Wholething Limited

What Wholething Limited does

The company operates primarily as a specialist Umbraco CMS hosting provider trading as UmbHost, a brand of UmbHost Limited (registered in England & Wales, company number 13442798), within the Growcreate Group. Its core offering, GreenStack, is a containerized hosting platform built on Microsoft Azure with dedicated Azure SQL databases, multi-datacenter redundancy spanning the EU, UK, and US, automatic failover, and zero-downtime deployment pipelines for Umbraco 13+ through v17+. A Legacy Windows Hosting line maintains full coverage of Umbraco v4 to v12, complemented by a proprietary hosting control panel (UmbPanel), Azure managed services, CI/CD implementations, penetration test remediation, Microsoft 365 and Google Workspace email, domain registration, an e-commerce checkout module (UmbCheckout), and Umbraco consultancy.

The customer base is segmented as digital agencies and in-house teams whose Umbraco site is mission-critical (primary segment), alongside charities, public sector bodies, and not-for-profits that need reliable, cost-effective hosting. Sales motion is consultative and direct - introductory calls, migration assistance from Umbraco Cloud or generalist hosts, and a self-service website with published pricing tiers. Entry-level hosting starts at £25/month (GreenStack Core) with GreenStack Pro at £100/month, and a quote-based model covers enterprise and custom solutions. The company holds Umbraco Certified Master developer credentials and positions itself on depth of Umbraco specialism, sixteen years of web-infrastructure experience, named engineers without tiered helpdesk routing, and renewable-energy-powered infrastructure (with 1,095 trees planted via Ecologi and 39.95 tCO2e offset). In 2025 it was named Best Eco-Friendly Hosting & Development Provider by SME News.

The registered entity information lists Wholething Limited (Colchester, UK, founded 2005, 1-10 employees) as the firmographic profile, while the detailed data layers correspond to UmbHost Limited and the Growcreate Group ecosystem (which also includes Invessed and Growcreate digital agency); the analysis should be read against this aggregation context, as the substantive operational data describes the UmbHost hosting business rather than the Wholething Limited firmographic shell.

Name

Wholething Limited

Legal name

UmbHost Limited

Website

https://wholething.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Specialist Umbraco CMS hosting provider trading as UmbHost, offering containerized Azure hosting, multi-datacenter redundancy, and managed DevOps services to agencies, in-house teams, charities, and public sector bodies across the UK, EU, and US.

Ownership category

akta.pro rank

Product category

Managed Web Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Hybrid Cloud Compute & Virtualization Stack (HCI/VMs/Kubernetes) (HDABAMAF)

akta.pro secondary industries

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), Network, Infrastructure & Data Center Integration (BPAEAAAK)

Keywords

• Managed web hosting
• Umbraco CMS hosting
• Azure cloud infrastructure
• Managed DevOps services
• Cloud email hosting

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hosting Services: Recurring subscription-based hosting services for Umbraco platforms, including GreenStack (modern containerised hosting) and Legacy Windows Hosting for v4-v12.
2. Infrastructure & DevOps Services: Azure managed services, CI/CD implementations, infrastructure management, DNS management, WAF management, and penetration test remediation.
3. Professional Email Services: Microsoft 365, Google Workspace, and proprietary IMAP email platform services.
4. Domain Services: Domain name registrations and DNS management included as part of the hosting relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wholething Limited provides specialist Umbraco CMS managed hosting through the GreenStack containerized platform built on Azure infrastructure, alongside Legacy Windows Hosting for older Umbraco installations (v4-v12). The platform includes dedicated Azure SQL databases, multi-datacenter redundancy with automatic failover, zero-downtime deployments, and the proprietary UmbPanel control panel. Supporting services encompass Azure Managed Services, CI/CD implementations, Professional Cloud Email (Microsoft 365, Google Workspace, proprietary IMAP), domain registration, UmbCheckout e-commerce, and Umbraco consultancy.

Product overview

UmbHost (trading name of UmbHost Limited) offers a unified platform-plus-modules product architecture centered on specialist Umbraco CMS hosting. The core product is GreenStack, a modern containerized hosting platform available in Core and Pro tiers, paired with Legacy Windows Hosting for older Umbraco versions (v4-v12) and the proprietary UmbPanel control panel. Additional modules include Professional Cloud Email (Microsoft 365/Google Workspace), UmbCheckout e-commerce, Azure Managed Services, CI/CD implementations, domain registration, and Umbraco Consultancy — all designed for businesses where the Umbraco platform is mission-critical.

Differentiator

Problem solved

Functional benefit

Brands

• GreenStack: Modern containerized Umbraco hosting platform with dedicated Azure SQL, load-balanced architecture, and UmbPanel control panel for Umbraco 13+.
• UmbPanel

Products and services

• GreenStack Containerized Azure-based managed hosting platform specifically designed for the Umbraco CMS, offering dedicated Azure SQL databases, containerized architecture, multi-datacenter redundancy with automatic failover, and zero-downtime deployments. Powered by 100% renewable energy. Offered in Core (load-balanced, 99.9% uptime guarantee, from £25/month) and Pro (specialist v13+ hosting with multi-datacenter failover and zero-downtime deployments during business hours, from £100/month) tiers.
• Legacy Windows Hosting Windows hosting infrastructure for legacy Umbraco installations from version v4 to v12, providing complete coverage from the oldest Umbraco installations to the newest.
• UmbPanel Proprietary hosting control panel designed and offered specifically for Umbraco hosting management, providing a differentiated management experience for Umbraco deployments.
• Professional Cloud Email Fully managed cloud email hosting service supporting Microsoft 365, Google Workspace, and a proprietary IMAP email platform, offered as part of the broader hosting relationship.
• UmbCheckout E-commerce checkout solution built for Umbraco-based websites, enabling transaction capabilities on the host platform.
• Azure Managed Service Managed Azure cloud infrastructure services providing a dedicated team for ongoing infrastructure management on Microsoft Azure.
• CI/CD Implementations Continuous Integration and Continuous Deployment pipeline setup service for automated deployment workflows on Umbraco and related infrastructure.
• Domain Name Registrations Domain name registration and DNS management services provided as part of the customer hosting relationship.
• Umbraco Consultancy Expert consulting services for Umbraco platform implementation, optimization, and architecture, drawing on Umbraco Certified Master expertise.

Quantifiable outcome

• Zero-downtime deployments during business hours
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Growcreate GroupcoreStrategic or Co-development PartnerParent company of UmbHost Limited. Growcreate Group encompasses multiple digital companies including Invessed and Growcreate.co.uk, providing a broader digital services ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nexcess: Managed hosting for WordPress, WooCommerce and Magento with containerised, cloud-native infrastructure and tiered subscription plans — closely comparable recurring managed-hosting model and stack approach.
• Pressable: Managed WordPress hosting with proprietary stack (built on AWS), agency and SMB focus, and bundled services (Jetpack, security, support) — comparable specialist-CMS recurring hosting business.
• Kinsta: Managed WordPress hosting on Google Cloud with tiered subscription pricing, 99.9% uptime guarantees, containerised architecture and consultancy-style support — directly comparable to GreenStack Core/Pro and the dedicated-DB story.
• WP Engine: Premium managed hosting provider built around a single CMS (WordPress) with proprietary stack, multi-region infrastructure, agency and enterprise focus. Closely analogous business model to UmbHost's specialist-CMS hosting approach.
• Cloudways: Managed cloud hosting platform that abstracts hyperscaler infrastructure (AWS, GCP, Azure) for SMB and agency customers with recurring subscription billing — same managed-services-on-cloud model as UmbHost's Azure Managed Service and GreenStack stack.
• Cloudburst (Umbraco Cloud): Operates the official Umbraco Cloud managed hosting platform, the direct incumbent competitor for Umbraco CMS hosting. Same target platform, same customer profile (agencies, in-house teams, mission-critical Umbraco sites), making it the closest head-to-head peer.
• Sitecore Managed Cloud: Vendor-managed hosting for the Sitecore CMS, sold to enterprise and digital experience teams with mission-critical web estates — analogous specialist-CMS hosting model targeting agencies and in-house teams running a single CMS stack.

Regional players

• Memset: UK-based managed hosting and cloud provider offering VPS, dedicated servers and managed services to public-sector and SMB customers — comparable UK-focused managed hosting footprint and vertical mix.
• 34SP.com: UK managed hosting company focused on websites, email, domains and managed infrastructure for SMEs and agencies — parallel UK-centric managed web hosting portfolio and customer base.

Broad incumbents

• Microsoft Azure (App Service / AKS): Underlies the entire UmbHost stack (Azure SQL, virtual machines, datacentres in EU/UK/US) while also offering first-party PaaS hosting via App Service and AKS that competes with GreenStack at the infrastructure layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholething Limited