Sunrise Pool Services
Sunrise Pool Services is a family-owned residential pool maintenance, repair, and cleaning company founded in 1981 in Buford, Georgia, serving homeowners across 14 North Georgia communities via subscription-based service plans and on-demand repairs.
- Company typePrivate
- Founded1981
- HeadquartersBuford, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sunrise Pool Services does
Sunrise Pool Services, Inc. is a family-owned residential pool services company headquartered at 4923 Summer Oak Dr Suite 100, Buford, Georgia, operating continuously since 1981. The company delivers pool maintenance, cleaning, chemical balancing, equipment repair, seasonal opening/closing, and 24/7 emergency services to homeowners across 14 North Georgia communities spanning Gwinnett, Hall, Fulton, and Barrow counties, including Alpharetta, Atlanta, Buford, Cumming, Duluth, Flowery Branch, Gainesville, Johns Creek, Lawrenceville, Milton, Sugar Hill, Suwanee, and Winder.
The service model is subscription-driven at its core, with tiered recurring plans (weekly Premium Care, bi-weekly Balanced Care, monthly Essential Care) billed monthly and supplemented by one-time jobs — deep cleans, repairs, seasonal service — priced per engagement. Pricing is quote-based following free on-site assessments; budget tiers range from under $100 to over $300 per month, with chemicals included in weekly and bi-weekly plans but an add-on cost at the monthly tier. Go-to-market is direct-to-consumer, field-led, with the owner (Mike Allmond) personally meeting most new prospects, supported by phone-based inquiry, a website quote-request form, and dedicated service-area pages targeting local SEO.
The underlying technology is industry-standard pool service equipment and chemistry rather than a proprietary platform; the company services all major OEM brands (Pentair, Hayward, Jandy, Polaris, Dolphin/Maytronics) for pumps, filters, heaters, lighting, automatic cleaners, and water features. Headcount sits in the 51–100 range, the business is privately held with no institutional capital or parent company, and there are no disclosed patents, certifications, regulatory actions, or AI/ML capabilities in the input data. Customer relationships skew long-tenured (multiple testimonials reference 5–8+ year engagements) across segmented targets including luxury estates, family neighborhoods, Lake Lanier communities, urban Atlanta, established neighborhoods, and small-town communities.
Sunrise Pool Services firmographics
Firmographics- Name
- Sunrise Pool Services
- Legal name
- Sunrise Pool Services, Inc.
- Website
- https://sunrisepool.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunrise Pool Services is a family-owned residential pool maintenance, repair, and cleaning company founded in 1981 in Buford, Georgia, serving homeowners across 14 North Georgia communities via subscription-based service plans and on-demand repairs.
- Ownership category
- akta.pro rank
Sunrise Pool Services industry classification
Industry- Product category
- Residential Pool Maintenance Services
- NAICS
- Janitorial Services (561720)
- akta.pro primary industry
- Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Tile, Grout & Surface Cleaning (Acid Wash, Stain Removal) (HSAIALAI), Pool Opening & Seasonal Startup (HSAIALAD), Pool Closing & Winterization (HSAIALAE)
Keywords
Where Sunrise Pool Services is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunrise Pool Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Pool Maintenance Services: Recurring maintenance services on weekly, bi-weekly, or monthly schedules including cleaning, chemical balancing, equipment inspection, and water testing. Forms the core recurring revenue stream.
- Pool Equipment Repair: One-time and emergency repair services for pumps, filters, heaters, automatic cleaners, pool lights, and plumbing. Revenue generated per repair job with emergency services commanding priority pricing.
- Deep Pool Cleaning: One-time deep cleaning services including algae removal, tile and grout cleaning, surface scrubbing, deck cleaning, and filter deep cleaning. Typically triggered by pool problems or seasonal needs.
- Water Chemistry Management: Professional water testing and chemical balancing services. Chemicals are supplied as part of weekly/bi-weekly plans or as additional cost for monthly service.
- Seasonal Opening and Closing: Spring pool opening and winter pool closing services offered as one-time services at beginning and end of swimming season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly Service - Premium Care plan with complete weekly service, optimal chemical balance, equipment monitoring, priority scheduling, and detailed service reports. |
| Subscription | Monthly | Bi-weekly Service - Balanced Care plan with service every two weeks, chemical balancing, equipment checks, regular cleaning, and service documentation. |
| Subscription | Monthly | Monthly Service - Essential Care plan with monthly full service and chemicals as additional cost. |
| One time/ perpetual license | Pay-as-you-go | One-time Services - Deep cleaning, equipment repair, seasonal opening/closing, and chemical balancing as individual services. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Sunrise Pool Services product offering
Product offeringCore offering
Sunrise Pool Services provides residential pool maintenance, cleaning, repair, and chemical balancing for homeowners across 14 communities in North Georgia, including Buford, Cumming, Gainesville, and surrounding areas. The company delivers recurring scheduled service (weekly, bi-weekly, and monthly plans) along with on-demand repairs, seasonal spring openings and winter closings, and emergency response.
Product overview
Sunrise Pool Services is a traditional pool maintenance and repair service company offering a unified set of services rather than a software product platform. Their core offerings include Pool Maintenance (weekly/bi-weekly service with cleaning and chemical balancing), Pool Repairs (equipment repair and replacement), Pool Cleaning, Chemical Balancing, and Seasonal Services (Spring Pool Opening and Winter Pool Closing). They also provide emergency repair services available 24/7. All services are delivered by licensed technicians as an integrated service offering for residential pool owners in North Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Maintenance
- Pool Cleaning
- Pool Repairs
- Chemical Balancing
- Spring Pool Opening
- Winter Pool Closing
- Emergency Pool Services
Quantifiable outcome
- 40+ years in business since 1981
- +1 more outcomes
Companies that use Sunrise Pool Services
Customer profileNamed customers37 records
Segments6 records
Ideal customer profiles2 records
Sunrise Pool Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunrise Pool Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sunrise Pool Services competitors and assessment
Company assessmentRegional players
- Pool Troopers: Residential pool service company operating across Arizona offering weekly maintenance, repairs, and equipment installation. Comparable subscription-style recurring maintenance model for residential pool customers in a different regional market.
- Reef Tropical Pools: Regional pool service company based in Florida offering residential pool maintenance, repair, and renovation. Comparable service portfolio and recurring maintenance model, though operating in a different geographic market.
Broad incumbents
- Leslie's: The largest direct-to-consumer pool and spa care retailer in the U.S., selling chemicals, equipment, and parts with an emerging pool service offering. Broad incumbent in the residential pool category with significant overlap in pool maintenance chemicals and equipment.
- Pinch A Penny: National franchised pool and spa supplies retailer that also offers in-store water testing and service referrals. Comparable as a larger, established player overlapping with residential pool maintenance in the same customer segment.
Others
- PoolCorp: The largest wholesale distributor of swimming pool supplies, equipment, and related products in North America. Adjacent ecosystem participant serving independent pool service companies like Sunrise with chemicals and equipment procurement.
- Pentair: Major manufacturer of pool equipment and a current equipment partner of Sunrise. Adjacent in the value chain as the supplier whose products Sunrise services and potentially resells, relevant for understanding equipment ecosystem dependencies.
- Hayward: Major pool equipment manufacturer and current equipment partner of Sunrise. Adjacent as a supplier of pumps, filters, heaters, and automation systems that Sunrise services and could recommend to customers.
Direct peers
- Pool Scouts: Franchised residential pool care company providing recurring maintenance, cleaning, and minor repair services. Directly comparable business model with subscription-style recurring service plans for residential pool owners.
- America's Swimming Pool Company (ASP): The largest franchised pool service company in the U.S., offering residential pool maintenance, repair, and renovation across hundreds of territories. Directly comparable as a multi-location residential pool service provider competing for the same homeowner customer base.
Emerging players
- Premier Pools & Spas: Pool construction and service company with a strong digital presence and franchise-like operating structure in multiple states. Comparable as a residential pool service provider, though with a heavier emphasis on new pool construction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunrise Pool Services social profiles
Digital presenceSunrise Pool Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunrise Pool Services leadership team
Management profileNumber of profiles
Profiles1 record
Sunrise Pool Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunrise Pool Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunrise Pool Services
What does Sunrise Pool Services do?
Sunrise Pool Services provides residential pool maintenance, cleaning, repair, and chemical balancing for homeowners across 14 communities in North Georgia, including Buford, Cumming, Gainesville, and surrounding areas. The company delivers recurring scheduled service (weekly, bi-weekly, and monthly plans) along with on-demand repairs, seasonal spring openings and winter closings, and emergency response.
Is Sunrise Pool Services a public or private company?
Sunrise Pool Services is a private company. It is classified as family owned and is currently operating.
When was Sunrise Pool Services founded?
Sunrise Pool Services was founded in 1981. It employs 51 to 100 people.
Where is Sunrise Pool Services based?
Sunrise Pool Services is headquartered in Buford, United States, in the North America region.
How does Sunrise Pool Services make money?
Five revenue lines are on record. Pool Maintenance Services are the primary driver. The others are pool Equipment Repair, deep Pool Cleaning, water Chemistry Management and seasonal Opening and Closing.
Who are Sunrise Pool Services's main competitors?
Regional players on record are Pool Troopers and Reef Tropical Pools. Broad incumbents are Leslie's and Pinch A Penny. Others are PoolCorp, Pentair and Hayward. Direct peers are Pool Scouts and America's Swimming Pool Company (ASP). Premier Pools & Spas is listed as an emerging player.
Does Sunrise Pool Services have an API?
No public API is recorded for Sunrise Pool Services.
What industry is Sunrise Pool Services in?
Sunrise Pool Services's product category is Residential Pool Maintenance Services. Its primary akta.pro industry code is HSAIALAA, Routine Pool Cleaning (Skimming, Vacuuming, Brushing), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its NAICS code is 561720.