Soles de Mexicali
Soles de Mexicali is a private professional basketball franchise founded in 2005 in Mexicali, Mexico, competing in the LNBP with 4 league championships, selling tickets, merchandise, sponsorships, and youth academy programs to local fans and corporate partners.
- Company typePrivate
- Founded2005
- HeadquartersMexicali, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soles de Mexicali does
Soles de Mexicali (legal name: Club Deportivo Soles de Mexicali) is a private professional basketball franchise founded in 2005, competing in Mexico's top-tier Liga Nacional de Baloncesto Profesional (LNBP, rebranded Liga Caliente.mx LNBP in 2023). The team is headquartered at the Auditorio PSF in Mexicali, Baja California, Mexico, and has won 4 LNBP championships (2006, 2014-15, 2017-18, 2019-20), plus a 2008 Liga de las Américas runner-up finish. Its operating model combines a professional team with a multi-tier season-ticket program (Abono General through Central, 800-7,000 MXN), single-game ticketing via TicketNauta, a direct e-commerce merchandise store at solesmexicali.com/tienda (jerseys and polos priced 903-1,304 MXN), a multi-vertical sponsorship portfolio anchored by PSF/Facial Quality naming rights and Gobierno del Estado, a youth basketball academy (Academia Soles, est. 2010), and the Solecitas dance team (two-time LNBP Best Dance Group).
The organization has 11-50 employees, draws 4,000+ fans per home game (14-0 home record in 2025), and completed the 2025 LNBP regular season 25-3 (first place) before losing in zone semifinals to Panteras de Aguascalientes 3-2. Revenue mechanics span subscription-style season tickets, transactional single-game tickets and merchandise, recurring sponsorship contracts, and one-time academy camp fees (3,500 MXN per participant). Underlying technology is limited to a WooCommerce storefront, third-party ticketing redirect (TicketNauta), broadcast relationship with Canal 66, and standard social/content channels — no proprietary technology platform is disclosed.
The franchise has undergone coaching transitions, with Silvio Santander departing after the 2025 championship-winning regular season (where he earned Best Coach honors) and Pablo García Fernández — the most title-winning coach in LNBP history — appointed for 2026. The organization's growth signals are primarily reinvestment in coaching quality, the reopened youth academy, and continued sponsorship diversification, all within a single-city Mexican market with no disclosed expansion outside Baja California.
Soles de Mexicali firmographics
Firmographics- Name
- Soles de Mexicali
- Legal name
- Club Deportivo Soles de Mexicali
- Website
- https://solesmexicali.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soles de Mexicali is a private professional basketball franchise founded in 2005 in Mexicali, Mexico, competing in the LNBP with 4 league championships, selling tickets, merchandise, sponsorships, and youth academy programs to local fans and corporate partners.
- Ownership category
- akta.pro rank
Soles de Mexicali industry classification
Industry- Product category
- Professional Basketball Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Other Spectator Sports (711219), Sporting Goods Retailers (459110)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
- akta.pro secondary industries
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Soles de Mexicali is headquartered
LocationHeadquarters
- HQ city
- Mexicali
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Soles de Mexicali business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from single-game tickets and season ticket subscriptions (abonos) sold directly to fans attending games at the Auditorio PSF. Season ticket pricing ranges from 800 to 7,000 MXN depending on seat location.
- Merchandise Sales: Direct e-commerce sales of team merchandise including jerseys (local and alternate, men's and women's, and children's), polo shirts, and other fan gear through the official online store at solesmexicali.com/tienda. Prices range from $903 to $1,304 MXN per item.
- Sponsorships and Advertising: Revenue from corporate sponsors who receive brand visibility at the venue, on team uniforms, and across digital channels. Known sponsors include PSF/Facial Quality, Dagal, Exe, Grupo Marán, Inversiones Roka, CSIR y Asociados, Kenworth Mexicana, Gobierno del Estado, Cemenquín, and Canal 66. The team also sells sponsor slots and hospitality packages to local businesses.
- Academia Programs: Revenue generated from the Academia Soles basketball training camp, targeting children ages 6-14. The camp costs $3,500 MXN per participant, with discounts for siblings and season ticket holder families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | General season ticket (Abono General) |
| Subscription | Annual | Superior season ticket (Abono Superior) |
| Subscription | Annual | Tablero (Board) season ticket |
| Subscription | Annual | Lateral season ticket |
| Subscription | Annual | Central season ticket (premium) |
| Unit Pricing | Pay-as-you-go | Men's and Women's Jersey (Local and Alternate) |
| Unit Pricing | Pay-as-you-go | Polo Shirts (Men's and Women's) |
| Unit Pricing | Pay-as-you-go | Academia Soles Basketball Camp |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Soles de Mexicali product offering
Product offeringCore offering
Soles de Mexicali operates a professional basketball franchise competing in Mexico's Liga Caliente.mx LNBP, playing home games at the Auditorio PSF arena in Mexicali, Baja California. The organization generates revenue from ticket sales (single-game and season ticket subscriptions), official merchandise sales through an e-commerce store, corporate sponsorships, and a youth basketball academy (Academia Soles). It also operates the Solecitas dance team for fan engagement entertainment.
Product overview
Soles de Mexicali is a professional basketball organization offering a comprehensive sports entertainment portfolio. The core product is the professional basketball team competing in Liga Caliente.mx LNBP, supplemented by an e-commerce merchandise store, youth basketball academy (Academia Soles), and dance team (Solecitas). The organization also sells season tickets and participated in the Copa Value 2025 mid-season tournament. All home games are played at the Auditorio PSF in Mexicali, Baja California.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Basketball Team (Liga Caliente.mx LNBP) Professional basketball team competing in Mexico's Liga Nacional de Baloncesto Profesional (LNBP), known as Liga Caliente.mx. Plays home games at the Auditorio PSF in Mexicali, Baja California, and has won four LNBP championships (2006, 2014-15, 2017-18, 2019-20).
- Official Merchandise Store (Tienda) E-commerce store selling official Soles de Mexicali merchandise including jerseys (local, alternate, and visitor versions for men, women, and children) and polo shirts. Prices range from 903 MXN for polos to 1,304 MXN for jerseys. Available sizes range from children's 4T to adult XXL.
- Season Tickets (Abonos) Season ticket packages for all 18 home games at the Auditorio PSF across five seating categories: General (800 MXN), Superior (2,500 MXN), Tablero (5,500 MXN), Lateral (6,500 MXN), and Central premium (7,000 MXN). Early-bird/preseason pricing offered before April 15.
- Academia Soles (Basketball Academy) Youth basketball academy offering training programs for children ages 6-14. Training sessions held at the Auditorio PSF (the only academy in the city with a closed auditorium, court, and air conditioning) with sessions from 4:00PM-5:30PM and 5:30PM-7:00PM. Camp programs available during school breaks at 3,500 MXN per participant with sibling and season ticket holder discounts.
- Solecitas Dance Team Official dance team of Soles de Mexicali consisting of 15 young women who perform at home games and halftime shows with new uniforms and choreographies each season. The team won the 'Best Animation Group' award in the LNBP for the 2019 and 2021 seasons.
- Single-Game Tickets Single-game admission tickets for individual regular season and playoff home games at the Auditorio PSF, sold through the TicketNauta platform referenced from the official website.
Quantifiable outcome
- 4 LNBP national championships (2006, 2014-15, 2017-18, 2019-20) and Copa Value 2025 mid-season tournament title
- +3 more outcomes
Companies that use Soles de Mexicali
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Soles de Mexicali technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Soles de Mexicali partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- PSF / Facial QualitycorePSF/Facial Quality is a primary sponsor and the naming partner of the team's home arena (Auditorio PSF). The company receives prominent brand visibility at the venue and across team communications.
- Gobierno del Estado de Baja CaliforniacoreGovernment sponsorship providing institutional support and visibility, listed as one of the key sponsors of the organization alongside private sector partners.
- Canal 66coreRegional television broadcaster and sponsor providing media coverage of team games and news, serving as a key channel for fan outreach and broadcast visibility.
- Kenworth MexicanaminorListed as a sponsor of the Soles de Mexicali organization, receiving brand visibility at the venue and in team communications.
- DagalminorListed as a local sponsor of the organization.
- ExeminorListed as a local sponsor of the organization.
- Grupo MaránminorListed as a local sponsor of the organization.
- Inversiones RokaminorListed as a local sponsor of the organization.
- CSIR y AsociadosminorListed as a local sponsor of the organization.
- CemenquínminorListed as a local sponsor of the organization.
- TicketNautacoreTicketNauta is the authorized third-party ticketing platform used for all single-game ticket sales for home games at the Auditorio PSF. Fans are directed to TicketNauta through the official website Calendario page and header navigation.
- Zonkeys de TijuanaminorSoles de Mexicali held a pre-season training camp at the Zonkeys de Tijuana facilities in June 2026, using the rival team's arena for team preparation ahead of the 2026 LNBP season.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Soles de Mexicali competitors and assessment
Company assessmentDirect peers
- Mineros de Zacatecas: LNBP team based in Zacatecas with a comparable franchise model — local sponsorship base, season tickets, and arena operations. Direct competitor and structural peer within Liga Caliente.mx LNBP.
- Abejas de León: LNBP team based in León, Guanajuato, and direct competitor in the same league. Operates with similar revenue streams (tickets, merch, sponsorships, academy) and competes for the same regional sponsorship and broadcast inventory.
- Panteras de Aguascalientes: LNBP team that eliminated Soles in the 2025 zone semifinals. Operates with the same league economics, ticketing, and sponsorship model, making it a relevant on-court and off-court comparable.
- Halcones de Xalapa: Historic LNBP franchise based in Xalapa. Comparable in operating a single-city professional basketball team with similar ticketing, sponsorship, and merchandise revenue streams.
- Dorados de Chihuahua: Chihuahua-based LNBP franchise with similar size and operating profile. Comparable in attendance, sponsorship mix, and competitive positioning within Liga Caliente.mx.
- Fuerza Regia de Monterrey: Monterrey-based LNBP franchise and direct competitor in Liga Caliente.mx LNBP. Comparable in operating model (ticket sales, sponsorships, merchandise, academy) and competitive context, with overlapping sponsor categories and a larger metropolitan market.
- Astros de Jalisco: Guadalajara-based LNBP franchise tied for 1st place in the 2025 regular season (25-3 record) with Soles. Direct competitor with comparable scale, attendance, and recent competitive performance.
Others
- TicketNauta: Authorized third-party ticketing platform used by Soles and other Mexican sports/entertainment properties. Ecosystem partner whose platform economics directly affect Soles' per-ticket revenue capture.
- LNBP (Liga Nacional de Baloncesto Profesional): The league operator itself. Comparable as the governing body that defines Soles' competitive structure, schedule, and broadcast/revenue-sharing economics. Not a direct competitor but the structural counterparty for all LNBP franchises.
Regional players
- Zonkeys de Tijuana: LNBP/CIBACOPA team based in Tijuana, also in Baja California. Operates in the same state and served as a training-facility partner for Soles; competes for the broader Baja California basketball fan base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Soles de Mexicali social profiles
Digital presenceSoles de Mexicali financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soles de Mexicali leadership team
Management profileNumber of profiles
Profiles5 records
Soles de Mexicali funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soles de Mexicali M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soles de Mexicali
What does Soles de Mexicali do?
Soles de Mexicali operates a professional basketball franchise competing in Mexico's Liga Caliente.mx LNBP, playing home games at the Auditorio PSF arena in Mexicali, Baja California. The organization generates revenue from ticket sales (single-game and season ticket subscriptions), official merchandise sales through an e-commerce store, corporate sponsorships, and a youth basketball academy (Academia Soles). It also operates the Solecitas dance team for fan engagement entertainment.
Is Soles de Mexicali a public or private company?
Soles de Mexicali is a private company. It is classified as unknown and is currently operating.
When was Soles de Mexicali founded?
Soles de Mexicali was founded in 2005. It employs 11 to 50 people.
Where is Soles de Mexicali based?
Soles de Mexicali is headquartered in Mexicali, Mexico, in the Latin America region.
How does Soles de Mexicali make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorships and Advertising and academia Programs.
Who are Soles de Mexicali's main competitors?
Direct peers on record are Mineros de Zacatecas, Abejas de León, Panteras de Aguascalientes, Halcones de Xalapa, Dorados de Chihuahua, Fuerza Regia de Monterrey and Astros de Jalisco. Others are TicketNauta and LNBP (Liga Nacional de Baloncesto Profesional). Zonkeys de Tijuana is listed as a regional player.
Does Soles de Mexicali have an API?
No public API is recorded for Soles de Mexicali.
What industry is Soles de Mexicali in?
Soles de Mexicali's product category is Professional Basketball Sports Franchise. Its primary akta.pro industry code is MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs), with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 711211 and its SIC code is 7990.