Phoenix Organics
Phoenix Organics is a Bromyard, UK-based wholesale distributor of organic fruits and vegetables founded in 2002, operating privately with 11–50 employees and serving regional food retail and foodservice customers.
- Company typePrivate
- Founded2002
- HeadquartersBromyard, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Phoenix Organics does
Phoenix Organics is a wholesale distributor of organic fruits and vegetables, headquartered in Bromyard, United Kingdom. The company was founded in 2002 and operates as a private, for-profit business with a headcount in the 11–50 range. Its public web presence at phoenixorganics.ltd.uk currently displays only a verification and loader page, indicating a thin or gated digital footprint rather than a content-rich commercial site. The firmographic profile is consistent with a small, regionally anchored B2B operator rather than a nationally scaled platform.
As a wholesale distributor in the UK organic produce category, the company likely supplies organically certified fruit and vegetable SKUs through B2B distribution channels to retail, foodservice, and catering buyers within its regional catchment. No specific product mix, supplier relationships, certifications beyond the implied "organic" positioning, customer logos, pricing structures, or revenue figures are disclosed in the available source material. The business model is presumed to follow standard wholesale produce mechanics — margin-based reselling of sourced organic inventory to downstream buyers — but pricing, contract structure, and customer terms are not verifiable from the data set.
Beyond the founding date and core firmographics, no information on funding history, leadership team, technology stack, partnerships, M&A activity, certifications, or strategic milestones is available. The website's loader/verification state suggests the source set was either blocked from full scraping or the site is in transition, leaving the operational and commercial details of the business materially undisclosed for analytical purposes.
Phoenix Organics firmographics
Firmographics- Name
- Phoenix Organics
- Website
- https://phoenixorganics.ltd.uk
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 11–50 employees
- Short description
- Phoenix Organics is a Bromyard, UK-based wholesale distributor of organic fruits and vegetables founded in 2002, operating privately with 11–50 employees and serving regional food retail and foodservice customers.
- Ownership category
- akta.pro rank
Phoenix Organics industry classification
Industry- Product category
- Organic Produce Wholesale Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Organic Produce Wholesale (AFAIACAE)
- akta.pro secondary industries
- Fresh Organic Produce Wholesale (AFAIAJAA), Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where Phoenix Organics is headquartered
LocationHeadquarters
- HQ city
- Bromyard
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Phoenix Organics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
Phoenix Organics product offering
Product offeringCore offering
Phoenix Organics is a wholesale distributor of organic fruits and vegetables based in Bromyard, United Kingdom. The company supplies organic fresh produce in bulk to downstream buyers. It operates as a for-profit private company founded in 2002 with 11–50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Fruits and Vegetables Wholesale Supply
Companies that use Phoenix Organics
Customer profileIdeal customer profiles1 record
Phoenix Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phoenix Organics competitors and assessment
Company assessmentDirect peers
- Suma Wholefoods: UK cooperative wholesaler specializing in organic, natural, and ethically sourced grocery, including fresh produce. A directly comparable organic-focused UK wholesaler serving independent retailers, caterers, and food service operators with a similar niche positioning to Phoenix Organics.
- Produce World Group: UK fresh-produce specialist focused on field vegetables and root crops supplied to major retailers. Comparable to Phoenix Organics as a UK fresh-produce wholesaler, though focused on conventional vegetables rather than organic fruit and vegetables.
- Flamingo Produce: UK-based supplier of fresh fruits and vegetables (including organic lines) to wholesalers, caterers, and retailers. Directly comparable to Phoenix Organics on the core activity of fresh fruit and vegetable wholesale in the UK market.
- Fresh Direct (UK): A large UK-based fresh produce specialist supplying retailers, food service operators, and caterers with fruits, vegetables, and salads. Directly comparable to Phoenix Organics as a UK fresh-produce wholesaler, though significantly larger and broader in conventional and organic mix.
- Infinity Foods Wholesale: UK wholesale distributor of organic, natural, and specialty foods, including fresh produce, serving independent retailers and food service operators. Directly comparable to Phoenix Organics as an organic-focused UK wholesaler with a similarly broad-but-organic product philosophy.
Regional players
- Freshtime UK: UK-based fresh-produce supplier providing prepared and whole fruits and vegetables to retail and food service customers. Comparable to Phoenix Organics on fresh-produce wholesale, particularly in prepared/specialty produce formats used by UK caterers and retailers.
- Watts Farms: Family-run UK grower and packer of fresh produce, including organic lines, supplying retailers and wholesale customers. Comparable on the produce wholesale activity, with regional grower-supply capabilities that overlap Phoenix Organics' sourcing model.
- Riviera Produce: UK fresh-produce wholesaler importing and distributing fruit and vegetables (with organic options) to caterers, restaurants, and independent retailers. Comparable on fresh-produce wholesale activity with a similar end-customer mix, primarily serving the south of England.
Emerging players
- Berry Gardens Group: UK berry grower-owned cooperative marketing and distributing fresh soft fruit including organic ranges to UK retailers. Comparable on fresh-produce wholesale with an organic extension, though narrower (berry-focused) than Phoenix Organics' full fruit-and-vegetable book.
Broad incumbents
- Total Produce (Dole plc): One of the world's largest fresh produce distributors, with a major UK and European footprint spanning conventional and organic fruits and vegetables. Comparable to Phoenix Organics on core product category (fresh produce wholesale) but operates at far greater scale across multiple geographies and customer segments.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Phoenix Organics social profiles
Digital presencePhoenix Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Organics leadership team
Management profileNumber of profiles
Phoenix Organics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Organics
What does Phoenix Organics do?
Phoenix Organics is a wholesale distributor of organic fruits and vegetables based in Bromyard, United Kingdom. The company supplies organic fresh produce in bulk to downstream buyers. It operates as a for-profit private company founded in 2002 with 11–50 employees.
When was Phoenix Organics founded?
Phoenix Organics was founded in 2002. It employs 11 to 50 people.
Where is Phoenix Organics based?
Phoenix Organics is headquartered in Bromyard, United Kingdom, in the Europe region.
Who are Phoenix Organics's main competitors?
Direct peers on record are Suma Wholefoods, Produce World Group, Flamingo Produce, Fresh Direct (UK) and Infinity Foods Wholesale. Regional players are Freshtime UK, Watts Farms and Riviera Produce. Berry Gardens Group is listed as an emerging player. Total Produce (Dole plc) is listed as a broad incumbent.
Does Phoenix Organics have an API?
No public API is recorded for Phoenix Organics.
What industry is Phoenix Organics in?
Phoenix Organics's product category is Organic Produce Wholesale Distribution. Its primary akta.pro industry code is AFAIACAE, Organic Produce Wholesale, with a secondary code of AFAIAJAA, Fresh Organic Produce Wholesale. Its NAICS code is 424480 and its SIC code is 5140.