M2 Makelaars

What M2 Makelaars does

M2 Makelaars is a Dutch residential real estate brokerage founded in 2005 and headquartered in Vlissingen, Zeeland. Operating under the trade name "M2 Makelaars en Hypotheken," the firm serves individual homeowners and buyers across the Zeeland region — principally Vlissingen, Middelburg, and the recently entered Zeeuws-Vlaanderen sub-region — providing sales guidance, purchase guidance, valuations, energy labels, and mortgage arrangement. The company is NVM-certified, the credential required for top-tier Funda visibility in the Netherlands, and has a named team of six brokers supported by a backoffice.

The product stack combines in-person brokerage services with a layer of licensed technology. Differentiated tools include the exclusive Copaan real-time property search system, for which M2 holds the sole Zeeland license, and an in-house mortgage service (M2 Hypotheken). Operational systems include Realworks for property management, the Move.nl client dossier portal, per-dossier WhatsApp groups for buyer-seller communication, and multi-platform listing distribution across Funda, Huislijn, and Pararius. NWWI-validated property appraisals are offered as a standalone service, and a referral partnership with Caljouw Verhuizers extends the offering into moving services.

The business model is transaction-based, with revenue generated at successful closing via notary transfer. Seller commissions are 1.5% of sale price (minimum €2,950); buyer guidance is €2,250 + €250 admin on a no-cure-no-pay basis; media packages are €595, energy labels €349, appraisals €695, and mortgage arrangement €2,500. Distribution is direct-to-consumer via physical offices (Vlissingen and Axel), the company website, Funda listings, social media, and an educational knowledge center. All revenue is generated through individual retail transactions; there is no enterprise or institutional customer base.

Name

M2 Makelaars

Legal name

M2 Makelaars

Website

https://m2makelaars.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

M2 Makelaars is an NVM-certified Dutch residential real estate brokerage founded in 2005 in Vlissingen, serving homeowners and buyers across the Zeeland region with property sales, purchase guidance, mortgages, appraisals, and an exclusive Copaan real-time property search license.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industries

Home Equity Valuation & Collateral Management (AVM/Appraisal/BPO) (FSALAGAJ), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

Keywords

• Residential real estate brokerage
• Property sales guidance
• Property purchase guidance
• Mortgage brokerage services
• Property valuation appraisals

Headquarters

HQ city

Vlissingen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission (Verkoop courtage): M2 Makelaars charges 1.5% of the achieved sale price as commission for selling a property, with a minimum fee of €2,950. Commission is only charged upon successful sale and transfer at the notary. This is the primary revenue stream.
2. Media Package (Mediapakket): Professional photography, 360-degree photos, NEN2580 measurement report, video with live viewing by agent, drone footage, floorplans, and brochure. Published on Funda, Huislijn, Pararius, Facebook, and Instagram. Costs €595 including VAT.
3. Energy Label: Mandatory energy label for property listings, arranged through M2 Makelaars. Cost €349 including VAT.
4. Buyer Guidance (Aankoopbegeleiding): Full buyer guidance service including access to Copaan search system, property visits, market analysis, negotiation, contract review, and final inspection. Fixed fee of €2,250 plus €250 administrative/search system fee. No Cure No Pay — commission only charged upon successful purchase completion.
5. Property Appraisal (Taxatie): NWWI-validated property appraisal reports for mortgage applications. All-inclusive fee of €695 including validation and cadastral costs.
6. Mortgage Arrangement (Hypotheekbemiddeling): M2 Hypotheken arranges mortgages as a connected service. Fixed fee of €2,500 for full mortgage application from start to finish.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

M2 Makelaars is a full-service residential real estate brokerage operating in the Zeeland region of the Netherlands, providing property sales guidance (Verkoopbegeleiding), purchase guidance (Aankoopbegeleiding), mortgage arrangement (Hypotheken), and NWWI-validated property appraisals (Taxaties). The firm operates from offices in Vlissingen and Axel, serving individual homeowners and buyers with personalized service, including the exclusive Copaan property search system licensed in Zeeland.

Product overview

M2 Makelaars en Hypotheken is a full-service real estate brokerage operating in Zeeland, Netherlands, with offices in Vlissingen and Axel. The company offers an integrated one-stop-shop model combining property sales guidance (Verkoopbegeleiding), purchase guidance (Aankoopbegeleiding), property valuations (Taxaties), and mortgage services (Hypotheken). Their service portfolio includes a proprietary Copaan property search system, a comprehensive media package for property marketing, online mortgage calculators, and discrete silent sale services. With over 25 years of experience, the company positions itself as an NVM-certified broker offering personalized service through short communication lines and dedicated WhatsApp groups per transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• M2 Makelaars en Hypotheken (Full-Service Brokerage) Integrated full-service real estate brokerage offering residential property sales, purchase guidance, mortgage arrangement, and property valuations for homeowners and buyers in the Zeeland region.
• Verkoopbegeleiding (Sales Guidance)

Quantifiable outcome

• Average sale price €409,300 in Paauwenburg, Vlissingen with 31-day average time on market
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Caljouw VerhuizersminorStrategic or Co-development PartnerPartnership with Caljouw Verhuizers (moving company) offering clients a discount on moving services when they indicate they purchased their property through M2 Makelaars. Provides added value to buyers completing their move through the company.
• NVM (Nederlandse Vereniging van Makelaars)coreOthersNVM membership is a core professional certification for Dutch real estate brokers. M2 Makelaars is an NVM member, which signifies compliance with strict quality standards and access to the NVM/Tiara property database. NVM membership is referenced as a key credential on the website.
• FundacoreChannel Partner/ Reseller/ DistributorFunda is the dominant Dutch property listing platform. M2 Makelaars publishes all property listings on Funda with premium presentation. Funda is a critical distribution channel for property visibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RE/MAX Nederland: Global real estate franchise operating across the Netherlands with multiple offices in Zeeland. Broad incumbent offering brokerage and related services at national scale; competes in the same local market with brand-recognition advantage.
• Century 21 Nederland: Global franchise with Dutch offices covering residential sales and rentals. Competes for the same Dutch consumer using a recognized international brand and aggregated marketing budget.
• ERA Makelaars Nederland: International real estate franchise with a national Dutch network including Zeeland region offices. Comparable brokerage franchise model serving home buyers and sellers with full-service commissions and ancillary services.

Others

• De Hypotheekshop: Largest Dutch mortgage intermediary franchise network. Directly comparable as a competitor/advisor for the mortgage arrangement revenue stream M2 Hypotheken generates via €2,500 fixed fees.

Direct peers

• Makelaarsland: Largest low-cost Dutch iBuying brokerage offering fixed-fee seller service nationwide. Competes with M2 directly on price-sensitive sellers and demonstrates the disruptive threat of commoditized brokerage in the Dutch market.
• Van der Kolk Makelaars: Established NVM-affiliated regional brokerage active in the Zeeland/Walcheren market. Directly comparable NVM member with similar one-stop-shop services and primary overlap on Vlissingen/Middelburg catchment.
• Schreurs & De Waal Makelaars: Regional NVM brokerage serving Zeeland markets including Vlissingen area with brokerage and appraisal capabilities. Direct local competitor for residential listings and buyer guidance.
• Hans Meijs Makelaars: Long-standing NVM-affiliated Dutch residential brokerage in Zeeland region offering sale, purchase, and valuation services. Comparable boutique one-stop-shop model targeting the same homeowner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/m2makelaars
• Facebookfacebook.com/m2makelaars
• LinkedInlinkedin.com/company/m2makelaars

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2 Makelaars