Price Capital
Price Capital is a Tampa-based, privately held real estate private equity firm that acquires and renovates value-add multifamily apartment properties for accredited passive investors through syndicated investment offerings.
- Company typePrivate
- Founded2019
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Price Capital does
Price Capital is a privately held real estate private equity firm founded in 2019 and headquartered in Tampa, Florida, that specializes in the acquisition and value-add renovation of multifamily apartment properties. The firm identifies undervalued apartment buildings through broker networks and off-market channels, applies a stringent vetting checklist, executes physical and operational improvements to grow Net Operating Income, and distributes profits to a pool of accredited passive investors structured through private placement memorandums and operating agreements.
The firm's core offering is multifamily real estate syndication, with the Investor Club serving as the gated membership platform that connects prospective investors to vetted deals. Supporting modules include educational passive-investor resources and a new-investor onboarding form. Senior Advisors Matt Picheny (6,000+ apartment units invested) and Rod Khleif (2,000+ properties owned) provide underwriting and operational depth.
Price Capital generates revenue through two primary streams: transaction-based fees tied to a percentage of project profits in each syndication, and ongoing asset management fees structured as a percentage of invested capital or property value covering property oversight and investor relations. The go-to-market is sales-led and direct, targeting accredited investors via content marketing, a newsletter-driven Investor Club, and introductory calls scheduled through Calendly, with investment minimums ranging from $25,000 to $100,000 per deal.
Price Capital firmographics
Firmographics- Name
- Price Capital
- Legal name
- Price Capital
- Website
- https://pricecapitalinvestments.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Price Capital is a Tampa-based, privately held real estate private equity firm that acquires and renovates value-add multifamily apartment properties for accredited passive investors through syndicated investment offerings.
- Ownership category
- akta.pro rank
Price Capital industry classification
Industry- Product category
- Real Estate Syndication
- NAICS
- Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)
- akta.pro primary industry
- Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL)
Keywords
Where Price Capital is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Price Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Syndication: Price Capital pools capital from accredited investors to purchase multifamily properties. Investors earn returns through monthly/quarterly cash flow distributions, lump sum payouts at disposition, and tax advantages including accelerated depreciation and 1031 exchanges. The company takes a percentage of project profits as predetermined and agreed upon with investors.
- Asset Management Fees: Revenue generated from managing the syndication including property management oversight, investor relations, and asset management. Fees are typically structured as a percentage of invested capital or property value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard Syndication Investment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Price Capital product offering
Product offeringCore offering
Price Capital pools capital from accredited investors to acquire and operate value-add multifamily apartment properties. The company sources off-market and broker-listed deals, applies a rigorous conservative investment criteria checklist, purchases and renovates the properties to increase Net Operating Income (NOI), and distributes rental cash flow (monthly or quarterly) along with lump-sum disposition proceeds back to investors. The company charges an asset management fee and participates in project profits as agreed in Private Placement Memorandums.
Product overview
Price Capital operates as a single, unified offering centered on multifamily real estate investment syndication. The core product is the Multifamily Real Estate Investing program, through which the company identifies undervalued value-add apartment properties, vets them extensively, and offers accredited investors partnership opportunities. The Investor Club serves as the membership access point to these investments. The Passive Investor Resources module provides educational content explaining the investment structure, benefits, and processes. The New Investor Form serves as the onboarding portal for new investors. All offerings are interconnected components of a single real estate syndication investment platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Multifamily Real Estate Syndication
Quantifiable outcome
- 6% historic appreciation rate per year according to National Association of Realtors data (since 1968)
- +1 more outcomes
Companies that use Price Capital
Customer profileSegments1 record
Ideal customer profiles1 record
Price Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Price Capital partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Price Capital competitors and assessment
Company assessmentEmerging players
- Fundrise: Direct-to-consumer real estate investment platform with eREITs and interval funds, including multifamily exposure. Competes for retail-accredited investor dollars but uses a fund structure rather than deal-by-deal syndications.
- Roofstock: Marketplace for single-family rental investing; serves a similar passive accredited investor base seeking hands-off real estate income. Adjacent in target customer and asset class (residential rentals) but distinct in single-family vs. multifamily.
- CrowdStreet: Online marketplace that allows individual accredited investors to access institutional-quality commercial real estate deals, including multifamily syndications. Overlaps Price Capital on accredited passive investor demand and CRE syndication distribution, though CrowdStreet is a platform aggregating many sponsors rather than a single sponsor.
- RealtyMogul: Online real estate investing platform offering both REITs and individual syndication deals to accredited investors. Comparable as a competing capital-aggregation channel for the same LP base Price Capital targets.
- Yieldstreet: Alternative-investments platform offering real estate, marine, and other private markets to accredited investors. Comparable in accredited investor GTM and use of pooled/SPV structures, though broader than multifamily.
Direct peers
- BAM Capital: Indianapolis-based multifamily syndicator specializing in Class B/C value-add apartment communities across the Midwest and Southeast. Directly comparable in strategy (value-add multifamily), investor base (accredited passive LPs), and deal-size profile to Price Capital.
- Origin Investments: Chicago-based multifamily syndication firm targeting accredited investors with value-add apartment investments. Closely comparable to Price Capital in product (syndicated multifamily equity), customer (accredited passive investors), and business model (GP/LP sponsorship with promote participation).
Broad incumbents
- KKR Real Estate: Global real estate platform with active multifamily investment strategy across the US and Europe. Competes for institutional multifamily equity and increasingly for HNW capital, representing the institutional scale ceiling Price Capital's market segment eventually interfaces with.
- Blackstone Real Estate: Largest global real estate private equity platform with significant multifamily exposure (e.g., Tricon, AIR Communities). Competes for institutional and high-net-worth capital into multifamily value-add strategies but at materially larger scale and with broader asset-class reach.
Others
- Rod Khleif (Strategic Legacy Advisors / Khleif multifamily brand): Senior Advisor to Price Capital and separately a multifamily investment educator/mentor with a large investor community. Provides adjacent exposure to the same LP audience and similar multifamily thesis; effectively a referral and ecosystem overlap rather than a direct competitor.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Price Capital social profiles
Digital presencePrice Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Price Capital leadership team
Management profileNumber of profiles
Profiles3 records
Price Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Price Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Price Capital
What does Price Capital do?
Price Capital pools capital from accredited investors to acquire and operate value-add multifamily apartment properties. The company sources off-market and broker-listed deals, applies a rigorous conservative investment criteria checklist, purchases and renovates the properties to increase Net Operating Income (NOI), and distributes rental cash flow (monthly or quarterly) along with lump-sum disposition proceeds back to investors. The company charges an asset management fee and participates in project profits as agreed in Private Placement Memorandums.
Is Price Capital a public or private company?
Price Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Price Capital founded?
Price Capital was founded in 2019. It employs 11 to 50 people.
Where is Price Capital based?
Price Capital is headquartered in Tampa, United States, in the North America region.
How does Price Capital make money?
Two revenue lines are on record. Real Estate Syndication is the primary driver. The others are asset Management Fees.
Who are Price Capital's main competitors?
Emerging players on record are Fundrise, Roofstock, CrowdStreet, RealtyMogul and Yieldstreet. Direct peers are BAM Capital and Origin Investments. Broad incumbents are KKR Real Estate and Blackstone Real Estate. Rod Khleif (Strategic Legacy Advisors / Khleif multifamily brand) is listed as an others.
Does Price Capital have an API?
No public API is recorded for Price Capital.
What industry is Price Capital in?
Price Capital's product category is Real Estate Syndication. Its primary akta.pro industry code is BPAJABAL, Capital Markets Advisory (Equity Placement, JV & Recapitalization). Its NAICS code is 5259 and its SIC code is 6532.