Mercury Integrated
Mercury Integrated is a Singapore-based B2B marketing agency offering 360° marketing consultancy, event management, public relations, and influencer engagement services to luxury, fashion, beauty, and lifestyle brands across Southeast Asia. Founded in 2001 and acquired by Gusto Collective in 2023.
- Company typePrivate
- Founded2001
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mercury Integrated does
Mercury Integrated is a Singapore-headquartered B2B professional services agency founded in 2001 that delivers 360° marketing consultancy, event conceptualisation and execution, public relations, digital and social marketing, and influencer engagement to enterprise clients across luxury, fashion, beauty, lifestyle, hospitality, and technology verticals. The company operates across Singapore, Malaysia, Thailand, and Greater Asia, serving tier-1 global and regional brands including Cartier, Prada, Coach, PUMA, Mercedes-Benz, Lancôme, YSL Beauty, Kiehl's, Garnier, Nespresso, JW Marriott, OCBC, Changi Airport Group, and Ralph Lauren Fragrances. Its service offering is built around in-house creative production, integrated campaign management, and a curated network of celebrities and KOLs (e.g., JISOO, Jackson Wang, A$AP Rocky, Bright) across the region, with pricing structured as project-based professional services fees quoted per engagement.
The company does not operate a proprietary technology platform; its core technology stack consists of internal creative production capabilities and digital/social campaign tooling rather than a packaged software product. In 2023, Mercury Integrated was acquired by Gusto Collective, an Asia-focused "Brand Technology Group" whose portfolio spans Web3, augmented and virtual reality, blockchain-based market activations, and emerging AI technology. Following the acquisition, founder Tjin Lee serves as Head of Southeast Asia for Gusto Collective while retaining operational leadership of Mercury, and Mercury has integrated Web3 and immersive technology solutions into its service catalogue to deliver "tech-powered storytelling" alongside traditional PR and event work. The business model remains that of a professional services agency — revenue is generated through consultancy, event, PR, and influencer engagement fees — with Mercury operating as a subsidiary within the Gusto Collective group rather than as an independent software or platform business.
Mercury Integrated firmographics
Firmographics- Name
- Mercury Integrated
- Legal name
- Mercury Integrated
- Website
- https://mercury-integrated.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercury Integrated is a Singapore-based B2B marketing agency offering 360° marketing consultancy, event management, public relations, and influencer engagement services to luxury, fashion, beauty, and lifestyle brands across Southeast Asia. Founded in 2001 and acquired by Gusto Collective in 2023.
- Ownership category
- akta.pro rank
Mercury Integrated industry classification
Industry- Product category
- Marketing & Advertising Services
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Mercury Integrated is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Mercury Integrated business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services and Agency Fees: Mercury Integrated generates revenue through professional service fees for marketing consultancy, event management and execution, public relations, digital marketing, social media marketing, and influencer engagement services provided to luxury, fashion, beauty, lifestyle, hospitality, and technology clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mercury Integrated product offering
Product offeringCore offering
Mercury Integrated is a digitally integrated marketing agency that provides 360° marketing consultancy, event conceptualisation and execution, public relations, digital and social media marketing, influencer engagement, and in-house creative production. Its services are delivered to enterprise clients in the luxury, fashion, beauty, lifestyle, hospitality, and technology sectors across Singapore, Malaysia, Thailand, and Greater Asia.
Product overview
Mercury Integrated is a digitally integrated marketing agency offering 360° marketing consultancy, event management, public relations, digital and social marketing, and influencer engagement services. The company specializes in luxury, fashion, beauty, and lifestyle sectors while also serving corporate clients in hospitality and technology. Services include Digital Marketing, Social Media Marketing, Influencer Marketing, Public Relations, Marketing & Branding Strategy, Reporting, Event Conceptualisation, Event Execution, and In-House Creative Production. Following its acquisition by Gusto Collective in 2023, the company expanded capabilities to include Web3 and Immersive Technology Solutions such as augmented/virtual reality, blockchain-based activations, and AI-powered storytelling across Southeast Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- 360° Marketing Consultancy
- Event Conceptualisation and Execution
- Public Relations
- Digital and Social Media Marketing
- Influencer Engagement
- In-House Creative Production
- Web3 and Immersive Technology Solutions
Quantifiable outcome
- Garnier Green Academy exceeded client expectations for PR value and total reach across social media, print, and online coverage
- +6 more outcomes
Companies that use Mercury Integrated
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles4 records
Mercury Integrated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mercury Integrated partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MattelminorMercury Integrated collaborated with Mattel as part of the House of Dreams exhibition at ION Orchard to recognise the event as an official partner. The event featured the largest ever public showcase of unique Barbie dolls in Singapore from collector Jian Yang's collection.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Mercury Integrated competitors and assessment
Company assessmentDirect peers
- Edelman: Global communications and PR firm with deep luxury and brand marketing practices; comparable as a large-scale integrated communications agency serving similar enterprise clients across multiple verticals including beauty, fashion, and technology.
- M&C Saatchi: Global creative and integrated marketing agency with established APAC operations serving consumer and luxury brands; comparable as a creative-led integrated agency with similar experiential and brand activation capabilities.
- FleishmanHillard: Global integrated communications agency with strong consumer/lifestyle and luxury practice; comparable as a full-service PR and brand marketing agency serving similar blue-chip enterprise clients.
- Weber Shandwick: Global public relations and integrated marketing agency serving consumer, luxury, fashion, and technology brands; comparable offering of brand storytelling, influencer engagement, and event-driven campaigns.
- Hill+Knowlton Strategies: Global integrated communications consultancy with deep brand marketing, influencer, and event expertise across consumer and luxury sectors; comparable as a multinational peer offering similar integrated services.
Broad incumbents
- Publicis Groupe: Global advertising and communications holding company with major luxury, beauty, and event activation capabilities through agencies like Leo Burnett and Saatchi & Saatchi; competes directly for integrated mandates in SEA.
- Ogilvy: Global creative, advertising, and PR network with significant SEA presence; comparable as a broader full-service agency that competes for the same enterprise marketing and experiential mandates as Mercury Integrated.
- Dentsu: Global advertising and marketing services network with strong APAC presence and growing experiential and influencer capabilities; relevant as a broad incumbent competing for similar enterprise clients.
Regional players
- BBH Singapore (Bartle Bogle Hegarty): Creatively-led global agency with a notable Singapore office serving regional luxury, fashion, and consumer brands; comparable as a regional integrated creative agency competing for similar SEA luxury mandates.
Others
- Gusto Collective: Parent company of Mercury Integrated and a brand technology group focused on Web3, AR/VR, and AI-driven storytelling; relevant as the strategic acquirer and capability parent rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mercury Integrated social profiles
Digital presenceMercury Integrated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercury Integrated leadership team
Management profileNumber of profiles
Profiles4 records
Mercury Integrated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercury Integrated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercury Integrated
What does Mercury Integrated do?
Mercury Integrated is a digitally integrated marketing agency that provides 360° marketing consultancy, event conceptualisation and execution, public relations, digital and social media marketing, influencer engagement, and in-house creative production. Its services are delivered to enterprise clients in the luxury, fashion, beauty, lifestyle, hospitality, and technology sectors across Singapore, Malaysia, Thailand, and Greater Asia.
Is Mercury Integrated a public or private company?
Mercury Integrated is a private company. It is classified as corporate owned and is currently operating.
When was Mercury Integrated founded?
Mercury Integrated was founded in 2001. It employs 11 to 50 people.
Where is Mercury Integrated based?
Mercury Integrated is headquartered in Singapore, Singapore, in the Asia region.
How does Mercury Integrated make money?
One revenue line is on record: professional Services and Agency Fees.
Who are Mercury Integrated's main competitors?
Direct peers on record are Edelman, M&C Saatchi, FleishmanHillard, Weber Shandwick and Hill+Knowlton Strategies. Broad incumbents are Publicis Groupe, Ogilvy and Dentsu. BBH Singapore (Bartle Bogle Hegarty) is listed as a regional player. Gusto Collective is listed as an others.
Does Mercury Integrated have an API?
No public API is recorded for Mercury Integrated.
What industry is Mercury Integrated in?
Mercury Integrated's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media).