Jan Johnson

What Jan Johnson does

Jan Johnson Financial Planning is a privately held boutique financial advisory firm headquartered at 945 Main St, Suite 306, Manchester, Connecticut, founded in 2002 by Jan Johnson. The firm provides personalized financial planning, retirement planning, and financial transitions planning services primarily to pre-retirees (Boomers), business owners, women navigating life changes, and individuals experiencing Life Transition Events or Sudden Money Events. The practice operates on a high-touch, relationship-based model with no technology platform, mobile app, or API surface, delivering advice through in-person consultations, phone, email, and periodic review cycles (quarterly, semi-annual, or annual).

The service portfolio comprises three core lines — Financial Planning (cash flow, net worth, retirement income, and investment planning), Financial Transitions Planning (specialized guidance through major life changes with emotional and technical dimensions), and Retirement Planning (Social Security optimization, tax-efficient strategies, Roth conversions, RMD management, healthcare and longevity planning) — supplemented by add-on tax preparation (Form 1040 and Schedule C), insurance advisory, and intergenerational wealth transfer services. Jan Johnson holds CFP®, CeFT®, and RICP® designations, and the firm is a member of Ed Slott's Elite IRA Advisor Group. Securities are offered through Cambridge Investment Research, Inc. (Broker/Dealer, FINRA/SIPC), and advisory services through Cambridge Investment Research Advisors, Inc. (RIA), with the two entities explicitly unaffiliated.

The firm operates on a fee-based, recurring revenue model with annual billing cadence; pricing is not publicly disclosed and is determined via direct consultation. The firm is licensed to conduct business in 14 US states (Arizona, California, Connecticut, Florida, Iowa, Massachusetts, Nebraska, New Jersey, New York, North Dakota, Pennsylvania, Rhode Island, South Dakota, and Virginia). The team consists of 4-5 members including the founder, a licensed office manager with 25+ years of industry experience, a senior client service specialist, and a client service specialist. Marketing is conducted via educational blog content, email newsletter signup, and direct phone/email outreach.

Name

Jan Johnson

Legal name

Jan Johnson Financial Planning

Website

https://janjohnsonfinancialplanning.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Jan Johnson Financial Planning is a privately held boutique financial advisory firm in Manchester, Connecticut, founded in 2002. It provides personalized financial planning, retirement planning, and financial transitions planning to Boomers, business owners, women, and individuals navigating major life changes, operating across 14 US states via a fee-based recurring model.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Financial advisory services
• Retirement income planning
• Financial transitions planning
• Wealth transfer planning
• Tax planning preparation

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Financial Advisory Services: Fee-based financial planning and investment advisory services. Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Advisory services through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jan Johnson Financial Planning is a boutique financial advisory firm that delivers personalized Financial Planning, Financial Transitions Planning, and Retirement Planning services to individuals and families. Core deliverables include cash flow and net worth analysis, retirement income strategies, Social Security optimization, tax planning and preparation, intergenerational wealth transfer, and insurance advisory services, provided through ongoing quarterly, semi-annual, or annual reviews.

Product overview

Jan Johnson Financial Planning is a boutique financial advisory firm offering three core service lines: Financial Planning, Financial Transitions Planning, and Retirement Planning. The Financial Planning service provides cash flow analysis, net worth analysis, retirement income planning, and investment planning. Financial Transitions Planning specializes in guiding clients through life transition events (LTEs) and sudden money events (SMEs) with a focus on both financial and emotional resilience. Retirement Planning encompasses income strategies, investment management, Social Security optimization, tax-efficient strategies, healthcare planning, Roth conversions, RMD management, longevity planning, and lifestyle budgeting. Additional services include tax planning and preparation (individual and small business returns), intergenerational wealth transfer and asset protection, and insurance advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service that organizes, evaluates, and utilizes client financial resources to help define and achieve life goals. Includes Cash Flow Analysis, Net Worth Analysis, Retirement Income Planning, and Investment Planning.
• Financial Transitions Planning Specialized planning service for navigating major life transitions (marriage, divorce, career changes, retirement, loss of a loved one) and sudden money events (death, divorce, inheritance, retirement), addressing both financial stability and emotional resilience.
• Retirement Planning Comprehensive retirement planning covering retirement income strategies, investment management, Social Security optimization, tax-efficient strategies, healthcare and long-term care planning, Roth conversions, RMD management, longevity planning, and lifestyle budgeting.
• Tax Planning and Preparation Tax planning and tax return preparation for financial planning and investment management clients, including individual (Form 1040) and small business (Schedule C) returns. S-Corporation and partnership returns are not prepared.
• Intergenerational Wealth Transfer and Asset Protection Services to protect accumulated wealth and continue protecting future assets for intergenerational transfer across family generations.
• Insurance Services Advisory services for Long Term Care Insurance, Life Insurance, and Disability Income Insurance for financial planning clients.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Advisory Services through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. These partnerships enable the firm to offer securities and advisory services to clients. Cambridge and Jan Johnson Financial Planning are not affiliated.
• Ed Slott's Elite IRA Advisor GroupcoreStrategic or Co-development PartnerExclusive network of financial professionals dedicated to advanced retirement and tax planning. Membership signifies ongoing specialized training, ensuring clients benefit from cutting-edge strategies and proactive guidance on IRA and retirement account management.
• Sudden Money InstituteminorStrategic or Co-development PartnerThe first organization of its kind, made up of professionals who synthesize decades of experience in financial planning with cutting-edge research in neurology, sociology and psychology. They have developed a process integrating technical aspects with human experiences of someone in transition.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Edelman Financial Engines: Large national RIA with deep specialization in retirement income planning and 401(k) rollover target market. Comparable in retirement planning emphasis for Boomers and pre-retirees, but operates at much greater scale.
• Empower Personal Advisory: Hybrid advisory service (formerly Personal Capital) combining digital tools with human CFP advisors for retirement and wealth planning. Comparable in targeting HNW retirees with integrated planning, but at significantly larger scale and with technology-led delivery.
• Mercer Advisors: National RIA focused on comprehensive financial planning, retirement, and tax planning for individuals. Comparable integrated planning and retirement-income focus, but with a multi-advisor, multi-office model versus the subject's boutique structure.
• Wealth Enhancement Group: Acquisitive national RIA offering comprehensive financial planning, retirement, and tax services. Comparable service set for Boomers and business owners but operates through roll-up of independent RIAs, contrasting the subject's independent boutique structure.
• Carson Wealth: RIA platform serving retirees and pre-retirees with comprehensive planning and tax services. Comparable in client focus (Boomers, retirees) and service model, though substantially larger and more nationally scaled than Jan Johnson Financial Planning.
• Mariner Wealth Advisors: Comprehensive wealth management RIA serving individuals, business owners, and families with planning, tax, and estate services. Directly comparable service mix (financial transitions, intergenerational transfer, retirement income) but operates nationally with many advisors vs. the subject's single-principal boutique.
• Creative Planning: Larger multi-state RIA offering comprehensive financial planning, retirement income planning, tax, and estate services to individuals and business owners. Comparable in scope of services (planning, tax, investment, insurance) but materially larger in scale and breadth than the subject boutique firm.

Emerging players

• Facet Wealth: Tech-enabled flat-fee RIA providing comprehensive financial planning with virtual CFP access. Comparable in serving pre-retirees and Boomers seeking ongoing planning relationships, but with a digital delivery model that competes on price/availability.
• Ellevest: Digital-first wealth management and financial planning platform specifically built for women. Comparable in targeting women navigating life transitions (career, retirement, divorce) but delivers planning primarily via technology rather than human advisory.
• Harness Wealth: Hybrid wealth management platform matching clients with fiduciary advisors for comprehensive planning. Comparable in comprehensive financial planning and life-event focus, with overlap in transitions-related advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jan Johnson