What Dessauer does

Dessauer is a privately held Swiss B2B wholesale distributor headquartered in Uitikon, Switzerland, operating under the positioning 'frische Ideen für den Handel' (fresh ideas for trade). The company aggregates curated books, gifts, homeware, and lifestyle products from over 70 publishers and brands — including moses. Verlag, Edition Michael Fischer, Brunnen Verlag, Groh, Jamida (Swedish homeware with licensed William Morris and Emma J Shipley designs), farfalla, Noodoll, Ulster Weavers, The Spirit of Om, and Petit Jour Paris — and distributes them to specialty retailers (gift shops, bookstores, homeware stores) across the Swiss market. The platform supports four languages (German, French, Italian, English) and operates behind customer registration with a EUR 350 minimum order and free delivery from EUR 750.

The underlying technology is nopCommerce, a standard open-source e-commerce platform configured for B2B wholesale ordering with customer account management, order history, and seasonal catalog distribution (Sommer 2026, Herbst 2026). There is no public API, no mobile app, and no proprietary technology layer. The revenue model is transactional B2B wholesale distribution, with margin-based economics on the spread between publisher supply pricing and retailer pricing; pricing is not publicly disclosed and requires a registered customer account. The GTM motion is channel-partner / wholesale, not direct-to-consumer.

The business is operationally lean by available indicators: no disclosed headcount, no funding rounds, no parent company, no subsidiaries, and no M&A activity. Distribution partnerships are the primary commercial lever — most notably the long-standing partnership with Jamida of Sweden — rather than owned brand IP. Operating status is active as of 2026 based on website copyright and ongoing catalog publication.

Name

Dessauer

Legal name

Dessauer

Website

https://dessauer.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dessauer is a Swiss B2B wholesale distributor that aggregates books, gifts, homeware, and lifestyle products from 70+ publishers and brands for specialty retailers (gift shops, bookstores, homeware stores) across Switzerland, operated via a nopCommerce-based ordering platform.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Books, Gifts, Homeware and Lifestyle Products

NAICS

Merchant Wholesalers, Nondurable Goods (424), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Wholesale-Misc Durable Goods (5090), Wholesale-Durable Goods (5000), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B wholesale distribution
• Specialty retail supply
• Books and gifts wholesale
• Homeware and lifestyle distribution
• Publisher brand distribution

Headquarters

HQ city

Uitikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale Distribution: Wholesale distribution of books, gifts, and homeware products to specialty retailers. The company aggregates products from multiple publishers and lifestyle brands (including moses. Verlag, Edition Michael Fischer, Jamida, and many others) and distributes them to retail customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dessauer is a Swiss B2B wholesale distributor that supplies specialty retailers (gift shops, bookstores, and homeware stores) with books, gifts, homeware, and lifestyle products aggregated from over 70 publishing houses and lifestyle brands. Customers access the catalog and place wholesale orders through a registered-customer nopCommerce e-commerce platform with a EUR 350 minimum order and free delivery from EUR 750, with multi-language support (German, French, Italian, English).

Product overview

Dessauer is a B2B wholesale distributor and online catalog for retail, offering a diverse portfolio of publishing, gift, homeware, and lifestyle products from multiple brands and licensed collections. The offering is structured as a multi-brand catalog platform rather than a unified software product — it aggregates products from publishing houses (moses. Verlag, Edition Michael Fischer, Brunnen Verlag, Groh, and over 50 publisher brands under 'Verlage'), licensed design brands (Jamida with William Morris, Emma J Shipley, Maggie Taylor, and other artists), lifestyle and accessory brands (by Vivi, Tranquillo, farfalla, Noodoll, Ulster Weavers), wellness brands (The Spirit of Om, Allgäu Kräuterwerkstatt, Bewusstes Leben), and specialty product lines. The platform is powered by nopCommerce e-commerce software and operates as a product catalog and ordering system for retail customers, not as a software-as-a-service platform.

Differentiator

Problem solved

Functional benefit

Brands

• Jamida: Swedish home decor brand featuring products with exclusive patterns from artists including Emma J Shipley, Michael Angove, Asta Barrington, Bessie Johanson, Ulrica Hydman Vallien, Johan Persson and Jerry Roupe. Founded in 2014 by Joakim Sohlberg on the Swedish island of Öland.

Products and services

• moses. Verlag A publishing-house brand offering puzzle games, card games, and entertainment products including sub-lines such as 50er, Basically it's magic, black stories, Blatt & Blüte, and cook & STYLE; distributed wholesale by Dessauer to Swiss specialty retailers.
• Edition Michael Fischer A publishing-house brand covering cooking & baking, handicrafts, self-care & spirituality, games & puzzles, and children's products; distributed wholesale by Dessauer to Swiss specialty retailers.
• Groh - Die Geschenkverlage A gift-publishing house offering spiral-bound displays, gift books, card sets, journals, and calendars under brands including Groh Kalender, Pattloch Kalender, bene! Kalender, and Knaur MensSana Kalender; distributed wholesale by Dessauer.
• Brunnen Verlag A publishing house offering children's books, gift books, gifts, enjoyment/time products, and postcards/greeting cards; distributed wholesale by Dessauer.
• by Vivi An accessory brand featuring bracelet cards, pin cards, pen sets, keychains, and fashion items including hair clips, door mats, and paper decorations; distributed wholesale by Dessauer.
• Tranquillo A homeware brand offering bathroom & wellness products, children's items, knobs & hooks, kitchen items, and kitchen textiles; distributed wholesale by Dessauer.
• KLIMCHI A drinkware brand specializing in stylish drinking vessels; distributed wholesale by Dessauer.
• Alex Clark A British artist brand offering greeting cards, giftware, homeware (accessories, art prints, coasters, cushions, fridge magnets), and stationery (pens, pencil cases, backpacks, worktop savers, notecards, magnetic pads); distributed wholesale by Dessauer.
• Egan A stationery brand with two divisions: Egan GENERAL (HUMAN ESSENCE, ABBRACCI, GIRAMONDO, LOVE, PAESE MIO) and Egan LICENSING featuring Disney collections (WINTER MAGIC, MICKEY I AM & MINNIE I AM, SEVEN DWARFS, LOVE SWEET LOVE, CLASSIC); distributed wholesale by Dessauer.
• Bewusstes Leben A conscious-living umbrella brand encompassing Bloom (lifestyle), Baumstark, Berg & Kraft (incense, pillows, fragrances), Nature's Design (carafes, glasses, bottles, porcelain), and Berk (Agnihotra, Ayurvedic cosmetics, Feng Shui, healthy water products); distributed wholesale by Dessauer.
• Allgäu Kräuterwerkstatt A herbal-workshop brand offering Allgäu healing herb candles, Allgäu mountain light, mindfulness in a jar, special editions, and birth/mourning candles; distributed wholesale by Dessauer.
• The Spirit of Om A yoga and wellness brand offering clothing for women and men, yoga products, nightwear, and home textiles including bed linens in Swiss and German sizes and fitted sheets; distributed wholesale by Dessauer.
• farfalla An aromatherapy brand offering AromaCare products, essential oils, baby care, diffusers, nebulizers, fragrance stones, and extra care products; distributed wholesale by Dessauer.
• Noodoll A playful plush-toy and accessory brand featuring keyrings, night lights, enamel pins, classic plush toys, and collaborations such as Noodoll x 24Bottles; distributed wholesale by Dessauer.
• Alibabette Editions A French stationery brand offering A5 and A6 notebooks, adhesive labels, and artbooks; distributed wholesale by Dessauer.
• Ulster Weavers A Northern Irish textile brand offering aprons, bags & shoppers, bathroom textiles, Christmas items, and cushions & throws; distributed wholesale by Dessauer.
• kylskapspoesi A Swedish brand offering conversation starters, games, puzzles & books, magnetic words, and an English-language program; distributed wholesale by Dessauer.
• Petit Jour Paris A French children's gift brand featuring adventure items, balls, Barbapapa products, teething rings & bath toys, and Elmar character products; distributed wholesale by Dessauer.
• SQUIREME A drinkware brand offering water bottles in X3, Y1, and Y2 models; distributed wholesale by Dessauer.
• Miss Wood A lifestyle stationery brand offering astrology collections, cards, notebooks, posters, and bags, bottles, masks & hoodies; distributed wholesale by Dessauer.
• WerteArt - Oups Verlag A values-oriented publishing brand offering Oups books, mini-books, quote cards, cushions, and gifts; distributed wholesale by Dessauer.
• global affairs An accessory brand offering baby gifts, bags & pouches, dolls, hair accessories, and jewellery; distributed wholesale by Dessauer.
• The Moshi A character brand featuring distinctive plush and accessory products; distributed wholesale by Dessauer.
• Great Pretenders A children's costume and pretend-play brand; distributed wholesale by Dessauer.
• Jamida A Swedish homeware brand founded in 2014 by Joakim Sohlberg on Öland island, producing trays, coasters, tablemats, and tray tables with exclusive patterns from licensed artists including William Morris, Emma J Shipley, Maggie Taylor, Michael Angove, Asta Barrington, Bessie Johanson, Ulrica Hydman Vallien, Johan Persson, and Jerry Roupe; products are made from birchwood, PET-laminated FSC-paper, and powder-coated steel, and are distributed by Dessauer in Switzerland with direct shipment from Sweden.
• William Morris collection A licensed design collection featuring classic Arts & Crafts movement patterns (Bower, Compton, Double Bough, Golden Lily, Honeysuckle, Myrtle, Orchard, Rose) on trays, coasters, and tablemats, licensed through the William Morris Society; William Morris (1834–1896) was an influential artist, craftsman, poet, and revolutionary thinker of the Victorian era.
• Emma J Shipley collection A licensed design collection featuring illustrated patterns (Amazon/blue, Audubon/gold, Bosque Dreams/Forest) on trays in various sizes (27x20, 43x33, Ø 39, Ø 46), distributed by Jamida of Sweden and sold through Dessauer.
• Maggie Taylor collection A licensed design collection featuring illustrated patterns (A fine romance, As one would expect, Brave new world, A little bird told, A slumber party, It's my party, Later, Quarter past five, Spring break, The patient traveler, The surprise, What remains) on trays and coasters, distributed by Dessauer.
• Tray tables Tray-table stands in black and white, made from powder-coated steel, available in heights of 39 cm, 46 cm, and 65 cm, with combination sets of 46+39 cm and 65+46 cm; distributed wholesale by Dessauer.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JamidacoreChannel Partner/ Reseller/ Distributor · 1 January 2014Jamida is a Swedish homeware brand founded in 2014 by Joakim Sohlberg on the island of Öland. Jamida produces beautiful and practical home products with exclusive patterns from high-quality materials. Dessauer distributes Jamida products in the Swiss market, with direct shipment from Sweden. Minimum order value of EUR 350, free delivery from EUR 750.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Libri AG: Libri AG is the leading Swiss wholesale distributor of books and media products to retail bookshops. Direct comparison: both operate B2B wholesale distribution serving the Swiss specialty retail market with similar multi-publisher aggregation models.
• Take PRT: Take PRT is a Dutch B2B distributor of lifestyle, gift, and homeware products to specialty retail across Benelux. Direct comparison: comparable multi-brand lifestyle/gift wholesale aggregation model serving independent specialty retailers.

Broad incumbents

• KaDeWe Group: KaDeWe Group operates premium German department stores (KaDeWe Berlin, Oberpollinger, Alsterhaus). Comparable for the curated premium lifestyle/homeware/gift assortment and specialty retail positioning, though at much larger scale and with owned-retail rather than wholesale distribution.
• Manufactum GmbH: Manufactum is a German premium retailer of homeware, lifestyle, and craftsmanship products. Comparable for the premium/homeware/lifestyle product overlap and emphasis on durable, design-led merchandise — though operates as a vertically integrated retailer rather than a multi-brand distributor.
• Thalia Bücher GmbH: Thalia is Germany's largest bookstore chain with strong gift, stationery, and lifestyle product categories. Comparable for overlapping product categories (books, calendars, stationery, gifts) and target customer base of lifestyle-oriented specialty retail consumers, though at much larger scale.

Emerging players

• Weltevree: Weltevree is a Dutch premium outdoor and homeware design brand. Comparable for the design-led lifestyle homeware category that overlaps with Dessauer's Jamida/William Morris/Emma J Shipley premium homeware assortment, though operates as a brand rather than a distributor.

Regional players

• Orell Füssli Thalia AG: Orell Füssli is a Swiss bookstore and stationery chain with adjacent wholesale distribution. Comparable as a Switzerland-based specialty retail operator in books and lifestyle goods, though primarily a retailer rather than a wholesale distributor.

Others

• Bodum AG: Bodum is a Swiss homeware and lifestyle brand operating globally. Comparable as a Swiss-based design-led homeware player in similar product categories (kitchen textiles, drinkware) where Dessauer distributes adjacent brands (Tranquillo, KLIMCHI, SQUIREME) — adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/dessauer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dessauer