Database of Native Assets (DNA)

What Database of Native Assets (DNA) does

Database of Native Assets (DNA) is a London-based Web3.0 SaaS company that enables brands and producers to tokenise physical goods as "Native Assets" on the Kadena proof-of-work Layer-1 blockchain. The company was incorporated in 2021 as Database of Native Assets Ltd. and operates with a team of 1–10, including Founder & CEO Oliver Hayes, Co-Founder/CTO Abraham Milano, and Head of Engineering Wei Chen. Its core product is a utility token framework in which each physical item is issued a tamper-proof digital passport and certificate of authenticity at the point of origin, with subsequent ownership changes and servicing history recorded on-chain throughout the item's lifecycle. Native Assets are positioned as distinct from conventional NFTs on the basis that they track an object's whole life rather than representing a static collectible, and that records are issued only by the verified originator.

DNA exposes this capability through a Batch API that supports automated, large-scale tokenisation for enterprise customers, and surfaces verification via scannable digital passports. The platform targets brands and producers in luxury, footwear, electronics, and fine wine, and is intended to underpin "connected physical marketplaces" where secondary-market buyers and sellers can transact with on-chain provenance confidence. The company is backed by Kadena Eco, the ecosystem fund supporting projects on the Kadena blockchain, which serves as both technical substrate and strategic sponsor.

DNA's commercial model is a subscription/usage-based SaaS arrangement with custom, undisclosed pricing accessed via a contact form or direct email. Distribution is API-first and direct-to-enterprise, with brand presence concentrated on the corporate website (thedna.tech) and LinkedIn, supplemented by Web3/blockchain industry events. No revenue, funding rounds, customer logos, or third-party model dependencies are publicly disclosed.

Name

Database of Native Assets (DNA)

Legal name

Database of Native Assets Ltd.

Website

https://thedna.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Database of Native Assets (DNA) is a London-based Web3.0 SaaS platform that tokenises physical goods as Native Assets on the Kadena blockchain, providing brands with tamper-proof digital passports, lifecycle provenance, and a Batch API for enterprise-scale authentication.

Ownership category

akta.pro rank

Product category

Blockchain-based Product Authentication & Tokenisation Software

SIC

Finance Services (6199)

akta.pro primary industry

RWA Tokenization Platforms (asset onboarding, structuring, issuance) (FSAPAIAC)

akta.pro secondary industries

Trade Finance & Supply Chain Tokenization (invoices, bills of lading, provenance) (FSAPAIAK), Art, Collectibles & Luxury RWA Tokenization (FSADAEAK)

Keywords

• Blockchain tokenisation platform
• Product authentication software
• Digital passport issuance
• Supply chain provenance
• Web3 SaaS

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Services: DNA operates as a subscription-based SaaS platform providing brands and producers with tokenisation services for physical goods. The platform offers digitisation, archiving, tracking, and trading capabilities. Revenue is generated through platform usage fees, likely including setup/registration fees and ongoing subscription or usage-based charges for API access and batch tokenisation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Database of Native Assets (DNA) is a SaaS platform that lets brands and producers digitise, archive, track and trade physical goods as tokenised "Native Assets" on the Kadena blockchain. The platform issues on-chain tokens tied to real-world items, exposes a Batch API for scalable issuance, and provides Digital Passports and lifecycle tracking so each physical product has an immutable on-chain record across its lifecycle.

Product overview

DNA (Database of Native Assets) is a Web3.0 SaaS platform enabling brands and producers to digitise, archive, track and trade physical goods as Native Assets on the Kadena proof-of-work Layer-1 blockchain. The core product is Native Assets — unique utility tokens that function as digital passports and certificates of authenticity for physical items. These are supported by the Batch API for automated large-scale tokenisation, Digital Passport for on-chain provenance verification, and Lifecycle Tracking for recording ownership and servicing history. The platform enables brands to register products, tokenise them, track their lifecycle, and trade with confidence in connected physical marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• DNA Native Assets Platform SaaS platform for brands and producers to digitise, archive, track, and trade physical goods as tokenised "Native Assets" on the Kadena blockchain, providing each item with an immutable on-chain identity.
• Batch API High-volume token-issuance API that lets brands and producers mint and manage Native Assets at scale across large product catalogues.
• Digital Passport On-chain digital passport service that links each Native Asset to its physical product, providing verifiable provenance and a single identity record for the item.
• Lifecycle Tracking End-to-end lifecycle tracking capability that records and surfaces the provenance and movement of each tokenised physical good from issuance onward.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verisart: Verisart issues blockchain certificates of authenticity for art, collectibles, and luxury items. Competes with DNA on the authenticity/provenance use case for physical goods, particularly in art and collectibles.
• Chronicled: Chronicled applies blockchain to supply chain provenance and authentication for physical goods. Directly comparable to DNA's lifecycle tracking and provenance features for branded physical products.
• Entrupy: Entrupy uses AI and hardware to authenticate luxury goods (handbags, sneakers, watches). Comparable to DNA's anti-counterfeiting value proposition for physical luxury items, though pursued via centralized rather than blockchain-native means.
• Arianee: Arianee provides blockchain-based digital passports for luxury and premium goods, enabling brands to authenticate products and track ownership. Directly comparable to DNA's Native Asset / digital passport offering for brands and luxury producers.

Others

• Lukka: Lukka provides crypto-asset data, pricing, and reporting infrastructure used by institutions. An enabling infrastructure provider in the digital asset ecosystem relevant to DNA's tokenization workflows.

Broad incumbents

• Provenance: Provenance is a blockchain application for supply chain traceability and financial services. Overlaps with DNA's provenance and supply chain tracking use cases for physical goods.
• Securitize: Securitize is an established tokenization platform for securities and real-world assets, with institutional compliance infrastructure. Operates in the broader RWA tokenization space alongside DNA's tokenization stack.
• Bitfury: Bitfury operates enterprise blockchain infrastructure and has historically explored tokenization of physical assets. A broader incumbent in the blockchain-for-enterprise space, comparable on infrastructure layer rather than product.
• Centrifuge: Centrifuge is a decentralized protocol for tokenizing real-world assets (invoices, receivables, real estate). A broader incumbent in the RWA tokenization space that overlaps with DNA's enabling infrastructure thesis.

Emerging players

• Origin (Story Protocol): Story Protocol/Origin focuses on tokenizing intellectual property and provenance on-chain. Comparable to DNA's vision of utility-token-based provenance tracking, though focused on IP rather than physical goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/database-of-native-assets
• Xx.com/thednatech

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Database of Native Assets (DNA)