Barrie Baycats

What Barrie Baycats does

Barrie Baycats Baseball Club Inc. is a privately held, non-profit semi-professional baseball organization based in Barrie, Ontario, Canada, competing in the Canadian Baseball League (CBL) — entering its 108th year of continuous operation in 2026 across nine Ontario cities. The team plays home games at Athletic Kulture Stadium and operates a junior 22U affiliate team. Core products and services include live professional baseball games, single-game and group ticketing distributed through the Seat Giant Events platform, an online merchandise store, youth baseball summer camps, group hospitality events, and sponsorship packages. The organization has no proprietary technology infrastructure; game broadcasts are distributed through Rogers TV Cable 10 in Barrie and the free Baycats TV YouTube channel.

The business model is a multi-stream community sports enterprise. Revenue is generated from four primary streams: ticket sales (single-game and group), corporate sponsorships (including naming rights for theme nights and stadium advertising), merchandise sales via shop.barriebaycats.com, and game-day concessions and 50/50 lottery draws. Go-to-market is community-led, with deep local engagement through charitable partnerships (Barrie Food Bank, Barrie Families Unite, Canadian Blood Services), youth development programming, a host-family billet program for players, and equipment drives shipping used baseball gear to the Dominican Republic. The organization employs between 51 and 100 staff, including on-field coaches and front-office personnel under General and Field Manager Josh Matlow, and is governed by an independent Board of Directors. Customer segments span local families, youth baseball players, community organizations, and regional corporate sponsors across the Simcoe Region.

Name

Barrie Baycats

Legal name

Barrie Baycats Baseball Club Inc.

Website

https://barriebaycats.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Barrie Baycats is a non-profit semi-professional baseball club in Barrie, Ontario, competing in the Canadian Baseball League and offering live games, youth summer camps, merchandise, and community programs to local families, youth players, and regional sponsors.

Ownership category

akta.pro rank

Product category

Professional Baseball / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Professional baseball
• Sports entertainment
• Minor league baseball
• Community baseball events
• Youth baseball camps

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-game tickets and group tickets sold through Seat Giant Events platform for home games at Athletic Kulture Stadium.
2. Sponsorships: Corporate sponsorship packages including naming rights for theme nights, stadium advertising, and promotional partnerships with local businesses.
3. Merchandise and Online Shop: Online merchandise store (shop.barriebaycats.com) selling team apparel and products including co-authored books as fundraisers.
4. Concessions and 50/50 Draws: Game-day revenue from stadium concessions and Baycats 50/50 lottery draws during home games.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Barrie Baycats operates a semi-professional baseball club competing in the Canadian Baseball League (CBL) at Athletic Kulture Stadium in Barrie, Ontario. The organization sells live game tickets, team merchandise, youth summer baseball camps, and 22U junior team registration, supplemented by concessions, 50/50 raffles, corporate sponsorships, and community fundraising programs.

Product overview

Barrie Baycats is a professional baseball organization competing in the Canadian Baseball League (CBL). The organization operates as a multi-product sports entertainment enterprise centered on its core offering of live professional baseball games at Athletic Kulture Stadium. Beyond game-day operations, the portfolio includes ticketing services (via SeatGeek), an online merchandise store, youth development through 2026 Summer Camps and the 22U Junior Baycats affiliate team, and media broadcasting through Baycats TV (YouTube) and Rogers TV. Community engagement is a significant component, with programs including the 'For the Love of the Game' equipment fundraiser, community events, and player billets housing. The organization also offers corporate sponsorship packages and group event hospitality services.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Baseball Games Live professional baseball games played at Athletic Kulture Stadium as a member of the Canadian Baseball League (CBL), competing against other independent professional teams across Ontario for local fans and families.
• Single-Game and Group Tickets Single-game tickets and group ticket packages for home games, sold through the Seat Giant Events platform for fans attending games at Athletic Kulture Stadium.
• Team Merchandise and Online Store Online merchandise store at shop.barriebaycats.com selling team apparel, accessories, specialty items, and fundraisers such as the 'Not Cancelled' book for fans and supporters.
• Summer Baseball Camps Youth baseball summer camps for players aged 6-16+ operated by the Baycats for skill development and community engagement.
• 22U Junior Baycats Team Junior affiliate team (under-22) providing a competitive development pathway and registration program for younger baseball players.
• Corporate Sponsorship Packages Corporate sponsorship packages providing brand visibility through stadium signage, theme-night naming rights, and promotional partnerships for local and regional businesses.
• Group Events and Hospitality Group ticket packages and hospitality options for corporate events and private gatherings hosted at Athletic Kulture Stadium.
• Baycats 50/50 Raffle Game-day 50/50 lottery raffle conducted during home games offering cash prizes to attendees.

Quantifiable outcome

• More than 600 families assisted through Barrie Families Unite winter outerwear program
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Canadian Baseball League (CBL)coreStrategic or Co-development Partner · 1 January 2026Barrie Baycats competes in the CBL, the top independent professional baseball league in Canada. The 2026 season marks the league's 108th year in operation, making it one of the longest continuously operated baseball leagues in the world. The league serves as a valuable training ground for coaches, umpires, and front office staff.
• The Kage Batting FacilitycoreStrategic or Co-development Partner · 1 January 2021The Kage (112 Saunders Rd, Barrie) hosts the 'For the Love of the Game' equipment drive collection bin. Partnership with Chuck Schembri as Director enables collection of used baseball equipment for shipment to the Dominican Republic.
• Barrie Native Friendship Centre (BNFC)minorGTM or Marketing Partner · 1 January 2020BNFC received proceeds from sale of 'Not Cancelled' book co-authored by volunteer Catherine Kenwell. BNFC offers community programs and serves as liaison between the Indigenous community and Barrie public.
• Royal Victoria Hospital (RVH) FoundationminorStrategic or Co-development Partner · 1 January 2020Baycats partnered with RVH for online auction during COVID-19 pandemic to raise funds for frontline workers. Auction featured hitting lessons with Ryan Rijo and pitching lessons with Brad Grieveson.
• Barrie Public LibraryminorStrategic or Co-development Partner · 1 January 2020Players participated in virtual library reading program during pandemic lockdown, reading favorite childhood books for community engagement.
• Athletic Kulture StadiumcoreOthersHome stadium venue for Barrie Baycats located in Barrie, Ontario. Site of ribbon-cutting ceremony marking facility improvements.
• Rogers TVcoreChannel Partner/ Reseller/ DistributorRogers TV (Cable 10 in Barrie) broadcasts all Barrie Baycats home games. Primary media distribution channel for game content.
• Seat Giant EventscoreChannel Partner/ Reseller/ DistributorThird-party ticketing platform for single-game tickets and group bookings for all home games.
• Bob Hurley PhotographyminorOthersPrimary team photographer documenting games and events throughout the season. Extensive photo galleries on team website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brantford Red Sox: CBL member with parallel operations: independent pro baseball, summer camps, community fundraisers, and sponsorship-driven model. Direct head-to-head scheduling and similar size profile make this the closest operational peer.
• Kitchener Panthers: CBL franchise similarly situated in a Southwestern Ontario municipality with comparable fan demographics and small-city sponsorship economy. Schedules against the Baycats every season and competes for overlapping regional sponsor interest.
• Ottawa Titans: Independent professional baseball team in Ontario competing in the Frontier League — same product category (indie pro baseball), comparable ex-MLB/international player recruitment, but larger market scale. Useful peer for benchmarking growth into stronger markets.
• London Majors: Long-standing CBL franchise operating the same league structure as the Baycats with comparable community, ticketing, and sponsorship model. Battles with Barrie for the same Ontario baseball audience and corporate sponsor pool.
• Hamilton Cardinals: CBL counterpart operating in another mid-sized Ontario city. Comparable community-engagement model, ticketing via third-party, summer-camp programs, and ex-MLB roster. Useful benchmark for attendance, sponsorship pricing, and camp-program design.
• Welland Jackfish: CBL franchise in the Niagara Region with comparable scale, volunteer-driven operations and ticketing model. Schedules against Barrie and competes for the broader Ontario baseball entertainment dollar.
• Toronto Maple Leafs Baseball Club: Fellow CBL franchise in the same Canadian Baseball League; identical league schedule, ex-MLB/NCAA talent pool, comparable sponsorship, ticketing and community-event model. Most directly comparable competitor and a potential schedule/attendance draw competitor within Ontario.
• Quebec Capitales: Long-standing Canadian independent professional baseball franchise (Frontier League) with similar community event programming, sponsorship model, and ex-MLB roster strategy. Comparable scale and structure make it a North American peer for operational benchmarking.
• Guelph Royals: CBL competitor based in another mid-sized Ontario university town. Operates with similar ticket, merch and camp revenue mix; competing for the same regional sponsors and fan engagement.
• Chatham-Kent Barnstormers: CBL club operating out of southwestern Ontario with a parallel independent-pro baseball operating model; competes against Baycats for regional sponsorship and audience attention across the CBL schedule.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iblbaycats
• YouTubeyoutube.com/channel/UCv9um8MpN0pWRl6E__A_qtQ
• Facebookfacebook.com/IBLBarrieBaycats
• Instagraminstagram.com/barriebaycats

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrie Baycats