SUP-X™: The StartUp Expo

Name

SUP-X™: The StartUp Expo

Legal name

SUP-X

Website

https://sup-x.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Lifestyle Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals and All Other Information Services (51929)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

Keywords

• Stand-up paddleboarding content
• Outdoor lifestyle media
• Paddle sports editorial
• Water sports publishing
• Adventure lifestyle content

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

SUP-X operates a free digital editorial publication on sup-x.org that publishes long-form articles and multimedia content about stand-up paddleboarding (SUP). It covers destination guides, fitness and training, mental health research, gear and equipment, community stories, environmental sustainability, and SUP entrepreneur profiles for paddlers across the United States. The site organizes content across categories including Fitness & Training, Travel & Destinations, Mental Health, Gear & Equipment, Community, Environmental Issues, and SUP Lifestyle, with articles available to readers without subscription or paywall.

Product overview

SUP-X is a single editorial platform publishing content about stand-up paddleboarding. The publication covers articles organized by categories including Fitness & Training, Travel & Destinations, Mental Health, Gear & Equipment, Community, Environmental Issues, and SUP Lifestyle. The articles range from practical guides (SUP travel, beginner tips, fitness) to cultural commentary (SUP clubs, entrepreneurs, mental health benefits) to investigative pieces (overcrowding, environmental impact, throwaway culture). The product portfolio consists entirely of published editorial content available on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• SUP-X Editorial Content Platform A digital editorial platform publishing long-form stories, ideas, and perspectives about stand-up paddleboarding, covering fitness, travel, mental health, gear, community, and environmental topics, organized into categories including Fitness & Training, Travel & Destinations, Mental Health, Gear & Equipment, Community, Environmental Issues, and SUP Lifestyle.

Quantifiable outcome

• Coverage of 7+ major American paddling regions and 50+ article topics spanning fitness, wellness, sustainability, entrepreneurship, and adventure

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Canoe & Kayak Magazine: Digital and print publication providing editorial content on paddling sports, gear, and destinations. Comparable to SUP-X as a niche paddling publication serving enthusiast and trip-planning audiences.
• Paddling Magazine: Long-running print and digital publication covering canoeing, kayaking, and stand-up paddleboarding. Highly comparable to SUP-X as a dedicated paddling publication with editorial content addressing the same audience and topics.
• The Inertia: Digital editorial publication covering surf, ocean, and water sports lifestyle. Directly comparable to SUP-X as a vertically focused digital media outlet targeting water sports enthusiasts with long-form, community-driven content.
• Adventure Journal: Editorial publication focused on adventure culture and outdoor lifestyle storytelling. Comparable to SUP-X in format and tone—long-form, narrative-driven pieces aimed at passionate outdoor enthusiasts.

Emerging players

• Surfer Magazine: Surf-focused editorial publication with increasing coverage of adjacent water sports including SUP. Comparable to SUP-X as a water sports editorial outlet, though its primary audience is surfers rather than paddlers.
• Gear Patrol: Digital publication covering outdoor gear, lifestyle, and adventure content with strong affiliate and sponsorship revenue model. Comparable to SUP-X in editorial format and audience overlap, with a more established monetization framework.

Broad incumbents

• Backpacker Magazine: Established outdoor adventure publication covering hiking, gear, and broader outdoor lifestyle. Comparable to SUP-X as a longer-form outdoor editorial publication, though focused on backcountry rather than paddle sports.
• Outside Online: Major outdoor and adventure media brand covering a wide range of activities including paddleboarding. Comparable to SUP-X as competing editorial platform, but operates at significantly broader scale and across multiple outdoor verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thesupx
• Facebookfacebook.com/supx.startup.expo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUP-X™: The StartUp Expo