Cattel

Name

Cattel

Legal name

Cattel S.p.A.

Website

https://cattel.it

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

Cattel S.p.A. is a privately held Italian B2B food distributor serving the Ho.Re.Ca. channel across 33 Northern Italian provinces and Austria with 8,000+ SKUs, five proprietary private label brands, and a 16,000 sqm multi-temperature distribution hub.

Ownership category

akta.pro rank

Product category

Professional Foodservice Distribution

NAICS

Seafood Product Preparation and Packaging (31171)

akta.pro primary industry

Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD)

akta.pro secondary industry

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

Keywords

• Food distribution services
• Ho.Re.Ca supply
• Private label foods
• Seafood distribution
• Professional catering supply

Headquarters

HQ city

Noventa Di Piave

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Product Distribution: Cattel generates revenue through the distribution of food products to professional buyers in the Ho.Re.Ca. channel. The company acts as a wholesale distributor offering over 8000 product references across categories including meat, fish, dairy, groceries, beverages, and delicatessen.
2. Private Label Products: Sale of products under proprietary brands (Valdora Selezione, Valdora, JesolPesca, Scottona, DiGià) which command premium positioning and provide higher margins compared to third-party brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cattel is a B2B wholesale food distributor serving the Ho.Re.Ca. (Hotels, Restaurants, Catering) channel in Northern Italy and Austria. The company distributes over 8,000 product references spanning meat, fish, dairy, groceries, beverages, and non-food supplies, complemented by five proprietary private label brands (Valdora Selezione, Valdora, JesolPesca, Scottona, DiGià). Distribution is executed through a sales agent network and a B2B e-commerce platform, supported by a three-temperature warehouse system and a dedicated fish processing facility.

Product overview

Cattel is a food distribution company serving the Ho.Re.Ca (hotel, restaurant, catering) channel in Northern Italy. The company operates a multi-brand private label strategy consisting of five distinct brands: Valdora Selezione (premium top-tier), Valdora (high-quality Italian products with DOP/IGP/STG certifications), Scottona Braslavia (premium beef), JesolPesca (own fish processing facility for fresh and frozen seafood), and DiGià (value-oriented products). With over 8,000 catalog references, Cattel offers a comprehensive portfolio spanning dairy, cured meats, fresh and frozen meat, fish, bakery, snacks, beverages, and non-food supplies. The company operates own warehouses with three-temperature zones and provides customized consulting, selection services, and training programs for professional clients.

Differentiator

Problem solved

Functional benefit

Brands

• Valdora Selezione: Top of the range of food proposals distributed by Cattel Spa, a premium assortment born from Cattel's experience in selecting the best suppliers.
• Valdora
• Scottona Braslavia
• JesolPesca
• DiGià

Products and services

• Valdora Selezione Top-of-the-line premium private label food assortment distributed by Cattel, offering high-end products selected from the best suppliers under the Cattel brand guarantee, targeted at professional Ho.Re.Ca. kitchens.
• Valdora Premium Italian private label brand encompassing over 100 rigorously selected products with DOP, IGP, and STG certifications, spanning fresh, frozen, grocery, and beverage categories for professional catering.
• Scottona Braslavia Premium beef private label brand characterized by exceptional tenderness and softness, marketed for discerning restaurant menus and refined Ho.Re.Ca. preparations.
• JesolPesca Owned fish processing facility brand specializing in fresh and frozen seafood, featuring daily selection of local and national catch, manual processing, and an unbroken cold chain that preserves fish specialties for professional kitchens.
• DiGià Value-oriented private label combining Cattel quality with affordability, offering a transversal product range from oils and vinegars to meat and cheeses, targeted at price-sensitive professional buyers.
• Cattel Catering Distribution Services Professional B2B food and beverage distribution services for the Ho.Re.Ca. channel (hotels, restaurants, catering) covering over 8,000 product references across meat, fish, dairy, groceries, beverages, and non-food supplies, delivered through a sales agent network and B2B e-commerce platform.
• JesolPesca Fresh Fish Processing Service Owned fish processing service offering daily selection, manual filleting, steak cutting, and customized preparations for professional kitchens at the FSSC 22000 certified Jesolo facility, with over 150,000 quality controls performed annually and delivery up to 3 times per day during summer.

Quantifiable outcome

• Over 150,000 quality control checks performed annually across the supply chain
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Montasio DOP ConsortiumcoreStrategic or Co-development PartnerCattel Spa has established a dedicated platform (montasiodop.cattel.it) for the distribution and promotion of Montasio DOP cheese, representing a collaboration celebrating excellence in Italian cheese tradition.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• METRO AG: Germany-headquartered global broadline and cash-and-carry operator with established presence in Italy (METRO Italia). Overlaps with Cattel in Ho.Re.Ca. distribution, multi-category catalogue, and private-label strategy at much greater scale.
• Gordon Food Service: Family-controlled North American broadline foodservice distributor serving restaurants, schools, and hospitality. Comparable to Cattel in family-controlled governance, broadline catalogue, and Ho.Re.Ca. customer orientation, with much greater scale and US/Canadian footprint.
• US Foods: Major US broadline foodservice distributor serving independent restaurants, healthcare, and hospitality customers. Comparable broadline catalogue and Ho.Re.Ca. channel focus, providing a North American reference point for distribution economics.
• Performance Food Group: US broadline foodservice distributor (Vistar and Performance Foodservice divisions) supplying restaurants, convenience, and specialty retail. Overlaps with Cattel in foodservice distribution and category management, though at much larger scale.
• Bidfood: UK and pan-European broadline foodservice distributor serving the out-of-home market with multi-temperature distribution and private-label brands. Comparable to Cattel in channel focus, catalogue breadth, and B2B distribution model.
• Brakes Group: UK broadline foodservice distributor (part of Sysco) serving pubs, restaurants, hotels, and caterers. Comparable multi-category catalogue and Ho.Re.Ca. customer base to Cattel, at substantially greater scale.
• Sysco Corporation: Largest US broadline foodservice distributor serving hotels, restaurants, and caterers with extensive private-label and category management capabilities. Representative global benchmark for Ho.Re.Ca. distribution economics and scale.

Others

• HAVI: Global supply-chain and distribution partner to quick-service restaurants and food service operators. Adjacent to Cattel through foodservice logistics, cold-chain management, and category sourcing, though operating primarily as an outsourced supply-chain partner rather than a catalogue distributor.

Regional players

• Orsero S.p.A. Italian B2B distributor of fresh fruit and vegetables with international sourcing and Mediterranean distribution. Comparable to Cattel as an Italian-headquartered B2B fresh-food distributor serving professional buyers, though narrower in category scope.

Direct peers

• Marr S.p.A. Italy's largest broadline foodservice distributor serving the Ho.Re.Ca. channel with multi-category distribution and private-label offerings. Closest direct comparison to Cattel in geography, customer base, and business model, though materially larger in scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cattel