AVIVA-COFCO
- Company typePrivate
- Founded2003
- HeadquartersBeijing, China
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
AVIVA-COFCO firmographics
Firmographics- Name
- AVIVA-COFCO
- Legal name
- 中英人寿保险有限公司 (Aviva-COFCO Life Insurance Co., Ltd.)
- Website
- https://aviva-cofco.com.cn
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
AVIVA-COFCO industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industries
- Level Term Life Insurance (FSAIAAAA), Group Whole Life (Limited/Continuous Pay) (FSAIADAE), Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)
Keywords
Where AVIVA-COFCO is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices17 records
Markets served
AVIVA-COFCO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Distribution channels5 records
Marketing channels3 records
AVIVA-COFCO product offering
Product offeringCore offering
AVIVA-COFCO Life Insurance is a joint venture between China's COFCO Capital Investment and the UK's Aviva Group, established in 2003. The company underwrites and distributes life, health, accident, and group insurance products to individual consumers and corporate clients in China via five sales channels: individual marketing agents, bancassurance and agency/broker marketing, group insurance, and internet insurance. It complements its policies with value-added services such as the Ai Wuxian customer program, direct-payment medical networks, and International SOS emergency assistance.
Product overview
AVIVA-COFCO (中英人寿) operates as a joint-venture life insurance company offering a comprehensive portfolio of insurance products and services through five primary distribution channels: Individual Marketing (personal agents), Bancassurance (bank partnerships), Agency Marketing, Group Insurance, and Internet Insurance. The company provides life insurance, health insurance, and accident insurance products tailored to individual and corporate customers. The product ecosystem includes the Ai Wuxian (爱无限) value-added service program for policyholders and the Group Welfare Management platform for corporate clients. The company serves customers across 18 provinces and 80+ cities in China through its network of branch offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance (寿险) Core life insurance policies for individual customers providing death, whole-life, endowment, and savings-linked protection. Distributed through individual marketing agents, bancassurance, agency/broker, and internet channels.
- Health Insurance (健康险) Health insurance products covering medical expenses, critical illness, and hospitalization for individual policyholders, with cashless settlement via a direct-payment hospital network.
- Accident Insurance (意外险) Personal accident insurance products providing coverage for accidental injury, disability, and death, sold through the same multi-channel distribution system.
- Group Insurance (团体保险) Corporate and institutional employee benefit insurance covering group life, group health, group accident, and supplementary welfare programs for businesses and government entities. AVIVA-COFCO was among the first batch of foreign-funded life insurers approved for this line.
- Internet Insurance (互联网保险) Online-distributed insurance offerings covering life, health, and accident policies purchased via the company's internet sales platform, enabling direct digital customer acquisition and self-service policy management.
Companies that use AVIVA-COFCO
Customer profileSegments2 records
Ideal customer profiles2 records
AVIVA-COFCO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AVIVA-COFCO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International SOSminorGlobal medical assistance services provider offering 24/7 medical consultation, hospital referral, emergency medical evacuation, medical repatriation, and travel assistance services to policyholders.
Scale indicators4 records
Recent moves22 records
Expansion highlights4 records
AVIVA-COFCO competitors and assessment
Company assessmentDirect peers
- Generali China Life Insurance (中意人寿): Sino-foreign JV life insurer between China Oil and Foodstuffs Corporation and Italy's Generali Group. Directly comparable product mix (life, health, accident) and JV structure similar to AVIVA-COFCO.
- MetLife China (中美联泰大都会人寿): Foreign-invested life insurer in China offering group benefits, life, and accident insurance. Comparable in targeting middle-class and corporate customers with agency and broker distribution channels.
- Cigna & CMB Life Insurance (招商信诺人寿): JV life and health insurer between China Merchants Bank and Cigna (US). Closely comparable to AVIVA-COFCO in bancassurance-led distribution and group/health insurance focus.
- CITIC-Prudential Life Insurance (中信保诚人寿): Joint venture between CITIC Group (China) and Prudential plc (UK) — structurally the closest analog to AVIVA-COFCO's COFCO-Aviva JV. Operates in similar life and health insurance segments with multi-channel distribution and similar regulatory positioning.
- AXA Tianping (工银安盛人寿): JV life insurer between ICBC (China's largest state-owned bank) and AXA (France). Highly comparable bancassurance-driven distribution model and life/health product suite.
- Manulife-Sinochem Life Insurance (中宏人寿): One of the earliest Sino-foreign JV life insurers in China, jointly owned by Manulife (Canada) and Sinochem (Chinese SOE). Comparable JV life/health insurance business model with similar premium-channel mix.
- Allianz-China Life Insurance (中德安联人寿): JV life insurer between ALLIANZ SE (Germany) and partner Chinese shareholders. Highly comparable as another foreign JV life insurer with multi-channel life and health distribution in China.
- AIA China (友邦保险): AIA China is the largest wholly-foreign-invested life insurer in China, offering comparable life and health insurance products with multi-channel distribution. It is the closest direct peer to AVIVA-COFCO within the foreign-invested life insurance segment, serving similar affluent and middle-class customers.
Broad incumbents
- Ping An Life Insurance (平安人寿): The largest private-sector life insurer in China and a national-scale incumbent offering life, health, and accident insurance. Serves as the dominant competitive benchmark in AVIVA-COFCO's core product categories.
- China Life Insurance (中国人寿): The largest state-owned life insurer in China with the broadest geographic and agent network. Represents the dominant incumbent that all JV life insurers, including AVIVA-COFCO, compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AVIVA-COFCO social profiles
Digital presenceAVIVA-COFCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVIVA-COFCO leadership team
Management profileNumber of profiles
Profiles4 records
AVIVA-COFCO subsidiaries and ownership
Company hierarchySubsidiaries17 records
AVIVA-COFCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVIVA-COFCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVIVA-COFCO
What does AVIVA-COFCO do?
AVIVA-COFCO Life Insurance is a joint venture between China's COFCO Capital Investment and the UK's Aviva Group, established in 2003. The company underwrites and distributes life, health, accident, and group insurance products to individual consumers and corporate clients in China via five sales channels: individual marketing agents, bancassurance and agency/broker marketing, group insurance, and internet insurance. It complements its policies with value-added services such as the Ai Wuxian customer program, direct-payment medical networks, and International SOS emergency assistance.
Is AVIVA-COFCO a public or private company?
AVIVA-COFCO is a private company. It is classified as corporate owned and is currently operating.
When was AVIVA-COFCO founded?
AVIVA-COFCO was founded in 2003. It employs 1,001 to 5,000 people.
Where is AVIVA-COFCO based?
AVIVA-COFCO is headquartered in Beijing, China, in the Asia region.
Who are AVIVA-COFCO's main competitors?
Direct peers on record are Generali China Life Insurance (中意人寿), MetLife China (中美联泰大都会人寿), Cigna & CMB Life Insurance (招商信诺人寿), CITIC-Prudential Life Insurance (中信保诚人寿), AXA Tianping (工银安盛人寿), Manulife-Sinochem Life Insurance (中宏人寿), Allianz-China Life Insurance (中德安联人寿) and AIA China (友邦保险). Broad incumbents are Ping An Life Insurance (平安人寿) and China Life Insurance (中国人寿).
Does AVIVA-COFCO have an API?
No public API is recorded for AVIVA-COFCO.
What industry is AVIVA-COFCO in?
AVIVA-COFCO's product category is Life Insurance. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.