Attitude on Food

What Attitude on Food does

Attitude on Food (AOF) is a full-service catering company founded in 2002 by Nathan Newhouse and headquartered at 7758 Cass Street in Omaha, Nebraska. It serves three primary customer segments — corporate events (conferences, holiday parties, business luncheons, client appreciation), private celebrations (birthdays, showers, anniversaries, dinner parties), and weddings — across the Omaha metropolitan area and a roughly two-hour Midwest radius, with travel beyond that available on prior arrangement. The company's core offering is event-produced food and beverage service, executed through a sales-led go-to-market in which dedicated event producers design customized menus and deliver proposals (up to three per client) before contract; day-of catering is staffed and operated 24/7, and the company complements food with licensed bar service, bartenders, and rental coordination through local partners. The product portfolio comprises Corporate Catering, Private Event Catering, and Wedding Catering as core offerings, with full bar services, rental coordination, and a recently launched direct-to-consumer online ordering platform (powered by Fullsteam Software) as add-ons.

The underlying operational model combines an in-house kitchen with on-site event logistics, supported by an executive team including a Chief Strategy & Business Officer, Chief Operating Officer, Chief Culinary Officer, and an Executive Pastry Chef, alongside event producers and front-of-house staff; total headcount is reported in the 51–100 range. Revenue is generated under professional-services economics with day-of-week and service-type tiering: minimums range from $500 (drop-off) and $700 (weekday) to $1,200 (Friday), $1,500 (Saturday), $4,000 (Sunday), and $8,000+ for premium dates, with group tastings at $25 per person held at partner venue Café Postale; gratuity, operations fees, and staffing are billed separately. AOF maintains preferred-caterer relationships with more than 70 Omaha venues (hotels, museums, gardens, event centers, barns, and ballrooms) and reports long-tenured enterprise relationships with Hyatt Hotels Omaha, Scoular Company, and the University of Nebraska Foundation. There is no venture capital or private equity ownership, no subsidiaries, and no disclosed M&A activity.

Name

Attitude on Food

Legal name

Attitude on Food

Website

https://attitudeonfood.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Attitude on Food is a founder-led, full-service catering company founded in 2002 in Omaha, Nebraska, serving corporate events, weddings, and private celebrations across the Omaha metro and broader Midwest via in-house kitchen production and on-site event execution.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Event catering services
• Wedding catering
• Corporate catering
• Private event catering
• Bar services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Wedding Catering: Full-service wedding catering including hors d'oeuvres, buffet, plated, stations, desserts, and beverages. Customized menus designed for each wedding event.
2. Corporate Catering: Corporate catering for conferences, holiday parties, lunches, happy hours, and dinners. Includes individually packaged meals, buffet spreads, and full-service dining options.
3. Private Event Catering: Catering for private celebrations including birthdays, baby/bridal showers, dinner parties, and anniversaries.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Attitude on Food is a full-service catering company providing customized menu design, in-house kitchen production, event staffing, and on-site delivery for corporate events, weddings, and private celebrations in the Omaha, Nebraska area and broader Midwest. The company offers tailored menus per event, professional bartending and bar services, rental coordination, and group tastings, supplemented by an online ordering platform for individual pickup orders.

Product overview

Attitude on Food is a full-service catering company offering a unified portfolio of catering services centered around three core offerings: Corporate Catering Services for business events, Private Event Catering for celebrations, and Wedding Catering for wedding days. These are complemented by specialized menus (Complete Menu, Breakfast/Brunch Menu) and add-on services including Full Bar Services, Event Rental Coordination, and an Online Ordering Platform. The Complete Menu serves as the primary food offering while the Online Ordering Platform provides direct consumer ordering capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Catering Full-service catering for corporate events including conferences, holiday parties, business luncheons, happy hours, and dinners. Includes individually packaged meals, elegant buffet spreads, and full-service dining options tailored to company needs for professionalism, timeliness, and exceptional presentation.
• Private Event Catering Full-service catering for private celebrations including birthdays, baby or bridal showers, dinner parties, anniversaries, and other special occasion events with customized menus and stress-free event execution.
• Wedding Catering Full-service wedding catering featuring hors d'oeuvres, buffet, plated, stations, desserts, and beverage service options. Menu items draw from highest quality ingredients with precision, confidence, and attention-to-detail for wedding-day execution.
• Full Bar Services Licensed and insured full bar services including craft cocktails, gourmet coffee stations, and mocktails, provided with professional bartenders for events.
• Event Rental Coordination Arrangement of china, linens, and other rental items through local rental company partners, with some items available in-house.
• Online Ordering Platform Online ordering system enabling customers to order favorite AOF classics directly, with chef-driven additions added frequently. Used for individual pickup orders by consumers.

Quantifiable outcome

• Produced 35+ events for a single major client in one year, with 15 events having 250+ guests

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Saving GraceminorOthersLocal non-profit food rescue organization. Leftover food deemed food-safe is donated to Saving Grace rather than discarded, supporting sustainability and community outreach.
• Local Rental Company PartnerscoreOthersPartnership with local rental companies to provide china, linens, and other rental items for events. AOF also maintains a small in-house variety of rental items.
• Café PostalecoreStrategic or Co-development PartnerVenue partner where group tastings take place (950 South 10th Street). Established relationship for customer tasting experiences to drive sales conversions.
• 70+ Omaha VenuescoreChannel Partner/ Reseller/ DistributorExtensive network of Omaha venues including historic, well-known, and iconic locations where AOF provides catering services. Includes hotels (Marriott, IHG), museums (Joslyn Art Museum, Durham Museum), event centers, barns, ballrooms, and unique spaces. Venues include: 1415, Aloft Omaha West, A View Fontenelle, A View on State, A View West Shores, Apothecary Lofts, Astro Theater, Bella Terre, Bemis Center, Bliss Barn, Bosana, Café Postale, Chrysalis Event Center, Courtyard Omaha Downtown, Creighton Prep, Durham Museum, Empire Room, Even Hotel, Film Streams, Fontenelle Forrest, Gallery 1516, General Crook House Museum, Glacial Till, Heartland Country Barn, Holiday Inn Downtown Omaha, Hot Shops, Indian Creek One Center, Joslyn Art Museum, Joslyn Castle, KANEKO, Kiewit Luminarium, Kroc Center, Lauritzen Gardens, Leo Ballroom, Lucky Bucket Brewery, Luli Creative House, Omaha Children's Museum, Omaha Community Playhouse, Omaha Design Center, Omaha Healing Arts Center, Omaha Henry Doorly Zoo, Omaha Central Library, Omar Events, Post Event Center, Red Barn Chapel, Roca Ridge Events, Rock Hill Windmill, Scottish Rite Masonic Temple, SAC Museum, Sheldon Museum of Art, Simply Ballroom, SITE-1 Brewing, St. Vincent de Paul, The Acreage, The Admiral, The Barn, The Bohemian Gardens, The Diamond Room, The Fountains Ballroom, The Garden Room, The Garden Theater, The RelevANT Center, The Scene, The Slowdown, The Woolsworth, Truhlsen Events Center, Venue 5 Twenty-Two, Willow Creek, Wishing Hills Barn, Zenia Omaha.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Omaha Steaks: Iconic Omaha-based food company with a corporate catering and gift program. Operates in the same regional market with overlapping corporate gifting/catering customers, though anchored in direct-to-consumer food rather than on-premise event service.

Broad incumbents

• ezCater: National corporate catering marketplace connecting businesses with local caterers. While not a catering operator, it represents a structural channel threat by aggregating corporate catering demand and could disintermediate independents like AOF.
• Marriott Catering Services: Hotel chain with in-house catering operations across its portfolio, including properties listed as AOF venues (Aloft Omaha West, Courtyard Omaha Downtown, Even Hotel). A threat when events are booked at hotel venues where in-house catering is the default choice.

Others

• CaterTrax: Catering management software platform serving caterers and food service operators. Comparable as an enabling technology layer in the catering industry; AOF uses Fullsteam for ordering and could be benchmarked against peers operating on CaterTrax.
• Café Postale: Omaha event venue used by AOF for group tastings and as a channel partner. Relevant as a real venue partner illustrating AOF's distribution strategy rather than a direct competitor.
• Saving Grace (food rescue): Local Omaha food-rescue nonprofit that is an actual AOF donation partner. Included as an adjacent stakeholder reflecting AOF's food-handling volumes, not a competitor, but relevant for ESG/sustainability framing.

Direct peers

• Catering by Design: Omaha-based full-service event caterer serving weddings, corporate, and social events. Competes head-to-head with Attitude on Food for venue partnerships and event bookings in the same geographic market.
• Limelight Catering: Regional full-service event caterer offering corporate, wedding, and social catering with flexible menu design. Operates with a similar chef-led, customized-menu model that competes for the same mid-market enterprise and wedding clients.
• Blue Plate Catering: Multi-city full-service caterer covering weddings, corporate, and social events with an in-house culinary team. Comparable in service mix, revenue model, and event production capabilities despite operating in different metro areas.
• The Omaha Catering Company: Local full-service catering company focused on weddings, corporate events, and private parties in the Omaha metro. Directly comparable service offerings, pricing model, and target customer base to Attitude on Food.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AttitudeonFood
• Instagraminstagram.com/attitudeonfood
• Pinterestpinterest.com/AOFcatering

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attitude on Food