The Carlisle Naples

What The Carlisle Naples does

The Carlisle Naples is a luxury rental senior living community situated on a 28-acre tropical campus in Naples, Florida, operated by Senior Resource Group (SRG Senior Living), a privately held senior living provider founded in 1989. The community delivers a continuum of care spanning Independent Living, Assisted Living, and Integrated Health Care services to active and higher-acuity seniors on Florida's Gulf Coast. It is positioned as the only CARF-accredited rental senior living community in Naples and operates under Assisted Living Facility License #9408 and an Extended Congregate Care (ECC) license, which permits the community to retain residents as care needs escalate without forced relocation.

Revenue is generated through a subscription-style monthly rental model with no upfront entrance fee, covering residences, dining, housekeeping, wellness programming, social activities, and care services priced by floor plan and level of care. The go-to-market motion is direct-to-consumer: prospects engage via website, phone inquiries (239-365-2503), guided community tours, and event-based experiential marketing such as Lunch & Learn sessions, Summer Scoops Ice Cream Socials, and Dog Days of Summer celebrations. The marketing stack relies on organic social channels (Facebook, Instagram, LinkedIn) and resident-story video content to drive top-of-funnel awareness in the Naples/Southwest Florida region.

The Carlisle Naples operates within SRG's broader portfolio of 20+ senior living communities across Arizona, California, Florida, Georgia, Oregon, South Carolina, and Texas, leveraging shared signature programs (Zest wellness, ZestFit, Dine Your Way, Enliven Memory Care, Power of We). On-site clinical services are provided through third-party partnerships with Curana Health (primary care), EmpowerMe Wellness (rehabilitation through the EmpowerMe 360 program), and the internally developed SRG Assure post-hospital transition program, which claims average resident readmission rates of roughly half the national average. The community employs 101–250 staff and is currently undertaking capital improvements to its entrance.

Name

The Carlisle Naples

Legal name

Senior Resource Group

Website

https://srgseniorliving.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

The Carlisle Naples is a luxury rental senior living community on 28 acres in Naples, Florida, operated by SRG Senior Living, offering Independent Living, Assisted Living, and Integrated Health Care to active and higher-acuity Gulf Coast seniors. It is the only CARF-accredited rental senior living community in the Naples market and operates under an ECC license.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living Facility

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Luxury / High-End CCRCs (HLADAEAI), Luxury / High-End Assisted Living Communities (HLADABAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Retirement community housing
• Senior health services

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Senior Living Rental Revenue: The Carlisle Naples generates revenue through monthly rental fees for senior living residences, including independent living and assisted living options. The community operates as a rental model (not buy-in), offering residents maintenance-free living with access to amenities, dining, wellness programs, and care services. Pricing varies based on floor plan selection and level of care required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Carlisle Naples operates a luxury senior living community on a 28-acre tropical site in Naples, Florida, providing rental Independent Living and Assisted Living residences along with on-site Integrated Health Care. The community delivers maintenance-free living, restaurant-style dining, wellness and fitness programs, social activities, and personalized daily-care support to active and care-needing seniors under a monthly subscription rental model.

Product overview

The Carlisle Naples is a senior living community offering a continuum of care services including Independent Living and Assisted Living, with access to Integrated Health Care. The community provides resort-style amenities such as a heated pool, spa, fitness classes, dining, cinema, and social activities. As the only CARF-accredited rental community in Naples, it operates under the SRG Senior Living umbrella with a focus on personalized, trusted care.

Differentiator

Problem solved

Functional benefit

Brands

• Fountain of You: SRG's brand philosophy focused on empowering residents' inner spirit and personal potential.
• Zest
• Enliven Memory Care
• Dine Your Way
• ZestFit
• The Power of We
• EmpowerMe Wellness
• SRG Assure
• Curana Health

Products and services

• Independent Living

Quantifiable outcome

• CARF accreditation requires meeting and mastering over 1,500 rigorous standards

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Curana HealthcoreTechnology or IntegrationCurana Health provides personalized health care services directly to residents in the comfort of their own residence. Services include primary care (check-ups, care planning, medication management, screenings) and secondary care as a backup to residents' existing primary care providers for sudden issues like colds, falls, and minor injuries.
• EmpowerMe WellnesscoreTechnology or IntegrationEmpowerMe Wellness provides on-site rehabilitation and preventative wellness services through their EmpowerMe 360 program, offering a coordinated whole-person approach to care. Services include improved mobility and strength support, regular wellness touchpoint meetings, and greater independence and peace of mind for residents.
• SRG AssurecoreTechnology or IntegrationSRG Assure provides focused, coordinated support to help residents safely transition back to daily life after a hospital stay. The program features confident transition support, communication across care providers, individualized support, and readmission rates averaging half the national average.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Lifestyle: Private operator of upscale independent living, assisted living, and memory care communities; closely comparable resident profile and amenity-rich service model to The Carlisle Naples.
• Sunrise Senior Living: Premium assisted living and reminiscence/neighborhood communities with strong continuum-of-care positioning; directly comparable on service mix, target resident profile, and fee-for-service rental model.
• Atria Senior Living: Operates a national portfolio of luxury independent living, assisted living, and memory care communities — directly comparable to The Carlisle's resort-style, multi-acuity rental model and affluent-retiree target demographic.
• Sagora Senior Living: Operates luxury IL, AL, and memory care communities; comparable on rental economics, resort-style amenities, and the active-senior target demographic in Sun Belt markets.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with broad IL/AL/memory care portfolio; competes with The Carlisle for the same affluent active-senior segment but operates nationally across price tiers.
• Five Star Senior Living: Operates IL, AL, and memory care communities across the U.S.; overlaps with The Carlisle in luxury/resort-style settings and continuum-of-care service delivery.
• LCS (Life Care Services): Large national senior living operator/manager with both rental and CCRC communities; broader portfolio than The Carlisle but directly comparable at the community level on service model and quality positioning.

Regional players

• Moorings Park: Naples-based not-for-profit life plan community offering IL, AL, skilled nursing, and home health — directly competes with The Carlisle for the same Naples-affluent resident pool with a broader care continuum.

Others

• EmpowerMe Wellness: On-site rehabilitation and wellness provider partnered with The Carlisle; comparable as an adjacent ecosystem participant that operates inside senior living communities and supports care delivery.

Emerging players

• Discovery Senior Living: Growing private operator of upscale IL, AL, and memory care communities in the Southeast and Texas; competitive overlap in affluent retirement destinations like Naples.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheCarlisleNaples
• LinkedInlinkedin.com/company/senior-resource-group
• Instagraminstagram.com/srgseniorliving

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Carlisle Naples