What Niubo does

Niubo S.L. (operating as Niubó / Niubo Shop) is a Spanish family-owned e-commerce retailer specializing in furniture hardware (herrajes para muebles), founded in the 1940s by Frederic Niubo in La Garriga, Barcelona. The legal entity, NIUBO MATERIALS PER FUSTERIA I EBANISTERIA, SL, is a private limited company (Sociedad Limitada) now in its third generation of family ownership and operation, with no disclosed institutional investment. The company sells a comprehensive catalog of furniture hardware components — including proprietary or exclusive sliding door systems (Eclipse, Flow, Space+, Twofold), drawer systems (Protone, Concept, Simplex, Ultrabox, Vertex), handle collections (Hack, Self, moka), and Gola profile systems — alongside hand tools, power tools from brands such as Bosch, Hitachi, and Dewalt, adhesives, fasteners, consumables, home and garden products, and work clothing/PPE.

The business operates exclusively through a direct-to-consumer e-commerce channel at niuboshop.com, built on the Trilogi platform with CloudFront CDN content delivery. The storefront is bilingual (Spanish and French), supporting national shipping across Spain and international shipping more broadly. Customer segments span professional carpenters and furniture manufacturers (primary), construction tradespeople, and DIY consumers. Products are sold at fixed unit prices with an outlet section for discounted items; payment processing accepts PayPal, Visa, and Mastercard. Customer acquisition relies on organic/SEO-driven traffic to the catalog rather than paid channels.

Revenue mechanics are entirely transactional — one-time unit purchases ranging from under €1 (small consumables) to over €400 (professional equipment). The company has no subscription, B2B wholesale, or recurring revenue component. With 1-10 employees, no disclosed funding rounds, no M&A activity, no AI capabilities, and a single proprietary technology platform (the storefront itself), Niubo is best characterized as a stable, niche specialty retailer leveraging generational domain expertise in furniture hardware rather than a venture-scale growth business.

Name

Niubo

Legal name

NIUBO MATERIALS PER FUSTERIA I EBANISTERIA, SL

Website

https://niuboshop.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Niubo S.L. is a family-owned Spanish e-commerce retailer, founded in the 1940s in La Garriga, Barcelona, specializing in furniture hardware (sliding door systems, drawer systems, handles) alongside tools, adhesives, home and garden products, serving professional carpenters, tradespeople, and DIY consumers via niuboshop.com.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Consumer Electronics & Appliances Omnichannel (CRAFAEAC)

akta.pro secondary industry

Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

• Furniture hardware
• Hand tools
• Power tools
• DIY supplies
• Home improvement

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Online retail of hardware products including furniture hardware (hinges, drawer guides, handles), hand tools, power tools, adhesives, garden equipment, and home goods. Products are sold at fixed prices with occasional promotional discounts.
2. Specialized Hardware Components: Sale of specialized furniture hardware including patented sliding door systems (Eclipse, Flow, Space+), drawer systems (Protone, Concept, Simplex, Ultrabox, Vertex), and Gola profile systems for modern handleless furniture

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Niubo operates an online retail store (niuboshop.com) selling furniture hardware (hinges, drawer guides, handles, sliding door systems), hand and power tools, adhesives and sealants, consumables, home and garden products, and work clothing/PPE. The company serves professional tradespeople (carpenters, construction workers, electricians) and DIY consumers through a bilingual Spanish/French e-commerce platform with national and international delivery.

Product overview

Niubo (Niubo Shop) is an online hardware and DIY store operated by Niubo S.L., a family-owned business established in the 1940s in La Garriga, Barcelona. The company specializes primarily in furniture hardware (herrajes para muebles) while offering a comprehensive range of products across hand tools, power tools, adhesives, consumables, home and garden equipment, and work clothing. The core product portfolio centers on furniture hardware systems including sliding door systems (Eclipse, Flow, Space+), drawer systems (Vertex, Protone, Concept), designer handle collections (Hack, Self, moka), and the Gola profile system. Supporting categories include hand tools (screwdrivers, pliers, hammers) and power tools from major brands, adhesives and sealants, home and garden products, and personal protective equipment. The company serves both professional tradespeople and DIY consumers through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Hardware and Accessories (Herrajes y accesorios para muebles) Core product category offering furniture hardware including hinges, drawer guides, handles, sliding door systems, and specialized hardware systems for cabinets, wardrobes, and furniture pieces. Targeted at professional furniture manufacturers and carpenters.
• Hand and Power Tools (Máquinas y herramientas manuales) Comprehensive range of hand tools (screwdrivers, hammers, pliers, measuring equipment, cutting tools) and power tools from professional brands such as Bosch, Hitachi, and Dewalt, for professionals and DIY users.
• Adhesives and Repair Products (Colas, adhesivos y reparadores) Adhesives, glues, sealants, lubricants, and restoration products including white glues, contact adhesives, hot-melt adhesives, and silicone sealants for woodworking and general repair applications.
• Consumables (Consumibles) Consumable supplies including packaging materials, abrasives, drill bits, saw blades, screws, anchors, and welding supplies for workshop and construction use.
• Home and Garden (Hogar y jardín) Home and garden products including household accessories, Christmas decorations, electrical and lighting supplies, hardware, plumbing, kitchenware, gardening tools, and outdoor furniture.
• Work Clothing and PPE (Ropa laboral y protección) Work clothing and personal protective equipment including safety footwear, helmets, gloves, safety glasses, and high-visibility clothing for construction professionals and tradespeople.
• Sistema Eclipse Sliding Door System Proprietary sliding door system for furniture with concealed mechanisms and smooth operation, designed for wardrobes and room dividers.
• Sistema Flow Sliding Door System Sliding door system with innovative design for furniture and wardrobe applications.
• Sistema Space+ Sliding Door System Space-saving sliding door system designed for optimal storage solutions in furniture applications.
• Cajón Vertex Drawer System High-quality drawer system for kitchen and furniture applications featuring smooth-running guides and modern design.
• Cajón Protone Drawer System Drawer system designed for kitchen furniture with reliable mechanisms and modern aesthetics.
• Cajón Concept Drawer System Drawer system for furniture with quality runners and construction suitable for kitchen and cabinet applications.
• Colección Hack Designer Handles Designer furniture hardware collection featuring contemporary handles and pulls for modern interiors.
• Colección Self Designer Handles Furniture hardware collection with minimalist design for contemporary furniture applications.
• Colección moka Handles Furniture hardware collection in moka finish for classic and traditional interior designs.
• Perfil Gola Handle-less Furniture System Gola profile system for handle-less furniture doors providing a sleek, minimalist appearance for modern kitchens and furniture.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TrilogicoreTechnology or IntegrationE-commerce platform provider powering the niuboshop.com online store with their web platform technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Salice: Italian manufacturer of furniture hardware including hinges, sliding door systems, and lift systems sold globally. Directly comparable as a specialist furniture fittings brand, and the most premium SKU family in Niubo's catalog (coplanar sliding systems), making it both a supplier and indirect competitor.
• Emuca: Spanish specialist manufacturer and distributor of furniture hardware (hinges, drawer runners, sliding systems, handles) sold under its own brand. Highly comparable to Niubo's core offering and even appears in Niubo's product catalog; competes for the same furniture manufacturer and carpenter customer base.
• Viefe: Spanish designer furniture hardware brand (handles, knobs, hooks) sold across Europe. Directly comparable in the handle and pull category carried by Niubo (Colección Viefe, Topes de puerta VIEFE), and competes for the same furniture manufacturer and interior designer customer base.

Regional players

• Toolstation: European trade tools and hardware retailer (UK parent) operating in Spain and other EU markets. Comparable assortment in hand tools, power tools, and hardware consumables targeting tradespeople; competes in the same professional segment Niubo serves from its professional tool categories.
• Screwfix: UK-based trade-focused hardware and tools retailer that has expanded into Spain and other European markets. Comparable business model (trade-pro and DIY, online-led) and overlapping product categories; not a primary competitor in Iberia today but represents the trade-focused model Niubo emulates.

Broad incumbents

• ManoMano: Pan-European online DIY and home improvement marketplace operating in Spain, France, and beyond. Directly comparable as a large-scale e-commerce channel selling overlapping hand tools, power tools, hardware, and home improvement categories to both professionals and DIY consumers, though it operates a marketplace model rather than a specialist retailer.
• Hettich: Global German manufacturer of furniture fittings, drawer systems, and sliding door hardware. Comparable in furniture hardware systems and serves the same professional carpentry and furniture manufacturing customer base; larger scale and broader international distribution than Niubo.
• Leroy Merlin: Major French-headquartered home improvement retailer with strong Spanish presence, selling tools, hardware, garden, and home products through both physical stores and e-commerce. Overlaps with Niubo's assortment and target customer (DIY consumers and pros) but on a vastly larger omnichannel scale.
• Bricodepot: Spanish home improvement and DIY retailer (part of Kingfisher Group) with both physical and online presence. Overlaps with Niubo's tools, hardware, home, and garden categories targeting both pros and DIY consumers at a meaningfully larger scale.
• Obramat (formerly Bricomart): Spanish professional and consumer building materials and hardware retailer. Comparable in serving Spanish carpenters, construction trades, and DIY buyers with overlapping categories (tools, hardware, consumables), but operates a physical-first model and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niubo