What UpperRight does

UpperRight is a tech-enabled professional services firm founded in 2022 and headquartered in South Orange, New Jersey. The firm specializes in content supply chain transformation for enterprise clients, helping large organizations modernize how they plan, produce, and operationalize marketing and creative content at scale. It operates as a consulting and implementation firm rather than a software vendor.

The firm's core offering is structured around three engagement models: advisory consulting, implementation, and managed services, with quote-based pricing aligned to enterprise project scope. UpperRight is an Adobe Bronze Partner with delivery capability across Adobe Experience Cloud and the GenStudio suite — including Firefly generative AI solutions — and it has extended its footprint into the Salesforce ecosystem. It supports go-to-market with thought leadership content, including the "Content 2025" podcast launched in February 2025 and an AI-UI analysis publication in March 2025, and pursues enterprise demand through partner co-marketing and industry events such as Adobe MAX and Salesforce Dreamforce.

UpperRight is led by co-founders Adam Lavelle (CEO) and Alan Schulman (Chief Content Officer), both bringing prior backgrounds in agency and global systems integrator environments. The firm operates with a small team of 1–10 employees and targets marketing, content operations, and martech buyers at large enterprises, with no disclosed revenue, funding, or direct client logos in the source data.

Name

UpperRight

Legal name

UpperRight LLC

Website

https://upperight.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

UpperRight is a tech-enabled consulting firm, founded in 2022 and based in South Orange, NJ, that helps enterprises modernize their content supply chains through advisory, implementation, and managed services across Adobe and Salesforce platforms.

Ownership category

akta.pro rank

Product category

Content Supply Chain Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Content supply chain consulting
• Marketing technology consulting
• Adobe implementation services
• Generative AI integration services
• Content operations transformation

Headquarters

HQ city

South Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advisory Consulting Services: Strategic consulting engagements including assessments, audits, strategic roadmaps, and business cases for content supply chain optimization.
2. Implementation Services: Implementation and systems integration services including pilots, proof of concept, configuration, deployment, and ecosystem integration.
3. Managed Services: Ongoing support and optimization services including value realization, ongoing support, and continuous optimization of content operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

UpperRight is a tech-enabled consulting and systems integration firm that helps enterprises transform their content supply chains. It delivers three engagement models — Advisory Consulting (assessments, audits, strategic roadmaps), Implementation (pilots, configuration, deployment, ecosystem integration for tools such as Adobe GenStudio, Workfront, and Firefly), and Managed Services (ongoing support and optimization). Its work combines proprietary process methodologies with GenAI tool integration and autonomous-agent automation to help clients reduce content production cost and time and accelerate content velocity.

Product overview

UpperRight is a tech-enabled consulting services firm specializing in content supply chain transformation. The company is not a SaaS platform but combines strategic consulting, proprietary process and workflow methodologies, GenAI tool integration experience, and advanced Agent automation capabilities. Their service portfolio centers on six key service areas: Content Strategy, Workflow & Process Design, Content Automation (encompassing Generative AI, Autonomous Agents, Metadata & Taxonomies), Digital Asset Management, and Content Intelligence. These services are organized across four industry verticals: Financial Services, Healthcare & Pharmaceuticals, Travel & Hospitality, and Consumer Goods. Solutions include enterprise content supply chain transformation, MLR Content Approval Accelerators for healthcare, Financial Customer Journey Orchestration, and Content to Commerce offerings. Quickstart services provide immediate-start engagements including Cost-of-Content Analysis, Agents & Automation Workshop, and industry-specific pilot programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy Strategic consulting engagement that develops a written content strategy aligned with brand, business unit, or team objectives and target audience needs.
• Workflow & Process Design Service that transforms content operations from chaotic to seamless through streamlined workflow and process design, analyzing and optimizing technical content operations and tech-stack tools.
• Content Automation Service implementing workflow orchestration tools to coordinate multiple AI agents and integrate them into existing content creation processes.
• Generative AI GenAI implementation and integration services that incorporate AI to automate repetitive content tasks and enhance content personalization.
• Autonomous Agents Implementation of advanced Agent automation capabilities for coordinating multiple AI agents in content creation workflows.
• Digital Asset Management (DAM) Enterprise-grade DAM service that centralizes, organizes, and activates content assets, enabling collaboration, version control, and content reuse across the organization.
• Metadata & Taxonomies Service for implementing metadata frameworks and taxonomies to organize and categorize content assets effectively.
• Content Intelligence Analytics and insights service that measures content effectiveness and informs future content strategies.
• Enterprise Content Supply Chain End-to-end content supply chain transformation solution that helps organizations build robust, efficient systems unifying workflows, people, skill sets, and technology stacks to deliver content at scale.
• Cost-of-Content Analysis (CCAA) Quickstart service that gathers content 'current state' insights, assesses total content costs, and identifies savings opportunities through a streamlined diagnostic process.
• Agents & Automation Workshop Quickstart workshop that introduces advertising-specific concepts, use cases, and solutions for automating advertising content supply chain elements from ideation to distribution and optimization.
• Content to Commerce Real-time, cross-platform intelligence solution that surfaces trending conversations aligned with brand value propositions, enabling content creation that leverages timely topics.
• Package to Platform Content Engine Solution that automates content generation from packaging assets to digital channels with regulatory compliance workflows, version control for product claims, and AI-powered dynamic localization for regional market adaptation.
• Content at the Speed of Conversation Pilot Pilot service that uses real-time trending conversation data to demonstrate how brands can create immediate paths to transaction by appearing in conversations where brand value propositions are a natural fit.
• MLR Content Approval Accelerators Healthcare and life sciences offering providing parallel submission workflows with compliant content versioning, a global regulatory content repository, automated promotional material review with compliance tracking, and rapid content updates system.
• HCP Content Engagement Hubs Modular healthcare content hub offering personalized HCP communications, interactive detail aid creation with analytics integration, clinical data visualization toolkit, and cross-channel consistency enforcement.
• Financial Customer Journey Orchestration Financial services offering providing customer journey workshops with personalized financial education content based on lifecycle events, automated compliance review workflows, and dynamic rate change content management.
• Advisor / Agent Content Hubs Financial services Content Hub architecture with tools and templates, including a client presentation toolkit with automated personalization, wealth planning scenario content generator, and compliance-integrated proposal automation.

Quantifiable outcome

• 60% reduction in content production time
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationAdobe is a primary technology partner. UpperRight implements and integrates Adobe solutions including GenStudio, Workfront, Firefly, and other Adobe products. UpperRight holds Adobe Bronze Partner status.
• SalesforcecoreTechnology or IntegrationTechnology partner for customer experience and CRM integration. UpperRight works with Salesforce Data Cloud and other Salesforce platforms for content activation and customer journey orchestration.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Accenture: Global systems integrator with large Adobe, Salesforce, and content/marketing transformation practices. Comparable to UpperRight as a delivery partner for enterprise content supply chain and GenAI programs, but at vastly greater scale and breadth.
• Publicis Sapient: Digital business transformation arm of Publicis Groupe, offering content, customer experience, and martech implementation services. Directly comparable on enterprise content supply chain and Adobe/Salesforce platform delivery, but as part of a much broader portfolio.
• Deloitte Digital: Creative-led consulting practice within Deloitte delivering Adobe, Salesforce, and content operations transformations. Comparable to UpperRight on enterprise content strategy and systems integration engagements, with deeper consulting and audit adjacencies.
• Thoughtworks: Global technology consultancy specializing in digital transformation, platform engineering, and data/AI. Comparable to UpperRight on enterprise integration and GenAI delivery, though at greater scale and with broader technology scope.

Direct peers

• Slalom: Tech-enabled consulting firm delivering digital, customer experience, and data/AI transformations. Closely comparable business model (focused, regional, tech-enabled services) and similar buyer profile to UpperRight, including Adobe ecosystem work.
• Bounteous: Digital experience consultancy partnering with Adobe, Salesforce, and other martech platforms. Directly comparable to UpperRight on content operations transformation and Adobe ecosystem delivery, with a similar mid-sized specialist profile.
• Perficient: Adobe Gold-tier partner and digital consultancy implementing content, customer experience, and marketing technology platforms. Closely comparable to UpperRight on Adobe GenStudio/Workfront implementation and content supply chain work, though larger and with broader industry coverage.
• Hero Digital: Customer experience consultancy delivering strategy, design, technology, and content operations transformations. Closely comparable to UpperRight on enterprise content supply chain and customer experience work, especially with Adobe and Salesforce stacks.
• Rightpoint (Genpact): Digital experience consultancy specializing in Adobe and customer experience implementations. Highly comparable to UpperRight on content supply chain and Adobe platform delivery, now operating within Genpact's broader services portfolio.
• West Monroe: Tech and business consulting firm delivering digital, customer experience, and technology transformations. Comparable to UpperRight as a tech-enabled mid-sized consultancy with similar enterprise client mix and delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/upperright

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpperRight