InterShop
InterShop is a Moscow-based Russian e-commerce retailer founded in 2008 that distributes pressotherapy and massage equipment from South Korean, Israeli, and Chinese brands to individual consumers and small B2B buyers across Russia through its own website and Moscow showroom.
- Company typePrivate
- Founded2008
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What InterShop does
InterShop is a Moscow-based Russian e-commerce retailer founded in 2008 that specializes in pressotherapy (lymphatic drainage) and massage equipment. Operating under the legal entity OOO Vega, the company distributes a curated assortment of hardware products manufactured primarily in South Korea (Smartwave and LymphaNorm brands), Israel (LYMPHAPRESS and Mego Afek), and China (АРМЕД), positioning itself as a specialist with one of the widest product ranges in its segment in Russia. Its customer base spans individual home users (primary segment), beauty salons and wellness centers, and medical/rehabilitation facilities, served via the intershop.ru website, a Moscow showroom, phone consultation, and a nationwide delivery network.
The core technology distributed by InterShop centers on pneumatic compression systems with 4 to 6 air chambers, programmable pressure levels (typically 40-200 mmHg), and multiple massage modes (sequential, circular, wave). Higher-end devices add infrared heating, touchscreen controls, and battery-powered wireless operation (up to 3.5 hours on the Smartwave 401). InterShop maintains two proprietary warehouses that enable same-day courier delivery in Moscow and free nationwide delivery above ₽16,000, plus a physical showroom for product testing and staff-led customer education.
InterShop generates revenue exclusively through one-time hardware sales and accessory purchases (cuffs, sleeves, expanders) priced in Russian rubles, supplemented by warranty and post-warranty service. Product prices range from roughly ₽5,500 for entry-level massagers to ₽113,000 for premium multi-cuff bundles. The company distributes exclusively through its own e-commerce storefront, augmented by phone-based consultation, online chat, and recurring participation in industry trade shows including Russian Healthcare Week, MASSAGE & SERVICE EXPO, and the AFR Forum. Yandex Split installment payments (2, 4, or 6 installments) are integrated into checkout. The business is privately held, employs 1-10 people, and has no disclosed funding, acquisitions, or institutional investment.
InterShop firmographics
Firmographics- Name
- InterShop
- Legal name
- OOO Vega (ООО "Вегас")
- Website
- https://intershop.ru
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InterShop is a Moscow-based Russian e-commerce retailer founded in 2008 that distributes pressotherapy and massage equipment from South Korean, Israeli, and Chinese brands to individual consumers and small B2B buyers across Russia through its own website and Moscow showroom.
- Ownership category
- akta.pro rank
InterShop industry classification
Industry- Product category
- Pressotherapy and Massage Equipment Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Deep Tissue Massage (HSALAEAB)
Keywords
Where InterShop is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
InterShop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales (Hardware): InterShop generates revenue primarily through direct retail sales of health and beauty equipment. Products are sold at fixed prices displayed on the website, with periodic discounts and promotions. Revenue is generated through one-time hardware purchases with optional accessories and add-on cuffs sold separately.
- Installment payment (Yandex Split): Customers can pay for products in installments using Yandex Split, splitting the total order amount into 2, 4, or 6 payments. This is not a credit product but a payment timing option, effectively a financing facilitation service for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level pressotherapy/massage devices |
| Unit Pricing | Pay-as-you-go | Mid-range pressotherapy devices (4-chamber) |
| Unit Pricing | Pay-as-you-go | Full kits with multiple cuffs |
| Unit Pricing | Pay-as-you-go | Accessories (cuffs, sleeves) |
| Other | Pay-as-you-go | Yandex Split installment payment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
InterShop product offering
Product offeringCore offering
InterShop is an online and showroom retailer specializing in pressotherapy, lymphatic drainage, and massage equipment, distributing South Korean (Smartwave, LymphaNorm), Israeli (LYMPHAPRESS), and Chinese (LONGFIAN, АРМЕД) brands in Russia. It sells pneumatic compression devices and foot massagers to individual home users, beauty salons, wellness centers, and medical/rehabilitation facilities, and provides warranty and post-warranty service. The legal entity operating the business is OOO Vega (founded 2008, Moscow).
Product overview
InterShop is an e-commerce company specializing in the retail sale of health and beauty products, primarily pressotherapy (lymphatic drainage) devices and massagers. The core product portfolio centers on the Smartwave line of pressotherapy devices (Smartwave 200/201/202, 300, 400, 401, 600) and LymphaNorm brand products (Hand Premium, Hand Master, Foot Master, Balance), which are manufactured primarily in South Korea. The company also distributes Israeli-made LYMPHAPRESS professional devices. These devices consist of main control units with various chamber counts (4-6 chambers) and compatible accessories including cuffs for legs, arms, waist, and shorts. Additional product categories include oxygen concentrators, cosmetology equipment, massage tables, medical equipment, bidet seats, compression underwear, and sports equipment. The company provides warranty and post-warranty service for its equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartwave 600 High-end South Korean pressotherapy / lymphatic drainage device with 6-chamber pneumatic compression system, touchscreen controls, and multiple massage modes for home users and light-professional use.
- Smartwave 401 Mid-range pressotherapy device with 4-chamber pneumatic compression for personal/home lymphatic drainage use.
- Smartwave 400 Mid-range pressotherapy device featuring 4-chamber pneumatic compression for personal/home lymphatic drainage use.
- Smartwave 200 / 201 / 202 Entry-level South Korean pressotherapy devices offering basic pneumatic compression functionality for home users seeking affordable lymphatic drainage therapy.
- Smartwave 300 Mid-range pressotherapy / lymphatic drainage device in the Smartwave lineup, positioned between entry-level and premium models.
- LymphaNorm Hand Premium Hand-arm lymphatic drainage pressotherapy device using pneumatic compression cuffs for upper-limb therapy.
- LymphaNorm Hand Master Hand-arm pressotherapy device designed for upper-limb lymphatic drainage and recovery therapy.
- LymphaNorm Foot Master Foot-and-leg pressotherapy device for lower-limb lymphatic drainage using pneumatic compression boots.
- LymphaNorm Balance Professional-grade pressotherapy and lymphatic drainage device designed specifically for use in beauty salons and aesthetic clinics.
- LYMPHAPRESS professional pressotherapy devices Israeli-made professional pressotherapy and lymphatic drainage devices distributed by InterShop for use in medical, rehabilitation, and clinical settings.
- Warranty and post-warranty service In-house service and repair support covering warranty and post-warranty maintenance for pressotherapy and massage equipment purchased from InterShop.
Companies that use InterShop
Customer profileSegments3 records
Ideal customer profiles2 records
InterShop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
InterShop partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and supporting.
- SMARTWAVEcoreSmartwave (South Korean brand) is a key product brand sold exclusively through Intershop in Russia. Intershop distributes the full Smartwave product line including Smartwave 200, 201, 202, 300, 400, 401, and 600 models along with compatible cuffs and accessories.
- LymphaNormcoreLymphaNorm is a South Korean brand specializing in compression massage equipment. Intershop distributes the full LymphaNorm product line including hand massagers (Hand Premium, Hand Master), compression cuffs, and complete pressotherapy systems in Russia.
- LYMPHAPRESSminorLYMPHAPRESS is an Israeli manufacturer of professional pressotherapy devices. Intershop distributes this brand, highlighting Israeli production as a quality differentiator on the product pages.
- Mego AfekminorIsraeli manufacturer of professional medical and cosmetic pressotherapy equipment, distributed by Intershop in Russia.
- АРМЕД (Armed)minorChinese manufacturer of medical equipment including oxygen concentrators. Distributed by Intershop.
- Yandex SplitsupportingYandex Split provides installment payment functionality integrated into the Intershop checkout, allowing customers to split purchases into 2, 4, or 6 payments. This partnership enables higher average order values and improves conversion rates.
- Russian Healthcare WeeksupportingIntershop participates as an exhibitor at the annual Russian Healthcare Week trade show held at Expocentre Moscow, typically in December. This is a key B2B and brand awareness event.
- MASSAGE & SERVICE EXPOsupportingIntershop participates in MASSAGE & SERVICE EXPO trade show, targeting massage equipment industry professionals and beauty salon owners as potential B2B customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
InterShop competitors and assessment
Company assessmentBroad incumbents
- Wildberries: Russia's largest general e-commerce marketplace. While not a pressotherapy specialist, Wildberries carries overlapping massager and health-equipment SKUs and competes for the same Russian consumer demand through scale, fulfillment, and lower CAC.
- Ozon: Major Russian e-commerce platform with a dedicated health, beauty, and wellness category. Ozon's marketplace breadth, third-party seller model, and consumer reach overlap significantly with InterShop's addressable market.
- M.Video-Eldorado: Leading Russian consumer electronics and home appliances retailer. It carries personal-care and massage devices and overlaps with InterShop on consumer shoppers looking for branded health and wellness hardware.
- Yandex Market: Russian marketplace operated by Yandex. It carries massagers, pressotherapy devices, and medical equipment alongside broader categories, and benefits from Yandex's dominant search traffic — competing directly with InterShop for top-of-funnel discovery.
- DNS-Shop: Russia's largest electronics and home-appliance retailer, with growing exposure to personal-care and health gadgets. While not a pressotherapy specialist, its retail footprint and online presence compete for the same wellness-device buyer.
- 36.6 Pharmacy: Large Russian pharmacy and health-product retail chain with an online storefront. Sells medical and personal-health devices including massagers and rehabilitation equipment, serving consumers who might otherwise shop at InterShop.
Regional players
- Apteka.ru: Major Russian online pharmacy aggregator carrying medical devices and rehabilitation equipment. Sells into the same Russian consumer base and competes on convenience for buyers purchasing health-and-wellness devices.
Direct peers
- Mego Afek: Israeli manufacturer of professional medical and cosmetic pressotherapy equipment. Mego Afek is both an InterShop supplier and a category-defining competitor whose products (LymphaPress line) set the standard InterShop's assortment is benchmarked against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
InterShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterShop leadership team
Management profileNumber of profiles
InterShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterShop
What does InterShop do?
InterShop is an online and showroom retailer specializing in pressotherapy, lymphatic drainage, and massage equipment, distributing South Korean (Smartwave, LymphaNorm), Israeli (LYMPHAPRESS), and Chinese (LONGFIAN, АРМЕД) brands in Russia. It sells pneumatic compression devices and foot massagers to individual home users, beauty salons, wellness centers, and medical/rehabilitation facilities, and provides warranty and post-warranty service. The legal entity operating the business is OOO Vega (founded 2008, Moscow).
Is InterShop a public or private company?
InterShop is a private company. It is classified as unknown and is currently operating.
When was InterShop founded?
InterShop was founded in 2008. It employs 1 to 10 people.
Where is InterShop based?
InterShop is headquartered in Moscow, Russia, in the Europe region.
How does InterShop make money?
Two revenue lines are on record. Product Sales (Hardware) is the primary driver. The others are installment payment (Yandex Split).
Who are InterShop's main competitors?
Broad incumbents on record are Wildberries, Ozon, M.Video-Eldorado, Yandex Market, DNS-Shop and 36.6 Pharmacy. Apteka.ru is listed as a regional player. Mego Afek is listed as a direct peer.
Does InterShop have an API?
No public API is recorded for InterShop.
What industry is InterShop in?
InterShop's product category is Pressotherapy and Massage Equipment Retail. Its primary akta.pro industry code is HSALAEAB, Deep Tissue Massage. Its NAICS code is 456120 and its SIC code is 3845.