What Apteka.ru does

Apteka.ru is a consumer-facing online pharmacy marketplace operating across Russia, aggregating inventory from a network of partner pharmacies and enabling customers to search, compare, and order prescription and over-the-counter medications, vitamins and dietary supplements, pharmaceutical cosmetics, medical devices, orthopedic products, contact lenses, baby care items, and specialized nutrition. The platform is operated by AO NPK Katren (Joint Stock Company Scientific-Production Company Katren), a Russian pharmaceutical distribution company headquartered in Koltsovo, Novosibirsk Oblast. Technically, Apteka.ru is built as a web platform with companion iOS and Android mobile applications that integrate with partner pharmacies for order routing and pickup-point fulfillment; complementary tools include a health content blog (ПРОздоровье), deterministic medical calculators (e.g., glycemic load, bread unit, Mifflin-St. Jeor), and a loyalty program (Витаминки).

The marketplace reaches 2,728+ partner pharmacies in Moscow and 308+ in Yaroslavl, with operating presence across 20+ Russian cities including Saint Petersburg, Novosibirsk, Yekaterinburg, Kazan, Krasnodar, and others. The company monetizes through three streams: (1) transaction/intermediary fees from partner pharmacies for orders routed through the platform, (2) direct product sales (one-time purchases) of medications and adjacent health products, and (3) advertising and promotional revenue from brand mini-shops and promotional campaigns (Bifiform, Улькавис, VIVO, CARELINE, AKAVIA, FRAU COMFORT). Customer acquisition is driven by SEO, the ПРОздоровье content platform, promotional campaigns, a referral-based loyalty program, and a free call center (8 800 700 88 88). Customer segments include general consumers, patients managing chronic conditions (diabetes, orthopedics), and families with children.

Name

Apteka.ru

Legal name

Aktsionernoe obshchestvo "Nauchno-proizvodstvennaya kompaniya "Katren"

Website

https://apteka.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Apteka.ru is a Russian online pharmacy marketplace aggregating 2,728+ partner pharmacies in Moscow and 308+ in Yaroslavl across 20+ cities. It serves individual consumers, chronic-condition patients, and families seeking prescription medications, supplements, cosmetics, and medical devices with pickup-point fulfillment.

Ownership category

akta.pro rank

Product category

Online Pharmacy Marketplace

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

akta.pro secondary industries

Mail-Order & Home Delivery Pharmacies (HLAFALAD), Prescription Pickup & Pharmacy Runs (HSACAIAF)

Keywords

• Online pharmacy platform
• Pharmaceutical e-commerce
• Prescription medication retail
• Health product marketplace
• Medical device retail

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Pharmacy Order Fulfillment: Apteka.ru acts as an intermediary platform, enabling customers to place orders at partner pharmacies. The platform facilitates the transaction between the customer and the pharmacy, which fulfills the order. Revenue is derived from the pharmacy partner network commissions and service fees.
2. Product Sales (Direct): The platform sells products directly, including medications, vitamins, health and beauty products, medical devices, and specialized nutrition.
3. Promotional and Advertising Services: The platform features brand pages, promotional campaigns, and bundled product offers from various brands, generating advertising and promotional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Apteka.ru is an online pharmacy marketplace that aggregates inventory from a network of 2,728+ partner pharmacies across 20+ Russian cities, allowing consumers to search for, price-compare, and order prescription and over-the-counter medications, vitamins, medical devices, orthopedic supplies, and personal care products online. Orders are routed to a chosen partner pharmacy for pickup, typically within about five days. The platform also operates a health content blog (Проздоровье), medical calculators, and a bonus loyalty program (Витаминки).

Product overview

Apteka.ru operates as an online pharmacy marketplace platform with delivery to 2728+ partner pharmacies across Russia. The core offering is an e-commerce platform enabling customers to search, compare, and order medications and health products online with pickup at local pharmacies or delivery. The product portfolio includes the main marketplace (Apteka.ru), a health content blog (ПРОздоровье), medical calculators for diabetes and nutrition management, a loyalty program (Витаминки), and a mobile application (Apteka.RU). Product categories span prescription and OTC medications, vitamins/supplements, pharmaceutical cosmetics, medical devices, orthopedic supplies, hygiene products, contact lenses, and specialized nutrition. The platform serves customers in multiple Russian cities including Moscow (2728 pharmacies) and Yaroslavl (308 pharmacies) with value-added services including health information articles, promotional offers, and personalized discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Blagokatren (Благотворительный фонд «Катрен»): Charitable foundation associated with AO NPK Katren
• Vitaminki (Витаминки)

Products and services

• Apteka.ru Internet Pharmacy Platform Online pharmacy marketplace that connects Russian consumers with a network of 2,728+ partner pharmacies for searching, price-comparing, and ordering prescription and OTC medications, vitamins, medical devices, orthopedic products, and personal care items with pickup at a chosen local pharmacy.
• Apteka.RU Mobile Application Native mobile application for iOS and Android enabling users to browse medications and health products, place orders, select partner pharmacy pickup locations, track orders, and access personal accounts.
• Витаминки Loyalty Program Bonus reward program where customers earn витаминки (vitamin points) for purchases and referrals, redeemable for discounts on future Apteka.ru orders.

Quantifiable outcome

• 2728+ partner pharmacies in Moscow
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Partner Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorApteka.ru partners with over 2,728 pharmacies in Moscow and 308+ in Yaroslavl, with presence across 20+ Russian cities. Partner pharmacies serve as fulfillment and pickup points for online orders placed through the Apteka.ru platform. This network forms the core distribution infrastructure of the service.
• АО НПК «Катрен» (Katren NPK)coreOthersАО НПК «Катрен» (Joint Stock Company Scientific-Production Company Katren) is the legal entity and operator of Apteka.ru. ОГРН 1025403638875, ИНН 5408130693, headquartered in Koltsovo, Novosibirsk Oblast. The company develops and administers the online pharmacy platform.
• Blagokatren Charity FoundationminorOthersThe charitable foundation of the Katren group, focused on social and healthcare initiatives. Referenced in the important information section of the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amazon Pharmacy: Diversified e-commerce giant's pharmacy vertical offering prescription delivery and price comparison — illustrates the ceiling scenario of an aggregator absorbed into a broader marketplace.
• CVS Pharmacy: Large US drugstore chain operating nationwide pickup and delivery of prescription/OTC plus a deep online storefront — represents the vertically integrated incumbent model Apteka.ru's partners could evolve toward.

Direct peers

• Rigla: Russia-wide pharmacy chain with online ordering, pickup and delivery across dozens of cities — directly comparable in product breadth and click-and-collect fulfillment model.
• DocMorris: Pan-European online pharmacy headquartered in Switzerland with marketplace and mail-order operations across Germany, Spain, France and Italy — benchmark for category economics in mail-order OTC/Rx pharmacy.
• Zdravcity: Russian online pharmacy aggregator offering search, price comparison and home delivery of medications and health products across multiple regions — the closest functional analogue to Apteka.ru within the domestic market.
• ASNA: Russian pharmacy association and online marketplace aggregating thousands of partner pharmacies under a single storefront — the most direct structural analogue to Apteka.ru's aggregator business model.
• PharmEasy: Indian online pharmacy and diagnostics marketplace aggregating partner pharmacies for home delivery — comparable business model, marketplace economics, and emerging-market consumer behavior.
• Shop Apotheke (now Redcare Pharmacy): Largest dedicated online pharmacy in Europe, operating a marketplace-plus-direct model for OTC, prescription and derma products — comparable in pure-play DTC pharmacy positioning and multi-country fulfillment ambition.
• Apteka 366 (366.ru): Major Russian pharmacy chain with an integrated online storefront selling prescription/OTC medications, beauty and health products — competes for both online traffic and partner-pharmacy supply in the same category.
• GoodRx: US online platform for drug price comparison, telehealth and pharmacy SaaS — analogous as a search-and-comparison layer that captures demand before routing to fulfillment partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apteka_ru
• LinkedInlinkedin.com/company/apteka-ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apteka.ru