Pretty
Yiwu Pretty Clothing is a Chinese OEM/ODM activewear manufacturer selling factory-direct through Alibaba.com to global wholesale buyers and private-label brands, producing yoga wear, sports bras, leggings, and adjacent apparel categories.
- Company typePrivate
- Founded2016
- HeadquartersYiwu, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pretty does
Yiwu Pretty Clothing Co., Ltd. (DBA: Pretty clothing) is a private Chinese custom apparel manufacturer founded in 2016 and headquartered in Yiwu, Zhejiang Province, with a 5,000–10,000 square meter production facility and approximately 250 staff verified by Intertek. The company specializes in activewear, yoga wear, gym apparel, sports bras, leggings, and adjacent categories including children's wear, swimwear, tennis/golf wear, maternity clothing, and shapewear, using quick-dry and moisture-wicking fabric processing with seamless knitting capabilities.
Its core offering is OEM/ODM private-label production for well-known activewear brands, complemented by direct-to-buyer wholesale through the Alibaba.com B2B marketplace, where it holds verified supplier status and ranks #3 in the Sports Bodysuits & Jumpsuits category. Pricing spans roughly $1.40 to $32 per unit with low minimum order quantities of 1–30 pieces, enabling both small-batch and bulk buyers.
The business model is straightforward: factory-direct manufacturing sold through a single marketplace channel to two customer segments — wholesale buyers purchasing off-the-shelf activewear for resale, and brand customers contracting custom-logo private-label production. Total annual output value is stated at US$50M–US$100M, with geographic reach across North America, Western Europe, South America, Oceania, and Southeast Asia. The company is founder-controlled with no disclosed institutional investors, no patents, no M&A activity, and no AI/ML capability on file.
Pretty firmographics
Firmographics- Name
- Pretty
- Legal name
- Yiwu Pretty Clothing Co., Ltd.
- Website
- https://prettyclothing.en.alibaba.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yiwu Pretty Clothing is a Chinese OEM/ODM activewear manufacturer selling factory-direct through Alibaba.com to global wholesale buyers and private-label brands, producing yoga wear, sports bras, leggings, and adjacent apparel categories.
- Ownership category
- akta.pro rank
Pretty industry classification
Industry- Product category
- Custom Activewear Manufacturing
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Activewear & Athleisure Cut & Sew (IMAOAEAA)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Athleisure & Performance Apparel Wholesale (CRAOADAE), Performance Outerwear & Technical Apparel (CRAAAEAB)
Keywords
Where Pretty is headquartered
LocationHeadquarters
- HQ city
- Yiwu
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Pretty business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales (Wholesale/B2B): Sells activewear, yoga wear, fitness apparel, and sports clothing directly to wholesale buyers and businesses through Alibaba.com marketplace. Products are sold in bulk quantities with minimum order requirements ranging from 1-30 pieces depending on product type.
- OEM/Custom Manufacturing: Provides custom manufacturing services for well-known brands, producing private-label activewear and fitness apparel. Revenue generated through one-time production contracts with branded apparel companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Activewear/Yoga Sets - $5.27-$32.00 |
| Unit Pricing | Pay-as-you-go | Casual/Sports Clothing - $1.40-$31.15 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pretty product offering
Product offeringCore offering
Pretty (Yiwu Pretty Clothing Co., Ltd.) is a custom clothing manufacturer that produces and wholesales activewear, yoga wear, fitness apparel, sports bras, leggings, shorts, jackets, children's clothing, and related sportswear lines. It sells in bulk via Alibaba.com with low minimum order quantities and offers OEM/ODM custom manufacturing, private-label production, and custom logo/branding services for well-known activewear brands.
Product overview
Yiwu Pretty Clothing Co., Ltd. is a custom clothing manufacturer based in Zhejiang, China, specializing in activewear and sports apparel. The company operates as a B2B supplier offering OEM/ODM services for well-known brands. Their product portfolio centers on athletic and fitness clothing, with the primary offerings being Yoga Sets, Sports Bras, Yoga Leggings, Shorts, and athletic Tops and Outerwear. The company also produces a broader range including children's clothing, swimwear, underwear, casual wear, and fashion clothing. The business model is built on Alibaba's B2B marketplace, allowing customers to place custom orders with minimum order quantities as low as 1-2 pieces, with pricing ranging from approximately $1.60 to $32 depending on the product type. The company emphasizes custom logo and design services, with a focus on quick-dry, breathable, and moisture-wicking functional fabrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Activewear / Women Fitness Yogawear Broad category of sports and fitness clothing including yoga wear, gym clothes, sports bras, leggings, and athletic wear for women, men, and children; sold wholesale to buyers and brands via Alibaba.com.
- Yoga Sets Coordinated athletic wear sets combining tops, bottoms, and sometimes jackets designed for yoga and fitness activities, often featuring quick-dry and moisture-wicking fabrics; sold wholesale and available with custom logo.
- Sports Bras Supportive athletic brassieres designed for workout activities, available in various support levels from low-impact to high-impact, with features like removable pads, breathable fabrics, and cross-back designs.
- Yoga Leggings Stretchy, form-fitting pants designed for yoga and fitness activities, featuring high-waisted designs, butt-lifting effects, and moisture-wicking fabrics.
- Jackets & Coats Outerwear designed for sports and fitness activities, including fleece jackets, windproof coats, hoodies, and lightweight yoga-specific jackets for outdoor workouts.
- Shaper, Bodysuit & Jumpsuit Body-contouring garments including shapewear, one-piece athletic bodysuits, and jumpsuits designed for fitness activities with features like tummy control and butt-lifting effects.
- Athletic Shorts Athletic shorts designed for fitness activities, including yoga shorts, running shorts, bike shorts, and tennis shorts, often featuring high-waisted designs and quick-dry fabrics.
- Tennis & Golf Wear Sports-specific apparel for tennis and golf activities, including polo shirts, tennis skirts, and golf attire designed for performance and comfort during outdoor sports.
- Swimwear & Beachwear Swimming costumes and beach-related apparel designed for water activities and beach leisure.
- Casual & Jogging Wear Relaxed-fit athletic-inspired clothing for casual wear and light exercise, including jogger pants and casual tops.
- Tank Tops Sleeveless athletic tops designed for workouts, featuring breathable fabrics, various necklines, and supportive designs for yoga, gym, and running activities.
- T-Shirts Athletic and casual t-shirts designed for fitness activities and everyday wear, available in short and long sleeve styles with quick-dry and breathable features.
- Baby & Children Clothes Children's clothing including activewear and casual apparel designed for infants and young children.
- Maternity & Nursing Clothing Specialized clothing designed for pregnant women and nursing mothers, incorporating functional features for comfort and accessibility.
- OEM/ODM Custom Manufacturing Services Custom clothing manufacturing services for well-known activewear brands, providing private-label yoga wear, fitness apparel, and sports clothing production with custom logo, design, and branding capabilities.
Quantifiable outcome
- 97.25% Quick Response Rate on Alibaba platform
- +1 more outcomes
Companies that use Pretty
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Pretty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pretty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intertek GroupcoreThird-party verification company that conducts onsite inspections of the supplier. Verifies business legitimacy, operational status, facility conditions, and staff counts. Provides verification badge on Alibaba.com profile.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Pretty competitors and assessment
Company assessmentBroad incumbents
- Li & Fung: Hong Kong-based global sourcing and supply-chain company connecting Western brands with Asian apparel manufacturers. Comparable function in the apparel sourcing value chain though plays a coordinating rather than producing role.
- Hanesbrands: US-listed global apparel manufacturer with Champion activewear segment and Innerwear/activewear brands. Comparable in activewear and basic apparel manufacturing, though much larger and brand-led rather than pure OEM.
Direct peers
- Delta Galil Industries: Israel-based intimate apparel and activewear manufacturer with significant Asian production footprint. Comparable OEM model producing private-label activewear and sportswear for global brands at similar scale.
- MAS Holdings: Sri Lankan apparel manufacturer producing intimate apparel, activewear, and performance wear for global brands (Nike, Victoria's Secret). Comparable OEM scale, product overlap in performance/active categories, and brand-customer base.
- Pacific Textiles Holdings: Hong Kong-listed textile and apparel manufacturer with substantial knit-fabric operations serving activewear brands in Asia. Compares on production geography, knitting capability, and activewear customer overlap.
- Eclat Textile: Taiwan-listed activewear and yoga-apparel manufacturer, major supplier to Lululemon and Nike. Comparable OEM model focused on technical activewear fabrics, similar customer base and product mix to Pretty.
- Shenzhou International Group: Largest Chinese knitwear and activewear OEM listed in Hong Kong; supplies Nike, Adidas, Uniqlo, and other global brands. Direct comparable as a China-based apparel manufacturer serving international activewear brands via OEM/ODM contracts.
- Crystal International Group: Hong Kong-listed apparel OEM with significant activewear and sportswear segment serving global brands. Comparable as a multi-category apparel manufacturer with OEM/ODM services comparable to Pretty's offering.
Emerging players
- Texhong Textile Group: China-based yarn-to-fabric textile group listed in Hong Kong. Comparable China-anchored supply chain presence, though focused upstream on yarn and greige fabric rather than finished activewear assembly.
- Augusta Sportswear: US-based activewear and team-uniform manufacturer producing sublimated apparel and activewear for schools, teams, and brands. Mid-scale peer with overlap in custom-logo activewear manufacturing for wholesale/brand customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pretty social profiles
Digital presencePretty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pretty leadership team
Management profileNumber of profiles
Profiles1 record
Pretty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pretty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pretty
What does Pretty do?
Pretty (Yiwu Pretty Clothing Co., Ltd.) is a custom clothing manufacturer that produces and wholesales activewear, yoga wear, fitness apparel, sports bras, leggings, shorts, jackets, children's clothing, and related sportswear lines. It sells in bulk via Alibaba.com with low minimum order quantities and offers OEM/ODM custom manufacturing, private-label production, and custom logo/branding services for well-known activewear brands.
Is Pretty a public or private company?
Pretty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pretty founded?
Pretty was founded in 2016. It employs 51 to 100 people.
Where is Pretty based?
Pretty is headquartered in Yiwu, China, in the Asia region.
How does Pretty make money?
Two revenue lines are on record. Product Sales (Wholesale/B2B) is the primary driver. The others are OEM/Custom Manufacturing.
Who are Pretty's main competitors?
Broad incumbents on record are Li & Fung and Hanesbrands. Direct peers are Delta Galil Industries, MAS Holdings, Pacific Textiles Holdings, Eclat Textile, Shenzhou International Group and Crystal International Group. Emerging players are Texhong Textile Group and Augusta Sportswear.
Does Pretty have an API?
No public API is recorded for Pretty.
What industry is Pretty in?
Pretty's product category is Custom Activewear Manufacturing. Its primary akta.pro industry code is IMAOAEAA, Activewear & Athleisure Cut & Sew, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 315 and its SIC code is 2300.