Nutrisnacks
Nutrisnacks is a Costa Rican healthy snack food company under Industrias MAFAM that designs, produces, and distributes nutritionist-formulated granola, bars, cookies, corn snacks, overnight oats, and premixes through retail partners across 7 Central American and Caribbean countries.
- Company typePrivate
- Founded-
- HeadquartersSan José, Costa Rica
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nutrisnacks does
Nutrisnacks is a Costa Rican healthy snack food company that designs, produces, and commercializes nutritionist-formulated snack products under the parent group Industrias MAFAM. Its portfolio spans functional categories (Protein+, no added sugar, gluten-free, Keto, Lite), granolas, granola bars, rice cookies, corn snacks (tostaditas, sticks, rings), overnight oats, multigrain cereals, and pancake premixes. The company emphasizes natural ingredients, no artificial preservatives or colorants, and baked (not fried) preparation, and operates a dedicated separate plant for NSF-certified gluten-free products with less than 15 ppm gluten.
The business runs a traditional CPG model with no direct-to-consumer or factory/website sales; products are distributed through supermarket chains, warehouse clubs, and convenience stores across 7 countries (Costa Rica, Puerto Rico, Panama, Honduras, El Salvador, Nicaragua, Guatemala). Named retail partners include Walmart, Sams, Pricesmart, Econo, Supermax, Selectos, Pueblo, Mr Special, Ralphs, Riba Smith, Super 99, Rey, Despensa Don Juan, Super Selectos, and La Colonia. Sales inquiries are handled via WhatsApp with dedicated sales agents.
The company is privately held with no disclosed revenue, headcount, or funding history. Its marketing strategy combines organic social media (Facebook, Instagram, YouTube, LinkedIn, TikTok), a wellness blog and podcast, monthly email newsletter, recipe platform, webinars with healthcare professionals, an annual Nutrisnacks Symposium for nutrition professionals, and national promotional campaigns including iPhone giveaways.
Nutrisnacks firmographics
Firmographics- Name
- Nutrisnacks
- Legal name
- Industrias MAFAM
- Website
- https://nutrisnacks.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nutrisnacks is a Costa Rican healthy snack food company under Industrias MAFAM that designs, produces, and distributes nutritionist-formulated granola, bars, cookies, corn snacks, overnight oats, and premixes through retail partners across 7 Central American and Caribbean countries.
- Ownership category
- akta.pro rank
Nutrisnacks industry classification
Industry- Product category
- Healthy Snack Foods
- NAICS
- Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
- akta.pro secondary industries
- Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Nuts, Seeds & Trail Mix Snacks (CRADABAF)
Keywords
Where Nutrisnacks is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
Nutrisnacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Healthy snack food product sales: Traditional CPG revenue model through retail distribution. Products sold through supermarket chains, convenience stores, and minisupers. No direct factory or e-commerce sales.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Nutrisnacks product offering
Product offeringCore offering
Nutrisnacks is a Costa Rican food manufacturer that designs, produces, and commercializes healthy snack products formulated by nutritionists. Its portfolio includes granolas, protein granola bars, rice cookies, baked corn snacks (tostaditas, palitos, rosquillas), overnight oats, pancake premixes, and multigrain cereals made with natural ingredients, baked rather than fried, and without artificial preservatives or colorants. Products are sold through traditional retail distribution channels in Costa Rica and six additional Central American and Caribbean countries.
Product overview
Nutrisnacks is a Costa Rican healthy snack and food company that designs, produces, and commercializes snack products formulated by nutritionists. The product portfolio includes functional snacks with protein, sugar-free, and gluten-free options, along with granolas (various flavors including pecan, macadamia, almond, keto, and protein-enriched varieties), granola bars with protein, rice cookies with various flavors and coatings, corn snacks (tostaditas, corn sticks, corn rings), overnight oats (Avena Overnight) with different flavors, pancake premixes, and multigrain cereals. The products are designed for health-conscious consumers and are available in Costa Rica as well as international markets including Puerto Rico, Panama, Honduras, El Salvador, Nicaragua, Guatemala, and the Dominican Republic. The company emphasizes natural ingredients, no artificial preservatives or colors, and baked (not fried) preparation methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Granola Pecanas, Macadamia y Almendras
Companies that use Nutrisnacks
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Nutrisnacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nutrisnacks partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- SamscoreWarehouse club retail partner distributing Nutrisnacks products in Panama.
- WalmartcoreMajor retail chain distributing Nutrisnacks products in Panama.
- EconocoreSupermarket chain distributing Nutrisnacks products in Puerto Rico.
- SupermaxcoreSupermarket chain distributing Nutrisnacks products in Puerto Rico.
- SelectoscoreSupermarket chain distributing Nutrisnacks products in Puerto Rico.
- PueblocoreSupermarket chain distributing Nutrisnacks products in Puerto Rico.
- Mr SpecialcoreSupermarket chain distributing Nutrisnacks products in Puerto Rico.
- RalphscoreGrocery retailer distributing Nutrisnacks products in Puerto Rico.
- Riba SmithcoreSupermarket chain distributing Nutrisnacks products in Panama.
- Super 99coreSupermarket chain distributing Nutrisnacks products in Panama.
- ReycoreSupermarket chain distributing Nutrisnacks products in Panama.
- PricesmartcoreWarehouse club distributing Nutrisnacks products in Panama.
- Despensa Don JuancoreSupermarket chain distributing Nutrisnacks products in Honduras.
- Super SelectoscoreSupermarket chain distributing Nutrisnacks products in El Salvador.
- La ColoniacoreSupermarket chain distributing Nutrisnacks products in Nicaragua.
- La ColoniacoreSupermarket chain distributing Nutrisnacks products in Guatemala.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Nutrisnacks competitors and assessment
Company assessmentBroad incumbents
- Grupo Bimbo: Global Latin American bakery giant with broad packaged-baked-goods portfolio. Comparable to Nutrisnacks in baked snack categories (granola bars, cookies) and in regional distribution reach across LatAm, though Bimbo operates at a vastly larger scale and with mainstream positioning rather than functional/nutritionist-led.
- General Mills (Nature Valley): Global CPG incumbent whose Nature Valley granola bars and cereal portfolio directly overlaps with Nutrisnacks' granola bars, oats, and cereals. Massive trade-marketing spend makes it a key competitive reference even if no longer disruptive.
- Kellogg's (Kellanova): Global cereal and snack-bar incumbent (Special K, Kellogg's granola). Direct competitor in cereal and granola-bar categories where Nutrisnacks competes on natural-ingredient and gluten-free positioning.
- Quaker (PepsiCo): Quaker's oats, granola, and breakfast cereals overlap directly with Nutrisnacks' granola, granola bars, overnight oats, and pre-mix pancakes. Quaker is a global incumbent with deeper trade budgets; Nutrisnacks competes on local formulation and clean-label positioning.
Regional players
- Dos Pinos: Costa Rican dairy and food company sharing the same home market and parent-style industrial footprint. Useful benchmark for Costa Rican CPG economics, distribution scale, and shelf-share dynamics with Walmart and regional supermarkets.
- Grupo Nutresa: Colombian food conglomerate with biscuits, cereals, and healthy snacks across Latin America. Both Nutrisnacks and Nutresa pursue health-and-wellness positioning in regional LatAm retail; Nutresa is a relevant competitive benchmark for multi-country LatAm CPG expansion.
Direct peers
- Made Good: Specialty allergen-friendly and gluten-free snack brand. Strongly comparable to Nutrisnacks' NSF-certified gluten-free line and dietitian-formulated positioning in retail channels.
- Simple Mills: Better-for-you brand focused on naturally-sourced crackers, cookies, and baking mixes. Direct product-overlap with Nutrisnacks' cookies, granola bars, and pancake pre-mixes; both compete on nutritionist-designed, clean-label formulations.
- KIND Snacks (Mars): Healthy snack-bar brand with strong functional positioning (protein, low sugar, gluten-free). Directly comparable to Nutrisnacks' Protein+ granola bars and clean-label cookies; KIND is the global reference point for the category Nutrisnacks serves.
Emerging players
- Nature's Path: Organic cereals, granola, and baked-snack brand. Comparable to Nutrisnacks on organic/clean-label positioning and dedicated allergen-free manufacturing; smaller and more specialized than mainstream CPG incumbents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nutrisnacks social profiles
Digital presenceNutrisnacks compliance and trust
Trust signalCompliance1 record
Nutrisnacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrisnacks leadership team
Management profileNumber of profiles
Nutrisnacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrisnacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrisnacks
What does Nutrisnacks do?
Nutrisnacks is a Costa Rican food manufacturer that designs, produces, and commercializes healthy snack products formulated by nutritionists. Its portfolio includes granolas, protein granola bars, rice cookies, baked corn snacks (tostaditas, palitos, rosquillas), overnight oats, pancake premixes, and multigrain cereals made with natural ingredients, baked rather than fried, and without artificial preservatives or colorants. Products are sold through traditional retail distribution channels in Costa Rica and six additional Central American and Caribbean countries.
Is Nutrisnacks a public or private company?
Nutrisnacks is a private company. It is classified as corporate owned and is currently operating.
When was Nutrisnacks founded?
Nutrisnacks was founded in -1. It employs 51 to 100 people.
Where is Nutrisnacks based?
Nutrisnacks is headquartered in San José, Costa Rica, in the Latin America region.
How does Nutrisnacks make money?
One revenue line is on record: healthy snack food product sales.
Who are Nutrisnacks's main competitors?
Broad incumbents on record are Grupo Bimbo, General Mills (Nature Valley), Kellogg's (Kellanova) and Quaker (PepsiCo). Regional players are Dos Pinos and Grupo Nutresa. Direct peers are Made Good, Simple Mills and KIND Snacks (Mars). Nature's Path is listed as an emerging player.
Does Nutrisnacks have an API?
No public API is recorded for Nutrisnacks.
What industry is Nutrisnacks in?
Nutrisnacks's product category is Healthy Snack Foods. Its primary akta.pro industry code is AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks), with a secondary code of AFAKAJAD, Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium). Its NAICS code is 31191 and its SIC code is 2000.