Trilogi - the eCommerce Agency

What Trilogi - the eCommerce Agency does

Trilogi (legal entity TRILOGI THE ECOMMERCE AGENCY, S.L.U.) is a privately held Spanish digital commerce agency founded in 1999 and headquartered in Igualada, Barcelona, with regional offices in Barcelona, Madrid, and Hong Kong. The firm employs 51–100 people and positions itself as a 360° eCommerce agency organized around four practice pillars: Consulting & Strategy, Marketing (SEO, GEO/AEO for AI search, Connectif-driven marketing automation, Google Ads, Live Shopping), Technology (implementation on Shopify, LogiCommerce, commercetools, and PrestaShop, plus 24x7 managed platform services), and Design. Over 25+ years it has completed more than 700 projects for an enterprise-leaning client base that includes Volkswagen, Bic, Shoei, Tres Grifería, Centauro, Carmina Shoemaker, La Fábrica, Eurekakids, and Salgar.

Name

Trilogi - the eCommerce Agency

Legal name

TRILOGI THE ECOMMERCE AGENCY, S.L.U.

Website

https://trilogi.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Trilogi is a privately held Spanish eCommerce agency (founded 1999) providing end-to-end digital commerce services — consulting, marketing, platform implementation on Shopify/LogiCommerce/commercetools, 24x7 managed services, and AI agents — to enterprise and mid-market B2B and B2C brands across Europe and Asia-Pacific.

Ownership category

akta.pro rank

Product category

eCommerce Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• ECommerce consulting services
• ECommerce platform implementation
• Digital marketing agency
• Live shopping services
• Marketing automation services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Consulting & Strategy: Digital strategy consulting and eCommerce planning services including market analysis, business model design, and digital transformation roadmaps.
2. eCommerce Development & Technology Services: Platform implementation, migration services, and technical development for eCommerce projects on certified partner platforms.
3. Marketing Services: SEO services, paid advertising management (Google Ads, Meta, Amazon), marketing automation, and content marketing services.
4. Live Shopping Services: Complete live shopping production services including Starter and Business packs with professional hosts, equipment, and promotion.
5. Ongoing Platform Services: Continuous platform maintenance and evolution services with 24x7 support and SLA backing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Trilogi is a specialized eCommerce agency that designs, implements and operates online sales channels for brands and manufacturers. Its core services include digital strategy consulting, certified implementation of eCommerce platforms (Shopify, LogiCommerce, commercetools, PrestaShop), performance marketing (SEO, GEO/AEO for AI search, Google Ads), marketing automation via Connectif, Live Shopping production services, AI Agents for sales-funnel automation, and 24x7 platform maintenance with SLA-backed support.

Product overview

Trilogi is an eCommerce agency offering a comprehensive suite of digital services organized around four main pillars: Consulting & Strategy, Marketing, Technology, and Design. Their technology offerings include eCommerce platform implementations (LogiCommerce, commercetools, Prestashop, Shopify), comprehensive platform maintenance with 24/7 support, B2B eCommerce solutions, and China market entry services. Marketing services encompass SEO (including GEO/AEO for AI search engines), Marketing Automation via Connectif partnership, Live Shopping services with professional production, and Google Ads management. Their AI Agents offering represents a newer autonomous agents product for sales funnel automation. The agency operates from offices in Igualada, Barcelona, Madrid, and Hong Kong, and has been in operation since 1999 with over 700 projects completed.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting & Strategy Digital strategy consulting service that analyzes and designs unique digital strategies for client businesses, including market analysis, business model design and digital transformation roadmaps. Targeted at brands and manufacturers seeking eCommerce growth.
• SEO for eCommerce Search engine optimization service focused on increasing online sales through improved Google rankings, with technical SEO, content marketing, international SEO and migration support. Targeted at eCommerce brands seeking organic growth.
• GEO & AEO (SEO for AI) Optimization service that positions client content in AI-generated responses and zero-click search results across AI search engines (ChatGPT, Google Bard, Bing Chat, voice assistants). Uses NLP, structured data and semantic content techniques.
• Marketing Automation (Connectif) Certified Connectif agency service implementing marketing automation strategies with a Data First methodology, including cart abandonment recovery, omnichannel campaigns (email, SMS, push, social), dynamic content personalization, predictive segmentation and ERP/CRM integration. Targeted at eCommerce brands seeking automated lifecycle marketing.
• Live Shopping End-to-end livestream shopping service offering Starter and Business production packs, including professional hosts, equipment, presenter coaching, filming and promotion. Leverages the Onlive.site platform (and historically Flux Panda) for live commerce events in Spain. Targeted at eCommerce brands seeking to drive sales through live video events.
• Google Ads Agency ROI-driven Google Ads management service for eCommerce businesses, including campaign setup, optimization and reporting. Delivered under Google's Premier Partner status.
• Create Online Store (eCommerce Platform Implementation) Professional eCommerce store creation and development service using certified partner platforms (Shopify, LogiCommerce, commercetools, PrestaShop). Includes platform selection, setup, configuration, payment and shipping integrations.
• eCommerce Solutions (B2B and B2C) Comprehensive eCommerce platform implementation service covering both B2B and B2C scenarios, fully integrated with the client's offline channels, ERP and CRM.
• Comprehensive Platform Services (24x7 Managed) Continuous platform maintenance and evolution service providing 24x7 technical support and SLA-backed performance, scalability and stability for clients' eCommerce platforms.
• B2B eCommerce Solutions Specialized B2B eCommerce solution for manufacturers and distributors, with B2B-specific features such as enterprise customer management, personalized pricing, customer-specific catalogs, flexible payment terms and ERP integration.
• eCommerce in China Market entry and cross-border eCommerce service for brands entering China and the broader Asian online market, supported by the agency's Hong Kong office and China-specific platform expertise.
• eCommerce Design UX and design service that defines, positions and designs the client's brand identity for its online presence, with focus on eCommerce usability and conversion.
• AI Agents (Agentes IA) AI Agents service providing autonomous agents for total sales-funnel automation and marketing campaign automation, multiplying results without increasing team size. Applicable to both B2B and B2C eCommerce operations.

Quantifiable outcome

• 25% increase in annual sales
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability13 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Onlive.sitecoreTechnology or Integration · 1 January 2023Strategic agreement to promote Live Shopping in Spain. Onlive.site provides the live shopping tool platform included in Trilogi service packs.
• Flux PandacoreTechnology or Integration · 28 December 2021Live Streaming eCommerce partnership announced December 2021. Flux Panda, created in 2020, provides live streaming technology that allows simultaneous streaming to Facebook, YouTube, Instagram and their own platform. Trilogi combines digital marketing and eCommerce expertise with Flux Panda's technology to implement livestream commerce in Spain.
• LogiCommercecoreTechnology or IntegrationCertified partner platform for B2C and B2B eCommerce development. Headless eCommerce platform with 200+ features and 24/7 technical support.
• commercetoolscoreTechnology or IntegrationCertified partner for headless eCommerce platform. SaaS solution for B2C, B2B and D2C commerce with flexible microservices architecture.
• ShopifycoreTechnology or IntegrationCertified Shopify partner (Plus Partner) for eCommerce platform implementation. Guides brands in setting up and optimizing Shopify stores.
• ConnectifcoreTechnology or IntegrationCertified Connectif partner and Data First Certified agency for marketing automation. Implements automated multi-channel campaigns, abandoned cart recovery, and personalization using Connectif's platform.
• GooglecoreGTM or Marketing PartnerPremier Google Partner with certified expertise in Google Ads, advertising solutions, and digital marketing strategy. Renewed Premier Partner status for 2022 and 2026.
• MetaminorGTM or Marketing PartnerMarketing partner for Meta advertising solutions including Facebook and Instagram advertising.
• Microsoft AdvertisingminorGTM or Marketing PartnerCertified Microsoft Advertising partner for Bing Ads and Microsoft advertising solutions.
• Amazon AdsminorGTM or Marketing PartnerPartner for Amazon advertising solutions and marketplace strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Globant: Global digital transformation and engineering firm with a dedicated commerce studio that competes for large B2B/B2C platform unification mandates; relevant competitor for enterprise eCommerce modernization work.
• Accenture Song: The creative, marketing, and commerce arm of Accenture; routinely competes for end-to-end digital commerce transformation mandates with global enterprise brands that Trilogi also pursues.
• Deloitte Digital: The digital arm of Deloitte with significant eCommerce, martech, and customer experience practice; competes primarily for large transformation mandates where Trilogi can play as a delivery partner or alternative.
• Dept Agency: Global digital agency offering end-to-end services including eCommerce, marketing technology, and creative at scale; competes with Trilogi on enterprise accounts but with far broader geographic and capability footprint.
• VML: Large global agency network formed from Wunderman Thompson and VMLY&R with deep commerce, experience, and brand capabilities; competes for the same enterprise eCommerce briefs at higher scale and budget capacity.

Direct peers

• Flat 101: Madrid-based digital performance agency focused on eCommerce, SEO, paid media, and conversion optimization; competes head-to-head for Spanish mid-market eCommerce retainer and project work.
• Making Science: Madrid-headquartered digital transformation and AdTech company listed on BME Growth; spans digital marketing, martech, and eCommerce implementations across Iberia and EMEA in direct competition with Trilogi's B2C/B2B digital stack services.
• Humanlevel: Digital commerce agency focused on platform implementations, UX, and eCommerce strategy in Spain and EMEA; comparable boutique-scale digital commerce services to Trilogi with similar platform partner ecosystem exposure.
• The Cocktail: Spanish digital agency with a strong eCommerce, customer experience, and platform integration practice; comparable scope in consulting, technology implementation, and digital marketing for enterprise Spanish brands.
• Elogia: Iberian digital marketing and eCommerce agency offering similar performance marketing, SEO, and marketplace services; directly overlaps with Trilogi's mid-market Spanish client base and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/trilogi
• Facebookfacebook.com/Trilogi.eCommerce
• LinkedInlinkedin.com/company/trilogi
• Instagraminstagram.com/trilogidl
• Xx.com/trilogicommerce

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trilogi - the eCommerce Agency