Pingel
Pingel Enterprise, Inc. is a Wisconsin-based manufacturer of motorcycle performance parts established in 1967, producing electric and pneumatic shifting systems, fuel valves, wheel chocks, and accessories for street and drag-racing applications, sold direct-to-consumer and through regional dealers.
- Company typePrivate
- Founded1967
- HeadquartersAdams, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pingel does
Pingel Enterprise, Inc. is a privately held, single-site manufacturer of motorcycle performance parts founded in 1967 and headquartered at 2072 11th Ave, Adams, Wisconsin. The company designs, CNC-machines, and assembles aftermarket components for street and drag-racing motorcycles under the PINGEL® trademark, with registered product brands including Guzzler®, Power-Flo™, and NV™ Nitro Valves. Core product lines are Electric Speed Shifters (push-button clutchless/footless gear shifting), Fuel Valves (high-flow petcocks replacing OEM units), Wheel Chocks and Cycle Jaws (motorcycle retention for transport and display), Air Shifters (pneumatic shifting systems), Wheelie Bars, Nitrous Oxide Systems, and broad catalogues of Harley-Davidson, sportbike, Indian/Victory, Can-Am, off-road/ATV, and snowmobile accessories fitted across Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha, Buell, KTM, Indian, Victory, and Can-Am applications. The company's core technology is in-house CNC machining of mechanical and electromechanical components.
Pingel generates revenue through one-time unit-priced hardware sales rather than subscriptions, services, or licensing. The primary go-to-market is direct-to-consumer e-commerce at pingelonline.com, supplemented by toll-free phone orders (888-4-PINGEL), 24/7 fax ordering, and a Wisconsin-concentrated dealer network that includes Harley-Davidson dealerships (Reel Brothers HD, HD of Wausau, HD of Madison) and powersports dealers. Orders placed by 3pm CST ship same day; international orders incur a $10 export documentation fee. There is no minimum order, returns are accepted within 15 days with a $20 handling charge (electronics non-returnable), and dealer terms are 1.5% monthly on overdue balances. The customer base is fragmented across drag racers, Harley-Davidson enthusiasts, sportbike owners, and snowmobile users, with brand-building primarily driven by the long-running sponsorship of Larry "Spiderman" McBride's Top Fuel dragbike program.
The company is family/closely held with no external investors, parent entity, or acquisition activity disclosed. Headcount is reported as 1–10 employees, revenue is not publicly disclosed, and Pingel operates with no public ticker, no funding rounds, and no M&A history. Brand credibility in the racing community is anchored to McBride's eight AMA/Dragbike championships and his world records achieved under Pingel sponsorship, including the first five-second motorcycle drag racing run (5.993 seconds, October 31, 1999), a 2006 Guinness World Record at 245.36 mph, and 2017 world records of 5.6111 seconds ET and 258.27 mph top speed.
Pingel firmographics
Firmographics- Name
- Pingel
- Legal name
- Pingel Enterprise, Inc.
- Website
- https://pingelonline.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pingel Enterprise, Inc. is a Wisconsin-based manufacturer of motorcycle performance parts established in 1967, producing electric and pneumatic shifting systems, fuel valves, wheel chocks, and accessories for street and drag-racing applications, sold direct-to-consumer and through regional dealers.
- Ownership category
- akta.pro rank
Pingel industry classification
Industry- Product category
- Motorcycle Performance Parts
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM)
Keywords
Where Pingel is headquartered
LocationHeadquarters
- HQ city
- Adams
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pingel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Performance Parts Sales: One-time sales of high-quality motorcycle performance parts including fuel valves, wheel chocks, electric speed shifters, air shifters, and accessories. Products are sold directly to consumers via e-commerce and through dealer networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for parts and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pingel product offering
Product offeringCore offering
Pingel Enterprise, Inc. manufactures and distributes high-quality motorcycle performance parts for street and drag racing applications. Its core products are Electric Speed Shifters (push-button clutchless gear shifting), Fuel Valves (Power-Flo, The Guzzler, NV Nitro Valves that replace stock OEM petcocks), and Wheel Chocks (motorcycle securing devices including Cycle Jaws). Supporting lines include Air Shifters, Wheelie Bars, Nitrous Oxide Systems, Kill Switches, and Inline Fuel Filters, distributed across major motorcycle brands (Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha, Buell, Can-Am, Indian, Victory, KTM).
Product overview
Pingel Enterprise, Inc. is a manufacturer and distributor of high-quality motorcycle performance products for street and drag racing, established in 1967. The company operates as a single-brand product portfolio with its core offerings centered around three main product lines: Electric Speed Shifters (push-button gear shifting systems), Fuel Valves (including Power-Flo, The Guzzler, and NV Nitro Valves), and Wheel Chocks (motorcycle securing devices). Additional product categories include Air Shifters (pneumatic shifting systems), Wheelie Bars (drag racing accessories), Nitrous Oxide Systems, Kill Switches, Fuel Filters, and comprehensive Sportbike and Harley-Davidson accessory lines. The company also offers Drag Racing Parts, Engine/Transmission components, Brakes, Carburetion products, Chains, Tires, Snowmobile Accessories, and Apparel. Products are available across major motorcycle brands including Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha, Buell, Can-Am, Indian, Victory, and KTM. Pingel maintains a catalog-based sales model with an e-commerce website and offers closeout/discounted products through a dedicated sales section.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Speed Shifters Push-button gear shifting systems that allow riders to shift up and shift back down without using a clutch or foot lever. Available for a wide range of motorcycles including Harley-Davidson (Buell, Dyna, Softail, Sportster, Touring FLH, V-Rod), Honda, Kawasaki, Suzuki, Yamaha, Indian, Victory, Can-Am, and Off-Road/ATV applications.
- Fuel Valves High-performance fuel petcocks and valves, including Power-Flo™, The Guzzler®, NV™ Nitro Valves, and Designer Valves (Chopper, Inline, Vacuum, Dirt Bike/ATV, and custom variants). Marketed as superior replacements for stock OEM petcocks for improved fuel delivery to carburetors across a wide range of motorcycle and powersports applications.
- Wheel Chocks Motorcycle wheel securing devices including Cycle Jaws, permanent mounting chocks, removable chocks, E-Track chocks, and truck bed chocks with associated tie-downs. Used to secure motorcycles during transport or display.
- Air Shifters Pneumatic gear shifting systems including Super and Premium Air Shifter Kits, Electric Over Air Shifter Kits, air shifter components, and mounting brackets designed for high-performance motorcycle applications including drag racing.
- Wheelie Bars Wheelie bar assemblies for drag racing covering Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha models, with adjustable struts and associated accessories.
- Nitrous Oxide Systems Nitrous oxide injection kits and components for motorcycles, including NOS and NX branded systems and Pingel Dry Shot Nitrous Kits designed for fuel-injected motorcycles.
- Kill Switches Engine shutoff switches for motorcycles and powersports vehicles, including slim line and handlebar-mounted controls.
- Inline Fuel Filters In-line fuel filtration products for motorcycles and powersports vehicles.
Quantifiable outcome
- First five-second run in motorcycle drag racing history achieved October 31, 1999 at Houston Raceway Park (5.993 seconds at 243.68 mph)
- +2 more outcomes
Companies that use Pingel
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Pingel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pingel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Larry McBridecorePrimary sponsored rider - Larry 'Spiderman' McBride is a world record-holding Top Fuel dragbike racer. Achieved first 5-second run in motorcycle drag racing history in 1999, Guinness World Record in 2006, and multiple 2017 world records. Under Pingel sponsorship, McBride achieved 8 championship winning seasons on the AMA/Dragbike tour. His achievements validate Pingel product performance at the highest competitive level.
- Hiro Koiso RacingminorSponsorship of Hiro Koiso Racing team for Bonneville Speed Trials and racing events.
- BUB Enterprises (Bonneville Speed Trials)minorSponsorship of Bonneville Speed Trials by BUB, a major land speed racing event.
- EatMyInkminorMarketing partner/sponsor relationship for racing team branding.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pingel competitors and assessment
Company assessmentDirect peers
- Drag Specialties: Drag Specialties is a broad motorcycle aftermarket parts distributor and manufacturer serving V-Twin, cruiser, and sportbike markets. Comparable to Pingel in product categories (controls, fuel, accessories) and customer base, with a much larger distribution footprint.
- Kuryakyn: Kuryakyn is a major manufacturer of motorcycle aftermarket accessories and performance parts, primarily for Harley-Davidson and cruiser platforms. Highly comparable to Pingel in target customer (H-D enthusiasts), product category (aftermarket accessories, performance upgrades), and distribution model (DTC + dealer network).
- Arlen Ness: Arlen Ness designs and manufactures custom motorcycle parts, accessories, and performance components for V-Twin and cruiser platforms. Comparable to Pingel as a family-founded, brand-driven aftermarket manufacturer with similar product categories and customer.
- Vance & Hines: Vance & Hines designs and manufactures motorcycle performance exhaust systems, fuel management, and racing components. Directly comparable to Pingel as a performance parts manufacturer with strong racing heritage and similar product overlap in fuel delivery and shift controls.
- Performance Machine: Performance Machine manufactures premium motorcycle wheels, brakes, and chassis components for V-Twin and cruiser applications. Comparable to Pingel in CNC-machined aftermarket components, dealer-network distribution, and H-D enthusiast customer base.
- S&S Cycle: S&S Cycle manufactures high-performance V-Twin engine components, fuel systems, and exhaust for Harley-Davidson and Indian motorcycles. Comparable to Pingel in performance product positioning, powersports manufacturing, and independence from OEM ownership.
- Bassani Xhaust: Bassani manufactures performance exhaust systems, fuel management, and heat control products for V-Twin and metric motorcycle platforms. Comparable to Pingel in performance aftermarket manufacturing, similar enthusiast customer base, and drag racing heritage.
Emerging players
- Roland Sands Design: Roland Sands Design is a performance lifestyle brand that designs aftermarket motorcycle parts, apparel, and accessories with a strong racing pedigree. Comparable to Pingel in performance aftermarket positioning and brand-driven marketing, though focused on a more contemporary design aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pingel social profiles
Digital presencePingel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pingel leadership team
Management profileNumber of profiles
Profiles1 record
Pingel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pingel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pingel
What does Pingel do?
Pingel Enterprise, Inc. manufactures and distributes high-quality motorcycle performance parts for street and drag racing applications. Its core products are Electric Speed Shifters (push-button clutchless gear shifting), Fuel Valves (Power-Flo, The Guzzler, NV Nitro Valves that replace stock OEM petcocks), and Wheel Chocks (motorcycle securing devices including Cycle Jaws). Supporting lines include Air Shifters, Wheelie Bars, Nitrous Oxide Systems, Kill Switches, and Inline Fuel Filters, distributed across major motorcycle brands (Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha, Buell, Can-Am, Indian, Victory, KTM).
Is Pingel a public or private company?
Pingel is a private company. It is classified as family owned and is currently operating.
When was Pingel founded?
Pingel was founded in 1967. It employs 1 to 10 people.
Where is Pingel based?
Pingel is headquartered in Adams, United States, in the North America region.
How does Pingel make money?
One revenue line is on record: motorcycle Performance Parts Sales.
Who are Pingel's main competitors?
Direct peers on record are Drag Specialties, Kuryakyn, Arlen Ness, Vance & Hines, Performance Machine, S&S Cycle and Bassani Xhaust. Roland Sands Design is listed as an emerging player.
Does Pingel have an API?
No public API is recorded for Pingel.
What industry is Pingel in?
Pingel's product category is Motorcycle Performance Parts. Its primary akta.pro industry code is IMACAEAM, Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks). Its NAICS code is 336991 and its SIC code is 3751.