What Water for Good does

Water for Good is a US-registered 501(c)(3) nonprofit organization headquartered in Bentonville, Arkansas, formed in 2024 through the merger of Lifewater International (founded 1977) and Water for Good (founded 2004). The organization delivers WASH (Water, Sanitation, and Hygiene) services to rural communities in Central African Republic, Ethiopia, Uganda, Tanzania, and Cambodia, reaching approximately 1.3 million people annually. Its core offering is the Vision of a Healthy Village (VHV) model—a three-year holistic community transformation process combining water access infrastructure, sanitation facilities, hygiene education, and long-term maintenance, with five years of post-program household-level monitoring. The program is deployed through sub-products targeting schools, health facilities, churches, and households, achieving a 95% water point functionality rate (compared to a global average where 25% of rural water points in sub-Saharan Africa are non-functional) and a reported 90% median reduction in childhood diarrhea in communities completing the program.

The organization operates with a locally-led field model, employing country directors, engineers, technicians, and 150 WASH facilitators per area across its five program countries. Its technology stack is centered on WASH infrastructure and maintenance rather than software, with a proprietary service model connecting every water point to ongoing repair networks and a Healthy Home Certification system requiring households to adopt specific WASH behaviors. The 2024 merger generated $3 million in annual savings reinvested directly in field programs, enabling an additional 50,000 people to be served annually.

Water for Good is funded primarily through charitable contributions rather than commercial revenue. Its revenue streams include individual donations (monthly Sustainers at $25+/month, annual Builders at $1,000-$5,000), legacy and planned giving, donor-advised funds and IRA rollovers, stock and crypto donations, church partnership campaigns (Overflow, Water for Good Sunday, Water Challenge), corporate partnerships, and $5,000 Vision Trips. Pricing benchmarks include $60 per person per year for reliable water access and tiered fundraiser campaigns ($6,500 for 100 people to $19,500 for 300 people). The organization holds Candid Platinum Seal, ECFA accreditation, and Charity Navigator top ratings, and is endorsed by multiple faith-based and academic leaders.

Name

Water for Good

Legal name

Water for Good, Inc.

Website

https://waterforgood.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Water for Good is a US-based 501(c)(3) nonprofit that delivers WASH (Water, Sanitation, and Hygiene) programs to 1.3 million people annually across Central African Republic, Ethiopia, Uganda, Tanzania, and Cambodia through its Vision of a Healthy Village model, funded by individual donors, church partnerships, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Humanitarian WASH Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Water Supply (4941), Sanitary Services (4950)

akta.pro primary industry

Water, Sanitation & Hygiene (WASH) (BPAGABAC)

akta.pro secondary industries

WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI), WASH & Public Health (Water, Sanitation, Hygiene) (BPADAIAG)

Keywords

• Clean water access
• WASH programs
• Sanitation services
• Hygiene education
• Community water projects

Headquarters

HQ city

Bangui

HQ country

Central African Republic

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: One-time and recurring donations from individual donors supporting clean water projects. Monthly Sustainers give $25+ per month with exclusive updates and engagement benefits. Builders give $1,000-$5,000 annually with personalized reports and direct team access.
2. Legacy & Planned Giving: Estate planning donations including bequests, life insurance, retirement assets, and beneficiary designations. Tax-advantaged giving vehicles for long-term donor commitments.
3. Stock & Crypto Donations: Acceptance of stock donations, mutual fund donations, cryptocurrency, real estate, and privately held stock as gifts to support the mission.
4. Donor-Advised Funds & IRA: Grants from donor-advised funds (DAFs), IRA charitable rollovers, and Qualified Charitable Distributions (QCDs) from retirement accounts.
5. Church Partnership Programs: Churches run campaigns including Overflow (year-end), Water for Good Sunday (one-week), and Water Challenge (40-day Lent program) to raise funds. Churches typically raise additional 10% above annual giving, keeping 2/3 for congregational projects.
6. Corporate Partnerships: Philanthropic partners provide financial support, sponsorships, and grants. Cause marketing partners promote brand and mission. In-kind support partners provide products and services.
7. Vision Trips: $5,000 per person Vision Trips where $2,000 is tax-deductible donation supporting mission and $3,000 covers in-country costs. Revenue from trip fees and associated donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Water for Good delivers WASH (Water, Sanitation, and Hygiene) programs to underserved rural communities, schools, health facilities, and churches across five countries, anchored by the Vision of a Healthy Village three-year transformation model. The organization installs water and sanitation infrastructure, trains communities in healthy WASH behaviors, and sustains functionality through a 95% water-point uptime maintenance network, supported by fundraising programs (donations, vision trips, church and corporate partnerships, legacy giving).

Product overview

Water for Good offers a unified WASH (Water, Sanitation, and Hygiene) service program anchored by the Vision of a Healthy Village (VHV) model. The VHV model integrates three core components: New Water Access (infrastructure installation), Community Health (behavior change through training), and Operations & Maintenance (sustainable water point management). These components are delivered through sub-products targeting specific settings including Healthy Schools, Healthy Health Facilities, Healthy Churches, and Healthy Homes certification. A 5-Year Village Monitoring service ensures sustained outcomes. The organization also operates a Donation Portal for fundraising support.

Differentiator

Problem solved

Functional benefit

Products and services

• Vision of a Healthy Village (VHV)

Quantifiable outcome

• 90% median reduction in childhood diarrhea in communities completing 3-year Vision of a Healthy Village program
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Living Water Co.coreGTM or Marketing Partner · 1 January 2025Founded 2025 by two California college students with mission to provide clean water and share the Gospel. Every bottle sold funds sustainable clean water projects through Water for Good partnership.
• Lifewater International (Merger)coreStrategic or Co-development Partner · 1 January 20242024 merger united Water for Good with Lifewater International (founded 1977), combining over 45 years of WASH experience. Merger achieves $3 million annual savings reinvested in programs and enables reaching 50,000 additional people annually.
• Canary LabscoreTechnology or IntegrationGlobal leader in real-time data management collaborating with Water for Good to transform how data drives change. Partnership focuses on innovative solutions for monitoring water point functionality and impact measurement.
• Gifts for GoodcoreGTM or Marketing PartnerWoman-owned corporate gifting company transforming corporate and personal gifting into social impact. Since 2018, provided 163,788 months of clean drinking water in CAR and 40,950 weeks of safe water, improved hygiene, and sanitation in 2024.
• Community Animal HospitalminorGTM or Marketing PartnerWarsaw, Indiana veterinary hospital donating portion of boarding fees to Water for Good. Has helped reach 981,000 people with safe water access.
• Wildman Business GroupminorGTM or Marketing Partner70+ year business providing uniforms, mats, first aid, and promotional products. Partner since 2008 to help end water poverty, sharing commitment to integrity, excellence, and people-first service.
• One For AllcoreStrategic or Co-development PartnerAlliance partner collaborating on best practices and strategies to accelerate progress toward Sustainable Development Goal 6.1 and ensure sustainable water services.
• WASH Agenda for ChangecoreStrategic or Co-development PartnerCollaborative initiative developing and sharing best practices in water, sanitation, and hygiene sector.
• Uptime ConsortiumcoreStrategic or Co-development PartnerConsortium focused on sustainable rural water services, collaborating on system-strengthening strategies and performance benchmarks.
• Accord NetworkminorStrategic or Co-development PartnerNetwork organization collaborating on faith-based development approaches and Christian humanitarian response.
• Safe Water Enterprise Community of PracticeminorStrategic or Co-development PartnerCommunity of practice focused on safe water enterprise models and sustainable water service delivery approaches.
• ONA CoffeeminorGTM or Marketing PartnerCoffee partnership highlighted in partner spotlight, demonstrating cross-sector collaboration for sustainable water access.
• All Access InternationalminorGTM or Marketing PartnerQ&A partnership featured for collaboration on development approaches and knowledge sharing.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Water For People: International nonprofit working to develop sustainable water and sanitation services in developing countries, with explicit emphasis on long-term service reliability. Highly comparable on the 'Everyone Forever' sustained-service thesis.
• Blood:Water Mission: Faith-inspired nonprofit focused on clean water and HIV/AIDS response in Africa. Highly comparable as a faith-rooted WASH peer with overlapping geographies and donor ecosystem; has publicly endorsed Water for Good.
• WaterAid: International nonprofit working to improve access to clean water, sanitation, and hygiene in 22 countries across Africa and Asia. Comparable scale, geographic footprint, and integrated WASH programming model.
• Living Water International: Faith-based nonprofit drilling wells and providing WASH education in developing countries. Comparable in faith-based positioning, well-drilling service model, and church partner engagement strategy.
• charity: water: Clean water-focused nonprofit funding rural water projects in developing countries. Closest direct competitor in donor acquisition strategy and end beneficiary outcomes, with significantly larger brand awareness and donor base.
• Water.org: International nonprofit co-founded by Matt Damon and Gary White focused on sustainable access to safe water and sanitation through market-driven financing. Direct peer in WASH mission and global geographies served.
• DigDeep: US-based nonprofit focused on ensuring every American has clean, running water, with growing international WASH work. Comparable on the integrated WASH model and donor-acquisition storytelling approach.

Broad incumbents

• World Vision: Large Christian humanitarian organization running integrated WASH, health, education, and child sponsorship programs globally. Broader portfolio player with overlapping donor base and geographies; not a WASH specialist but a meaningful incumbent in the same donor consideration set.
• Compassion International: Large Christian child-sponsorship organization operating in many of the same African and Asian geographies as Water for Good, with overlapping church-partner donor base and shared faith-based identity.
• Samaritan's Purse: Evangelical Christian relief organization with WASH components within broader humanitarian programming. Comparable faith-based donor acquisition engine and field operations in overlapping geographies (including Ethiopia).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Water_for_Good
• Facebookfacebook.com/water4good

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water for Good