Melbourne Finance

What Melbourne Finance does

Melbourne Finance is an independent finance broking firm headquartered in Hawthorn, Australia, founded in 1990. The firm specializes in arranging acquisition and financing solutions across three asset classes: motor vehicles, marine vessels, and equipment. It operates as an intermediary between borrowers seeking asset finance and lending institutions willing to provide it, a model consistent with commission-based broking where revenue is generated per successfully arranged facility.

The firm is private and employs between 101 and 250 people, indicating an operation large enough to support origination, credit-support, back-office processing, and lender-panel management functions typical of established Australian asset-finance brokers. Its three-decade operating history and specialization in non-real-estate asset classes suggest a stable niche positioning rather than a generalist consumer-lending strategy. The company is for-profit and does not appear, on available evidence, to operate its own lending book — its role is origination and intermediation, not underwriting or balance-sheet funding.

The available data does not disclose lender panel composition, settled-loan volumes, dealer-network relationships, geographic footprint beyond Australia, pricing/commission structure, or any digital platform architecture. The company website was inaccessible during data collection (returning only a verification/loading page), which limits visibility into product breadth, online origination capability, or technology stack. Consequently, deeper business-model mechanics — including revenue mix across the three asset verticals, average ticket size, or share of repeat borrowers — cannot be confirmed from the supplied source material.

Name

Melbourne Finance

Website

https://melbournefinance.com.au

Company type

Private

Founded year

1990

Headcount range

101–250 employees

Short description

Melbourne Finance is an Australian independent finance broking firm, founded in 1990, specializing in motor vehicle, marine, and equipment acquisition and financing, intermediating between borrowers and lenders.

Ownership category

akta.pro rank

Product category

Asset Finance Broking

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Sales Financing (522220)

SIC

Finance Lessors (6172)

akta.pro primary industry

Equipment & Asset Finance (SME) (FSAKAGAF)

akta.pro secondary industries

Commercial Trucking & Heavy Equipment Vehicle Finance (FSAKADAI), SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Finance broking services
• Motor vehicle finance
• Marine finance
• Equipment acquisition finance
• Asset finance brokerage

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Melbourne Finance is an independent finance broking firm that arranges acquisition and financing solutions for motor vehicles, marine vessels, and equipment. Acting as an intermediary between borrowers and lenders, it sources and structures finance products across these three asset classes on behalf of its clients. The firm does not lend its own funds; it earns revenue by broking finance transactions through its lender panel.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Others

• Liberty Financial: Australian non-bank lender active in motor vehicle, equipment and personal finance. Comparable end-customer segments in vehicle/equipment finance but functions as a capital provider, not a broker intermediary.
• Pepper Money: Australian non-bank lender offering asset finance, residential and commercial loans. Comparable end-customer segments (SME and consumer asset finance) but operates as a principal lender on its own balance sheet rather than a broker intermediary.

Emerging players

• Plenti Group: ASX-listed Australian digital lender and asset-finance platform (auto, renewable energy, commercial). Comparable customer segments (vehicle/SME asset finance) but operates as a balance-sheet lender/fintech rather than a broker; represents the digital competitive frontier for traditional brokers.

Broad incumbents

• Loan Market Group: Large Australian finance broker network arranging home loans and asset finance through a panel of lenders. Comparable intermediary business model, broader product mix (mortgage-heavy) and significant national footprint.
• Australian Finance Group (AFG): Largest ASX-listed mortgage and asset-finance aggregator in Australia. Operates a similar broker/intermediary model but at much greater scale and with a heavier mortgage tilt; benchmark for what a scaled Australian finance broker can become.
• Eclipx Group: ASX-listed Australian vehicle leasing and fleet management business. Comparable end-customer activity around motor vehicle finance/leasing, though operates as a principal lessor rather than a broker.
• FleetPartners Group: Australian vehicle leasing and fleet management provider (formerly LeasePlan Australia). Comparable motor vehicle finance/leasing activity but operates on balance sheet; useful for understanding vehicle finance economics.

Direct peers

• Jade Finance: Australian asset-finance broker specializing in vehicle, equipment and commercial asset finance for consumers and SMEs. Directly comparable in business model (independent broker, multi-lender panel, asset-class breadth).
• Stratton Finance: Australian asset-finance broker arranging motor vehicle, equipment and marine finance through a panel of lenders. Closest direct peer to Melbourne Finance in product mix (auto + equipment + marine) and independent broking model.

Regional players

• Money3: Australian listed specialty lender in vehicle finance and personal loans. Comparable end-customer (motor vehicle finance) but operates as a direct lender rather than as a broker intermediary.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Finance