Packaged Facts
Packaged Facts is a 50+ year US market research division of The Freedonia Group that publishes data-driven syndicated reports and a proprietary quarterly consumer survey for enterprise decision makers across pet products, food and beverage, payment cards, and demographics.
- Company typePrivate
- Founded1976
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Packaged Facts does
Packaged Facts is a market research publisher and division of The Freedonia Group, Inc., operating from Rockville, Maryland. Founded approximately in 1976 and active for over 50 years, the firm authors data-driven, off-the-shelf research reports and consumer insights across four primary verticals: Pet Products & Services, Food & Beverage, Payment Cards & Services, and Demographics. Its catalog spans 147+ reports and studies, with flagship editions refreshed on a multi-year cadence (e.g., Pet Medications 10th Edition, Pet Supplements 11th Edition, US Pet Market Outlook 2026-2027).
The underlying technical platform is the proprietary Packaged Facts National Online Consumer Survey — a quarterly primary-research instrument that powers cross-tab analysis embedded in every report. Reports themselves cover market sizing with historical trends and forecasts, consumer attitudes, demographic shifts, product innovation, distribution activity, and competitive positioning. Distribution is direct via the freedoniagroup.com e-commerce storefront with free sample previews, supplemented by analyst appearances in The Wall Street Journal, NPR, Fortune, The Washington Post, USA Today, and The New York Times, plus conference presence at Pet Industry Leadership Summit, Global Pet Expo, and NASC 2026.
The business model combines three revenue streams: one-time per-report licenses (pay-as-you-go), recurring research subscriptions across multiple reports and updates, and custom research delivered through the Freedonia Strategic Insights practice. Customers are enterprise industry decision makers — including pet product manufacturers and retailers, food and beverage companies, and payment card issuers — purchasing market intelligence for strategic planning, product development, and competitive benchmarking. Packaged Facts is privately held as a corporate subsidiary of The Freedonia Group, with no venture capital or private equity involvement disclosed.
Packaged Facts firmographics
Firmographics- Name
- Packaged Facts
- Legal name
- Packaged Facts (operating as division of The Freedonia Group, Inc.)
- Website
- https://packagedfacts.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Packaged Facts is a 50+ year US market research division of The Freedonia Group that publishes data-driven syndicated reports and a proprietary quarterly consumer survey for enterprise decision makers across pet products, food and beverage, payment cards, and demographics.
- Ownership category
- akta.pro rank
Packaged Facts industry classification
Industry- Product category
- Market Research Reports
- NAICS
- Marketing Research and Public Opinion Polling (54191), Other Publishers (51319)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
Keywords
Where Packaged Facts is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Packaged Facts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Off-the-shelf Research Reports: Sale of comprehensive market research reports covering market sizing, historical trends, forecasts, consumer attitudes, and competitive analysis for specific industries
- Research Subscriptions: Subscription-based access to ongoing market intelligence and analysis across multiple reports and research updates
- Custom Research Services: Freedonia Strategic Insights custom research offerings tailored to specific client needs and objectives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual report purchase |
Distribution channels2 records
Marketing channels4 records
Packaged Facts product offering
Product offeringCore offering
Packaged Facts authors and sells data-driven, off-the-shelf market research reports across four primary sectors: Pet Products & Services, Food & Beverage, Payment Cards & Services, and Demographics. Each report delivers market sizing, historical trends and forecasts, consumer attitude analysis, demographic trends, product innovation coverage, growth opportunities, distribution activity, and competitive positioning. Reports are powered by the proprietary Packaged Facts National Online Consumer Survey conducted quarterly, and the company also offers subscription-based research access and custom research engagements through Freedonia Strategic Insights.
Product overview
Packaged Facts is a market research division of The Freedonia Group offering a portfolio of industry-specific research reports and proprietary consumer survey data. The core offering consists of data-driven research reports covering four main sectors: Pet Products & Services, Food & Beverage, Payment Cards & Services, and Demographics. Each report features market sizing with historical trends and forecasts, consumer attitude analysis, demographic trends, product innovation coverage, and growth opportunity analysis. The portfolio is anchored by the Packaged Facts National Online Consumer Survey—a proprietary quarterly survey providing real-time consumer insights. Reports are available as both off-the-shelf industry reports and custom research subscriptions through Freedonia Strategic Insights.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 47% of pet owners associate baked pet foods with better nutrition than traditional kibble
- +5 more outcomes
Companies that use Packaged Facts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Packaged Facts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Packaged Facts partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Packaged Facts competitors and assessment
Company assessmentEmerging players
- MarketResearch.com: Online aggregator and distributor of syndicated market research from multiple publishers. Acts as both a channel partner and competitor to Packaged Facts' direct e-commerce distribution.
- Research and Markets: Distributor of third-party market research reports across industries. Overlaps with Packaged Facts in syndication and discovery of consumer, food, and pet reports.
Direct peers
- IBISWorld: Syndicated industry research publisher covering US and global sectors with off-the-shelf reports, forecasts, and competitive analysis. Closely matches Packaged Facts' report licensing and subscription model.
- Frost & Sullivan: Global research and consulting firm producing syndicated industry reports and custom growth advisory. Comparable in delivering both off-the-shelf reports and custom research engagements across verticals.
- Mintel: Global syndicated market research firm publishing category-level reports on consumer products, food, beverage, and pet care. Directly comparable in off-the-shelf report model, consumer survey methodology, and verticals covered.
- Euromonitor International: Syndicated market research publisher covering consumer industries including food, pet care, and financial services. Comparable in report-based B2B model and proprietary consumer data assets.
- Statista: Data and statistics platform offering syndicated reports and dashboards across consumer and industry topics. Competes directly for enterprise buyer attention on syndicated market intelligence.
Broad incumbents
- NielsenIQ: Large-scale consumer measurement and analytics firm serving CPG, retail, and pet verticals with broader data and syndicated offerings than Packaged Facts. Overlaps on consumer trend reporting in food and pet categories.
- NPD Group (Circana): Industry analytics firm covering pet, food, and consumer durables with syndicated point-of-sale and consumer data. Competes for the same pet industry decision-makers that Packaged Facts serves.
- Kantar: Global insights and consulting company with syndicated consumer panels and category reports across FMCG and retail. Comparable at the syndicated insights layer though operating at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Packaged Facts social profiles
Digital presencePackaged Facts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packaged Facts leadership team
Management profileNumber of profiles
Profiles2 records
Packaged Facts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packaged Facts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packaged Facts
What does Packaged Facts do?
Packaged Facts authors and sells data-driven, off-the-shelf market research reports across four primary sectors: Pet Products & Services, Food & Beverage, Payment Cards & Services, and Demographics. Each report delivers market sizing, historical trends and forecasts, consumer attitude analysis, demographic trends, product innovation coverage, growth opportunities, distribution activity, and competitive positioning. Reports are powered by the proprietary Packaged Facts National Online Consumer Survey conducted quarterly, and the company also offers subscription-based research access and custom research engagements through Freedonia Strategic Insights.
Is Packaged Facts a public or private company?
Packaged Facts is a private company. It is classified as corporate owned and is currently operating.
When was Packaged Facts founded?
Packaged Facts was founded in 1976. It employs 1 to 10 people.
Where is Packaged Facts based?
Packaged Facts is headquartered in Rockville, United States, in the North America region.
How does Packaged Facts make money?
Three revenue lines are on record. Off-the-shelf Research Reports are the primary driver. The others are research Subscriptions and custom Research Services.
Who are Packaged Facts's main competitors?
Emerging players on record are MarketResearch.com and Research and Markets. Direct peers are IBISWorld, Frost & Sullivan, Mintel, Euromonitor International and Statista. Broad incumbents are NielsenIQ, NPD Group (Circana) and Kantar.
Does Packaged Facts have an API?
No public API is recorded for Packaged Facts.
What industry is Packaged Facts in?
Packaged Facts's product category is Market Research Reports. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191 and its SIC code is 7310.