Chase Erwin
Chase Erwin is a London-based luxury interior textile company founded in 1987, producing nature-inspired fabrics, leather, wallcoverings and accessories for interior designers and commercial projects worldwide, distributed through a flagship Chelsea Harbour showroom and a global distributor network.
- Company typePrivate
- Founded1987
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chase Erwin does
Chase Erwin Limited is a London-based designer, distributor and reseller of luxury interior textiles, founded in 1987 and registered as a private limited company in England and Wales. Its core products are fabrics (upholstery, drapery, sheers, velvet, double-width, performance and outdoor), leather and faux leather collections, soft-furnishing accessories such as cushions, and wallcoverings. Underlying the catalogue is a sourcing-and-curation model: Chase Erwin works with artisanal and innovative mills in Lake Como, Scotland, Thailand and elsewhere to weave fabrics using natural and recycled materials — mohair, wool, silk, linen, viscose, cotton, recycled cotton and cashmere — and distributes branded Ultrasuede® and the recently acquired thesign® range. The portfolio is organised into themed, nature-inspired collections (Whisper, Arden, Ethereal Wings, Tranquil, Couture, Forêt, Soleil, Solstice & Aurora) targeting coordinated interior schemes across residential, hospitality, yacht, retail fit-out and contract applications.
The commercial model combines B2B trade sales with a direct-to-consumer sample channel. Bulk fabric and leather pricing is quote-based, with 30-day quote validity and payment terms of end-of-month following invoice per the published terms of sale; consumers order samples at £0.00 to drive project conversion. Ready-made accessories are sold at unit pricing (Swing Cushion with Piping at £259). Go-to-market is anchored on a flagship showroom at Design Centre Chelsea Harbour (occupied for 30 years), supported by a UK warehouse in Burnley for same-day sample dispatch, a WooCommerce e-commerce storefront, and an extensive third-party distributor network covering the UK, France, Italy, the Netherlands, Norway, Greece, Switzerland, Ireland, the Middle East, Hong Kong, Japan, mainland China, the USA, Canada and Australia.
The customer base is the interior design trade — professional interior designers, upholsterers and furniture manufacturers serving high-end residential, hospitality, yacht, retail fit-out and contract commercial projects. Products are tested to international standards for durability and colour stability, with performance ratings (FR, CRIB 5, BS7176 Medium Hazard) supporting commercial specification. The company is privately held, appears to be founder or family-owned, has no disclosed external funding, and is led by CEO Lauren Stonnell.
Chase Erwin firmographics
Firmographics- Name
- Chase Erwin
- Legal name
- Chase Erwin Limited
- Website
- https://chase-erwin.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chase Erwin is a London-based luxury interior textile company founded in 1987, producing nature-inspired fabrics, leather, wallcoverings and accessories for interior designers and commercial projects worldwide, distributed through a flagship Chelsea Harbour showroom and a global distributor network.
- Ownership category
- akta.pro rank
Chase Erwin industry classification
Industry- Product category
- Luxury Interior Textiles
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913), Curtain and Linen Mills (31412), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
- akta.pro secondary industries
- Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Chase Erwin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Chase Erwin business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Luxury Fabric Sales: Sale of luxury interior fabrics including upholstery, drapery, sheers, and outdoor fabrics through direct sales, showrooms, and distributor network.
- Leather and Faux Leather Sales: Sale of genuine and faux leather products including the Chase Erwin leather collection featuring 6 elegant organic surfaces across 134 timeless nature-inspired tones.
- Accessories: Sale of textile accessories including cushions (Apollo, Ripple, Ritz, Swing, Vogue, Waltz) with pricing from £259.00 for Swing Cushion with Piping.
- Wallcoverings: Sale of wallcovering products including Dupion Peace Silk and Wild Peace Silk collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Fabric Sample Orders |
| Unit Pricing | Pay-as-you-go | Ready-made Accessories |
| Other | Multi-year contract | B2B Bulk Orders |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Chase Erwin product offering
Product offeringCore offering
Chase Erwin designs, sources, and distributes luxury interior textiles — upholstery, drapery, sheers, velvet, outdoor and double-width fabrics, genuine and faux leather, wallcoverings, and accessories — through artisanal weaving partnerships. Products are sold under the Chase Erwin brand plus distributed brands such as Ultrasuede® and the recently acquired thesign®, with collections curated in nature-inspired colour palettes. Distribution is via flagship showroom, e-commerce, UK warehouse, and an international distributor network serving interior designers and commercial specifiers.
Product overview
Chase Erwin is a luxury interior textile company offering a portfolio of fabrics, leather, faux leather, accessories, and wallcoverings. The core products are organized by material type (Fabric, Leather, Faux Leather, Accessories, Wallcoverings) and further curated into named collections such as Whisper, Arden, Tranquil, Couture, and Soleil. The company also distributes branded products including Ultrasuede® and thesign®, alongside individual fabric designs like Sanctuary and Tranquil. Fabrics feature usage categories including upholstery, drapery, sheers, double width, outdoor, and velvet, with nature-inspired colour palettes targeting both residential and commercial interiors.
Differentiator
Problem solved
Functional benefit
Brands
- thesign®: A new range of luxury fabrics that emphasise excellence in design, colour and quality.
Products and services
- Chase Erwin Fabric Luxury interior fabrics covering upholstery, drapery, sheers, velvet, double width and outdoor applications, offered in nature-inspired colour palettes with Martindale-tested durability. Sold to interior designers and trade buyers.
- Chase Erwin Leather Genuine leather collection featuring 6 elegant organic surfaces across 134 nature-inspired tones for residential and commercial upholstery and furniture inlay. Tested to international durability and colour stability standards.
- Chase Erwin Faux Leather Faux leather alternatives offering the look and feel of natural leather with functional benefits, available in earthy neutral colour palettes for residential and commercial interiors.
- Chase Erwin Wallcoverings Wallcovering products including Dupion Peace Silk and Wild Peace Silk collections featuring naturally dyed silk options for feature walls and interior schemes.
- Chase Erwin Accessories Ready-made cushion and soft furnishing accessories including Apollo, Ripple, Ritz, Swing, Vogue and Waltz cushion collections, priced per unit (e.g., Swing Cushion with Piping at £259.00).
- Ultrasuede® Premium sueded microfibre fabric developed through advanced fibre research, available in 97 colours, distributed exclusively in the design trade by Chase Erwin. Suited for upholstery, drapery, wall panelling, high-performance yacht interiors and retail fit-outs.
- thesign® A range of luxury fabrics that emphasise excellence in design, colour and quality, acquired by Chase Erwin and operated as an associated brand extending its luxury fabric portfolio.
Companies that use Chase Erwin
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Chase Erwin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chase Erwin partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered regional.
- IDO Diffusion (France & Monaco)regionalExclusive distributor for Chase Erwin products in France and Monaco, located at 10 Rue du Bac, 75007 Paris. Contact: [email protected], +33 142 730 269
- MisciMasci (Italy)regionalItalian distributor for Chase Erwin products, located at Via Fratelli Carle 4, 10128 Torino. Contact: [email protected], +39 375 6708 552
- Elements of Interior (Netherlands)regionalDutch distributor for Chase Erwin products, located at Nieuwe Markt 2, 3441 AN Woerden. Contact: [email protected], +31 655 196 247
- Cosmo-Tex AS (Norway)regionalNorwegian distributor for Chase Erwin products, located at Hafrsfjordgate 11, N-0268 Oslo. Contact: [email protected], +47 22 55 50 00
- Rubelli Studio (Middle East)regionalDistributor for Bahrain, Kuwait, Oman, Qatar, Saudi Arabia & UAE, located at Regal Tower, Business Bay, Dubai. Contact: [email protected], +971 4 4435012
- Master Resource Ltd (Hong Kong)regionalHong Kong distributor for Chase Erwin products, located at 1/F Winsan Tower, 98 Thomson Road, Wanchai. Contact: [email protected], +852 3105 3060
- Resource Int Co Ltd (Japan)regionalJapanese distributor for Chase Erwin products, located at 1-17-8 Nishikata, Bunkya-Ku, Tokyo. Contact: [email protected], +81 3 5689 0725
- Quintus (Los Angeles & Vegas)regionalUS distributor for Los Angeles and Las Vegas regions, located at Pacific Design Centre, 8687 Melrose Avenue, West Hollywood, CA 90069. Contact: [email protected], +1 323 6341 924
- Angela Brown (New York)regionalNew York distributor for Chase Erwin products, located at 153 West, 27th Street, New York 10001. Contact: [email protected], +1 212 6275 757
- Tigger Hall (Australia)regionalAustralian distributor with locations in Melbourne (Prahran), Sydney (Woollahra), and Southern Highlands (Moss Vale). Contact: [email protected], [email protected]
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Chase Erwin competitors and assessment
Company assessmentDirect peers
- Romo (Romo Group): UK-based luxury textile group (Romo, Black Edition, Zinc, Harlequin, Mark Alexander) producing fabrics and wallcoverings for interior designers — directly comparable on product breadth, B2B designer channel, and contemporary vs. heritage collections.
- Designers Guild: London-based luxury fabric and wallpaper brand offering upholstery, drapery, and home accessories with global distribution — directly comparable in product mix, designer trade channel, and nature-inspired design philosophy.
- Manuel Canovas: French luxury textile house offering bold prints, weaves, and trimmings to the interior design trade — comparable in artisanal manufacturing, designer-channel go-to-market, and premium residential/commercial focus.
- Colefax and Fowler: Heritage UK luxury interior textile brand offering fabrics, wallpapers, and trimmings to interior designers — closely comparable on heritage positioning, B2B designer channel, and Chelsea Harbour/Downing Street showroom presence.
- Pierre Frey: French luxury fabric and wallpaper maison serving interior designers and decorators worldwide with heritage upholstery, drapery, and trimmings — directly comparable in artisanal sourcing, premium positioning, and global trade distribution.
- Osborne & Little: Long-established UK luxury fabric and wallpaper brand with global distribution to interior designers — directly comparable on heritage, design-led positioning, and showroom-led trade channel.
- Harlequin (Romo Group): UK luxury fabric and wallpaper brand within the Romo Group, offering contemporary designs to interior designers — comparable on collections, designer channel, and use of natural materials.
- Scalamandre: US heritage luxury textile house producing fabrics, wallcoverings, trimmings, and leathers for designers and decorators — comparable on heritage positioning, premium materials, and high-end residential/commercial focus.
Regional players
- Zimmer + Rohde: German luxury textile brand offering premium fabrics and wallcoverings through European and international designer showrooms — comparable on artisanal sourcing and premium positioning, with primary European distribution focus.
Broad incumbents
- Kravet: Major US-based distributor and manufacturer of fabrics, furniture, wallcoverings, and trimmings with a global showroom network — comparable on product breadth and trade distribution, but broader and mass-luxury rather than niche heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Chase Erwin social profiles
Digital presenceChase Erwin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chase Erwin leadership team
Management profileNumber of profiles
Profiles1 record
Chase Erwin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Chase Erwin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chase Erwin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chase Erwin
What does Chase Erwin do?
Chase Erwin designs, sources, and distributes luxury interior textiles — upholstery, drapery, sheers, velvet, outdoor and double-width fabrics, genuine and faux leather, wallcoverings, and accessories — through artisanal weaving partnerships. Products are sold under the Chase Erwin brand plus distributed brands such as Ultrasuede® and the recently acquired thesign®, with collections curated in nature-inspired colour palettes. Distribution is via flagship showroom, e-commerce, UK warehouse, and an international distributor network serving interior designers and commercial specifiers.
Is Chase Erwin a public or private company?
Chase Erwin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chase Erwin founded?
Chase Erwin was founded in 1987. It employs 11 to 50 people.
Where is Chase Erwin based?
Chase Erwin is headquartered in London, United Kingdom, in the Europe region.
How does Chase Erwin make money?
Four revenue lines are on record. Luxury Fabric Sales are the primary driver. The others are leather and Faux Leather Sales, accessories and wallcoverings.
Who are Chase Erwin's main competitors?
Direct peers on record are Romo (Romo Group), Designers Guild, Manuel Canovas, Colefax and Fowler, Pierre Frey, Osborne & Little, Harlequin (Romo Group) and Scalamandre. Zimmer + Rohde is listed as a regional player. Kravet is listed as a broad incumbent.
Does Chase Erwin have an API?
No public API is recorded for Chase Erwin.
What industry is Chase Erwin in?
Chase Erwin's product category is Luxury Interior Textiles. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers), with a secondary code of CRAIALAD, Curtains & Drapery Panels Retail (Textile Window Coverings). Its NAICS code is 45913 and its SIC code is 5130.