Grupo Dagal

What Grupo Dagal does

Grupo Dagal is a privately held Mexican fuel distribution and roadside services group headquartered in Mexicali, Baja California, operating across the states of Baja California and Sonora. The group, formalized in 1956 with roots dating to 1923, runs an integrated downstream fuel business comprising 13+ retail gas stations dispensing Pemex Magna, Premium and Diesel (with proprietary Pemex Aditec additive technology), four bulk storage plants plus a commercial office in Ensenada, a fleet of 30+ SCT-authorized tanker trucks, and maritime fueling at the ports of Ensenada, San Felipe and Puerto Peñasco. Customers span government agencies (Gobierno de Baja California, IMSS), private corporate fleets with 7-30 day credit terms under RFID-controlled dispensing, industrial, agricultural, maquiladora, hospitality and maritime operators, as well as retail consumers. The group has diversified into non-fuel retail through Comercializadora de Alimentos Magg's, operating four restaurant and convenience store locations (Restaurantes Dagal and Magg's brands) with full-service kitchens, drive-thru, third-party delivery (Rappi, Didi Food, Uber Eats), ATM services (Banorte, BBVA) and on-site electronic invoicing.

The technology stack is operational rather than digital-first: RFID fleet fuel authorization, GPS monitoring on tanker trucks and auto-abasto customer tanks, electronic load/discharge volumetric control, NOM-005-SCFI-2017 certified dispensers, and a self-service electronic invoicing portal plus a client portal for distinguished corporate accounts. Revenue is generated primarily through unit-priced retail and wholesale fuel sales, corporate credit-account fuel sales, third-party fuel transportation, port vessel fueling, and an emerging retail food and convenience-store stream. Distribution is direct-to-customer across all channels, with payment accepted in cash, cards, dollars, bank transfer, and a broad portfolio of Mexican electronic wallets and vouchers (Efecticard, Edenred, Ticket Car, Pluxee, Gaso Pass, UltraGas, Energex, Banco del Bienestar, CNG, Up Sí Vale, EfectiVale).

Name

Grupo Dagal

Legal name

Grupo Dagal, S.A. de C.V.

Website

https://dagal.com.mx

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Dagal is a privately held Mexican fuel distributor and gas station operator in Baja California and Sonora, running 13+ retail stations, four storage plants, a 30+ tanker fleet, maritime port fueling, and a small restaurant-convenience sub-brand serving government, enterprise, and retail customers.

Ownership category

akta.pro rank

Product category

Petroleum Products Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Gasoline Stations (4571), Fuel Dealers (457210)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Fuel distribution
• Petroleum products wholesale
• Retail gas stations
• Lubricants distribution
• Fleet fueling services

Headquarters

HQ city

Mexicali

HQ country

Mexico

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Direct fuel sales to consumers at gas stations including Magna, Premium gasoline and diesel products through dispensers operating 24/7, 365 days a year.
2. Wholesale/Mayoreo Fuel Distribution: Bulk fuel sales through four storage plants and commercial office, providing fuel to businesses including logistics, agriculture, hotels, hospitals, construction and maquiladoras with personalized 24/7 service.
3. Fleet/Corporate Credit Services: Corporate credit accounts with configurable payment terms (7, 14, 21, or 30 days) for government agencies and private companies requiring strict fuel consumption control via RFID devices.
4. Fuel Transportation Services: Fuel transportation via fleet of over 30 tanker trucks delivering from 1,000 liters onward, 24/7, 365 days, including port operations for maritime vessels.
5. Restaurant and Convenience Store Operations: Restaurant and convenience store operations under Comercializadora de Alimentos Magg's brand, including commercial credit, food service, delivery, and drive-thru services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Grupo Dagal is an integrated Mexican downstream petroleum company that wholesales and distributes gasoline, diesel, and lubricants from four owned storage plants to industrial, commercial, retail-reseller, and fleet customers across Baja California and Sonora. It also operates a chain of PEMEX-authorized retail gas stations for consumer sales and runs a complementary restaurant and convenience-store chain (Magg's/Restaurantes Dagal) co-located with its fuel sites.

Product overview

Grupo Dagal is a diversified energy and retail services company operating primarily in Baja California and Sonora, Mexico. Its portfolio comprises four interconnected business lines: (1) Estaciones de Servicio — a network of gas fueling stations dispensing Pemex Magna, Premium, and Diesel fuels with built-in electronic payment integrations and fleet credit programs; (2) Distribuidora Dagal — a wholesale fuel distribution business with four storage plants serving industrial, commercial, agricultural, and hospitality clients, augmented by auto-abasto (on-site tank) solutions and electronic invoicing; (3) Dagal Autotransportes — a fleet of 30+ tanker trucks providing fuel transportation and port supply services, authorized by SCT; and (4) Restaurantes Dagal — a chain of four restaurant and convenience stores operated by Comercializadora de Alimentos Magg's, integrating food service, retail, and third-party delivery. Cross-cutting technology modules include RFid fleet control, GPS fleet and tank monitoring, electronic volumetric control, and an online electronic invoicing portal.

Differentiator

Problem solved

Functional benefit

Brands

• Magg's: Convenience store and restaurant franchise brand operated by COMERCIALIZADORA DE ALIMENTOS MAGG'S, S DE R.L. DE C.V., with locations in Mexicali and San Luis Río Colorado.

Products and services

• Wholesale Fuel Distribution (Gasoline and Diesel) Bulk sale and delivery of authorized PEMEX-branded gasoline and diesel from Grupo Dagal's four storage plants to fleet operators, industrial and agricultural buyers, transportation/logistics companies, and independent retailers, primarily across Baja California and Sonora.
• Wholesale Lubricants Distribution Wholesale supply of lubricants for automotive, industrial, and commercial buyers in northwestern Mexico, distributed alongside the company's bulk fuel operations.
• PEMEX-Branded Retail Gas Station Network Retail sale of PEMEX-branded gasoline and diesel to individual motorists at 13+ company-owned service stations across Baja California and Sonora, Mexico.
• Magg's / Restaurantes Dagal Restaurant and Convenience Chain Restaurant and convenience-store offering operated under the Magg's / Restaurantes Dagal brand, co-located with the group's PEMEX-branded retail gas stations to serve motorists and local diners.
• Bulk Fuel Storage and Terminal Operations Storage, terminaling, and handling services at four owned storage plants that supply Grupo Dagal's wholesale distribution network and retail stations in Baja California and Sonora.

Quantifiable outcome

• Exact fuel volumes guaranteed through electronic monitoring of loads and discharges
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• PEMEX (Pemex Transformación Industrial)coreStrategic or Co-development Partner · 1 January 1960Authorized PEMEX distributor for gasoline, diesel, and lubricants in northwestern Mexico. Formal relationship established in mid-1960s when PEMEX began regional operations, maintaining continuous partnership to present. Distributes PEMEX Premium, Magna, and Diesel products through retail stations and wholesale channels.
• Pemex Aditec TechnologycoreTechnology or IntegrationImplementation of proprietary Tecnologia Pemex Aditec in gasolines, an exclusive Mexican technology formula with 7 powerful agents maximizing engine performance, protection, and cleaning. Used in all Dagal gasoline stations.
• EfecticardminorChannel Partner/ Reseller/ DistributorElectronic wallet/prepaid card accepted as payment method at Dagal gas stations.
• CNG (Comisión Nacional de Gas natural)minorChannel Partner/ Reseller/ DistributorCNG prepaid card accepted as payment method at Dagal gas stations.
• Gaso PassminorChannel Partner/ Reseller/ DistributorGaso Pass prepaid card accepted as payment method at Dagal gas stations.
• Up sí ValeminorChannel Partner/ Reseller/ DistributorUp sí Vale meal/fuel voucher accepted at Dagal gas stations.
• EdenredminorChannel Partner/ Reseller/ DistributorEdenred corporate expense card accepted at Dagal gas stations.
• Ticket CarminorChannel Partner/ Reseller/ DistributorTicket Car fuel card accepted at Dagal gas stations.
• UltraGasminorChannel Partner/ Reseller/ DistributorUltraGas prepaid card accepted at Dagal gas stations.
• PluxeeminorChannel Partner/ Reseller/ DistributorPluxee (formerly Sodexo) meal/fuel vouchers accepted at Dagal gas stations.
• Banco del BienestarminorChannel Partner/ Reseller/ DistributorBanco del Bienestar card accepted as payment method at Dagal gas stations.
• RappiminorChannel Partner/ Reseller/ DistributorFood delivery partner for Dagal restaurants, enabling delivery service from 8am to 6pm.
• Didi FoodminorChannel Partner/ Reseller/ DistributorFood delivery partner for Dagal restaurants offering delivery service.
• Uber EatsminorChannel Partner/ Reseller/ DistributorFood delivery partner for Dagal restaurants offering delivery service.
• BanorteminorChannel Partner/ Reseller/ DistributorATM services available at Dagal restaurant locations.
• BBVAminorChannel Partner/ Reseller/ DistributorATM services available at Dagal restaurant locations.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Emerging players

• OXXO Gas (FEMSA): FEMSA's branded fuel station network combined with OXXO convenience retail, increasingly expanding in northern Mexico. Comparable as an emerging player combining forecourt c-store and fuel retail, a model Dagal is replicating with Restaurantes Dagal.

Others

• Pemex Transformación Industrial (PEMEX Franchise Network): State-owned supplier that franchises its brand to independent distributors like Dagal. Listed as the upstream supplier rather than direct competitor, but its broader franchised retail network is the natural competitive set Dagal operates within.

Direct peers

• Orsan (Grupo Orsan): One of the largest independent PEMEX franchised fuel distributors in Mexico, operating retail stations and bulk distribution. Highly comparable to Grupo Dagal in business model (branded PEMEX retail + wholesale distribution) and target customer base (fleets, industrial, retail).
• Grupo Petro Seven: Mexican fuel retailer/distributor operating a network of franchised PEMEX-branded stations and bulk plants. Directly comparable to Dagal's branded fuels wholesaling, retail station operation, and fleet services in Mexico.
• Hidrosina: Mexican PEMEX franchisee operating gas stations and bulk distribution across multiple Mexican states. Comparable as a regional fuel distributor with adjacent non-fuel retail and fleet credit programs serving similar customer types.

Broad incumbents

• BP Mexico (Castrol / BP station network): International oil major with branded retail and lubricant distribution operations in Mexico. Comparable as a broad incumbent offering fuel retail, lubricants, and fleet services at greater scale than Dagal.
• ExxonMobil Mexico (Mobil): Global major with branded lubricants (Mobil) and growing retail fuel presence in Mexico, including lubricants wholesale via Proveedora Galsa's product lines. Comparable as a broad incumbent supplying fuels/lubricants through distribution partners in Mexico.
• Repsol Mexico: Global energy major with retail station networks in Mexico under both Repsol and PEMEX franchise arrangements. Comparable as a broader fuel retail and distribution incumbent offering similar products and fleet services across a wider geography.
• TotalEnergies Marketing México: International oil major with retail and lubricant distribution in Mexico serving industrial, automotive, and fleet customers. Comparable as a broader multinational competitor in fuel retail and specialty lubricant segments.

Regional players

• Grupo Actinver / Grupo G500 / other regional PEMEX franchisees: Regional Mexican fuel distribution groups that operate PEMEX-branded stations and bulk plants in specific states, similar to Dagal's regional northwestern Mexico footprint but in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grupodagal1930
• YouTubeyoutube.com/videosdagal
• Facebookfacebook.com/grupodagal
• Instagraminstagram.com/grupodagal
• TikToktiktok.com/@grupo.dagal
• LinkedInlinkedin.com/company/grupodagal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Dagal