Paul's Pool Magic

What Paul's Pool Magic does

Paul's Pool Magic is a privately held, family-owned pool service company founded in 1986 and headquartered in Riverside, California. The company provides residential and commercial swimming pool cleaning, maintenance, equipment repair, non-invasive leak detection, green-pool recovery, and remodeling/renovation services across eight Inland Empire communities: Riverside, Moreno Valley, Corona, Norco, Eastvale, Canyon Lake, Menifee, and Murrieta. Customer acquisition is direct-to-consumer via phone, website quote forms, and local digital channels (Google Business Profile, Yelp, Houzz, Facebook, Instagram), with a claimed base of 1000+ families served.

The company's service portfolio centers on a recurring weekly cleaning subscription starting at $160 per month, supplemented by one-time project revenue from equipment repair (pumps, filters, heaters, automation), leak detection using non-invasive diagnostic equipment, Green-to-Clean remediation, and tile/coping/plaster remodeling. The company is a licensed California contractor (CSLB C61/D35 & C53, license #1016190), holds Google Guaranteed status with a 5-star rating, and services equipment from major manufacturers including Pentair, Hayward, Jandy, Zodiac, and Waterway Plastics.

The business operates without external institutional capital and is currently run by co-owners Mike and Nicole. No mobile app, public API, or technology platform exists; the operating model is a traditional local field service business reliant on technician labor, customer relationships, and reputation-based local marketing. Revenue is not disclosed, and no headcount expansion, funding events, acquisitions, or product launches outside the existing service portfolio are documented.

Name

Paul's Pool Magic

Legal name

Paul's Pool Magic

Website

https://paulspoolmagic.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Paul's Pool Magic is a family-owned pool service company founded in 1986, providing weekly cleaning, equipment repair, leak detection, and remodeling services to residential and commercial pool owners across eight Inland Empire communities in Southern California.

Ownership category

akta.pro rank

Product category

Residential Pool Services

NAICS

Home and Garden Equipment Repair and Maintenance (811411)

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool cleaning services
• Pool maintenance
• Pool equipment repair
• Pool leak detection
• Pool renovation remodeling

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Weekly Pool Service & Cleaning: Recurring monthly subscription service providing weekly pool cleaning, chemical balancing, equipment inspection, and maintenance. Customers pay a monthly fee for ongoing service, creating predictable recurring revenue.
2. Pool Repair & Equipment Services: One-time or incident-based services for pump repairs, filter replacement, heater repair, saltwater system fixes, lighting and automation repair. Revenue generated on a per-job basis.
3. Leak Detection Services: Diagnostic and repair services for pool leaks, charged per inspection and repair job.
4. Pool Remodeling & Renovation: Tile, coping, plaster, and equipment renovation services for pool upgrades and modernization projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Paul's Pool Magic provides recurring weekly pool cleaning and maintenance for residential swimming pools in Riverside, CA and surrounding communities, including skimming, vacuuming, brushing, chemical balancing, and equipment inspection on a subscription basis starting at $160 per month. The company also offers one-time pool repair and equipment replacement (pumps, filters, heaters, automation), non-invasive leak detection and repair, green-to-clean recovery, and remodeling/renovation services covering tile, coping, and plaster work, all dispatched through licensed and insured field technicians.

Product overview

Paul's Pool Magic operates as a single unified service offering—comprehensive residential pool care rather than a modular software platform. The core portfolio consists of four main services: Weekly Pool Service & Cleaning (the primary recurring offering covering skimming, vacuuming, brushing, and chemical balancing), Pool Repair & Equipment Replacement (covering pumps, filters, heaters, and automation systems), Pool Leak Detection (non-invasive inspection and repair), and Pool Remodeling & Renovation (tile, coping, and plaster work). These are supplemented by add-on services including Green to Clean cleanup and one-time cleaning visits. All services are delivered by licensed, insured technicians serving Riverside, CA and surrounding areas. Pricing is offered on a monthly subscription basis starting at $160/month for weekly cleaning.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Pool Service & Cleaning Weekly scheduled pool cleaning service for residential pool owners in Riverside, CA and surrounding communities, including skimming, vacuuming, brushing, chemical balancing, and equipment inspection on a monthly subscription starting at $160 per month.
• Pool Repair & Equipment Replacement Repair and replacement of pool equipment including pumps, motors, filters, heaters, saltwater systems, lighting, and automation systems for residential pool owners.
• Pool Leak Detection Detection and repair of pool leaks using non-invasive inspection technology to identify visible and hidden leaks and prevent water loss and property damage, sold per inspection and repair job.
• Pool Remodeling & Renovation Pool renovation services including tile replacement, coping, and plaster work to refresh and update pool appearance and functionality for residential pool owners.
• Green to Clean Service Rapid cleanup service to transform green, contaminated residential pools back to clean, clear water with expert troubleshooting and diagnostics.
• One-Time Pool Cleaning Single cleaning service for residential pools requiring occasional maintenance rather than recurring weekly service.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Leslie's Poolmart: Largest U.S. retailer of pool supplies and chemicals, also offering pool service in select markets. Overlaps with Paul's Pool Magic in pool maintenance and chemical balancing but is primarily a retail/distribution business with much broader scope.
• Pinch A Penny: National pool supplies retailer with ~260 locations offering pool products, chemicals, and some pool services. Overlaps with Paul's Pool Magic in residential pool maintenance but focuses on retail sales rather than recurring service contracts.

Others

• Pool Corporation: Largest wholesale distributor of pool and spa products in the world. Serves Paul's Pool Magic as an indirect supplier relationship rather than direct competitor, but its scale and pricing power affect equipment costs for pool service operators.

Direct peers

• Blue Wave Pool Service: Local and regional pool service companies offering weekly maintenance, repairs, and equipment installation. Similar business model to Paul's Pool Magic with subscription-based recurring cleaning service for residential pool owners.
• Premier Pool Service: Residential pool service company offering weekly cleaning, equipment repair, and renovation services. Comparable to Paul's Pool Magic in service portfolio, target customer (residential pool owners), and local market focus with multi-city coverage.
• Pool Troopers: Pool maintenance and repair company serving residential customers in multiple states. Directly competes in the same pool cleaning subscription and repair service market with similar recurring revenue model and full-service offering.
• ASP - America's Swimming Pool Company: National franchise pool cleaning, maintenance, and repair company serving residential customers. Directly comparable to Paul's Pool Magic in service offerings (weekly cleaning, equipment repair, leak detection) but operates through a franchise model across multiple states.
• Sunrise Pool Service: Residential pool cleaning and repair service operating in regional markets. Provides comparable weekly pool maintenance, equipment repair, and renovation services to homeowners with similar pricing models.
• American Pool Service: Pool maintenance and management company serving residential and commercial customers. Comparable to Paul's Pool Magic in core service offerings but with stronger commercial and HOA contract focus as a larger regional operator.
• PoolWorks: Residential pool maintenance and repair service provider operating in regional markets. Comparable service portfolio including weekly cleaning, equipment repair, and renovation with similar subscription-based pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paulspoolmagic
• LinkedInlinkedin.com/company/pauls-pool-magic
• Instagraminstagram.com/paulspoolmagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul's Pool Magic