Five Squared Property Group

What Five Squared Property Group does

Five Squared Property Group is a privately held, family-owned Melbourne property developer established in 1963 and led by the Lewis family, with Phil Lewis as Chairman, Ashley Lewis as co-founder and Director overseeing project marketing and transactions, and Brett Lewis as Director overseeing financial, investment, and development operations. The company's core business is residential land subdivision and community development across Melbourne's growth corridors — Clyde North, Strathtulloh, Doreen, Mount Waverley, Carrum Downs, Brighton East, and St Kilda — with a portfolio of 10 or more completed and current projects ranging from boutique townhouse developments (Hurlingham Gate, 6 townhouses) and mixed-use apartment buildings (131 Acland Street, 24 apartments plus 3 commercial tenancies) to large-scale land subdivisions (Bloom, 120+ home sites; Tulloh St, 250 premium land lots). Underlying activity centres on community design and planning, integrating amenities such as public artworks, play zones, fitness trails, wetlands, and walkways, with communities connected to educational, sports, leisure, shopping, and health facilities.

The company has also expanded into commercial property development, actively pursuing acquisitions and developments of child and aged care centres, shopping precincts, office buildings, and industrial facilities. Five Squared's revenue model is direct-to-consumer land and property sales — one-time transactions with individual homebuyers and commercial buyers — marketed through a corporate website, project-specific microsites, and social media channels (Facebook, Instagram, LinkedIn, YouTube), with sales handled via direct inquiry forms and a head office at Elsternwick, Victoria. The company distinguishes itself by proceeding with projects without requiring presales, providing certainty of delivery to buyers and indicating a self-funded capital model.

The company operates with 1-10 direct employees supplemented by a small executive and functional team (Construction Manager, Office Manager, Property and Finance Analyst, Digital Marketing Manager, Creative Marketing Manager), with construction outsourced to third parties. Five Squared reports no external funding, no parent company, no subsidiaries, no patents or trademarks, no AI or technology platforms, and no disclosed partnerships — positioning it as a lean, family-controlled operator competing in Melbourne's fragmented residential land development market on the basis of brand reputation, self-funded certainty of delivery, and community amenity design.

Name

Five Squared Property Group

Legal name

Five Squared Property Group

Website

https://fivesquared.com.au

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Five Squared Property Group is a family-owned Melbourne property developer established in 1963, specialising in residential land subdivisions and community developments across Melbourne's growth corridors, serving individual homebuyers and families seeking to purchase land in integrated neighbourhoods with educational, sports, and leisure amenities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (2372), Land Subdivision (237210)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Land subdivision
• Commercial property development
• Community development
• Real estate developer

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Land Sales: Sale of residential land lots to individual homebuyers and families. Properties are developed in growth corridors around Melbourne with various lot sizes.
2. Commercial Property Development: Development and sale of commercial properties including child and aged care centres, shopping precincts, office buildings, and industrial facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Five Squared Property Group is a Melbourne-based property developer that acquires land, plans residential communities and commercial properties, and sells developed lots, homes, and commercial tenancies directly to buyers. Its residential portfolio spans land subdivisions, townhouse and apartment developments, and luxury homes across Melbourne's growth corridors, while its commercial work includes child and aged care centres, shopping precincts, office buildings, and industrial facilities. Each project is delivered as a community with integrated amenities such as parks, wetlands, walking and cycling paths, and proximity to schools, transport, and shopping.

Product overview

Five Squared Property Group is a Melbourne-based property developer offering a portfolio of residential and commercial property development services. The company operates across multiple project types including land subdivisions, townhouse developments, apartment buildings, luxury homes, and commercial properties. Current residential projects include Perch (Clyde North), Tulloh St (Strathtulloh), and Katandra Rise (Doreen). Completed residential projects span The new Bloom, Sienna, Bloom, Hurlingham Gate, 131 Acland Street, and Ebony Place across various Melbourne suburbs. Commercial services encompass child and aged care centres, shopping precincts, office buildings, and industrial facilities. The company is a family-run business with over 60 years of experience in the Melbourne property market.

Differentiator

Problem solved

Functional benefit

Products and services

• Perch A current residential neighbourhood development in Clyde North, set amidst green natural spaces at Hardys Road, connected to shopping precincts, dining, medical centres, transport links, sport and leisure facilities, and schooling options, targeting families and homebuyers.
• Tulloh St A current residential neighbourhood in Strathtulloh featuring 250 premium land lots surrounded by nature, with shopping, dining, outdoor play areas and walking trails, targeted at families and homebuyers.
• Katandra Rise A current residential community in Doreen, City of Whittlesea, offering generous home lots with wide frontages bordered by wetlands, nature reserves, playgrounds, and cycling paths, with the Doreen Town Centre 500 metres away, targeted at families and homebuyers.
• The new Bloom A current residential neighbourhood in Clyde North with access to public transport and direct freeway access; Melbourne CBD is approximately 45 minutes drive via the M1, with Berwick train station under 5km away, targeted at families and commuters.
• Sienna A completed residential development in Mount Waverley featuring individually conceived 2-storey luxury homes with integrated sustainable living features, set around a lake, central parkland and playground with amphitheatre, winding bike paths and walkways, targeted at luxury homebuyers.
• Bloom A completed residential development in Clyde North featuring over 120 home sites ranging from 248m2 to 959m2, with diverse streetscapes linking home, community and parkland to modern town centres, targeted at families and homebuyers.
• Hurlingham Gate A completed boutique development in Brighton East of 6 architect-designed townhouses featuring contemporary dual-level two- and three-bedroom residences with landscaped courtyard and balcony, targeted at boutique townhouse buyers.
• 131 Acland Street A completed boutique mixed-use development in St Kilda comprising 24 apartments with balconies and 3 premium commercial tenancies, architect-designed and built to high standards, targeted at apartment buyers and commercial tenants.
• Ebony Place A completed boutique residential community in Carrum Downs comprising 83 blocks of prime real estate, featuring a large cultural heritage natural reserve, close to beaches and shopping centres, targeted at families and homebuyers.
• Commercial Development Services Commercial property development services covering child and aged care centres, shopping precincts, office buildings and industrial facilities, with the company actively seeking new commercial acquisition opportunities across multiple sectors, targeted at commercial tenants, investors, and operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lendlease: Global property and development group with significant Australian residential master-planned community operations. Comparable in community-development model but operates at vastly larger scale globally and is a much broader real estate player.
• Stockland: Australia's largest residential land developer (and diversified property group) with extensive operations across Melbourne's growth corridors. Overlaps on product (master-planned communities, residential land) but is significantly larger, diversified across retail and retirement living, and listed.
• Mirvac: Major ASX-listed Australian residential developer (apartments and house-and-land) with material presence across Melbourne. Overlaps with Five Squared in target buyers and Melbourne geography, but operates at much greater scale and across a wider product mix including build-to-rent.

Direct peers

• Peet Limited: ASX-listed Australian residential land developer with a long history of creating master-planned communities across Australia, including in Melbourne's growth corridors. Highly comparable business model — buying land, entitling, subdividing, and selling residential lots — with a similar amenity-led community design approach.
• AVJennings: ASX-listed Australian residential land developer with active projects across Melbourne's growth corridors, focused on first-home and upgrader buyers. Directly comparable in product, customer segment, and master-planned community approach.
• Satterley Property Group: Private Australian residential land developer active in Perth, Melbourne, and other east-coast markets, known for amenity-rich master-planned communities. Comparable in being family-influenced, amenity-led, and focused on land subdivision in growth corridors.
• Cedar Woods Properties: ASX-listed Australian residential developer with projects in Melbourne, Perth, and other capitals, focused on master-planned communities. Comparable in product type, customer base, and community amenity positioning.
• Villa World: ASX-listed Australian residential land developer focused on greenfield master-planned communities in growth corridors (including southeast Melbourne and southeast Queensland). Closely comparable product offering (residential land lots in amenity-rich master-planned communities) and target buyer (owner-occupiers and first-home buyers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FiveSquaredPG
• Facebookfacebook.com/FiveSquaredProperty
• LinkedInlinkedin.com/company/five-squared-property-group
• Instagraminstagram.com/5squaredproperty
• Xx.com/5squaredpg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Squared Property Group