Anemotech
Anemotech S.r.l. is an Italian materials science company that develops theBreath, a patented, passive multi-layer air-purifying fabric sold to corporations, schools, and OEMs across Europe and the Middle East.
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Anemotech does
Anemotech S.r.l. is an Italian materials science company founded in Milan in 2014 as part of the Ecoprogram Group, dedicated to developing theBreath, a patented multi-layer air-purifying textile. The core product is a fabric composed of two outer hydrophobic, printable, bactericidal/antiviral layers surrounding a central activated carbon fiber cartridge that adsorbs and disaggregates pollutants including particulate matter, VOCs, NOx, SOx, bacteria, viruses, and odors. The technology operates passively using natural air movement and requires no electrical energy, with an antiviral variant certified to ISO 18184:2019 for 98.75% viral neutralization within two hours.
The company monetizes through three streams: direct sales of theBreath panels and fabric (thePure line) for indoor and outdoor installations, OEM licensing of the technology to third-party manufacturers for integration into strollers, luggage, and furniture, and corporate welfare/CSR projects for employee well-being. Distribution is hybrid: direct enterprise sales to corporations in Italy (banks, pharma, schools, automotive), exclusive outdoor-advertising distribution through Urban Vision in EMEA, and OEM relationships with branded manufacturers including Peg Perego, Carpisa, Cassina, and Tecno. The company holds multiple ISO certifications and is recognized as a 100% Italian PMI innovativa with academic collaborations at Politecnico delle Marche and Politecnico di Milano.
Anemotech's customer base spans financial services (Banca Generali, BNL BNP Paribas), automotive/fleet (Arval), pharmaceutical (Guna), healthcare (Gruppo San Donato), energy services (ENGIE Italia), luxury furniture (Cassina), and consumer brands (Levi's, Yamamay). Operating geographies include Italy, the UK, France, Germany, Belgium, Poland, Montenegro, and selected Middle East markets. As of 2021, the company engaged EY to evaluate a potential capital increase to accelerate growth and internationalization, with no revenue, headcount, or funding figures publicly disclosed.
Anemotech firmographics
Firmographics- Name
- Anemotech
- Legal name
- Anemotech S.r.l.
- Website
- https://thebreath.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anemotech S.r.l. is an Italian materials science company that develops theBreath, a patented, passive multi-layer air-purifying fabric sold to corporations, schools, and OEMs across Europe and the Middle East.
- Ownership category
- akta.pro rank
Anemotech industry classification
Industry- Product category
- Air Purification Textiles
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Protective & Safety Textiles (FR/Arc/Heat/Cut/Chemical) (IMAOADAA)
Keywords
Where Anemotech is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Anemotech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- theBreath Fabric and Panels: Sale of the patented theBreath fabric and manufactured panels/pictures for air purification in residential, commercial, and institutional settings. Products are sold with different sizes and customization options.
- Technology Licensing and OEM: Licensing theBreath technology to third-party manufacturers for integration into their products such as strollers (Peg Perego), luggage (Carpisa), furniture (Cassina, Tecno), and advertising materials.
- Corporate Welfare Solutions: Providing air purification solutions to corporations as part of employee welfare programs, targeting改善 workplace air quality and employee well-being.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | theBreath panels are available in customizable sizes with standard panel dimensions. Carbon cartridge replacement required every 18 months for indoor and 6 months for outdoor use. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Anemotech product offering
Product offeringCore offering
Anemotech develops, manufactures, and licenses theBreath, a patented multi-layer air-purifying textile fabric that captures and disaggregates particulate matter, VOCs, NOx, SOx, viruses, bacteria, and odors using passive adsorption (no electricity required). The company sells theBreath fabric, thePure wall panels, and an ISO 18184:2019-certified antiviral variant for indoor and outdoor use, while licensing the technology to OEMs for integration into consumer products such as strollers, luggage, and furniture.
Product overview
Anemotech's product portfolio centers on theBreath®, a patented multi-layer textile air purification technology developed over 3+ years of R&D. The core technology consists of two outer layers of hydrophobic printable material with antiviral, bactericidal, and antimold properties, surrounding an intermediate activated carbon fiber cartridge that adsorbs, traps, and disaggregates pollutants and odors. The main product line includes the standard theBreath® fabric (available as customizable indoor panels called thePure) and the theBreath® - Tessuto antivirale (ISO 18184:2019 certified antiviral variant). The technology is also licensed to partners for integration into consumer products such as the theBreath® Canopy Stroller (Peg Perego) and the Carpisa Air Clean suitcase, and is available in outdoor advertising billboard and building wrap formats for urban installations.
Differentiator
Problem solved
Functional benefit
Products and services
- theBreath Multi-layer patented air-purifying textile fabric that captures and disaggregates harmful particulate matter, VOCs, NOx, SOx, viruses, bacteria, and odors from indoor and outdoor air using passive adsorption technology with no energy consumption. Targeted at corporations, schools, public spaces, and OEM partners.
- theBreath - Tessuto antivirale (Antiviral Fabric) Antiviral variant of theBreath fabric certified to ISO 18184:2019, neutralizing up to 98.75% of viral load including coronaviruses within 2 hours. Outer membrane is 100% modified polyester fiber with activated molecules providing bactericidal and antimold properties. Suitable for healthcare and high-hygiene environments.
- thePure Panels Wall-mounted panels made with theBreath fabric, customizable with printed imagery, designed for indoor air purification in offices, schools, homes, and commercial spaces.
- theBreath Canopy Stroller (Peg Perego licensed product) Stroller and bassinet canopy developed with Peg Perego that protects children from air pollution during walks by purifying air through an embedded theBreath carbon cartridge that absorbs and disaggregates pollutants.
- Outdoor Advertising Installations Large-format billboard and building wrap applications using theBreath fabric technology, positioned along roadsides and on building facades to purify surrounding air while displaying advertisements.
Quantifiable outcome
- 98.75% viral neutralization within 2 hours (ISO 18184:2019 certified)
- +3 more outcomes
Companies that use Anemotech
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Anemotech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Anemotech partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Urban VisioncoreExclusive distribution and use partnership for theBreath technology in outdoor advertising in Italy, UK, other European countries, and Middle Eastern markets. Urban Vision is Europe's first green advertising concessionaire committed to sustainable installations.
- Ecoprogram GroupcoreParent group of Anemotech, with over 30 years of experience in automotive and facility management sectors for large facilities. In collaboration with Tiba Tricot, launched theBreath technology.
- Tiba TricotcoreJoint venture partner with Ecoprogram Group that launched theBreath fabric technology to market.
- Peg PeregoflagshipLicensed theBreath technology for the Canopy Stroller product - a stroller and bassinet canopy that protects children from air pollution during walks.
- CarpisaflagshipLicensed theBreath technology for Air Clean luggage - a spinner suitcase with two pockets containing theBreath fabric to maintain healthier air inside and near the luggage.
- CassinaflagshipCollaboration with Cassina LAB and Poli.design of Politecnico di Milano to develop bedroom furniture integrating theBreath technology in bed frames and headboard cushions.
- This is CooverminorDeveloped elegant wall products using theBreath fabric contained between washable outer fabric and lightweight modular internal structure.
- TakeGroupcoreMarketing and communications agency handling strategic positioning, branding, multi-channel B2B and B2C communication, co-marketing, CSR, and public relations for theBreath since 2018.
- Università Politecnica delle Marche (SIMAU)coreCollaborated on experimentation and performance testing of theBreath fabric. Research partnership developing the air-purifying technology over 3+ years.
- Politecnico di MilanocoreCurrent R&D collaboration to continue innovating the product and develop more performant and innovative technology. Collaboration with Cassina LAB and Poli.design.
- Atena S.p.A.minorVentilated facades for air purification - combining Atena's ventilated wall advantages with theBreath technology benefits using natural air flow amplification.
- The Italian LabminorCollaboration to develop urban benches (URBAN SHELTER, CUBIC, CHARM BENCH) with integrated theBreath technology for anti-pollution functionality.
- Urban DesignminorPartner in the 'I love my air' project for bus stop shelters with theBreath panels in Reggio Emilia.
- Dassault SystèmesminorCollaboration during Milan Design Week 2018 where Kengo Kuma presented 'Breath/ng' - a 6m tall spiral installation with 120 origami panels made from theBreath fabric.
- Benetti MossminorIntegration of thePure panels into vertical garden projects for air purification functionality.
- TecnominorIntegrated theBreath technology into Clavis desk for workplace air purification.
- ArtdesignboxminorCollaboration on 'A Breath in Design and Art' project promoting interior design products functional for air purification.
- FS Park (Gruppo Ferrovie dello Stato)minorRoma Termini Piastra parking facility uses theBreath technology for air purification in enclosed spaces.
- E.ONminorEnvironmental education project 'Odiamo gli Sprechi' for schools using theBreath world map and personal kits for children.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Anemotech competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Anemotech social profiles
Digital presenceAnemotech compliance and trust
Trust signalCompliance16 records
Anemotech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anemotech leadership team
Management profileNumber of profiles
Profiles3 records
Anemotech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anemotech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anemotech
What does Anemotech do?
Anemotech develops, manufactures, and licenses theBreath, a patented multi-layer air-purifying textile fabric that captures and disaggregates particulate matter, VOCs, NOx, SOx, viruses, bacteria, and odors using passive adsorption (no electricity required). The company sells theBreath fabric, thePure wall panels, and an ISO 18184:2019-certified antiviral variant for indoor and outdoor use, while licensing the technology to OEMs for integration into consumer products such as strollers, luggage, and furniture.
Is Anemotech a public or private company?
Anemotech is a private company. It is classified as corporate owned and is currently operating.
When was Anemotech founded?
Anemotech was founded in 2014. It employs 1 to 10 people.
Where is Anemotech based?
Anemotech is headquartered in Milan, Italy, in the Europe region.
How does Anemotech make money?
Three revenue lines are on record. theBreath Fabric and Panels are the primary driver. The others are technology Licensing and OEM and corporate Welfare Solutions.
Does Anemotech have an API?
No public API is recorded for Anemotech.
What industry is Anemotech in?
Anemotech's product category is Air Purification Textiles. Its primary akta.pro industry code is IMAOADAA, Protective & Safety Textiles (FR/Arc/Heat/Cut/Chemical). Its NAICS code is 333413 and its SIC code is 3564.