Figurative.co
Figurative.co is a San Francisco-based boutique video production studio that creates launch videos, short-form social content, testimonials, podcasts, and event coverage for venture-backed startups and growth-stage founders. The studio is founder-led by Trisha Guttal and operates on project-based custom engagements.
- Company typePrivate
- Founded2013
- HeadquartersKebayoran Baru, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Figurative.co firmographics
Firmographics- Name
- Figurative.co
- Legal name
- Tajora, LLC
- Website
- https://figurative.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Figurative.co is a San Francisco-based boutique video production studio that creates launch videos, short-form social content, testimonials, podcasts, and event coverage for venture-backed startups and growth-stage founders. The studio is founder-led by Trisha Guttal and operates on project-based custom engagements.
- Ownership category
- akta.pro rank
Figurative.co industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)
Keywords
Where Figurative.co is headquartered
LocationHeadquarters
- HQ city
- Kebayoran Baru
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Figurative.co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Custom video content creation including launch videos, testimonials, podcasts, and social content. Revenue is generated through project-based contracts with clients in the technology and startup ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom video production |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Figurative.co product offering
Product offeringCore offering
Figurative is a video production studio that creates custom video content — including launch videos, short-form and social clips, testimonials, podcasts, and event coverage — for visionaries and growth-stage companies. Services span the full production lifecycle, from content and launch strategy, screenwriting and storyboarding through motion design and final delivery. Engagement is project-based, sold directly to startup and tech-company clients on a quote basis.
Product overview
Figurative is a video production studio offering a comprehensive suite of video content services for visionaries and growing companies. Their service offerings include Video Production, Content & Launch Strategy, Screenwriting, Storyboarding, Motion Design, and Event Coverage. Their specific video products include Launch Videos, Short-form & Social content, Testimonials, and Podcasts. The company positions itself as helping brands tell their story through video at the speed of their growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Full-service custom video production creating launch videos, testimonials, short-form/social clips, and podcasts that capture attention, convey clarity, and scale brand awareness for visionaries and growth-stage companies.
- Content & Launch Strategy Strategic planning service for video content creation and product launch campaigns, aligning narrative, story, and distribution with product announcements and brand storytelling.
- Screenwriting Professional screenwriting service for video content, covering scripts for launch videos, social clips, testimonials, and podcasts.
- Storyboarding Visual planning and storyboarding service used to structure video narratives before production.
- Motion Design Animated visual content and motion graphics production to enhance engagement across launch, social, and brand video deliverables.
- Event Coverage Video coverage service for corporate events and conferences, producing event recap and highlight content for brands.
Companies that use Figurative.co
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Figurative.co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Figurative.co partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Figurative.co competitors and assessment
Company assessmentDirect peers
- Switch Video: Boutique video agency producing explainer and product videos for tech startups; directly comparable on target customer (VC-backed companies) and service mix (strategy to production).
- Wyzowl: Video production company focused on animated explainer and marketing videos for tech/SaaS firms; serves the same growth-stage founder buyer with comparable deliverables.
- Demo Duck: Video production studio specializing in explainer, product launch, and brand videos for SaaS and tech companies — directly comparable in client base, services, and short-form video focus.
- Epipheo: Studio producing animated explainer and launch videos primarily for B2B/tech clients; overlapping service offering (animated/short-form) and shared startup/SaaS target segment.
- Lemonlight: Full-service video production agency serving brands and startups with explainer, social, and brand videos; comparable on a project-based, consultative sales model for growth-stage companies.
- Casual Films: Global video production agency with strong portfolio in tech/startup explainer and brand films; comparable service stack (production, storyboarding, motion) and similar customer profile.
Emerging players
- Kurzgesagt: Studio pairing animated short-form video with educational/brand storytelling; relevant benchmark for short-form video production quality and audience-growth mechanics even though operating under a different model.
- Pencil (AI video creation): AI-assisted short-form ad/video creation platform targeting brands and startups; emerging competitor that could substitute portions of Figurative's bespoke production workflow for social/launch content.
Broad incumbents
- Vidyard: Established B2B video platform offering hosting, recording, and creation tools for sales/marketing teams; broader portfolio but adjacent overlap in serving tech firms' video content needs.
- Wistia: Video platform with hosting, production, and analytics services aimed at marketers; broader business model than Figurative but comparable customer persona (growth-focused companies creating video content).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Figurative.co social profiles
Digital presenceFigurative.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figurative.co leadership team
Management profileNumber of profiles
Profiles1 record
Figurative.co funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figurative.co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figurative.co
What does Figurative.co do?
Figurative is a video production studio that creates custom video content — including launch videos, short-form and social clips, testimonials, podcasts, and event coverage — for visionaries and growth-stage companies. Services span the full production lifecycle, from content and launch strategy, screenwriting and storyboarding through motion design and final delivery. Engagement is project-based, sold directly to startup and tech-company clients on a quote basis.
Is Figurative.co a public or private company?
Figurative.co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Figurative.co founded?
Figurative.co was founded in 2013. It employs 11 to 50 people.
Where is Figurative.co based?
Figurative.co is headquartered in Kebayoran Baru, Indonesia, in the Asia region.
How does Figurative.co make money?
One revenue line is on record: video Production Services.
Who are Figurative.co's main competitors?
Direct peers on record are Switch Video, Wyzowl, Demo Duck, Epipheo, Lemonlight and Casual Films. Emerging players are Kurzgesagt and Pencil (AI video creation). Broad incumbents are Vidyard and Wistia.
Does Figurative.co have an API?
No public API is recorded for Figurative.co.
What industry is Figurative.co in?
Figurative.co's product category is Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPADABAE, Live-Action Short-Form Production (Short Films, Web Series). Its NAICS code is 51211 and its SIC code is 7812.