FelsineoVeg
FelsineoVeg is an Italian plant-based food company producing Mopur® and Good&Green vegetarian deli slices, medallions, flakes, and carpaccio via a patented sourdough fermentation process, serving consumers, HO.RE.CA., retail, and industrial partners across Italy, France, Spain, Germany, and England.
- Company typePrivate
- Founded1963
- HeadquartersZola Predosa, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FelsineoVeg does
FelsineoVeg S.r.l. Società Benefit is an Italian plant-based food company that produces and sells cold-cut and processed vegetable alternatives under the proprietary Mopur® brand and the parallel Good&Green range. Operations are run from a single production site in Zola Predosa, Bologna province, as part of Gruppo Felsineo, a family-owned Italian food group with four generations of history dating to 1963. The company's core technology is the patented Mopur® production process, which combines a sourdough (lievito madre) fermentation step with organic cereal and legume flours (wheat gluten, durum wheat semolina, chickpea flour), followed by low-temperature cooking and pasteurisation, to produce plant-based deli slices, medallions, flakes, and carpaccio with distinctive flavour, aroma, and texture. Products are positioned with high protein content (22–33%), high fibre, and zero cholesterol, and carry certifications including BRC Global Standards for Food Safety, IFS Food, ISO 50001, Organic, Vegan, Fairtrade, and UNI/PdR 125:2022 gender equality.
The company operates five Mopur® product lines — Original (deli slices), Fitness (athlete-focused), One (medallions), Crunch (flakes/diced), and Selection (carpaccio) — alongside Good&Green whole-piece formats for HO.RE.CA. and industrial partners. Revenue is generated through four channels: direct-to-consumer e-commerce via shop.felsineoveg.com, a dedicated French B2B portal at b2b.felsineoveg.fr, HO.RE.CA. and normal trade field sales with 2kg and 4kg professional formats, and industrial/private-label supply of 4kg whole-piece formats used as ingredients by food manufacturers. Pricing is unit-based across tiers; multi-year contracts are referenced for professional HO.RE.CA. formats, while consumer formats transact on a pay-as-you-go basis. Customer segments include health-conscious consumers, families, athletes, foodservice professionals, retailers, and industrial food manufacturers, served primarily in Italy with growing presence in Spain, Germany, England, and France.
The company is a privately held Italian S.r.l. operating as a Società Benefit under the direction and coordination of parent Felsineo S.p.A. Società Benefit. There are no disclosed external investors, funding rounds, public listing, or named management bios in the source data. Governance includes a Legislative Decree 231/2001 Organisation, Management and Control Model approved in May 2022 and a gender equality management system certified to UNI/PdR 125:2022. Distribution of social media profile URLs is not available in the source data.
FelsineoVeg firmographics
Firmographics- Name
- FelsineoVeg
- Legal name
- FelsineoVeg S.r.l. Società Benefit
- Website
- https://felsineoveg.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FelsineoVeg is an Italian plant-based food company producing Mopur® and Good&Green vegetarian deli slices, medallions, flakes, and carpaccio via a patented sourdough fermentation process, serving consumers, HO.RE.CA., retail, and industrial partners across Italy, France, Spain, Germany, and England.
- Ownership category
- akta.pro rank
FelsineoVeg industry classification
Industry- Product category
- Plant-based deli slices / vegetable cold cuts
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where FelsineoVeg is headquartered
LocationHeadquarters
- HQ city
- Zola Predosa
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
FelsineoVeg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales through e-commerce platform shop.felsineoveg.com, selling packaged plant-based deli slices, medallions, and flakes to individual consumers. Products sold in various formats including trays, half cylinders, and whole cylinders.
- B2B Product Sales: B2B sales targeting HO.RE.CA. professionals and Normal Trade channel with professional formats (approximately 2kg and 4kg with Ø10cm), as well as industrial partners using products as ingredients for large-scale plant-based product manufacturing.
- Industrial/Private Label: Supplying industrial partners with whole-piece formats (4kg bars) as starting ingredients for large quantities of finished plant-based products. Products currently used by several industrial partners for plant-based reference production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | HO.RE.CA. and Normal Trade professional formats |
| Unit Pricing | Pay-as-you-go | Mopur One medallion consumer format |
| Unit Pricing | Pay-as-you-go | Mopur Crunch (flakes) consumer format |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
FelsineoVeg product offering
Product offeringCore offering
FelsineoVeg produces and sells plant-based deli slices, medallions, flakes, carpaccio, and whole-piece vegetable cold cuts under the Mopur® and Good&Green brands. Products are manufactured using a proprietary sourdough-fermentation process (Mopur®) patented in Italy, combining lievito madre with organic cereal and legume flours to deliver distinctive flavor, aroma, and texture with high protein (22-33%) and zero cholesterol. The company sells directly to consumers via e-commerce and supplies Ho.Re.Ca. professionals, retailers, and industrial food manufacturers in bulk formats.
Product overview
FelsineoVeg is a plant-based food company producing vegetarian meat alternatives under the Mopur® and Good&Green brands. The product portfolio consists of five main product lines: Mopur® Original (plant-based deli slices), Mopur® Fitness (protein-focused deli slices for fitness enthusiasts), Mopur® One (plant-based medallions), Mopur® Crunch (plant-based flakes/chunks), and Mopur® Selection (plant-based carpaccio). The Good&Green sub-brand extends the offering with whole pieces (Tranci Vegetali) in 2kg and 4kg formats for HO.RE.CA. professionals, embutidos vegetales (deli slices), taquitos vegetales (diced products), and medallones vegetales. All products are based on the proprietary Mopur® production process using sourdough and organic cereal and legume flours, providing distinctive flavour, aroma, and unique texture. Products contain high protein content (22-33%), are low in fat, and contain zero cholesterol.
Differentiator
Problem solved
Functional benefit
Products and services
- Mopur® Original — Plant-Based Deli Slices Plant-based deli slices (affettati vegetali) produced using the proprietary Mopur® sourdough and cereal/legume flour process, offering distinctive flavor, aroma, and unique texture. Marketed for individual consumers and families seeking balanced, high-protein meat alternatives with zero cholesterol.
- Mopur® Fitness — High-Protein Plant-Based Deli Slices Plant-based deli slices targeted at fitness enthusiasts and athletes, with 30% protein content, high fiber, and zero cholesterol. Designed for those seeking traditional flavors without compromising on sports nutrition needs.
- Mopur® One — Plant-Based Medallions Plant-based medallions produced with the exclusive Mopur® process, in Raffinato and Saporito varieties featuring 100% vegetable composition with high protein (22-23%) and fiber (6.1-6.3%). Packaged in 2x90g separable trays for reduced waste and convenient single-portion storage. Quick to prepare in pan, oven, or air fryer.
- Mopur® Crunch — Plant-Based Flakes Plant-based flakes/diced products (scagliette vegetali) in Bacon, Roasted Chicken, and Smoked Ham flavors. Small, flavorful cubes suitable for pasta dishes, salads, and other recipes. Sold in 300g tray format for retail consumers.
- Mopur® Selection — Plant-Based Carpaccio Plant-based carpaccio products (carpacci vegetali) with a delicate, slightly sweet flavor enriched with a spicy note. Features soft, thin, bright red slices with an unmistakable aromatic profile, suited to gourmet preparations and recipe applications.
- Good&Green Whole Pieces (Tranci Vegetali) — Professional Plant-Based Formats Whole-piece plant-based products (Tranci Vegetali) in 2kg (slice) and 4kg (bar) sizes with Ø10cm diameter, supplied to Ho.Re.Ca. professionals and Normal Trade retailers. Versatile for sandwiches, cubed for salads, strips for cold pasta, or chopped for sauces and stuffings. Contains minimum 30% protein, low fat, and zero cholesterol. The 4kg whole-bar format is also supplied to industrial partners as a starting ingredient for private-label plant-based production.
Quantifiable outcome
- Protein content: 22-33% depending on product line, with Fitness line containing 30g protein per 100g
- +3 more outcomes
Companies that use FelsineoVeg
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
FelsineoVeg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FelsineoVeg partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- CSAPSA (Centre for the Study and Analysis of Applied Psychology and Sociology)minorCollaborative partnership with local association working on social inclusion projects. CSAPSA, led by president Leonardo Callegari, supports FelsineoVeg in employing people with disabilities and promoting social responsibility initiatives.
- AiLeS (Association to promote social and occupational inclusion)minorPartnership with association focused on promoting social and occupational inclusion. Collaboration part of company commitment to corporate social responsibility and inclusive employment practices.
- Local Authorities (Bologna Provincial Council, Local Health Boards)minorOngoing collaboration with local government entities to support employment for people with disadvantages, working towards social inclusion goals through workplace integration programs.
- Fairtrade (International Fairtrade Certification)minorFairtrade certification partnership ensuring pepper ingredients in select products (Good&Green Pepper) are sourced from Fairtrade-certified producers meeting international fair trade standards for human rights and environmental protection.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FelsineoVeg competitors and assessment
Company assessmentEmerging players
- Impossible Foods: Plant-based meat brand entering European foodservice channels with burgers and grounds; overlapping target market in HO.RE.CA. and select retail. Partial overlap with FelsineoVeg's foodservice and retail channels but a different core product mix.
- Heura Foods: Spanish plant-based meat brand producing deli slices, burgers, and grounds with strong Mediterranean foodservice presence. Compares to FelsineoVeg's Spanish market activity and Mediterranean-style deli product positioning.
Direct peers
- Garden Gourmet (Nestlé): Nestlé's plant-based brand offering plant-based deli slices, burgers, and grounds across European markets. Directly competes on retail shelf with Good&Green and Mopur® plant-based deli products.
- LikeMeat: Germany-based (Tyson Foods-owned) plant-based meat brand with plant deli slices, gyros, and burgers primarily in DACH retail. Same product category and similar target channels to FelsineoVeg's HO.RE.CA. and Normal Trade focus.
- Tofutown (Tivall): Germany-based plant-based protein manufacturer producing tofu-based deli slices, burgers, and grounds for European retail and foodservice. Same specialty plant-based deli category with similar production techniques to Mopur® fermentation.
- Vivera: Dutch plant-based meat producer best known for plant-based deli slices and burgers across European retail. Directly comparable as a competitor in the same plant-based cold-cut/category FelsineoVeg targets.
- Quorn: UK-based mycoprotein leader producing plant-based deli slices, fillets, and grounds for retail and foodservice across Europe. Comparable product formats (sliced deli alternatives) and overlap with Mopur® deli slice positioning.
Broad incumbents
- Beyond Meat: US-headquartered large-scale plant-based meat incumbent with broad burger, ground, and deli presence across European retail and foodservice. Comparable product line and category, but at materially larger scale and brand investment.
- Valio Oddlygood: Finnish dairy major that has expanded into plant-based deli slices and protein products via the Oddlygood brand across Nordic and select European markets. Comparable as a diversified incumbent entering the same plant-based cold-cut shelf.
Regional players
- Fiorini L'Industria dei Sapori: Italy-based food manufacturer with plant-based and traditional offerings for Italian retail and foodservice. Comparable as a same-market Italian peer competing for shelf space with FelsineoVeg's domestic channel strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FelsineoVeg social profiles
Digital presenceFelsineoVeg compliance and trust
Trust signalCompliance7 records
FelsineoVeg financial estimates
Financial estimateRevenue estimate
Valuation estimate
FelsineoVeg leadership team
Management profileNumber of profiles
FelsineoVeg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FelsineoVeg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FelsineoVeg
What does FelsineoVeg do?
FelsineoVeg produces and sells plant-based deli slices, medallions, flakes, carpaccio, and whole-piece vegetable cold cuts under the Mopur® and Good&Green brands. Products are manufactured using a proprietary sourdough-fermentation process (Mopur®) patented in Italy, combining lievito madre with organic cereal and legume flours to deliver distinctive flavor, aroma, and texture with high protein (22-33%) and zero cholesterol. The company sells directly to consumers via e-commerce and supplies Ho.Re.Ca. professionals, retailers, and industrial food manufacturers in bulk formats.
Is FelsineoVeg a public or private company?
FelsineoVeg is a private company. It is classified as family owned and is currently operating.
When was FelsineoVeg founded?
FelsineoVeg was founded in 1963. It employs 11 to 50 people.
Where is FelsineoVeg based?
FelsineoVeg is headquartered in Zola Predosa, Italy, in the Europe region.
How does FelsineoVeg make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are B2B Product Sales and industrial/Private Label.
Who are FelsineoVeg's main competitors?
Emerging players on record are Impossible Foods and Heura Foods. Direct peers are Garden Gourmet (Nestlé), LikeMeat, Tofutown (Tivall), Vivera and Quorn. Broad incumbents are Beyond Meat and Valio Oddlygood. Fiorini L'Industria dei Sapori is listed as a regional player.
Does FelsineoVeg have an API?
No public API is recorded for FelsineoVeg.
What industry is FelsineoVeg in?
FelsineoVeg's product category is Plant-based deli slices / vegetable cold cuts. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 3118 and its SIC code is 2050.