What Rede Pró-Aprendiz does

Rede Pró-Aprendiz is a Brazilian non-profit inter-institutional alliance headquartered in Brasília that promotes social inclusion by inserting young people (ages 14–24) into the workforce through apprenticeship programs. Founded in 2009 during the V Encontro Latino-Americano do Trabalho Juvenil in Goiânia, the network connects 50+ member social organizations with public and private companies required to fulfill apprenticeship quotas of 5–15% of positions under Brazil's Lei da Aprendizagem (Law 10.097/2000, complemented by Laws 11.180/2005 and 11.788/2008). The network's methodology is derived from the Programa Jovem Cidadão (Youth Citizen Program) originally developed by Fundação Pró-Cerrado (FPC), which was awarded the Ashoka/McKinsey Technology Social Prize in 1999 and recognized by UNESCO as a validated social technology for youth empowerment.

The organization operates two web portals — Portal do Jovem Aprendiz (for youth aged 14–24 to register) and Portal para Empresas (for hiring companies) — alongside the underlying inter-institutional network that delivers training and placement services. In its first operational year (2011), the network served approximately 6,000 young people and partnered with 300 public and private companies; nationally, it has mapped 603 institutions with potential to join the network. Its business model is professional services–oriented, monetizing through coordination of apprenticeship matching, training, and placement, although specific pricing is not publicly disclosed. Stakeholder segments include medium-to-large Brazilian companies (paying compliance-driven buyers), vulnerable youth aged 14–24 (primary beneficiaries), government entities, and the 50+ social organizations executing the methodology on the ground.

Revenue mechanics are tied to legal compliance demand rather than discretionary spend, with anchor enterprise customers documented across pharmaceuticals (Laboratório Teuto), cement/construction materials (Votorantim Cimentos), and government banking (Banco do Brasil). The organization operates without disclosed funding rounds, M&A activity, or investor ownership, and there are no AI/technology capabilities, patents, or proprietary software products beyond the social methodology and web portals.

Name

Rede Pró-Aprendiz

Legal name

Rede Pró-Aprendiz

Website

https://redeproaprendiz.org.br

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Rede Pró-Aprendiz is a Brazilian non-profit alliance headquartered in Brasília that connects 50+ social organizations with companies to insert youth aged 14–24 into apprenticeship roles under Law 10.097/2000.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apprenticeship Program Coordination: The organization coordinates the matching of young apprentices with partner companies, providing training and placement services. Revenue is generated through partnerships with companies that need to fulfill their legal apprenticeship quotas (5-15% of positions per Law 10.097/2000).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rede Pró-Aprendiz coordinates an inter-institutional alliance network that matches young Brazilians aged 14-24 with apprenticeships at public and private companies, operating under Lei da Aprendizagem (Law 10.097/2000). It delivers vocational qualification, contract intermediation, and placement services through 50+ member social organizations, supported by a youth-facing web portal (Portal do Jovem Aprendiz) and a company-facing hiring portal (Portal para Empresas). The service model is grounded in a social methodology inspired by the UNESCO-recognized Programa Jovem Cidadão from Fundação Pró-Cerrado.

Product overview

Rede Pró-Aprendiz operates as an inter-institutional alliance network that promotes youth social inclusion through apprenticeship programs. The core offering consists of the Rede Pró-Aprendiz network itself, which connects social organizations with companies seeking to hire young apprentices. Supporting this are web portals for both young job seekers (Portal do Jovem Aprendiz) and companies (Portal para Empresas). The methodology is based on social technology inspired by the Programa Jovem Cidadão from Fundação Pró-Cerrado, providing professional qualification and labor market insertion for youth aged 14-24.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• ~6,000 young people qualified and placed in first year
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, foundational and minor.

• Rede Pró-Aprendiz Member OrganizationscoreStrategic or Co-development Partner · 1 January 200950+ social organizations across Brazil that execute apprenticeship programs. Started with 16 institutions from 11 states in 2010, growing to over 50 member organizations present in all regions of Brazil.
• AshokafoundationalStrategic or Co-development Partner · 1 January 1999Awarded the Technology Social Prize to Fundação Pró-Cerrado in 1999, recognizing the Youth Citizen Program methodology that inspired the creation of Rede Pró-Aprendiz.
• McKinsey & CompanyfoundationalStrategic or Co-development Partner · 1 January 1999Co-awarded the Technology Social Prize to Fundação Pró-Cerrado in 1999, validating the social business plan that became the foundation for the apprenticeship network.
• Fundação Pró-Cerrado (FPC)foundationalStrategic or Co-development PartnerThe originator organization that developed the Youth Citizen Program (Programa Jovem Cidadão) social technology, which inspired the creation of the entire Rede Pró-Aprendiz network in 2009.
• Ministry of Labor (Ministério do Trabalho)coreStrategic or Co-development PartnerThe network utilizes the National Apprenticeship Registry (Cadastro Nacional de Aprendizagem) to map 603 institutions with potential to join the network.
• Laboratório TeutominorChannel Partner/ Reseller/ DistributorPharmaceutical company employing young apprentices through the Rede Pró-Aprendiz network, providing practical work experience for youth.
• Votorantim CimentosminorChannel Partner/ Reseller/ DistributorCement company employing young apprentices through the Rede Pró-Aprendiz network in the Centro-Norte region.
• Banco do BrasilminorChannel Partner/ Reseller/ DistributorBrazil's largest public bank utilizing the apprenticeship program through its RH GEPES platform in Palmas.

Scale indicators7 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• CIEE (Centro de Integração Empresa-Escola): CIEE is Brazil's largest and longest-standing apprentice-integration organization, directly placing young people with companies under the same Law 10.097/2000 framework. Most direct comparable to Rede Pró-Aprendiz in mission, target population, and employer-facing value proposition.
• Instituto Aliança: Brazilian non-profit focused on youth professional qualification and labor market insertion, often serving disadvantaged youth through employer partnerships. Closely aligned in target population and apprenticeship delivery model.
• ESPRO (Ensino Social Profissionalizante): ESPRO is a major Brazilian social organization that provides vocational training and apprentice placement for youth in vulnerable situations. Directly competes for the same corporate quota-driven apprenticeship placements Rede Pró-Aprendiz facilitates.
• Renapsi: Renapsi is itself a member organization of Rede Pró-Aprendiz and operates apprenticeship programs in Brazil, hosting the network's 'Contratar Jovem Aprendiz' employer portal. Comparable as a frontline social operator delivering apprenticeship services under the same legal framework.

Emerging players

• Junior Achievement Brazil: Operates youth employability and entrepreneurship programs in Brazil with corporate and educational partnerships. Comparable in mission to prepare youth for the workforce, though more focused on financial literacy and entrepreneurship than legal apprenticeship placement.
• Fundação Julita: Brazilian social organization delivering youth professional qualification programs and apprenticeship services to vulnerable youth. Comparable target population and training-to-employment pathway, though smaller scale than Rede Pró-Aprendiz's network.
• Generation Brazil: Global non-profit operating professional training-to-employment programs for youth from low-income backgrounds, with a presence in Brazil. Comparable youth employability mission and employer-matching model, though not specifically focused on legal apprentice quota compliance.
• InfoJobs Brasil: Online job platform active in Brazil connecting entry-level candidates with employers. Adjacent to Rede Pró-Aprendiz's matching function, though a commercial digital platform rather than a social-mission alliance.

Broad incumbents

• Adecco Brasil: Global staffing and workforce solutions provider with Brazilian operations that place young candidates in entry-level and apprenticeship-style roles. Comparable end-market (youth workforce insertion) but operates as a commercial staffing firm rather than a social alliance.

Regional players

• Instituto Socioambiental (ISA) - Jovem Aprendiz programs: Brazilian socio-environmental NGO with youth apprenticeship components. Comparable in delivering apprenticeship opportunities to youth in Brazil, though primary mission is environmental rather than workforce development.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/redeproaprendiz
• LinkedInlinkedin.com/company/rede-nacional-de-aprendizagem-promo-o-social-e-integra-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Pró-Aprendiz