What Geddes Business Systems does

Geddes Business Systems Limited is a privately held UK software company founded in 1985 and headquartered at 18 London Road, Peterborough, Cambridgeshire. The company develops Equinox, a Windows-based, modular ERP system purpose-built for wholesalers and distributors, with a primary focus on the UK electrical wholesale sector. Equinox covers the full trade workflow — quotation, sales order processing, pricing, stock control, purchase ordering, delivery, and invoicing — within a single integrated environment that updates all connected modules in real time across terminals. Modules include Sales, Purchase, Stock, Report, Security, and System/User Options, with standard integration to TSI Luckins for product and pricing data and full compatibility with HMRC's Making Tax Digital platform. A complementary offering, Wholesale Online Shopper (launched 2017), is an e-commerce storefront that pulls real-time customer-specific pricing and stock levels from Equinox, with invoicing and payments continuing to flow through the core ERP.

The company operates a direct sales motion targeting UK electrical wholesalers and distributors. Software is licensed per user with a one-time perpetual license, supplemented by recurring revenue from the 'Rest Easy Support Package' covering ongoing assistance and data correction. Implementation includes on-site installation, data migration from legacy systems such as Sage, and training. Marketing is primarily through the company website, quarterly customer newsletters, and customer testimonials; there is no evidence of paid digital marketing, partner channels, or geographic expansion beyond the UK. Named customers are exclusively SMB UK electrical wholesalers. The business is privately held with no disclosed external funding, parent company, subsidiaries, acquisitions, or leadership changes, suggesting a founder-operated enterprise that has remained profitable and self-sustained for nearly four decades.

Name

Geddes Business Systems

Legal name

Geddes Business Systems Limited

Website

https://geddes-systems.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Geddes Business Systems Limited, founded 1985 and headquartered in Peterborough, UK, develops Equinox, a Windows-based modular ERP system for UK electrical wholesalers and distributors covering sales, purchasing, stock control, and accounts, plus an integrated e-commerce product (Wholesale Online Shopper) for SMB trade-counter operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing: Equinox Wholesaler Software is licensed to each user for applications related to the execution of electrical wholesaling. The software includes various modules (Sales, Purchase, Stock, Reports, Security) and is supported through their Rest Easy Support Package.
2. Support Services: Ongoing support provided through their Rest Easy Support Package. The company provides assistance and correction of incorrect data due to system failure while the software is supported.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Geddes Business Systems develops and licenses Equinox, an integrated Windows-based ERP solution for electrical wholesalers and distributors. Equinox handles quotation, sales order processing, pricing, stock control, purchase ordering, delivery, invoicing, and accounts in real time across connected terminals. The company also offers the Wholesale Online Shopper, an e-commerce module fully integrated with Equinox that provides real-time customer-specific pricing and stock levels, with invoicing and payment handled through the existing Equinox system.

Product overview

Geddes Business Systems offers a modular ERP solution for Wholesalers and Distributors built around the Equinox Wholesaler platform. The core Equinox system is an all-in-one accounts, stock control, and order processing software that works in real time, integrating Sales, Purchase, Stock, Report, Security, and System/User Options modules. The system provides seamless workflow from Quotation through Sales Order, Pricing, Stock Control, Purchase Orders, Delivery, and Invoicing. The company also offers the Wholesale Online Shopper as a complementary e-commerce module that fully integrates with Equinox, enabling customers to sell online while managing all invoicing and payments through the existing system. Both products are designed specifically for the Electrical, HVAC, and Plumbing wholesale sectors, with built-in support for TSI Luckins product data and HMRC Making Tax Digital compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Equinox: The main product - a fully integrated business solution for Wholesalers & Distributors covering accounting, sales orders, pricing, stock control, purchase orders, delivery, and invoicing.
• Wholesale Online Shopper

Products and services

• Equinox Wholesaler Windows-based integrated ERP system for electrical wholesalers and distributors covering quotation, sales order processing, pricing, stock control, purchase orders, delivery, invoicing, and accounts in real time. Sold to UK trade counter wholesale operators with on-site installation, data migration, and training.
• Wholesale Online Shopper Integrated e-commerce online shop for wholesalers that connects in real time to the Equinox system, providing live individual customer prices and stock levels. All invoicing and payments are processed through the existing Equinox system, with customizable designs, colours, and layouts to match company branding.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

One partnership is on record.

• Trade Services (Luckins)coreTechnology or IntegrationGeddes Business Systems works closely with Trade Services (Luckins) in developing systems and provides a Luckins Update Link as standard with Equinox. Luckins is the UK's leading specialist in product and pricing data services for the Electrical, HVAC and Plumbing sectors. The TSI Code system has been adopted as the standard for electronic trading in the building services sectors, enabling successful electronic trading and communication of product related data between computer systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Khaos Control: UK-based ERP/business management software vendor specializing in wholesale, distribution and retail — a direct competitor targeting the same UK electrical/building-services wholesalers with similar modular functionality.
• Brightpearl: Cloud-native retail/wholesale ERP aimed at SMB merchants; comparable as a competing wholesale management system for UK merchants, differentiated by its cloud/SaaS delivery model versus Equinox's Windows platform.
• OrderWise: UK-developed ERP and stock-control platform explicitly aimed at wholesalers, distributors and retailers; competes head-to-head with Equinox for UK SMB wholesale deals with comparable feature scope.

Emerging players

• Unleashed Software: Inventory and order management software for wholesalers and distributors; overlaps with Equinox's Stock and Sales modules and competes for the same SMB wholesale buyer seeking cloud-based stock control.
• Cin7: Cloud inventory and order management platform for product sellers including wholesalers and distributors; a comparable modern competitor to Equinox's Stock and Sales modules with cloud delivery and integrations to e-commerce.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP frequently evaluated by UK wholesalers and distributors; competes with Equinox on integrated financials, sales and inventory for SMB wholesale customers.
• Sage Group: UK-listed accounting and ERP software provider (Sage 50/200/Intacct) widely used by UK SMB wholesalers; directly comparable as the ERP customers often migrate from and as a competitor for the same UK SMB wholesale buyer.
• SAP Business One: Mid-market ERP from SAP targeted at SMB wholesalers and distributors; competes in the same SMB wholesale segment with a broader but heavier footprint than Equinox.
• NetSuite (Oracle): Cloud ERP suite commonly used by growing wholesale/distribution businesses; competes with Equinox for the upper end of the UK SMB wholesale market with a broader but less vertical-specialized feature set.
• ECI Software Solutions (JobBOSS / Spruce): Provider of vertical SMB ERP including distribution and light-manufacturing suites; overlaps with Equinox in serving small UK/European distributors and wholesalers with integrated sales, stock and accounting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/geddes-business-systems-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geddes Business Systems