Sublime Stitching

What Sublime Stitching does

Sublime Stitching is an independently owned and operated contemporary hand embroidery design and supply company founded by Jenny Hart in 2001 and registered as Sublime Stitching LLC in Newhall, California. The company sells iron-on transfer patterns, embroidery kits, proprietary Sublime Floss thread palettes, premium Au Ver à Soie silk threads, specialty tools (Fine Tip Transfer Pens, Klass & Gessmann hoops, English-made needles), and woven accessories directly to consumers through its own Shopify e-commerce storefront at sublimestitching.com, with shipping to more than 30 countries. The proprietary technology layer consists of multi-imprint iron-on transfer paper designed to yield 3–8+ impressions per sheet, 0.5mm-tip transfer pens with continuous ink flow, 63 curated six-strand embroidery floss colors in themed palettes, and the Stitch Atlas — a visual guide that maps thread colors to stitch types and direction for each pattern.

Name

Sublime Stitching

Legal name

Sublime Stitching LLC

Website

https://sublimestitching.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hand Embroidery Supplies and Craft Kits

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

akta.pro secondary industries

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG), Cross-Stitch & Counted Thread Shops (CRALADAF), Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)

Keywords

• Hand embroidery supplies
• Embroidery kits patterns
• Embroidery floss thread
• Iron-on transfer patterns
• Embroidery tools accessories

Headquarters

HQ city

Newhall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct e-commerce sales of embroidery patterns (PDF and iron-on transfers), kits, tools, threads, and accessories through the company website. Physical products shipped to customers domestically and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sublime Stitching designs, manufactures, and sells contemporary hand embroidery kits, iron-on transfer patterns, proprietary Sublime Floss embroidery thread palettes, premium silk threads, and embroidery tools and accessories. All designs are human-made, with content sourced from founder Jenny Hart and artist collaborations. The company sells exclusively through its own direct-to-consumer e-commerce website with worldwide shipping and wholesale accounts for retail stores.

Product overview

Sublime Stitching is an independent hand embroidery design company founded in 2001, specializing in contemporary embroidery patterns, tools, and educational resources. The company offers a comprehensive product portfolio organized into several categories: embroidery kits (Ultimate Embroidery Kit, Essential Tool Kit, specialty kits like AMOR Project Bag, Coraline, Ft. Lonesome collaboration); proprietary Sublime Floss thread in curated color palettes (Rainbow, Frosting, Flowerbox, Portrait, Parlour, etc.); premium Au Ver à Soie silk threads; digital PDF patterns and artist collaboration portfolios; embroidery tools (Fine Tip Transfer Pens, needles, scissors, hoops, stabilizers, woven labels); textile blanks (handkerchiefs, tea towels); themed bundles; and in-person workshops. The company explicitly states it does not use AI-generated art or content—all designs are created by human artists. Products are sold primarily through their Shopify e-commerce platform with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ultimate Embroidery Kit Comprehensive beginner embroidery starter kit with tea towels, wood hoop, scissors, needles, instruction booklet, iron-on patterns, seven Sublime Floss colors, and transfer pen. Priced at $60.00 USD.
• Essential Tool Kit for Hand Embroidery Entry-level tool kit with polished wood embroidery hoop, embroidery needles, gold scissors with sheath, and Three Simple Stitches instruction booklet, designed for those wanting only essential tools.
• Monogram Handkerchiefs Embroidery Kit Personalized handkerchief embroidery kit with four cotton handkerchiefs, wood hoop, needles, Monogram Alphabet patterns, seven Sublime Floss colors, and customization gift card. Priced at $36.00 USD.
• Ft. Lonesome x Sublime Stitching Embroidery Kit Collaboration kit featuring Ft. Lonesome's chainstitch-inspired western wear designs for hand embroidery, including hot-iron transfers, color guides, needle pack, and Stitch Atlas. Priced at $40.00 USD.
• Unbelievable Times Embroidery Kit Limited-release embroidery kit by Jenny Hart created as a souvenir of 2020, originally sold out within 72 hours. Includes PDF pattern, Stitch Atlas, and optional 12-color floss palette.
• From Here to Where Embroidery Kit Limited-release companion kit to Unbelievable Times, including hand-printed tea towel, art card, 12 Sublime Floss colors, printed Stitch Atlas, PDF version, and muslin storage bag.
• AMOR Embroidery Project Bag Pre-printed cotton canvas project bag with 'Amor' design, including all Sublime Floss colors, needle pack, needle minder, Stitch Atlas, and PDF version. Priced at $65.00 USD.
• Coraline Handkerchiefs Embroidery Kit LAIKA Studios licensed collaboration featuring Coraline characters, including handkerchiefs, patterns, and Sublime Floss. Priced at $36.00 USD.
• PDF Royal Alphabet & Numbers Embroidery Patterns Digital PDF pattern featuring complete alphabet in Amor project bag style, including two versions (right way and reversed), tracing instructions, color inspiration, and stitch how-to. Priced at $15.00 USD.
• Fine Tip Iron-On Transfer Pens Exclusively designed iron-on transfer pens with 0.5mm fine tip nib for creating delicate, visible pattern lines on fabric. Features continuous ink flow and transfers multiple times. Priced at $6.75 USD per pen.
• Pattern-Making Supplies Bundle Complete bundle for creating custom embroidery designs, including Carbon Transfer Papers, Wood Tracing Stylus, Heavy Duty Tracing Paper, and Fine Tip Transfer Pen. Priced at $42.50 USD.
• Big Blooms Bundle Floral-themed bundle featuring Big Blooms and Little Blooms iron-on transfers, wood embroidery hoop, needle pack with magnet, Rainbow and Flowerbox floss palettes, and stamped muslin bag. Priced at $45.00 USD.
• 2025 Christmas / Stitchmas Bundle Holiday-themed embroidery bundle with three iron-on patterns, Christmas Tree and Parlour floss palettes, two transfer pens, and four white cotton handkerchiefs. Priced at $67.00 USD.
• Sublime Floss Color Palettes Proprietary line of six-strand embroidery floss in curated color palettes, made from 100% Egyptian cotton, mercerized and colorfast. Each palette contains seven 8.75-yard skeins. Individual palettes priced at $7.00 USD.
• All 63 Colors Sublime Embroidery Floss Complete collection of all nine Sublime Floss palettes (63 skeins total) of 100% Egyptian cotton, mercerized and colorfast embroidery floss, with secret messages on the paper bands.
• Au Ver à Soie Silk Threads Exclusive silk thread collection from French manufacturer Au Ver à Soie (est. 1820), offered in curated palettes including OCEANA, VERDURE, RAINBOW, CAVALCADE, LIBERTINE, AMETHYST, TEQUILA SUNRISE, GRAYSCALE, GOLD BAR, and NEON. Includes PERLEE silk threads on wood bobbins from $36.00 USD.
• Needle Pack - Water Lilies Pack of four sharp embroidery needles made in England with nickel plate, Water Lilies magnet holder, and embossed storage jacket. Eye sized for up to six strands of floss.
• Embroidery Scissors Collection Collection of specialty embroidery scissors including LILLIPUT Mini, PRISMATIC STORK, ART NOUVEAU, OWL EYE, PRISMATIC MIRROR, and FORGET-ME-NOT styles.
• Klass & Gessmann Embroidery Hoops Premium embroidery hoops in multiple sizes (8mm slender, 12mm, 18mm, 24mm, and 8mm square) with brass screw mechanisms. Sizes range from $22.00 to $34.00 USD.
• Woven Labels Collection of witty woven labels for finished embroidery including 'This Took Forever', '#HANDMADE', 'Made By Unicorns', 'Made With (Cussing)', 'Made With Irony', 'I Love You', and 'Made By Me'.
• T-Shirt Stabilizer Iron-on stabilizer for embroidering on stretchy fabrics like t-shirts and onesies, preventing fabric stretching during stitching. 18\" x 20\" sheet. Priced at $6.95 USD.
• Embroidery Pattern Portfolios Artist collaboration pattern portfolios including Nathalie Lété, Gemma Correll, Mary Blair, and Tequitia Andrews, each containing 25-30+ designs available as iron-on transfers or PDF downloads with color guides and stitch diagrams.
• Sunset Valley Sublime Floss REMIX Palette Re-imagined palette of 20 colors remixed from the Sublime Floss range, containing 20 skeins of 6-strand, 8.75-yard Egyptian cotton floss.
• Sublime Silks in San Francisco (Embroidery Event) In-person embroidery workshop event featuring silk thread techniques, priced at $575.00 USD. Requires newsletter registration for participation information.
• White Handkerchiefs for Hand Embroidery Plain white 100% cotton handkerchiefs sized 12\" x 12\" ready for embroidery. Priced at $22.50 USD.

Quantifiable outcome

• Multi-imprint iron-on transfers provide 3-8+ uses per design
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Au Ver à SoiecoreStrategic or Co-development PartnerExclusive collaboration with French silk thread manufacturer (established 1820) to create Sublime Stitching branded silk thread palettes including Perlée silk colors and exclusive colorways like Sunset Blaze, Iced Roses, Velvet Dusk, Gilded Meadow, and Jenny's Favorites. Threads are the same quality used by Chanel, Dior, Hermès, and Jean-Paul Gaultier.
• Ft. Lonesome (Kathie Sever)flagshipStrategic or Co-development PartnerFt. Lonesome is an Austin, Texas-based chain-stitching embroidery and western wear company helmed by Kathie Sever. Their psychedelic western wear designs are available exclusively as hand embroidery kits and patterns through Sublime Stitching.
• Citizens of Humanity / Free PeopleminorStrategic or Co-development PartnerBandana Embroidery Kit collaboration featuring designs by Jenny Hart for the Citizens of Humanity and Free People brands.
• AGOLDEminorStrategic or Co-development PartnerFashion brand collaboration featuring Jenny Hart embroidery designs for AGOLDE products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Etsy: Etsy is the dominant online marketplace for handmade craft supplies, including embroidery patterns, kits, and notions. It is comparable as a competitive destination for embroidery buyers, but functions as a distribution channel/marketplace rather than a direct brand competitor; however, Etsy sellers increasingly replicate the curated DTC model Sublime Stitching pioneered.
• Caron (DMC subsidiary): Caron is a thread brand that produces specialty watercolour-effect embroidery threads comparable in positioning to Sublime Stitching's premium curated floss palettes. It is comparable as an adjacent thread supplier competing for the same premium hand-embroiderer customer, but sells through traditional wholesale channels rather than direct artist-driven DTC.

Broad incumbents

• DMC: DMC is the dominant global embroidery thread and needlework supplies manufacturer (founded 1746). It is comparable to Sublime Stitching as the category-defining incumbent in embroidery floss and notions, though DMC operates at vastly larger scale and serves mass-market craft retailers rather than a curated DTC niche.
• Janlynn Corporation: Janlynn is a long-established embroidery and needlecraft kit manufacturer serving retail chains and independent craft stores. It is comparable to Sublime Stitching in producing embroidery kits, but operates at much larger wholesale scale with traditional design sensibilities rather than contemporary artist collaborations.
• Dimensions Needlecrafts: Dimensions is a major manufacturer of embroidery kits, cross-stitch kits, and needlecraft supplies sold through craft retailers worldwide. It is comparable to Sublime Stitching's kit-based product lines, though Dimensions focuses on traditional counted-cross-stitch and mass-market distribution rather than contemporary iron-on patterns.
• Anchor Threads: Anchor is a major global embroidery thread brand owned by Coats Group, supplying 6-strand floss and needlework products. It is comparable to Sublime Stitching's Sublime Floss line as a competing thread system, though Anchor is mass-market and does not offer the curated palette and educational content layer.
• Jo-Ann Stores: Jo-Ann is the largest US specialty retailer of fabrics, sewing, and needlecraft supplies, carrying hundreds of embroidery brands. It is comparable to Sublime Stitching as a primary channel for embroidery supplies, though as a broad incumbent rather than a curated design-led competitor.
• Bucilla: Bucilla is a heritage needlecraft brand known for stamped embroidery kits, felt appliques, and stocking-making kits sold through mass-market craft retail. It is comparable to Sublime Stitching's kit category, though Bucilla serves a traditional, project-oriented buyer rather than contemporary artist-design enthusiasts.

Direct peers

• Purl Soho: Purl Soho is a curated craft retailer specializing in high-quality yarn, fabric, and needlework supplies with a strong design-led DTC brand. It is directly comparable to Sublime Stitching as a premium, design-forward craft retailer serving the same hobbyist/handmaker segment with similar price points and curated aesthetics.
• Wild Olive (Mollie Johanson): Wild Olive is a small independent embroidery pattern and kit brand run by designer Mollie Johanson, selling modern hand-embroidered patterns and digital downloads online. It is directly comparable to Sublime Stitching as an independent, designer-led modern embroidery patterns and supplies retailer serving a similar hobbyist audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sublimestitch
• Facebookfacebook.com/sublimestitching
• Instagraminstagram.com/sublimestitching
• Pinterestpinterest.com/sublimestitch
• LinkedInlinkedin.com/company/sublime-stitching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sublime Stitching