SSF Stöldskyddsföreningen

What SSF Stöldskyddsföreningen does

SSF Stöldskyddsföreningen is a Swedish non-profit association (ideell förening) founded in 1934 and headquartered in Stockholm, focused on crime prevention for individuals, businesses, and public institutions. Its core activities span physical marking products (DNA marking, bicycle and outboard motor marking), the Nyckelbrickan key-tag registry operating since 1947, the nationwide Spärrtjänst blocking service for lost ID documents, and administration of Grannsamverkan neighborhood watch programs in coordination with Swedish Police. The organization publishes SSF Normer security standards used as references by insurers, banks, and authorities, and runs training programs for both consumers and professionals.

The business operates through two legal entities: Svenska Stöldskyddsföreningen as the membership-driven non-profit and SSF Service AB as the commercial subsidiary handling product sales and services. Revenue derives from tiered membership fees (Active members such as insurers, banks, and authorities pay 200 SEK plus 830-3,610 SEK service fees; Supporting members include companies and municipalities), consumer product sales (marking kits at 499-699 SEK), training and certification, and licensing tied to SSF Normer. Recent digital extensions include Säkerhetskollen.se (a consumer security portal launched in 2020) and Säkra Samtal, a verified-calling service launched in 2024 through a partnership with TwopartID AB. The organization has 11-50 employees and operates exclusively in the Swedish market, with no public funding events and no disclosed AI capabilities.

Name

SSF Stöldskyddsföreningen

Legal name

Svenska Stöldskyddsföreningen

Website

https://stoldskyddsforeningen.se

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

SSF Stöldskyddsföreningen is a Swedish non-profit founded in 1934 that delivers crime prevention products, registries, security standards, and training to consumers, insurers, banks, authorities, and municipalities across Sweden.

Ownership category

akta.pro rank

Product category

Crime Prevention Services

NAICS

Investigation and Security Services (5616), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)

akta.pro secondary industries

Network Security Managed Services (Firewall/IDS/IPS/SASE) (BPAEADAG), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD)

Keywords

• Crime prevention services
• Security standards publishing
• Property marking products
• Security training programs
• Identity protection services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from both active members (organizations with voting rights: insurers, authorities, trade bodies, banks) and supporting members (companies, municipalities). Active members pay 200 SEK membership fee + 3,610 SEK service fee; supporting members pay 200 SEK + 830–2,370 SEK depending on size; private members pay 200 SEK with no service fee.
2. Product Sales (Web Shop): Direct sales of security products including SSF DNA marking (599 SEK), SSF Cykel-märkning (bicycle marking, 499 SEK), SSF Utombordsmotor-märkning (outboard motor marking, 699 SEK), key tags, and more.
3. Standards Publications (Normer): Sales of SSF security standards and norms documents to companies, installers, certifiers, and organizations. Individual norms priced at 519–1,355 SEK; subscription norm packages also available.
4. Training and Education: Open enrollment and customized security training programs covering topics such as intrusion protection, cybersecurity, security leadership (Security Chef diplomutbildning), and security coordination (Säkerhetssamordnare).
5. Säkra Samtal B2B Licensing: Revenue from organizations in public and private sectors that connect to the Säkra Samtal secure calling service; the app itself is free for private individuals, funded by participating organizations.
6. SSF Spärrtjänst (Blocking Service): 24/7 blocking service for cards, ID documents, phones, and tablets. Available as a subscription service for individuals and households.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

SSF Stöldskyddsföreningen is a Swedish non-profit crime-prevention association that sells property marking products (DNA marking, bicycle marking, outboard motor marking, key tags), subscription services (24/7 blocking service with ID-theft support, digital theft-protection register), publishes SSF security standards (SSF Normer), delivers security training programs, operates the Säkerhetskollen.se digital security warning portal, and offers the Säkra Samtal secure caller-identification app. It also coordinates the nationwide Grannsamverkan neighborhood watch program and serves as a consensus-based standards body for the Swedish security industry.

Product overview

SSF Stöldskyddsföreningen (SSF) is a non-profit crime-prevention organization offering a portfolio of physical and digital security products, advisory services, and published standards. The core physical product line includes marking and registration services — DNA-märkning (DNA Marking, 599 kr), Cykel-märkning (Bicycle Marking, 499 kr), Utombordsmotor-märkning (Outboard Motor Marking, 699 kr), and Bilrutemärkning (Car Window Marking) — alongside the Nyckelbricka (Key Tag) tracking service and the Spärrtjänst med ID-stöldsupport (Blocking Service with ID Theft Support, 24/7). These are complemented by the digital platform Säkerhetskollen.se (warnings, self-assessments, and guidance on digital crimes) and the Säkra Samtal app (free identity verification via TwopartID). SSF also publishes SSF Normer — a set of physical and cybersecurity standards (e.g., SSF 200, SSF 130, SSF 1101) — and delivers security training programs (open enrollment and customized), including diploma tracks for Security Manager and Security Coordinator. The organization coordinates Grannsamverkan (Neighborhood Watch) and the Betrodd anmälare reporting service, forming a layered ecosystem spanning prevention advice, property marking, digital security intelligence, and community mobilization.

Differentiator

Problem solved

Functional benefit

Brands

• Säkra Samtal: A secure identification service developed in collaboration with TwopartID AB, enabling secure caller identification between businesses, authorities, and private individuals.
• Säkerhetskollen.se

Products and services

• SSF DNA-märkning (DNA Marking) Proprietary DNA-based marking kit priced at 599 SEK that marks property to deter theft and assist in identifying and recovering stolen goods, available to both consumers and businesses.
• SSF Cykel-märkning (Bicycle Marking) Security marking service for bicycles priced at 499 SEK, designed to deter bicycle theft and aid police in recovery of stolen bikes, available to consumers and businesses.
• SSF Utombordsmotor-märkning (Outboard Motor Marking) Security marking service for outboard boat motors priced at 699 SEK, designed to deter theft and aid identification and recovery of stolen motors.
• SSF Bilrutemärkning (Car Window Marking) Vehicle window marking product that deters theft by making vehicle components traceable and identifiable, available to consumers and businesses.
• SSF Nyckelbricka (Key Tag Registration) Key tag registration service that helps locate lost keys by registering them in SSF's national registry, with reports handled through SSF customer service (operating continuously since 1947).
• SSF Spärrtjänst med ID-stöldsupport (Blocking Service with ID Theft Support) 24/7 subscription blocking service enabling users to block cards, ID documents, mobile phones, and tablets for themselves and household members, with ID-theft support (contact 0771-772 772).
• Digitala Kassaskåpet / SSF Stöldskyddsregistret (Digital Safe / Theft Protection Register) Digital registration service for documenting and tracking property to support recovery in case of theft.
• Säkerhetskollen.se (Security Check Portal) Comprehensive online portal providing real-time warnings about current digital crimes, security self-assessment tests, guidance for staying safe online, and threat intelligence for both private individuals and businesses.
• Säkra Samtal (Secure Calls) Free mobile-app identity verification service co-developed with TwopartID AB enabling private individuals to verify caller identity before sharing sensitive information, with a paid B2B model for participating organizations.
• SSF Normer (Security Standards & Norms) Published library of proprietary physical and cybersecurity standards (e.g., SSF 200, SSF 130, SSF 1101) sold individually (519–1,355 SEK per norm) and via subscription packages, with associated certification of products, companies, and personnel.
• Säkerhetsutbildningar (Security Training) Open-enrollment and customized security training programs covering burglary protection, cybersecurity, personal safety, and security management, including diploma tracks for Säkerhetschef (Security Manager) and Säkerhetssamordnare (Security Coordinator).
• Grannsamverkan (Neighborhood Watch) Community-based crime prevention program coordinated by SSF, enabling neighbors to cooperate on shared security and crime prevention in residential areas throughout Sweden.
• Betrodd anmälare (Trusted Reporter) Reporting service enabling individuals to report fake websites, fraud, and phishing attempts to SSF, contributing to collective digital crime prevention.
• Varningsskyltar och dekaler (Warning Signs and Decals) Security warning signs and decals that serve as a theft deterrent, indicating that property is marked or registered with SSF.

Quantifiable outcome

• The Båtsamverkan (Boat Cooperation) program in Gothenburg led to near-elimination of boat motor thefts in participating areas.
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TwopartID ABcoreTechnology or IntegrationSSF and TwopartID AB co-developed and launched 'Säkra Samtal' (Secure Calls), a secure caller identification service. The app allows callers to verify their identity to recipients via a free mobile app, combating phone fraud. The app is free for private individuals; TwopartID charges organizations in the public and private sectors a fee to connect to the service. The partnership is co-marketed and jointly operated.
• Grannsamverkan (Neighborhood Watch) NetworkcoreStrategic or Co-development PartnerSSF is the principal administrator (huvudmän) for the Grannsamverkan program, a nationwide neighborhood watch initiative operating in many Swedish localities. The program involves local residents, police, and other stakeholders cooperating on crime prevention at the community level.
• Lokalstyrelser (Local Councils)minorStrategic or Co-development PartnerSSF operates local councils (Lokalstyrelser) in regions such as Jämtland, Dalarna, and Västerbotten. These local bodies include representatives from police, insurance companies, and other partners working together under the SSF brand for crime prevention in their regions.
• Polismyndigheten (Swedish Police)coreStrategic or Co-development PartnerThe Swedish Police are represented in SSF's Verksamhetsråd (Operations Council), collaborate on standards development, participate in the Båtsamverkan and Grannsamverkan programs, and are the primary recipient of SSF's Police Scholarship (Polisstipendiet). Police also partner with SSF on public safety campaigns.
• Brottsförebyggande Rådet (Brå) – Council for Crime PreventioncoreStrategic or Co-development PartnerBrå participates in SSF's Verksamhetsråd (Operations Council) alongside police, municipalities, industry, and insurers, contributing to national crime-prevention strategy and knowledge sharing.
• Svenska Stöldskyddsföreningen Insurance Members (If, Länsförsäkringar, Dina, Trygg-Hansa, etc.)coreStrategic or Co-development PartnerSwedish insurance companies (If Skadeförsäkring, Länsförsäkringar AB, Dina Försäkringar, Trygg-Hansa, etc.) are active members of SSF, participating in the Verksamhetsråd and standards development. Insurance requirements drive much of SSF's standards work, creating mutual benefit.
• SäkerhetsBranschen & SLR (Security Industry Associations)coreStrategic or Co-development PartnerSäkerhetsBranschen (Security Industry) and SLR (Sveriges Lås och Säkerhetsleverantörers Riksförbund) are active members of SSF and participate in the Verksamhetsråd and standards development working groups.
• Säkra Samtal Participating Organizations (Public & Private Sector)minorChannel Partner/ Reseller/ DistributorOrganizations in the public and private sector (healthcare, banking, government) connect to the Säkra Samtal service, financing the free app for private individuals. They pay a fee to TwopartID to be part of the identification network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Securitas: Swedish-origin global security services company offering guarding, technology solutions, and consulting. Comparable to SSF as a Swedish-headquartered security industry player, though its commercial model (security personnel services) differs materially from SSF's standards-and-advisory model.
• Verisure: Europe's largest provider of professionally monitored alarms and connected security for homes and small businesses. Comparable to SSF in addressing household and SMB physical security in Europe, but operating in adjacent (commercial monitoring) rather than identical (advisory/standards) categories.

Emerging players

• Hiya: Caller-identification and fraud-prevention platform sold via B2B to carriers and enterprises. Comparable to Säkra Samtal's B2B licensing model (organisations paying to join the verified-network), though serving a broader telecom-channel audience.
• Police Crime Prevention Initiatives (UK) / Secured by Design: UK police-backed crime-prevention initiative that certifies products to police-preferred security standards. Closely comparable to SSF's standards-and-certification franchise (SSF Normer + certifierade installatörer), though at smaller scale and narrower product focus.

Broad incumbents

• BSI (British Standards Institution): National standards body that publishes security-related standards (BS EN series) and offers certification services. Closely comparable to SSF in its role as a publisher of authoritative security norms, though at much greater scale and with global commercial reach.
• ISACA: Global professional association focused on IT governance, risk, and cybersecurity (CISA, CISM, CRISC certifications). Comparable to SSF in its standards-setting and certification role but with a purely IT/cyber remit and international footprint.
• ASIS International: Global association for security management professionals offering certifications (CPP, PSP), standards, and training. Comparable to SSF as a security standards/certification body but operating globally with a much larger scope.

Direct peers

• Truecaller: Caller-identification and spam-blocking app with a freemium B2C model and B2B enterprise APIs. Directly comparable to Säkra Samtal (co-developed by SSF with TwopartID), which targets the same phone-fraud problem with a verified-identity approach.
• SäkerhetsBranschen: The Swedish Security Industry trade association; an active SSF member that represents installers, alarm companies, and security service providers. It is directly comparable to SSF as a Swedish standards-and-representation body for the security industry.

Others

• Brottsförebyggande rådet (Brå): Swedish Council for Crime Prevention — a government agency that produces crime statistics, evaluates interventions, and advises policy. Directly comparable to SSF as a national crime-prevention authority and partner (Brå sits on SSF's Verksamhetsråd), though operating as a public agency rather than a non-profit association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ssf_sverige
• YouTubeyoutube.com/channel/UCdsg7UCrL5PHtoYaLduUZbw
• Facebookfacebook.com/stoldskyddsforeningen
• LinkedInlinkedin.com/company/1388252
• Instagraminstagram.com/ssf_sverige
• TikToktiktok.com/@ssf_sverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSF Stöldskyddsföreningen