Schloz Wollenstein

What Schloz Wollenstein does

Schloz Wöllenstein Services GmbH & Co. KG is a privately held, German limited partnership founded in 2002 and headquartered in Chemnitz, Germany, that operates a multi-brand SaaS and services platform exclusively for automotive dealerships (Autohäuser) in the DACH region. The company runs three branded product lines: ADANA, a web application providing one-click end-customer pricing for Mercedes-Benz and smart accessories and retrofits; carsonal, an all-in-one recruiting platform for the automotive industry that publishes legally compliant job postings to six job boards simultaneously with Google for Jobs integration; and seegees, a specialized international skilled worker placement service supported by sister brand Viasona.

The underlying technology stack consists of browser-based SaaS applications with login portals and product-specific domains (adana.de, carsonal.de, seegees.com). carsonal advertises 91% time savings on job postings (40 minutes vs. 7.5 hours traditionally), 83% cost reduction, processing 72,000 applications annually, and 100% mobile-optimized career pages. The company is managed by authorized managing directors Peter Andreas and André Scharschmidt, with Andre Uhlig also listed as Geschäftsführer on the data protection page and Sandy Langer serving as commercial director.

Revenue mechanics rely on subscription-based SaaS pricing for ADANA and carsonal on an annual billing cadence, supplemented by professional-services revenue from seegees' international recruitment. Distribution is primarily self-service via web with direct sales into automotive dealerships; the customer base includes named enterprise accounts such as Senger, Beresa, Heidenreich, Sternpark Gruppe, Peter Gruppe Autohaus, and Falter Gruppe. The firm is self-funded with no disclosed venture capital, private equity, or parent company ownership.

Name

Schloz Wollenstein

Legal name

Schloz Wöllenstein Services GmbH & Co. KG

Website

https://swservices.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Schloz Wöllenstein Services is a Chemnitz-based German SaaS platform serving automotive dealerships with three branded products: ADANA (Mercedes/smart accessories pricing), carsonal (automotive recruiting), and seegees (international skilled worker placement).

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive dealership software
• Recruitment platform automotive
• Vehicle accessories pricing
• International workforce placement
• Automotive HR tools

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. ADANA Subscription: Web-based pricing tool for Mercedes-Benz and smart accessories sold as a subscription to automotive dealerships
2. carsonal Recruitment Platform: All-in-One recruiting platform generating revenue through platform usage for job postings across multiple job boards. Offers optimized career pages and digital recruitment processes
3. seegees International Recruitment: International specialist recruitment services for automotive industry, providing tailored solutions for both international skilled workers and German companies

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Schloz Wöllenstein Services develops and sells web-based SaaS solutions for automotive dealerships (Autohäuser) in Germany. Its three product brands are ADANA, a pricing tool for Mercedes-Benz and smart accessories; carsonal, an all-in-one recruiting platform for the automotive industry; and seegees, a specialized international skilled-worker placement service for the automotive sector.

Product overview

Schloz Wöllenstein Services operates as a multi-brand platform offering specialized solutions for car dealerships (Autohäuser) in the German automotive market. The company provides three distinct products: ADANA (a web application for Mercedes-Benz and smart accessory pricing), carsonal (an all-in-one recruiting platform for the automotive industry), and seegees (an international specialist recruitment service). These products serve different but complementary needs of automotive businesses, from parts pricing to HR recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• ADANA: Web application for Mercedes-Benz and smart accessories and retrofits, providing instant end-customer pricing with one click including all additional costs.
• carsonal
• seegees

Products and services

• ADANA
• carsonal
• seegees

Quantifiable outcome

• 91% time savings in job posting (7.5 hours traditional vs 40 minutes)
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ViasonaminorStrategic or Co-development PartnerViasona is mentioned as the successful sister brand supporting seegees in international recruitment. The relationship appears collaborative within the Schloz Wöllenstein group of companies, with shared automotive dealership customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Personio: Major European HR SaaS platform founded in Germany, serving SMB and mid-market with HR, recruiting, and people management. Broad incumbent competing for the recruiting/HR software wallet that carsonal targets.
• Reynolds and Reynolds: Established US dealer management systems and retail solutions provider for automotive retailers. Comparable as a long-standing incumbent offering integrated software platforms to franchised dealerships.
• Cox Automotive: Major US-headquartered provider of dealer software, marketing, and dealer management solutions globally. Highly comparable as a broad incumbent serving automotive dealerships with multiple software and service offerings, including dealer CRM, inventory, and digital marketing.
• CDK Global: Global dealer management system (DMS) and integrated software provider for automotive retailers. Directly comparable broad incumbent providing mission-critical dealer software across the full retail workflow.
• Indeed: Global dominant online job board aggregator. Competes indirectly with carsonal by offering automotive employers direct job posting and candidate search, with substantially larger marketing reach.
• Autoscout24: Leading European online automotive marketplace serving both dealers and private sellers. Broad incumbent in the automotive retail digital ecosystem, with potential adjacencies to dealer software and accessories commerce where ADANA operates.
• Stepstone: Leading DACH-focused online job board and recruiting platform. Broad incumbent and potential competitor/partner to carsonal given its scale in the German recruitment advertising market where carsonal's customers buy job postings.

Direct peers

• Jobauto: German job board specialized for the automotive industry (Kfz-Branche). Directly competes with carsonal on automotive-specific recruiting, serving the same vertical customer base (Autohäuser) in Germany.

Emerging players

• HeyJobs: Berlin-based recruitment automation platform with measurable employer value propositions. Comparable as a digital recruiting platform competing with carsonal for employer customers, though not automotive-vertical specialized.
• Softgarden: German applicant tracking and recruiting software provider serving mid-market and enterprise employers. Comparable as a regional recruiting SaaS competitor to carsonal with broader HR suite functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schloz Wollenstein