What Mesna industrija braća pivac does

Mesna industrija braća pivac is a Croatian meat processing and production company headquartered in Vrgorac, Croatia. Founded in 1952, the company produces processed meat products for end consumers in the Croatian market, employing between 1,001 and 5,000 people. Its core operation centers on meat processing and manufacturing using conventional production technology; the company does not disclose proprietary technical components, software platforms, or product-level details in the available sources. Revenue model and pricing are not publicly disclosed, and the company operates as a privately held entity without external funding rounds on record.

In May 2024, the company acquired a majority stake in CM Invest, the owner of Slovenian meat processor Celjske Mesnine, marking its first cross-border expansion and entry into the Slovenian market. The transaction covers only the meat units of Celjske Mesnine, with the target's existing management and operations retained unchanged, indicating a partnership-style integration approach rather than a full operational takeover. As a result, the company's operating geographies now span Croatia and Slovenia within Southeast Europe. The firm has no public marketing, distribution channel, or AI/technology disclosures available, and no certifications, patents, or leadership profiles are documented in the input data. Overall, the company is best characterized as a long-established regional meat processor pursuing inorganic expansion across the Western Balkans.

Name

Mesna industrija braća pivac

Legal name

Mesna Industrija Braca Pivac

Website

https://pivac.hr

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mesna industrija braća pivac is a Croatian meat processing company, founded in 1952 and headquartered in Vrgorac, that produces processed meat products for end consumers in Croatia and, following its 2024 Celjske Mesnine acquisition, in Slovenia.

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Meat Processed from Carcasses (311612), Animal (except Poultry) Slaughtering (311611), Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK)

akta.pro secondary industries

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Ethnic & Regional Specialty Meats Processing (Traditional/Regional Variety-Meat Products) (AFANAJAJ), Ethnic/Regional Prepared Meat & Seafood Meals (e.g., Asian, Latin, Mediterranean) (AFANAFAJ)

Keywords

• Meat processing
• Meat production
• Processed meats
• Food manufacturing
• Meat industry

Headquarters

HQ city

Vrgorac

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Mesna industrija braća pivac is a Croatian meat processing and manufacturing company headquartered in Vrgorac. Founded in 1952, the company produces processed meat products for end consumers and is expanding regionally through acquisitions, including a majority stake in Slovenia's Celjske Mesnine via CM Invest.

Product overview

Mesna industrija braća pivac is a Croatian meat processing company. No specific product names or detailed service offerings are available from the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Processed meat products Processed meat products manufactured by Mesna industrija braća pivac for end consumers in Croatia and Slovenia, sold through retail and foodservice channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CM Invest (owner of Celjske Mesnine)coreStrategic or Co-development Partner · 21 May 2024Mesna Industrija Braca Pivac acquired a majority stake in CM Invest, which owns Slovenian meat company Celjske Mesnine. The deal involves only the meat units of Celjske Mesnine, with management and operations remaining unchanged. This acquisition represents the company's regional expansion strategy into the Slovenian market.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Koestlin: Bosnian/Croatian meat processing company with a comparable heritage-brand positioning in regional sausages and processed meats; directly comparable in product mix, distribution model, and target consumer in the Balkan/Croatian market.
• Celjske Mesnine: Slovenian meat processing company acquired by Pivac in 2024; historically a direct peer in the regional processed/cured meat category serving the Slovenian market with comparable product mix of sausages, cured meats, and fresh processed meats.
• Carnex: Serbian meat processor with a broad portfolio of fresh and processed meat products; directly comparable in scale, product breadth across fresh and cured meats, and SEE regional distribution.
• Yuhor: Serbian meat processing company producing a wide range of fresh, cured, and cooked meat products; comparable as a regional meat manufacturer with multi-category offerings and similar Southeast European retail and foodservice distribution.
• Zlatiborac: Serbian meat processing company specializing in traditional cured meats, smoked meats, and sausages; directly comparable in heritage meat category, Balkan regional positioning, and mid-to-large scale production.

Regional players

• Ledo: Croatian food manufacturer (frozen foods, ice cream) with deep retail presence in Croatia and the region; comparable as a domestically anchored Croatian food processor of similar scale, though focused on frozen/ice cream rather than meat.
• Soko Stark: Serbian food manufacturer with a portfolio spanning meat, confectionery, and snacks; partially comparable as a regional Balkan branded food manufacturer with meat product exposure.
• Perutnina Ptuj: Slovenian poultry and meat processor operating across Southeast Europe; comparable as a Slovenian-headquartered animal-protein processor with multi-country distribution, though focused on poultry rather than red meat.

Broad incumbents

• Tönnies: One of Europe's largest meat processors, with broad pork and beef capabilities; comparable as a large-scale incumbent meat manufacturer, but operates pan-European and does not focus on Balkan regional/traditional meat categories.
• Danish Crown: Global meat processing cooperative and one of the largest pork exporters in the world; comparable as a large-scale meat manufacturer with global reach, but operates as a broad incumbent with commodity focus rather than regional/heritage products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mibpivac
• Facebookfacebook.com/MIBPivac
• LinkedInlinkedin.com/company/mesna-industrija-braca-pivac-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mesna industrija braća pivac