ID8 Creative

What ID8 Creative does

ID8 Creative, doing business as Favorite Color, is a privately held creative design studio and production company founded in 2007 by Dave Dimmick and headquartered at 320 N Jensen Rd, Vestal, New York. The firm delivers an integrated suite of services organized around four pillars: Creative Services (branding, design, and concept development); Production Services (film and video production, in-house cyclorama stage, storyboarding, editing, and audio design); Motion and 3D Services (motion graphics, 2D/3D animation, and 3D projection mapping); and Digital Services (web application development, iOS/Android apps, online tools and e-learning, 3D product demos, and trade show displays). Underlying capabilities include an in-house cyclorama stage facility, integrated creative-to-delivery workflows, and proprietary 3D projection mapping techniques used for events and installations.

The studio operates a project-based professional services model, generating revenue through customized client engagements with enterprise customers. Its client roster spans sports broadcasters (NBC Sports, ESPN, SNY), entertainment networks and studios (HBO, Showtime, Disney, CBS, ABC, TNT, Starz, History Channel, Telepictures), consumer and athletic brands (Bose, Adidas, Ralph Lauren, Titleist, Taylor Made, eBay), and advertising agencies (Publicis, Hill Holiday). Notable project work includes HBO's 'Behind the Candelabra' feature film, NBC Sports' Sunday Night Football broadcast graphics, the SNY NY Mets 2015 rebrand, and product campaigns for Bose (Panaray, Cobra) and Adidas (Energy Boost). Business development is founder-led, with project inquiries routed through the company website and managed by Dave Dimmick as Founder and Executive Producer.

The company is privately held with no disclosed institutional investors, parent entity, acquisitions, funding rounds, or recapitalizations. Headcount is reported at 1-10 employees. The studio is actively recruiting full-time staff, sales representatives, and designer/animators, suggesting organizational buildout. Geographic operations are concentrated at the Vestal, NY headquarters, with the firm serving national and international clients on a project basis. Pricing is not publicly disclosed and engagements are quoted on a custom basis per project.

Name

ID8 Creative

Legal name

Favorite Color

Website

https://id8creative.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

ID8 Creative, operating as Favorite Color, is a Vestal, New York-based creative design studio and production company founded in 2007. It provides integrated creative, production, motion graphics, and digital services to enterprise clients across entertainment, sports broadcasting, and consumer brands.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Creative production services
• Motion graphics design
• Brand creative studio
• Video production services
• Trade show displays

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services Production: Project-based creative and production services including branding, design, film/video production, motion graphics, and digital development. Revenue is generated through client projects and retainer relationships with major brands and networks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ID8 Creative (operating as Favorite Color) is a creative design studio and production company that delivers integrated creative, production, motion, and digital services for enterprise clients. Its offerings span branding and design, film and video production, motion graphics, 2D/3D animation, 3D projection mapping, web and mobile application development, online tools/e-learning, 3D product demos, and trade show displays. The studio combines these capabilities under one roof to serve clients across entertainment, sports broadcasting, and consumer brand sectors.

Product overview

ID8 Creative (operating as Favorite Color) is a creative design studio and production company offering a unified suite of creative services rather than a modular software platform. The company provides four interconnected service pillars: Creative Services (branding, design, concept development), Production Services (film/video, stage, storyboarding, editing, audio design), Motion & 3D Services (motion graphics, 2D/3D animation, projection mapping), and Digital Services (web apps, mobile apps, e-learning tools, 3D demos, trade show displays). These services are offered as integrated creative and production solutions rather than discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Branding, design, and concept development services for clients seeking to establish or refresh their visual identity and creative direction. Offered to enterprise clients including entertainment networks, sports broadcasters, and consumer brands.
• Production Services Film and video production, in-house cyclorama stage, storyboarding, editing, and audio design for broadcast, advertising, and corporate communications. Used by clients such as HBO, ESPN, and NBC Sports for feature, series, and broadcast graphics work.
• Motion & 3D Services Motion graphics, 2D/3D design and animation, and 3D projection mapping for visual communications and experiential installations. Used for broadcast graphics, brand campaigns, and live event experiences.
• Digital Services Web application development, iOS/Android application development, online tools and e-learning platforms, 3D product demos, and trade show displays for digital and experiential client engagements.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Pentagram: Pentagram is a renowned independent design firm covering branding, identity, and creative direction across industries — broader and more design-focused than Favorite Color, but overlapping on the branding and visual identity work for major enterprise clients.
• Publicis Worldwide: Publicis is a global advertising holding company and a stated Favorite Color agency partner — a scaled incumbent that both supplies overflow creative production work to and competes against boutique studios like Favorite Color on integrated campaigns.

Direct peers

• Buck: Buck is a design-driven animation and motion graphics studio serving entertainment, advertising, and brand clients with 2D/3D animation, branding, and digital experiences — a close functional analog to Favorite Color's motion, branding, and digital service pillars.
• Psyop: Psyop is a New York-based creative production studio combining design, CG animation, live action, and interactive content for advertising and entertainment — directly overlapping with Favorite Color's integrated creative, production, and motion graphics capabilities and blue-chip brand client base.
• B-Reel: B-Reel is a creative studio and digital agency producing films, digital experiences, and integrated campaigns for major brands like Google, Nike, and HBO — a strong peer on the digital, motion, and experiential axis of Favorite Color's work.
• Observatory: Observatory is an independent creative agency offering strategy, design, content production, and experiential services to global brands — competing with Favorite Color on integrated brand campaigns, motion, and production work.
• Tool of North America: Tool of North America is a boutique commercial production and post-production company specializing in film, VFX, and integrated campaigns for major brands and networks — comparable in scale and capability mix to Favorite Color's production and motion offerings.
• Hecho Studios: Hecho is a creative production studio serving global brands with bilingual and culturally fluent campaigns spanning film, motion, and design — comparable boutique-scale creative production peer serving enterprise marketing teams.
• HUSH: HUSH is a creative studio producing brand experiences, film, motion graphics, and digital products for major brands and cultural institutions — closely aligned with Favorite Color's integrated creative-to-digital workflow and enterprise brand clientele.
• Block & Tackle: Block & Tackle is a creative studio producing branded content, design, and live-action campaigns for major entertainment and consumer brands — directly comparable in client mix and integrated creative production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/favoriteclr
• Facebookfacebook.com/FavoriteClr
• LinkedInlinkedin.com/company/favorite-color

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID8 Creative