Rebecca Bartley

What Rebecca Bartley does

Rebecca Bartley is an individual mortgage loan originator operating in Grand Blanc, Michigan, under the licensing umbrella of Legacy Mortgage / Premier Home and Finance Co. (NMLS #1759275). The practice serves retail borrowers in the Mid-Michigan and Genesee County markets, offering a standard product mix that includes Conventional, FHA, VA, and USDA Rural Development loans. The originator brings 25 years of mortgage industry experience to the practice, which is positioned as the primary competitive differentiator.

The business model is transaction-based: revenue is earned through loan origination commissions on closed loans, with no recurring subscription or service revenue. The go-to-market strategy relies on direct-to-consumer engagement via an active website and educational blog content, supplemented by referrals from local real estate professionals. There is no proprietary technology platform, no hired sales force, and no institutional customer base — the operation is effectively a sole practitioner leveraging a sponsoring lender's infrastructure.

The unit economics of the practice are tied to local housing turnover and refinance activity in the Genesee County area. Because the originator is a single individual with no disclosed employees, scalability is structurally limited: volume is bounded by personal capacity, and any growth depends on market conditions rather than capital deployment. There are no funding events, acquisitions, or strategic partnerships beyond the lender sponsorship disclosed.

Name

Rebecca Bartley

Legal name

Rebecca Bartley

Website

https://rebeccabartley.com

Company type

Private

Operating status

Operating

Short description

Rebecca Bartley is a sole-practitioner mortgage loan originator in Grand Blanc, Michigan, operating under Legacy Mortgage / Premier Home and Finance Co. and serving retail borrowers in Mid-Michigan with conventional and government-backed loan products.

Ownership category

akta.pro rank

Product category

Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage loan origination
• Home purchase financing
• Loan refinancing services
• Conventional mortgage loans
• Government-backed mortgages

Headquarters

HQ city

Grand Blanc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Mortgage Loan Origination: Rebecca Bartley generates revenue through mortgage loan origination fees and commissions paid by lenders upon successful loan closings. As a loan officer at Legacy Mortgage, she earns compensation based on the loans she originates for home purchases and refinances in Michigan.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rebecca Bartley is an Executive Loan Officer offering mortgage loan origination services through Legacy Mortgage in Michigan. She originates Conventional Loans, FHA Loans, VA Loans, and USDA Rural Development Loans for home purchases, as well as refinance loans, serving individual home buyers through personalized consultation, pre-approval, and loan closing across the greater Genesee County and mid-Michigan area.

Product overview

Rebecca Bartley is a loan officer offering a comprehensive suite of mortgage products including Conventional Loans, FHA Loans, VA Loans, and Rural Development Loans for home purchases, plus Refinance services. Her core offering centers on purchase mortgages and refinancing options across mid-Michigan, with loan products designed for various borrower profiles including first-time homebuyers, veterans, and those in rural areas. The products range from zero-downpayment options (VA, USDA/RD) to low down payment (FHA at 3.5%) to conventional financing with as little as 3-5% down.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans Standard mortgage loans for primary residences, second homes, and investment properties with flexible down payment options starting at 3-5%, available as fixed-rate or adjustable-rate products, designed for borrowers with credit score 620+ seeking lowest long-term cost and flexible property types.
• FHA Loans
• VA Loans
• Rural Development Loans
• Purchase Loans
• Refinance

Quantifiable outcome

• Loan closed in 30 days (vs 60-day expectation) for one client
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Legacy MortgagecoreOthersRebecca Bartley operates as a loan officer under Legacy Mortgage, located at 1537 Hill Rd Suite 200, Grand Blanc, MI 48439. She is affiliated with this mortgage company which provides the licensing and infrastructure for her loan origination business.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Regional players

• Genisys Credit Union: Michigan-based credit union offering Conventional and government-backed mortgage products to Genesee County-area members. Regional peer competing for the same local purchase and refinance borrowers.
• Flagstar Bank: Michigan-headquartered bank with a substantial retail mortgage origination franchise offering the same government and conventional products. Regional peer competing directly for Michigan home-purchase and refinance volume.

Direct peers

• CrossCountry Mortgage: National retail mortgage lender operating through a large network of local loan officers. Highly comparable to Rebecca Bartley's model of a personal-brand loan officer originating Conventional, FHA, VA, and USDA loans for purchase and refinance in a defined geography.
• Guaranteed Rate: Large retail mortgage lender with branch and remote loan officers offering the same government and conventional loan products. Directly comparable in product mix, channel (referral-driven retail), and target borrower.
• Caliber Home Loans: Retail mortgage lender operating through a network of local loan officers across the US. Direct peer in product set (Conventional, FHA, VA, USDA) and go-to-market via personal relationships with realtors and consumers.
• Fairway Independent Mortgage: Retail mortgage company with branch-based loan officers offering Conventional, FHA, VA, and USDA products. Operates the same 'local loan officer with personal brand' model as Rebecca Bartley, competing for the same realtor referral flows.
• loanDepot: National retail and wholesale mortgage lender (LDLC, lmld) with comparable Conventional, FHA, VA, and USDA product offering. Competes for the same purchase and refinance borrowers via retail loan officers.

Broad incumbents

• United Wholesale Mortgage: Largest US wholesale mortgage lender whose broker partners originate the same product set. Acts as the underlying capital-and-infrastructure provider for many independent loan officers comparable to Rebecca Bartley.
• Rocket Mortgage: Largest US mortgage lender offering the same Conventional, FHA, VA, and USDA products, primarily through a digital/direct-to-consumer channel. Broad incumbent competing for the same borrowers but with massive scale and brand reach.
• NewRez (Rithm): Large mortgage originator and servicer offering Conventional, FHA, VA, and USDA products through retail and wholesale channels. Broad incumbent with overlapping product offering and similar target borrower.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/Rebecca-Bartley-Senior-Loan-Officer-198970833991810

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebecca Bartley