Behrouz Biryani
Behrouz Biryani is a Mumbai-based, India-focused direct-to-consumer food ordering brand selling biryani, kebabs, and beverages through its own website, positioned around a royal-recipe heritage story for individual consumers seeking premium at-home dining within the Faasos/EatSure ecosystem.
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Behrouz Biryani does
Behrouz Biryani is a direct-to-consumer food ordering brand headquartered in Mumbai, India, that offers a focused three-category menu — biryani (its signature product, positioned as crafted from a "long-lost royal recipe once reserved for Royalty"), kebabs, and beverages — through its branded website (behrouzbiryani.com). Customers place orders via "Locate Me" and "Order Now" CTAs on the homepage for delivery or pickup, with the entire business operating on a transaction-fee revenue model: direct food sales to individual end consumers. The company is privately held, employs 11-50 staff, and has no proprietary technology, mobile app, or API infrastructure disclosed in the available data.
The brand's core differentiator is heritage positioning rather than technology, format innovation, or unit economics — it competes on the perception of authenticity and premium quality rooted in a royal recipe narrative. Underlying the brand is evidence of a larger corporate ecosystem: brand and product images are hosted on product-assets.faasos.io and eatsure.com asset paths, indicating that Behrouz Biryani is a tenant of the Faasos/Rebox group's EatSure multi-brand digital food platform, with shared infrastructure, asset delivery, and likely cross-brand customer reach. However, no formal parent-subsidiary relationship, investor roster, ownership stake, or financial data is disclosed in the available source material. Distribution is exclusively direct via the company's own website, with no third-party delivery aggregator partnerships or retail channels disclosed.
Behrouz Biryani firmographics
Firmographics- Name
- Behrouz Biryani
- Website
- https://behrouzbiryani.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Behrouz Biryani is a Mumbai-based, India-focused direct-to-consumer food ordering brand selling biryani, kebabs, and beverages through its own website, positioned around a royal-recipe heritage story for individual consumers seeking premium at-home dining within the Faasos/EatSure ecosystem.
- Ownership category
- akta.pro rank
Behrouz Biryani industry classification
Industry- Product category
- Indian Food Delivery
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Specialty Food Retailers (4452)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)
- akta.pro secondary industries
- Delis & Sandwich Specialty Stores (CRAHAGAF), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Behrouz Biryani is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Behrouz Biryani business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Food Sales: Behrouz Biryani generates revenue through the direct sale of prepared food items including biryani, kebabs, and beverages to end consumers. Customers place orders through their website for delivery or pickup, representing a transaction-based food service model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Behrouz Biryani product offering
Product offeringCore offering
Behrouz Biryani operates an online direct-to-consumer food ordering platform that sells biryani, kebabs, and beverages prepared from a heritage royal recipe. Customers use the company's website to locate nearby outlets and place orders for delivery or pickup. The brand is positioned as a premium Indian food service emphasizing a long-lost royal recipe for its signature biryani.
Product overview
Behrouz Biryani is a food ordering platform offering a focused menu of three core product categories: Biryani (their signature royal recipe biryani), Kebabs (grilled meat skewers), and Beverages (drinks and refreshments). The company positions itself around its heritage recipe for biryani, marketed as a lost royal recipe. The offering appears to be a unified food ordering service rather than a platform with modular components.
Differentiator
Problem solved
Functional benefit
Products and services
- Biryani
- Kebabs
- Beverages
Companies that use Behrouz Biryani
Customer profileSegments1 record
Ideal customer profiles1 record
Behrouz Biryani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behrouz Biryani partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Behrouz Biryani competitors and assessment
Company assessmentEmerging players
- Licious: India-based D2C food brand that has built a direct-to-consumer ordering and delivery operation for premium food; relevant as a comparable D2C food brand-building model.
Direct peers
- Bikkgane Biryani: India-based biryani-specialist cloud-kitchen brand offering a comparable single-category delivery experience and similar price-to-premium positioning.
- Box8: Indian D2C food brand operating a similar delivery-first, multi-cuisine model; competes for the same on-demand meal occasions in the same metros.
- Biryani Blues: Direct competitor focused on the biryani category in India, with a similar D2C delivery and dine-in hybrid model; the closest one-product one-brand analogue to Behrouz.
- Paradise Biryani: Heritage biryani brand originating in Hyderabad with a national footprint, competing head-to-head with Behrouz on authentic, premium biryani positioning.
- Faasos: Sister sub-brand within the same EatSure/Rebel Foods cloud-kitchen ecosystem, sharing kitchen and delivery infrastructure; provides direct comparability on the multi-brand D2C food playbook.
- Ovenstory Pizza: Another EatSure/Rebel Foods sub-brand operating a single-category D2C cloud-kitchen play; directly comparable on business model and infrastructure.
Others
- Rebel Foods: Parent cloud-kitchen platform that operates the EatSure portfolio of brands including Behrouz; the relevant entity for understanding unit economics, kitchen density, and shared services.
Broad incumbents
- Swiggy: India's largest food delivery aggregator; controls discovery, demand, and last-mile infrastructure that Behrouz depends on, making it both a channel and a competitive threat.
- Zomato: Major food delivery and restaurant-discovery platform in India; comparable as a broad incumbent shaping the marketplace in which Behrouz competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Behrouz Biryani social profiles
Digital presenceBehrouz Biryani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behrouz Biryani leadership team
Management profileNumber of profiles
Behrouz Biryani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behrouz Biryani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behrouz Biryani
What does Behrouz Biryani do?
Behrouz Biryani operates an online direct-to-consumer food ordering platform that sells biryani, kebabs, and beverages prepared from a heritage royal recipe. Customers use the company's website to locate nearby outlets and place orders for delivery or pickup. The brand is positioned as a premium Indian food service emphasizing a long-lost royal recipe for its signature biryani.
When was Behrouz Biryani founded?
Behrouz Biryani was founded in -1. It employs 11 to 50 people.
Where is Behrouz Biryani based?
Behrouz Biryani is headquartered in Mumbai, India, in the Asia region.
How does Behrouz Biryani make money?
One revenue line is on record: food Sales.
Who are Behrouz Biryani's main competitors?
Licious is listed as an emerging player. Direct peers are Bikkgane Biryani, Box8, Biryani Blues, Paradise Biryani, Faasos and Ovenstory Pizza. Rebel Foods is listed as an others. Broad incumbents are Swiggy and Zomato.
Does Behrouz Biryani have an API?
No public API is recorded for Behrouz Biryani.
What industry is Behrouz Biryani in?
Behrouz Biryani's product category is Indian Food Delivery. Its primary akta.pro industry code is CRAHAJAI, Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals, with a secondary code of CRAHAGAF, Delis & Sandwich Specialty Stores. Its NAICS code is 722513 and its SIC code is 5810.