JeldWen), and building supplies (lumber, siding, trim). The product portfolio spans from discount to luxury tiers and is complemented by professional design services, construction consulting, and a consumer-facing showroom displaying 22 room configurations. The company positions itself as a one-stop-shop alternative to big-box retailers, emphasizing personalized service and quality brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinets
• Appliances
• Countertops
• Doors & Windows
• Flooring
• Building Supplies
• Design Services
• Hager Rental
• Aristokraft Admiral Blue Cabinetry

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GE AppliancescoreOthersPrimary appliance vendor providing refrigerators, ranges, hoods, dishwashers, and other kitchen/laundry appliances. Products include GE Designfront washer and dryer, Monogram Beverage Center.
• AristokraftcoreOthersCabinet supplier offering Landen Maple, Airedale Maple, Brellin, and other styles. Provides affordable quality cabinetry in various colors including Admiral Blue, Colada, and Textured Burlap.
• Diamond CabinetrycoreOthersCabinet vendor supplying Selena, Baily Maple Drawer, Lagrange maple, and other styles in various colors and finishes.
• CambriacoreOthersQuartz countertop supplier providing surfaces for kitchen and bath projects.
• DecoracoreOthersCabinet supplier offering Daladier Alder and other premium cabinet styles in various colors.
• NatureKastcoreOthersOutdoor cabinet manufacturer for outdoor living spaces.
• SilestonecoreOthersQuartz surface supplier providing Eternal Marquina Black and other countertop materials.
• Mohawk FlooringcoreOthersFlooring supplier providing hardwood, luxury vinyl, laminate, and carpet products.
• Waypoint Living SpacescoreOthersCabinet supplier offering contemporary and transitional cabinet styles.
• Jeld-Wen Windows/DoorscoreOthersWindows and doors supplier providing high-quality, energy-efficient products for new construction and replacement.
• Milwaukee ToolsminorOthersTool supplier for contractors and builders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cabinets To Go: Specialty kitchen and bath cabinet retailer with a showroom-and-design model selling semi-custom and stock cabinetry to homeowners and pros. Direct peer to Hager's cabinet-anchored showroom business with overlapping Aristokraft-style assortments.
• Lumber Liquidators (LL Flooring): Specialty hard-surface flooring retailer directly competing with Hager's hardwood, vinyl, laminate, and tile offerings. Comparable mid-market positioning and pro/consumer dual customer base.
• Floor & Decor: Specialty flooring retailer carrying hardwood, vinyl, laminate, tile, and carpet from brands like Mohawk and Shaw that Hager also resells. Direct competitor for the flooring portion of Hager's portfolio with a dedicated showroom model.

Broad incumbents

• 84 Lumber: National building-materials supplier focused on professional builders and contractors — the same trade customer Hager serves from its 474 Eastern Bypass building-supplies location. Comparable pro-channel assortment in lumber, framing, and structural products.
• Home Depot: Largest U.S. home-improvement retailer with overlapping cabinet, appliance, flooring, doors/windows, and building-supply assortments plus pro-contractor programs. Competes with Hager on category breadth and price across central Kentucky.
• Menards: Privately held big-box home-improvement chain with full overlap in building supplies, cabinets, appliances, flooring, and doors/windows. Relevant as a competing full-line retailer, though its store density in Kentucky is lower than Home Depot/Lowe's.
• Lowe's: Second-largest U.S. home-improvement retailer with very similar category overlap (cabinets, appliances, flooring, lumber, windows). Operates stores within driving distance of Hager's Kentucky markets and competes on assortment and pro services.
• Ferguson (FERG / Ferguson Enterprises): Large distributor and showroom operator for appliances, plumbing, and kitchen/bath products serving both consumers and trade professionals. Competes with Hager's appliance and kitchen/bath showroom business, particularly for higher-ticket kitchen packages.
• Ace Hardware: Cooperative of independent hardware retailers serving local markets with tools, building supplies, and selected home categories. Comparable to Hager as a locally rooted multi-category retailer competing against national chains.

Emerging players

• CliqStudios: Online-direct kitchen cabinet retailer offering design services plus made-to-order cabinetry. Emerging competitive threat to traditional showroom-based cabinet sellers like Hager for digitally savvy homeowners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HagerCabinetsRKY
• LinkedInlinkedin.com/company/hager-cabinets-and-appliances
• Instagraminstagram.com/hagercabinetsshowroom
• Pinterestpinterest.com/hagercabinets
• Xx.com/HAGERCABINETS

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hager Cabinets