Audionic
- Company typePrivate
- Founded2003
- HeadquartersKarachi, Pakistan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Audionic firmographics
Firmographics- Name
- Audionic
- Legal name
- Audionic
- Website
- https://audionic.co
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Audionic industry classification
Industry- Product category
- Consumer Audio Electronics
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)
- akta.pro secondary industries
- Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)
Keywords
Where Audionic is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Audionic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Audio Hardware Sales: One-time purchase revenue from wireless earbuds, headphones, speakers, and audio equipment. Products are sold at various price points ranging from budget to premium segments with regular discounts and promotional pricing.
- Mobile Accessories Sales: One-time sales of power banks, chargers, cables, and wired earphones. Products include various capacity power banks (20,000mAh to 30,000mAh) and fast-charging solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Earbuds (Trance Series) |
| Unit Pricing | Pay-as-you-go | Mid-Range Earbuds |
| Unit Pricing | Pay-as-you-go | Budget Earbuds |
| Unit Pricing | Pay-as-you-go | Headphones |
| Unit Pricing | Pay-as-you-go | Speakers |
| Unit Pricing | Pay-as-you-go | Power Banks |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Audionic product offering
Product offeringCore offering
Audionic designs, markets, and sells consumer audio and lifestyle electronics directly to end consumers in Pakistan and select international markets. Its portfolio spans true wireless earbuds (with ANC, ENC, gaming modes, and displays), wireless headphones, neckbands, Bluetooth speakers, Dolby Atmos soundbars, 2.1 multimedia speakers, home theater systems, high-capacity power banks, and Type-C chargers. Distribution is anchored on its own D2C e-commerce platform audionic.co, supported by branded retail, customer care centers, and large-scale social media and influencer marketing.
Product overview
Audionic is Pakistan's leading audio and lifestyle brand offering a diverse portfolio of personal audio and home entertainment products. The core product lineup centers on true wireless earbuds (Airbud series including 550 Slide, 425, 595 Flip, 730, 735, 740, Signature S680; Battlebuds series for gaming; Trance series for premium ANC models including 810 with display, 815, 820, 850; and Aircuff open-ear earbuds), wireless headphones (Hammer series including 110 Ultra and 120 Pro, Trance 100 ANC), neckbands (Signature S-350), and wired earphones (Max Pro 5). The home audio range includes portable Bluetooth speakers (Max-230, Classic Masti series), sound bars and home theater systems (Orchestra Dolby Atmos, Elite 1000/1200, Optima, Pace 8), 2.0/2.1/5.1 channel multimedia speakers (Rainbow, ROAR, MEGA, REBORN series), trolley speakers (Hummer, Mehfil, DJ series), and Max 550 BT PLUS. Mobile accessories include power banks (Reboot 303, Spark Pro S-200/S-230) with capacities from 20,000-30,000 mAh, chargers (S-80), and cables. The brand emphasizes features like Active Noise Cancellation (ANC), Environmental Noise Cancellation (ENC), extended battery life (up to 120 hours), low latency gaming modes (40-50ms), IPX water resistance, and Dolby Atmos support across its product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Airbud: Wireless earbuds product line including various models such as Airbud 550 Slide, Airbud 425, Airbud 730, Airbud 735 Ion, Airbud Signature S680, and Airbud 740 ION.
- Trance
- Battlebuds
- Hammer
- Aircuff
Products and services
- Airbud 550 Slide Earbuds True wireless earbuds sold as a standalone consumer audio product by Audionic, marketed at Rs.4,499 with discounts up to 35% off.
- Airbud 735 Ion with ANC ANC-equipped true wireless earbuds with 13mm driver, marketed at Rs.7,499 with available discounts.
- Battlebuds NEO ANC Gaming Buds Gaming-focused true wireless earbuds with ANC, marketed at Rs.8,499 with discounts up to 26% off.
- Trance Airbud 815 with ANC True wireless earbuds with ANC and ENC, marketed at Rs.6,999.
- Aircuff Wireless Earbuds Wireless earbuds marketed at Rs.6,999 with discounts up to 21% off.
- Hammer Wireless Headphone Wireless on-ear headphones, marketed at Rs.5,999 with discounts up to 33% off.
- Trance Airbud 810 with Display and ANC True wireless earbuds with ANC, ENC, and a display on the charging case, marketed at Rs.5,999.
- Orchestra Dolby Atmos Soundbar Dolby Atmos-enabled soundbar with 2.1 channel output, marketed at Rs.29,999 with discounts up to 36% off.
- Elite 1000 Sound Bar Premium-tier soundbar marketed at Rs.49,999 with discounts up to 47% off.
- Elite 1200 Sound Bar Premium-tier soundbar marketed at Rs.54,999 with discounts up to 47% off.
- Max-230 Bluetooth Speaker Bluetooth speaker marketed at Rs.12,999 with discounts up to 23% off.
- Classic Masti-85 Bluetooth Speaker Bluetooth speaker marketed at Rs.19,999 with discounts up to 38% off.
- Reboot 303 Power Bank 30,000 mAh 65W High-capacity 30,000 mAh power bank with 65W output, marketed at Rs.7,999 with discounts up to 20% off.
- Spark Pro S-200 Power Bank 20,000 mAh 20,000 mAh power bank, marketed at Rs.4,999.
- S-80 Type C Charger Type-C charger accessory, marketed at Rs.3,999 with discounts up to 20% off.
Quantifiable outcome
- Up to 120 hours total playtime on premium earbuds
- +2 more outcomes
Companies that use Audionic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Audionic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Audionic partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Audionic competitors and assessment
Company assessmentDirect peers
- boAt (Imagine Marketing): India's leading affordable wireless audio and wearables brand, selling TWS earbuds, headphones, speakers and power banks via DTC and celebrity-led influencer marketing. Closest functional comparable to Audionic given similar price-tiering, product portfolio, GTM motion and South Asian consumer target.
- QCY: Chinese TWS specialist known for ultra-affordable ANC earbuds and rapid global model refresh cycles. Closely comparable to Audionic on Bluetooth 5.x, ENC/ANC and gaming feature parity, and on aggressive price-point discounting.
- Mivi: Indian consumer audio brand designing and manufacturing TWS earbuds, speakers and soundbars at accessible price points. Mirrors Audionic's value-tier positioning, ANC/ENC product spec, and South Asian DTC distribution.
- Soundcore (Anker): Anker's audio sub-brand selling affordable TWS earbuds, ANC headphones and Bluetooth speakers globally. Highly comparable to Audionic on feature-rich/value-tier positioning, BT 5.3/5.4 spec sets and gaming low-latency modes.
- Noise (Nexxbase Marketing): India-headquartered smart audio and wearables brand competing in mass-market TWS, ANC and gaming earbuds. Highly comparable to Audionic on product mix (TWS, smartwatches, accessories), DTC-led influencer model, and South Asian positioning.
Broad incumbents
- Edifier: Established Chinese audio manufacturer with a broad portfolio of speakers, soundbars and TWS earbuds. Overlaps with Audionic's home theater, soundbar and 2.1 multimedia speaker categories.
- Xiaomi (Redmi): Global consumer electronics giant with a Redmi sub-brand TWS and audio line that competes aggressively on price and spec in Pakistan and other emerging markets. A broad incumbent rather than a pure audio specialist but a direct competitor on earbuds and Bluetooth speakers.
- JBL (Harman): Global audio incumbent offering TWS, headphones, portable Bluetooth speakers and soundbars across price tiers. Competitor in the home audio / portable speaker categories where Audionic's Orchestra Dolby Atmos and Hummer/Hummer lines overlap.
- Marshall Headphones: Premium lifestyle audio brand selling on-ear/over-ear headphones and home speakers. A aspirational peer that brackets the upper end of Audionic's Trance 100 ANC and Hammer series and signals where ASP migration could head.
- Sony (Audio): Premium global incumbent in ANC headphones and home theater; competes with Audionic at the high end of its Trance ANC line and Dolby Atmos soundbar range, while also anchoring the market's reference price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Audionic social profiles
Digital presenceAudionic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audionic leadership team
Management profileNumber of profiles
Audionic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audionic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audionic
What does Audionic do?
Audionic designs, markets, and sells consumer audio and lifestyle electronics directly to end consumers in Pakistan and select international markets. Its portfolio spans true wireless earbuds (with ANC, ENC, gaming modes, and displays), wireless headphones, neckbands, Bluetooth speakers, Dolby Atmos soundbars, 2.1 multimedia speakers, home theater systems, high-capacity power banks, and Type-C chargers. Distribution is anchored on its own D2C e-commerce platform audionic.co, supported by branded retail, customer care centers, and large-scale social media and influencer marketing.
Is Audionic a public or private company?
Audionic is a private company. It is classified as unknown and is currently operating.
When was Audionic founded?
Audionic was founded in 2003. It employs 5,001 to 10,000 people.
Where is Audionic based?
Audionic is headquartered in Karachi, Pakistan, in the Asia region.
How does Audionic make money?
Two revenue lines are on record. Audio Hardware Sales are the primary driver. The others are mobile Accessories Sales.
Who are Audionic's main competitors?
Direct peers on record are boAt (Imagine Marketing), QCY, Mivi, Soundcore (Anker) and Noise (Nexxbase Marketing). Broad incumbents are Edifier, Xiaomi (Redmi), JBL (Harman), Marshall Headphones and Sony (Audio).
Does Audionic have an API?
No public API is recorded for Audionic.
What industry is Audionic in?
Audionic's product category is Consumer Audio Electronics. Its primary akta.pro industry code is CRACAEAG, Headphones & Personal Audio Retail (Earbuds, ANC, DACs), with a secondary code of CRACANAB, Wireless Headphones (Over‑Ear & On‑Ear). Its NAICS code is 4492 and its SIC code is 5731.