DiaExpert
DiaExpert (Mediq Diabetes) is a privately held German specialty retailer operating an online pharmacy and physical stores for diabetes medical supplies — insulin pumps, CGM systems, test strips, and accessories — serving Type 1 and Type 2 patients in Germany with direct billing to statutory health insurers.
- Company typePrivate
- Founded1988
- HeadquartersLiederbach, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DiaExpert does
DiaExpert, operating under the legal name Mediq Diabetes, is a German specialty retailer of diabetes medical supplies headquartered in Liederbach, Germany. The firm operates an online-first e-commerce pharmacy at diabetes.mediq.de complemented by physical specialty stores (Fachgeschäfte), distributing blood glucose meters, test strips, lancing devices, insulin pens and pen needles, insulin pumps (Dana-i, Kaleido, YpsoPump, Omnipod 5/DASH/EROS, MiniMed 780G/740G, Accu-Chek Solo/Insight/Combo, Tandem t:slim X2), CGM systems (Dexcom G6/G7), infusion sets, and ancillary categories such as blood pressure monitors, disinfection and skin care products, and daily living aids for diabetic patients. The company holds TÜV certification and is registered in the DIMDI Versandhandels-Register for mail-order medical device distribution, and it claims 35+ years of experience in insulin pump therapy in Germany.
DiaExpert serves people with Type 1 and Type 2 diabetes in Germany across both insulin pump and pen injection cohorts, offering expert Beratung via a toll-free hotline, a dedicated insulin pump emergency hotline, and in-store consultation. The business model is direct-to-consumer retail with insurance reimbursement: customers upload prescriptions, and the company bills statutory health insurers (gesetzliche Krankenkassen) directly for covered products, shipping prescription orders free of charge. Unit pricing is used (e.g., embecta pen needles at EUR 25.89, Dexcom G7 sensor at EUR 95.00, Omnipod 5 Pods at EUR 403.99). Supporting go-to-market assets include a companion Mediq iOS/Android app with prescription scan functionality, an email newsletter, Instagram and Facebook presence (@mediq_diabetes / @Mediq.Diabetes), the Mediq Magazine content platform, and in-person customer Veranstaltungen (events). The company also operates an adjacent online pharmacy subsidiary, Mediq Apotheke.
DiaExpert is a privately held for-profit entity (no disclosed venture capital, private equity, or public listing; no parent company identified) with 11-50 employees, founded in 2003 per firmographic data (the company itself claims origins in 1988). No funding rounds, M&A activity, or leadership team disclosures are present in the source data, and ownership structure represents a material data gap. The company's website domain and social handles are branded under Mediq Diabetes, suggesting the DiaExpert name is either a legacy or alternative brand designation.
DiaExpert firmographics
Firmographics- Name
- DiaExpert
- Legal name
- Mediq Diabetes
- Website
- https://diaexpert.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DiaExpert (Mediq Diabetes) is a privately held German specialty retailer operating an online pharmacy and physical stores for diabetes medical supplies — insulin pumps, CGM systems, test strips, and accessories — serving Type 1 and Type 2 patients in Germany with direct billing to statutory health insurers.
- Ownership category
- akta.pro rank
DiaExpert industry classification
Industry- Product category
- Specialty Pharmacy / Diabetes Medical Supplies
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Insulin Pen Needles, Syringes & Infusion Sets (Consumables) (HLAHAHAE)
- akta.pro secondary industries
- Insulin Pumps (Tubed) (HLAHAHAB), Patch Pumps & Wearable Insulin Delivery (HLAHAHAC), Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG), Diabetes Care Device Accessories & Adhesives (Sensors/Pump Supplies) (HLAHAHAL)
Keywords
Where DiaExpert is headquartered
LocationHeadquarters
- HQ city
- Liederbach
- HQ country
- Germany
- HQ region
- Europe
Markets served
DiaExpert business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Medical Supply Sales: Sale of diabetes medical supplies including blood glucose meters, test strips, insulin pumps, CGM sensors, infusion sets, pen needles, and accessories. Revenue derived from direct customer purchases with insurance reimbursement processing for statutory health insurers (gesetzliche Krankenkassen).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with insurance coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DiaExpert product offering
Product offeringCore offering
DiaExpert, trading as Mediq Diabetes, is a German online pharmacy specializing in diabetes medical supplies. It sells blood glucose meters, test strips, lancing devices, insulin pens, pen needles, insulin pumps, CGM systems, infusion sets, and related accessories, and processes prescriptions with direct billing to all statutory health insurers. The company also offers expert consultation on insulin pump selection and therapy and ships covered orders free of charge across Germany.
Product overview
Mediq Diabetes (operating as DiaExpert) is a German online pharmacy specializing in diabetes medical supplies, operating as a single unified e-commerce platform rather than a modular software product. The core product portfolio centers on diabetes monitoring and therapy equipment: blood glucose meters, test strips, insulin pens, insulin pumps (including Dana-i, Kaleido, YpsoPump, Omnipod 5/DASH/EROS, MiniMed 780G/740G, Accu-Chek Solo/Insight/Combo, and Tandem t:slim X2), continuous glucose monitoring systems (CGM), infusion sets, and consumables. Supporting products include blood pressure monitors, disinfection and wound care supplies, and daily living aids such as glucose tablets, diabetic foods, cooler bags, and accessory cases. The offering also includes a companion mobile app for prescription scanning and diabetes management. The company emphasizes expert consultation, over 35 years of insulin pump therapy experience, and partnerships with statutory health insurers for cost coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Blood Glucose Meters (Blutzucker-Messgeräte) Devices for measuring blood glucose levels, sold individually via the Mediq Diabetes online shop to patients in Germany for at-home diabetes monitoring.
- Blood Glucose Test Strips (Blutzucker-Teststreifen) Consumable test strips used with compatible blood glucose meters, sold individually and typically covered by statutory health insurance on prescription for German diabetes patients.
- Lancing Devices and Lancets (Stechhilfen & Lanzetten) Lancing devices and disposable lancets for obtaining capillary blood samples for glucose testing, sold individually via the Mediq Diabetes online shop.
- Insulin Pens and Pen Needles (Insulinpens & Nadeln) Insulin pens and replacement pen needles (including embecta) for subcutaneous insulin injection therapy, sold to patients with Type 1 or Type 2 diabetes in Germany.
- Insulin Pumps (Insulinpumpen) Programmable insulin pumps from multiple brands including Dana-i, Kaleido, YpsoPump, Omnipod 5/DASH/EROS, MiniMed 780G/740G, Accu-Chek Solo/Insight/Combo, and Tandem t:slim X2, sold with expert consultation to German insulin pump candidates and current users.
- Continuous Glucose Monitoring Systems (CGM-Systeme) Continuous glucose monitoring hardware such as Dexcom G6 and G7 sensors for real-time glucose tracking, sold to German diabetes patients through the Mediq Diabetes online shop.
- Infusion Sets (Infusionssets) Cannulas and tubing sets compatible with Dana, mylife YpsoPump, MiniMed, Accu-Chek Insight, and Luer-lock insulin pump systems, sold individually for ongoing pump therapy.
- Blood Pressure Monitors (Blutdruck-Messgeräte) Blood pressure measuring devices for at-home cardiovascular monitoring, relevant for diabetic patients, sold via the Mediq Diabetes online shop.
- Disinfection and Skin Care (Desinfektion & Hautschutz) Skin disinfection products, wound care supplies, films, and plasters for injection-site and CGM/pump-adhesive skin care, sold individually.
- Daily Living Aids (Alltagshelfer) Everyday support products including glucose tablets, sugar alternatives, diabetic skincare, diabetic-friendly foods and beverages, cooler bags, diabetes accessory bags, diabetic socks, and scales, sold as individual add-on items.
- Mediq Mobile App Smartphone application providing diabetes management features including prescription scanning for Mediq Diabetes customers on iOS and Android devices.
- Expert Insulin Pump Consultation (Expertenberatung / Pumpenberatung) Free consultation service delivered by Mediq Diabetes staff with personal diabetes experience, helping German patients select and adopt insulin pump therapy via the toll-free hotline and online channels, supported by 35+ years of in-house insulin pump experience.
- Prescription Processing and Statutory Health Insurance Direct Billing End-to-end prescription handling service that processes uploaded or mailed prescriptions and bills all statutory health insurers (gesetzliche Krankenkassen) directly, shipping covered diabetes products to patients free of charge across Germany.
Companies that use DiaExpert
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
DiaExpert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DiaExpert partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Statutory Health Insurers (Gesetzliche Krankenkassen)coreMediq Diabetes is a partner of all statutory health insurers in Germany. The company directly bills health insurers for covered diabetes supplies, allowing patients to receive products with prescription at no additional cost.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
DiaExpert competitors and assessment
Company assessmentBroad incumbents
- Insulet (Omnipod): Manufacturer of the Omnipod patch pump that DiaExpert retails. Broader incumbent with growing direct-to-consumer channel that competes with and also supplies specialty retailers like DiaExpert.
- Dexcom: Leading CGM manufacturer whose Dexcom G6/G7 sensors DiaExpert retails as core inventory. Direct-to-consumer strategy (DTC) overlaps and competes with specialist retailers.
- Roche Diabetes Care (Accu-Chek): Global manufacturer of Accu-Chek insulin pumps, BGM meters, and test strips retailed by DiaExpert. Diversified medtech incumbent with both B2B distribution and growing direct customer engagement.
- Medtronic Diabetes: Global medtech incumbent manufacturing the MiniMed insulin pumps DiaExpert resells. Broad incumbent with established distribution; partly a supplier and partly a long-term disintermediation threat.
- Ypsomed: Swiss manufacturer of the YpsoPump and mylife insulin pump platform that DiaExpert stocks and supports. Broader diabetes device incumbent with European commercial reach.
Direct peers
- Diashop (Deutsche Diabetes-Versandhandel): German specialized online retailer of diabetes supplies and insulin pumps with similar prescription processing and health-insurer reimbursement model. Most direct comparable in product mix, geography, and customer base.
- DocMorris: Major Netherlands/HQ European online pharmacy with significant German operations, prescription e-commerce, and integrated mail-order pharmacy model. Directly comparable in online-pharmacy mechanics, though spanning general rather than diabetes-specific categories.
- Redcare Pharmacy (formerly Shop Apotheke Europe): Leading European online pharmacy operating in Germany with broad OTC and prescription fulfillment, mobile app, and direct insurer billing capabilities - overlapping GTM motion and customer segments, though broader in scope than a diabetes specialist.
- Sanicare (Sanvartis Group): Established German mail-order pharmacy offering prescription medicines and health products online with statutory insurance partnerships; comparable regulatory and reimbursement stack though with a general rather than diabetes-focused assortment.
Others
- Mediq NV: Dutch-headquartered European medical device, homecare, and pharmacy distributor that shares the Mediq brand name with the subject company. Relevant as an adjacent distribution/ecosystem player; possible sister operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DiaExpert social profiles
Digital presenceDiaExpert compliance and trust
Trust signalCompliance2 records
DiaExpert financial estimates
Financial estimateRevenue estimate
Valuation estimate
DiaExpert leadership team
Management profileNumber of profiles
Profiles1 record
DiaExpert subsidiaries and ownership
Company hierarchySubsidiaries1 record
DiaExpert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DiaExpert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DiaExpert
What does DiaExpert do?
DiaExpert, trading as Mediq Diabetes, is a German online pharmacy specializing in diabetes medical supplies. It sells blood glucose meters, test strips, lancing devices, insulin pens, pen needles, insulin pumps, CGM systems, infusion sets, and related accessories, and processes prescriptions with direct billing to all statutory health insurers. The company also offers expert consultation on insulin pump selection and therapy and ships covered orders free of charge across Germany.
Is DiaExpert a public or private company?
DiaExpert is a private company. It is classified as unknown and is currently operating.
When was DiaExpert founded?
DiaExpert was founded in 1988. It employs 11 to 50 people.
Where is DiaExpert based?
DiaExpert is headquartered in Liederbach, Germany, in the Europe region.
How does DiaExpert make money?
One revenue line is on record: medical Supply Sales.
Who are DiaExpert's main competitors?
Broad incumbents on record are Insulet (Omnipod), Dexcom, Roche Diabetes Care (Accu-Chek), Medtronic Diabetes and Ypsomed. Direct peers are Diashop (Deutsche Diabetes-Versandhandel), DocMorris, Redcare Pharmacy (formerly Shop Apotheke Europe) and Sanicare (Sanvartis Group). Mediq NV is listed as an others.
Does DiaExpert have an API?
No public API is recorded for DiaExpert.
What industry is DiaExpert in?
DiaExpert's product category is Specialty Pharmacy / Diabetes Medical Supplies. Its primary akta.pro industry code is HLAHAHAE, Insulin Pen Needles, Syringes & Infusion Sets (Consumables), with a secondary code of HLAHAHAB, Insulin Pumps (Tubed). Its NAICS code is 456110 and its SIC code is 5912.