London Majors

Name

London Majors

Legal name

London Majors Baseball Club

Website

https://londonmajors.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Minor League Baseball

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Minor league baseball
• Baseball game tickets
• Sports team merchandise
• Live sports entertainment
• Ballpark concessions

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets and season passes purchased online or at the front gate. Youth tickets (5-17) are $11 online/$12 in-person, adult tickets (18-64) are $13 online/$14 in-person, and senior tickets (65+) are $11 online/$12 in-person.
2. Merchandise Sales: The team operates a merchandise store selling team gear and memorabilia through majorsstore.com.
3. Corporate Sponsorships: Corporate partners pay for advertising and branding opportunities at Labatt Park, including turn-key advertising opportunities to interact with thousands of Majors fans each season.
4. MajorsTV Streaming: The team streams home games live online, reaching viewers worldwide. Starting in 2018, the MajorsTV digital team provides live streams of each home game from Labatt Park.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

London Majors is an independent professional baseball team in the Intercounty Baseball League that plays 48 regular-season home games per year at Labatt Memorial Park in London, Ontario. The franchise sells single-game and season tickets, team merchandise, MajorsTV streaming content, and corporate sponsorship packages to fans, families, and local businesses.

Product overview

London Majors operates as a single-unit baseball organization offering live baseball entertainment at Labatt Park. The product portfolio consists of the core offering—professional baseball games featuring wood-bat play in the CBL—supplemented by three supporting services: MajorsTV for live game streaming, ticketed admission (single-game and season passes), and a merchandise store. Additional offerings include Labatt Park tours and corporate sponsorship packages. The organization does not follow a platform-plus-modules architecture; rather, it is a sports entertainment entity whose primary product is game attendance and viewership, with ancillary revenue streams from retail and advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Forest the Lumberjack: Team mascot introduced in 2025, symbolizing resilience and the spirit of the city of London.

Products and services

• London Majors Regular Season Baseball Games Live professional baseball games played by the London Majors at Labatt Memorial Park in London, Ontario, forming the core live-entertainment offering for fans and the public.
• Single-Game Tickets Individual game-day admission tickets sold online and at the gate, with tiered pricing by age category (youth, adult, senior) and free admission for young children.
• Season Passes Subscription-style season ticket passes providing admission to London Majors home games across the regular season at Labatt Memorial Park.
• MajorsTV Streaming Service Digital streaming offering from the London Majors providing remote fans access to team content and game coverage.
• London Majors Team Merchandise Branded team merchandise sold through the franchise's online store, available to fans and supporters of the London Majors.
• Corporate Sponsorship Packages Sponsorship and partnership packages sold to local and regional businesses, providing brand visibility at Labatt Memorial Park and through London Majors channels.

Quantifiable outcome

• The team plays 48 games per season, the largest schedule among CBL teams

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Skye Chase WineryminorOthersCorporate sponsor of the London Majors with logo displayed on the team website sponsors page.
• Marriott HotelsminorOthersCorporate sponsor providing hospitality services with logo displayed on the team website sponsors page.
• Railway City BrewingminorOthersLocal London brewery and corporate sponsor with logo displayed on the team website sponsors page.
• Northpole TrimminorOthersCorporate sponsor with logo displayed on the team website sponsors page.
• Nash JewellersminorOthersCorporate sponsor with logo displayed on the team website sponsors page.
• Classic Rock 981minorOthersLocal radio station (Class FM) and corporate sponsor with logo displayed on the team website sponsors page.
• Liuna Local 1059minorOthersLabor union and corporate sponsor with logo displayed on the team website sponsors page.
• London Bicycle CafeminorOthersLocal cafe and corporate sponsor with logo displayed on the team website sponsors page.
• CintasminorOthersCorporate sponsor with logo displayed on the team website sponsors page.
• Grand TheatreminorOthersLondon arts venue and corporate sponsor with logo displayed on the team website sponsors page.
• FastenalminorOthersIndustrial supply company and corporate sponsor with logo displayed on the team website sponsors page.
• Jack 102.3minorOthersLocal radio station and corporate sponsor with logo displayed on the team website sponsors page.
• New Era CapminorOthersCap and headwear brand and corporate sponsor with logo displayed on the team website sponsors page.
• Heeman'sminorOthersLocal garden center and corporate sponsor with logo displayed on the team website sponsors page.
• Mainstreet Credit UnionminorOthersFinancial institution and corporate sponsor with logo displayed on the team website sponsors page.
• Canadian Baseball League (CBL)coreStrategic or Co-development PartnerThe London Majors are one of nine members of the CBL, an elite summer baseball league providing a place for the best local players in Ontario to display their talents. Many players hold professional baseball experience including MLB, MiLB or NCAA Division I.
• Labatt Park ToursminorOthersProvides tours of Labatt Memorial Park, the world's oldest active ball grounds, where the London Majors play home games.
• Beachville District MuseumminorOthersMuseum collaborating with the Majors Alumni Association; curator Stephanie Radu contributed to the alumni history page.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Vancouver Canadians: High-A Minor League Baseball affiliate operating at a much larger scale in Canada; comparable as a Canadian baseball entertainment brand, though with affiliated-league economics and infrastructure far beyond the Majors' amateur/independent model.
• Ottawa Titans: Independently owned Canadian pro baseball team in the Frontier League; relevant because the Majors recently acquired infielder Cristian Inoa from the Titans, indicating both organizations participate in a shared player transaction market for Canadian baseball talent.

Direct peers

• Barrie Baycats: CBL/IBL team in Barrie, Ontario, operating an identical semi-pro wood-bat baseball business model with the same revenue streams (tickets, merch, sponsorships).
• Welland Jackfish: CBL/IBL franchise competing in the same league; comparable team size, season structure, and amateur-player-driven roster construction.
• Hamilton Cardinals: CBL/IBL team operating the same semi-professional wood-bat summer baseball model in a nearby Ontario market, sharing the same league schedule and player development pipeline.
• Brantford Red Sox: Fellow CBL/IBL member competing in the same Ontario summer wood-bat league for overlapping ticket, sponsorship, and player talent. Direct on-field rival and structurally the most comparable team to the London Majors.
• Kitchener Panthers: Another CBL/IBL franchise in southwestern Ontario that competes head-to-head with the Majors for fans, players, and corporate partners across the Kitchener-Waterloo-London corridor.
• Toronto Maple Leafs (IBL): CBL/IBL member based in the GTA, drawing on a larger urban market but offering the same product mix (ticketed summer baseball, merch, sponsorships) to a comparable audience.
• Guelph Royals: CBL/IBL member in a similarly sized Ontario city, drawing on the same regional baseball fan base, amateur player pool, and local sponsorship market as the London Majors.
• Chatham-Kent Barnstormers: CBL/IBL member in southwestern Ontario, sharing the league's wood-bat schedule and competing directly with London for regional players and corporate sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/follow
• YouTubeyoutube.com/channel/UC1eF44cB-uT_A0lifCsxjfQ/videos?view_as=subscriber
• Facebookfacebook.com/londonmajors
• Instagraminstagram.com/londonmajors
• LinkedInlinkedin.com/company/london-majors-baseball-corp.

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Majors