Anvelope
Anvelope.ro is a Romania-based online tire and wheel retailer selling 100+ brands of car, truck, and motorcycle tires plus rims to individual consumers and fleet operators, with nationwide delivery, in-house mounting, and seasonal tire storage services.
- Company typePrivate
- Founded2011
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Anvelope does
Anvelope.ro, legally Webtrade Marketing SRL, is a Romania-based online tire and wheel retailer founded in 2011 and headquartered in Voluntari (Ilfov, near Bucharest). The company operates a direct-to-consumer e-commerce platform at anvelope.ro that catalogs over 100 tire brands spanning Budget, Medium, and Premium tiers, alongside automotive rims, serving individual car owners as the primary customer and fleet operators as a secondary B2B segment. Product scope covers passenger car tires (Anvelope Auto), truck tires (Anvelope Camion), motorcycle tires (Anvelope Moto) segmented by riding style, and alloy, steel, and hybrid rims (Jante Auto), with per-tire prices ranging from roughly 199 Lei to over 1,700 Lei.
The platform's underlying technology is a standard e-commerce stack featuring a tire dimension calculator, vehicle-specific search with omologare (homologation) filtering, season and manufacturer filters, technical specification search (load index, speed rating), and EU tire label compliance display for fuel efficiency, wet grip, and noise. Distribution combines the online storefront, phone ordering, Fan Courier nationwide delivery (19.9 Lei per tire for orders of 2+, 25 Lei for single-tire orders, with surcharges for distant localities and truck tires), and an in-house service center at Bld. Pipera nr. 1E for tire mounting, bookable via programari.anvelope.ro. The company also operates Hotel Anvelope, a seasonal tire storage subscription service, and a 36-month warranty on most products.
Revenue mechanics are diversified across one-time tire and rim sales, professional installation services with a 25% promotional discount, recurring tire storage subscriptions, and per-order delivery transaction fees. Financing partnerships with StarBT Banca Transilvania, Card Avantaj, and Raiffeisen enable 12-month interest-free installments, supporting higher-ticket Premium sales. Marketing is conducted through SEO-optimized product pages, an educational blog, and active social media presence on TikTok, Instagram, Facebook, Twitter, and YouTube.
Anvelope firmographics
Firmographics- Name
- Anvelope
- Legal name
- Webtrade Marketing SRL
- Website
- https://anvelope.ro
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anvelope.ro is a Romania-based online tire and wheel retailer selling 100+ brands of car, truck, and motorcycle tires plus rims to individual consumers and fleet operators, with nationwide delivery, in-house mounting, and seasonal tire storage services.
- Ownership category
- akta.pro rank
Anvelope industry classification
Industry- Product category
- Online Tire Retail
- NAICS
- Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
Keywords
Where Anvelope is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Anvelope business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Tire Retail Sales: Direct online sales of tires for cars, trucks, and motorcycles across multiple brands (Budget, Medium, Premium categories) with prices ranging from approximately 200-1700+ Lei per tire
- Rim/Wheel Sales: Sales of aluminum and steel rims for various vehicle brands
- Service and Installation: Tire mounting services at service center located at Bld. Pipera nr. 1E, Voluntari, Ilfov - offering 25% discount on mounting
- Tire Storage (Hotel Anvelope): Seasonal tire storage service allowing customers to store tires between seasons
- Delivery Services: Shipping fees for tire delivery via Fan Courier: 19.9 Lei/tire for orders of 2+ tires, 25 Lei for single tire orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Tier tires starting from ~199 Lei |
| Unit Pricing | Pay-as-you-go | Medium Tier tires from ~300-500 Lei |
| Unit Pricing | Pay-as-you-go | Premium Tier tires from ~500-1700+ Lei |
| Subscription | Monthly | Installment Payment Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Anvelope product offering
Product offeringCore offering
Anvelope.ro is an online tire shop that sells summer, winter, and all-season tires for cars, trucks, and motorcycles from more than 100 manufacturers across Budget, Medium, and Premium price tiers. The retailer also offers aluminum, steel, and hybrid automotive rims, and complements the catalog with in-house tire mounting service and seasonal tire storage ("Hotel Anvelope") at its Voluntari location. Customers can order online or by phone, with delivery fulfilled by Fan Courier across Romania.
Product overview
Anvelope is an online tire retailer offering a comprehensive portfolio of tires for passenger cars, trucks, and motorcycles, along with automotive rims. The core products include Anvelope Auto (summer and winter tires for cars), Anvelope Camion (truck tires), Anvelope Moto (motorcycle tires), and Jante Auto (automotive rims in alloy, steel, and hybrid). The company complements its product sales with service offerings including tire mounting service and tire storage (Hotel Anvelope). A tire dimension calculator tool helps customers find compatible sizes. The platform features extensive filtering capabilities by dimensions, season, manufacturer, technical specifications, and EU tire labels covering fuel efficiency, wet grip, and noise levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Anvelope Auto
- Anvelope Camion
- Anvelope Moto
- Jante Auto
- Service Anvelope
- Hotel Anvelope
- Calculator Dimensiuni Anvelope
Companies that use Anvelope
Customer profileSegments2 records
Ideal customer profiles2 records
Anvelope technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Anvelope partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fan CouriercorePrimary logistics partner for tire and product delivery across Romania. Handles all shipments with coverage across Romanian localities including areas requiring additional km charges. Delivery times: 24-72 hours for most locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Anvelope competitors and assessment
Company assessmentDirect peers
- Black Circles: UK-based online tire retailer (now Michelin-owned) that pioneered the online tire + fitter network model. Sells tires from multiple brands with installation at partner garages - similar hybrid online + service model to Anvelope's setup.
- Delticom AG: German-headquartered parent of multiple European online tire shops (123pneus.fr, reifen.com, pneus-online.it). Operates B2C online tire retail across 70+ countries with extensive brand catalogs - the closest direct competitor and reference model for Anvelope's category.
- Oponeo.pl: Poland's leading online tire retailer, part of the Oponeo Group. Sells tires online across multiple European markets with extensive brand selection and delivery - a relevant comparable for Anvelope's online-only tire retail model.
Broad incumbents
- autodoc: Major European online retailer of auto parts, accessories, and tires serving multiple countries. While their catalog is broader than tires, their tire business and pan-European logistics footprint make them a comparable scaled online auto-parts retailer.
- Tire Rack: The original US-based online tire retailer offering consumer tire and wheel sales with extensive educational content and delivery networks. Tires.com and tirerack are direct to end consumers with rich product filtering - same core business model as Anvelope at much larger scale.
- Euromaster: European tire and auto-service network (Michelin-owned) with hundreds of service centers across multiple countries. Combines retail tire sales with installation services at scale, overlapping with Anvelope's integrated online + service model.
Regional players
- Giga Tire: Romanian online tire retailer operating in the same market as Anvelope. Direct head-to-head competition in e-commerce tire sales within Romania, sharing the same customers, brands, and delivery infrastructure.
- PNEU-MANIAK: Central European online tire shop (operating in Czech Republic, Slovakia, Hungary) with multi-brand catalogs and home delivery. Represents a regional peer in adjacent Central European markets that could indicate cross-border expansion patterns relevant to Anvelope.
- BestDrive Romania: Continental's retail tire and service network operating in Romania. Combines tire retail (Continental and other brands) with installation services - a direct competitor in the Romanian service-center + tire-retail category.
- Norauto: French-headquartered auto-service and tire retailer with Romanian locations. Combines tire sales, installation, and additional auto services under one roof - a relevant physical-service model in Anvelope's home market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Anvelope social profiles
Digital presenceAnvelope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anvelope leadership team
Management profileNumber of profiles
Anvelope funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anvelope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anvelope
What does Anvelope do?
Anvelope.ro is an online tire shop that sells summer, winter, and all-season tires for cars, trucks, and motorcycles from more than 100 manufacturers across Budget, Medium, and Premium price tiers. The retailer also offers aluminum, steel, and hybrid automotive rims, and complements the catalog with in-house tire mounting service and seasonal tire storage ("Hotel Anvelope") at its Voluntari location. Customers can order online or by phone, with delivery fulfilled by Fan Courier across Romania.
Is Anvelope a public or private company?
Anvelope is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anvelope founded?
Anvelope was founded in 2011. It employs 11 to 50 people.
Where is Anvelope based?
Anvelope is headquartered in Bucharest, Romania, in the Europe region.
How does Anvelope make money?
Five revenue lines are on record. Tire Retail Sales are the primary driver. The others are rim/Wheel Sales, service and Installation, tire Storage (Hotel Anvelope) and delivery Services.
Who are Anvelope's main competitors?
Direct peers on record are Black Circles, Delticom AG and Oponeo.pl. Broad incumbents are autodoc, Tire Rack and Euromaster. Regional players are Giga Tire, PNEU-MANIAK, BestDrive Romania and Norauto.
Does Anvelope have an API?
No public API is recorded for Anvelope.
What industry is Anvelope in?
Anvelope's product category is Online Tire Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer). Its NAICS code is 441340 and its SIC code is 5500.