Brentwood Country Mart

What Brentwood Country Mart does

Brentwood Country Mart is a privately held, single-property curated retail marketplace located at 225 26th Street in Santa Monica, California. Founded in 1948, the property occupies a board-and-batten structure designed by architect Rowland Crawford, organized around a central courtyard featuring a 1950s-era red barn. The Mart houses 22+ retail tenants — primarily luxury and contemporary fashion and lifestyle brands including James Perse, goop, Dôen, Jenni Kayne, Broken English Jewelry, Capitol & Irene Neuwirth, Clare V., Cos Bar, Diesel (a bookstore), Hudson Grace, and Pippa Small — alongside 6 dining establishments (Farmshop, Caffe Luxxe, Frida Taqueria, Barney's Burgers, Sweet Rose Creamery, Reddi Chick BBQ) and 3 essential neighborhood services (Country Mart Shoe Repair, Lloyd's Barbershop, and Trading Post & U.S. Post Office, the latter operating since the property's founding).

The company generates revenue primarily through leasing space to its curated mix of retail, dining, and service tenants, with recurring rent as the dominant stream. A secondary revenue stream comes from event programming and venue hosting — including book signings, trunk shows, pop-ups, story times, charity shopping events, and seasonal community gatherings — that drive foot traffic and tenant sales rather than direct material income. The Mart serves three primary customer segments: affluent local residents of Santa Monica, Brentwood, and Pacific Palisades seeking curated luxury goods; visitors and tourists seeking an authentic Los Angeles retail destination; and the broader local community using essential services such as the post office, shoe repair, and barbershop.

The underlying technology is minimal — no proprietary software, mobile application, or e-commerce platform; all tenant transactions occur in-person at individual storefronts. Marketing is conducted through editorial press coverage (Vogue, WSJ, Financial Times, NYT, GQ, Vanity Fair), a weekly email newsletter, the property website, and event programming. The company is privately held with no disclosed parent, institutional investors, or venture funding, and employs 1-10 staff consistent with a property management and leasing operation.

Name

Brentwood Country Mart

Legal name

Brentwood Country Mart

Website

https://brentwoodcountrymart.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Brentwood Country Mart is a privately held, historic 1948 curated retail marketplace in Santa Monica, California, leasing space to 22+ luxury retail tenants, six dining establishments, and three neighborhood services around a central courtyard, and driving foot traffic through events and programming.

Ownership category

akta.pro rank

Product category

Lifestyle Retail Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

Keywords

• Curated retail marketplace
• Luxury boutique leasing
• Specialty dining establishments
• Community event programming
• Historic shopping destination

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Retail Tenant Leasing: The Mart generates revenue primarily through leasing space to curated retail brands, restaurants, and service providers. Tenants include luxury fashion boutiques (James Perse, goop, Dôen, Jenni Kayne), jewelry stores, bookstores, and specialty retailers.
2. Restaurant and Food Service: Leasing to dining establishments including Farmshop (artisanal restaurant/bakery/market), Caffe Luxxe (coffee shop), Frida Taqueria, Barney's Burgers, Sweet Rose Creamery, and Reddi Chick BBQ.
3. Event Venue and Programming: The Mart hosts events including book signings, trunk shows, pop-ups, and community gatherings that drive foot traffic to tenants.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Brentwood Country Mart is a 1948-founded lifestyle retail marketplace in Santa Monica that leases curated space to 22+ luxury and independent retail boutiques, 6 dining establishments, and 3 neighborhood services. The property operates as a historic destination anchored by a central courtyard and red barn, combining luxury fashion, jewelry, home décor, specialty food, and essential services such as a U.S. Post Office, shoe repair, and barbershop. The Mart also hosts community programming including book signings, story times, trunk shows, and seasonal events to drive foot traffic for its tenants.

Product overview

Brentwood Country Mart is a unified shopping center experience offering a curated mix of retail shops, dining establishments, and essential services. The mart features 22+ retail tenants including fashion brands (James Perse, Jenni Kayne, Dôen), jewelry boutiques (Broken English, Pippa Small), home décor (Hudson Grace, Jenni Kayne Home), and specialty stores (Diesel a Bookstore, Toy Crazy). Dining options range from Farmshop's artisanal California cuisine to Sweet Rose Creamery's handcrafted ice cream. Services include a U.S. Post Office, shoe repair, and barbershop. The mart also hosts regular community events including book signings, story times, and vendor trunk shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Shop Space Leasing Curated leasing of retail shop space to luxury fashion brands (James Perse, Dôen, Jenni Kayne, goop, Clare V., Ann Mashburn, Sid Mashburn, Cos Bar, Orlebar Brown, Varley, Sézane), jewelry boutiques (Broken English Jewelry, Pippa Small, Capitol & Irene Neuwirth), home décor (Hudson Grace, Sugar Paper, Jenni Kayne Home), books (Diesel, A Bookstore), and specialty retailers (Edelweiss Chocolates, Toy Crazy, Poppy Store, Turpan, Cynthia Benjamin). For tenant brands seeking a prestigious LA retail platform.
• Dining Establishment Space Leasing Leasing of space to six dining establishments including Farmshop (artisanal restaurant, bakery, and market), Caffe Luxxe (specialty coffee), Frida Taqueria, Barney's Burgers, Sweet Rose Creamery (handcrafted organic ice cream), and Reddi Chick BBQ. For restaurant operators seeking a high-traffic Santa Monica location.
• Neighborhood Service Space Leasing Leasing of space to three essential neighborhood services: Country Mart Shoe Repair, Lloyd's Barbershop, and Trading Post & U.S. Post Office (operating since 1948 as Post Office Substation No. 1). For service providers and the local community seeking combined retail and daily-needs conveniences.
• Community Event Programming Regular community programming including book signings at Diesel, A Bookstore (featuring authors such as Jessica Knoll and Jaime Goodrich), Mart Littles Story Time hosted by Cassidy Preschool and Canyon Crest Preschool, trunk shows, pop-ups (such as Simone Fan Pop-Up at Pippa Small), Mahjong Morning at the Mart, seasonal events (Wimbledon at the Mart, Easter Bunny Comes to Brentwood), and charity shopping events benefitting organizations such as Children's Hospital Los Angeles and Stray Cat Alliance. For local families, customers, and visitors seeking a community gathering destination.

Quantifiable outcome

• Featured in major publications including Wall Street Journal (2021), Financial Times (one of '50 Greatest Food Stores in the World'), Vogue ('77 Small Businesses to Support', 2021), New York Times (2010 feature), GQ Magazine (100 Best Things in the World)

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Mahj Los Angeles and The Mahjong LineminorStrategic or Co-development Partner · 24 April 2026Mahjong Morning at the Mart hosted by Hudson Grace in partnership with Mahj Los Angeles and The Mahjong Line, offering guided open play for both Hong Kong and American mahjong
• Stray Cat AllianceminorStrategic or Co-development Partner · 19 April 2026Jenni Kayne hosted Lizzie Bork Mother's Day Portraits event where 15% of all sales were donated to Stray Cat Alliance
• Children's Hospital Los Angeles (CHLA)coreStrategic or Co-development Partner · 19 March 2026Capitol & Irene Neuwirth hosted a charity shopping event benefiting Children's Hospital Los Angeles on March 19, 2026. The event was hosted by Mary Velardo, Brooke Wyard, and Victoria Thain Gioia with RSVP to [email protected]
• Cassidy PreschoolminorStrategic or Co-development PartnerMart Littles Story Time is hosted by Cassidy Preschool in the courtyard as part of the Summer Series, held Wednesdays at 11am from May 13 through end of August
• Canyon Crest PreschoolminorStrategic or Co-development PartnerMart Littles Story Time is hosted by Canyon Crest Preschool in the lower courtyard every Wednesday, with snacks provided for children

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Grove: Iconic outdoor lifestyle shopping center in Los Angeles featuring luxury retailers, dining, and a central fountain with regular events. Closely comparable curated multi-tenant model serving affluent LA consumers, with overlapping tenant brands.
• Palisades Village: Curated luxury open-air shopping and dining village in Pacific Palisades, CA featuring high-end fashion, jewelry, and wellness brands with community programming. Operated by the same parent (Caruso Affiliated) and directly comparable in tenant mix, scale, and target customer.
• Fashion Island: Open-air luxury shopping center in Newport Beach, CA featuring high-end fashion, jewelry, and dining with community events. Comparable Southern California luxury outdoor retail destination serving an affluent customer base.
• The Americana at Brand: Caruso-operated lifestyle shopping center in Glendale, CA combining luxury retail, dining, and a central park with year-round events. Comparable outdoor mixed-use destination with recurring programming.
• Highland Park Village: Historic luxury open-air shopping village in Dallas, TX dating to 1931, featuring Chanel, Hermès, Tom Ford, and other premium brands. Comparable historic curated luxury retail concept with strong experiential positioning.
• Third Street Promenade: Iconic outdoor pedestrian shopping and dining district in Santa Monica, four blocks from Brentwood Country Mart. Comparable outdoor retail destination in the same trade area competing for similar affluent local and tourist foot traffic.

Broad incumbents

• Beverly Center: Large enclosed luxury shopping mall in Los Angeles featuring high-end fashion, dining, and entertainment. Overlaps with Brentwood Country Mart on luxury tenant mix but operates an enclosed-mall format at a much larger scale.
• Westfield Century City: Major indoor luxury and contemporary shopping mall in West Los Angeles with a broad retailer mix including Nordstrom, Bloomingdale's, and luxury boutiques. Comparable LA luxury retail destination but larger scale and enclosed format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrentwoodMart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brentwood Country Mart