What Imagile does

Imagile is a privately held French web development agency operating as SARL MH Communication, headquartered in Hérouville-Saint-Clair (Caen), Normandy. Founded around 2001 by Marc Houssaye, the firm employs 11-50 people (approximately 15-20 named contributors across e-commerce, web, and mobile teams) and serves grands comptes (large enterprises), mid-sized enterprises (ETIs), startups, and public-sector clients across France. Its service portfolio spans custom web applications (built primarily in Ruby on Rails since 2007, with Laravel, Symfony, and Django), WordPress and Shopify/WooCommerce websites and e-commerce, native and hybrid mobile applications (iOS/Android, Cordova, Turbo/Hotwire), and adjacent services including digital strategy, SEO/SEA, code audits, and UX/UI optimization.

The agency's commercial model is project-based professional services with multi-year maintenance contracts and bespoke quote-based pricing; no public rate cards or tiered pricing exist. Imagile's go-to-market is sales-led and content-driven: an active technical blog (83+ development articles), LinkedIn and social media presence, published case studies, and direct contact via website form and phone. The firm holds the French government Crédit Impôt Innovation (CII) accreditation, enabling eligible SME clients to claim a 20% tax credit on innovation projects, and maintains a long-standing hosting partnership with Alwaysdata. Notable enterprise clients include CMA CGM (Générale de Manutention Portuaire, 6+ year engagement), Groupe Hamelin, Cegedim, Adisseo, Éditions l'Harmattan, and Vitalliance, alongside public-sector engagements such as ARS Normandie and the Réseau de Périnatalité de Normandie. The company is bootstrapped with no external funding, operates exclusively within France, and has a social capital of €150,000.

Name

Imagile

Legal name

SARL MH Communication

Website

https://imagile.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagile is a French web and mobile development agency based in Caen, Normandy, serving enterprise, mid-market, startup, and public-sector clients across France with bespoke Ruby on Rails, WordPress, Shopify, and hybrid mobile solutions backed by agile methodology and long-term maintenance contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Hérouville-saint-clair

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom web application development: Bespoke web application design, development, and maintenance for enterprise and mid-market clients. Projects are scoped and delivered iteratively using agile methodology. Revenue is project-based with ongoing maintenance contracts.
2. Mobile application development: Native iOS/Android, hybrid (Turbo/Cordova), and progressive web app development. Revenue is project-based.
3. E-commerce development (WooCommerce/Shopify): Custom e-commerce site development on WooCommerce (WordPress) or Shopify platforms, including ERP/CRM integrations. Project-based revenue.
4. Website development and maintenance: Custom website development, redesign, and ongoing technical maintenance including hosting on Alwaysdata-managed dedicated servers.
5. Digital strategy, SEO, and UX optimisation: Digital transformation consulting, SEO audits and implementation, code coverage audits, and UX/UI optimisation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Imagile is an agile web development agency that designs, develops, and maintains tailor-made web and mobile applications for businesses across France. The agency delivers custom web applications (primarily in Ruby on Rails, with Laravel, Symfony, and Django), WordPress-based websites, WooCommerce and Shopify e-commerce platforms, and native or hybrid iOS/Android mobile applications, supported by digital strategy, code audits, SEO, and UX services. All engagements are bespoke, project-based, and accompanied by long-term maintenance contracts.

Product overview

Imagile is an agile web development agency based in Caen, Normandy, offering a comprehensive suite of digital services. The core portfolio consists of custom web applications (built primarily with Ruby on Rails, complemented by Laravel, Symfony, and Django), websites (primarily WordPress-based), e-commerce solutions (WooCommerce on WordPress or Shopify SaaS), and mobile applications (native iOS/Android or hybrid via Turbo/Hotwire and Cordova). These products are supported by strategic services including digital strategy consulting, source code audits, software coverage audits, SEO/SEA, content writing, and UX optimization. The agency leverages specific technology stacks including Ruby on Rails (used since 2007), WordPress/WooCommerce, Shopify, TailwindCSS, and Turbo/Hotwire for hybrid web/mobile applications, providing clients with flexible options depending on their control, budget, and scalability requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Applications Web (Custom Web Applications)

Quantifiable outcome

• Up to 20% French tax credit (Crédit Impôt Innovation) on eligible innovation project costs
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• AlwaysdatacoreTechnology or IntegrationAlwaysdata is Imagile's long-standing hosting partner, providing managed dedicated server infrastructure for client websites and applications. Alwaysdata (62 rue Tiquetonne, 75002 Paris) also hosts the imagile.fr website itself. The partnership is presented as a trusted, long-term relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theodo: Theodo is a French web and mobile development agency headquartered in Paris, with a similar service mix of custom web apps, mobile apps, and digital transformation across Rails, Node, React, and Flutter. It is a closely comparable boutique-to-mid-market French dev agency serving enterprise and startup clients.
• Atecna: Atecna is a French digital services agency offering custom development, e-commerce, and CMS implementation across multiple technology stacks. It is a like-for-like French regional/national peer competing in the same web and e-commerce RFPs as Imagile.
• Bocasay: Bocasay is a French web and mobile development agency offering custom web, mobile, and e-commerce development services to international clients. It overlaps with Imagile on Rails/React/WordPress project work and competes for European mid-market and enterprise engagements.
• Elao: Elao is a French web agency with offices in Paris and Lyon that specializes in Ruby on Rails and Symfony custom development. It is closely comparable to Imagile in size, technology stack, and enterprise/ETI client focus, and competes for the same Rails-driven RFPs in the French market.
• Novaway: Novaway is a French web development agency based in Toulouse covering PHP/Symfony, Ruby on Rails, and front-end frameworks for enterprise and mid-market clients. It is a direct competitor in the custom web application segment and shares Imagile's multi-framework positioning.

Broad incumbents

• Smile (Open Source): Smile is a major European open-source digital agency with a strong presence in France, offering custom development, CMS, and e-commerce services across many technologies. It is a larger incumbent that competes with Imagile on enterprise digital and e-commerce projects but operates at significantly greater scale and geographic reach.
• Sopra Steria: Sopra Steria is one of France's largest IT services and digital transformation groups, offering custom software development, web, and integration services. It is a broad incumbent that competes with Imagile for the largest French enterprise and public-sector custom development deals.
• Ekino (Deloitte Digital): Ekino is a French digital agency (now part of Deloitte Digital) offering custom web, mobile, and platform engineering services. It is a larger incumbent that competes with Imagile on enterprise-grade digital transformation engagements in France.
• Capgemini: Capgemini is a global IT services and consulting firm with major French roots, offering custom development, digital engineering, and enterprise integration. It is a large incumbent that competes for the largest enterprise and public-sector digital projects in France and is a structural ceiling on Imagile's addressable deal size.
• Kaliop: Kaliop is a French digital agency specializing in open-source CMS, e-commerce, and custom web development, headquartered in Montpellier. It is a larger and broader incumbent overlapping with Imagile on WordPress, e-commerce, and enterprise web projects across France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ImagileFr
• Facebookfacebook.com/imagile.fr
• LinkedInlinkedin.com/company/imagile-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagile